浙江"药材堆"里的价值重构：从原产地交易场到体验地 中新网金华11月18日电(林波)手持一杯特制的中药材奶茶，鼻尖萦绕着淡淡药香，在浙江省金华市磐安 县这座"江南药镇"，这样的场景正成为越来越多年轻游客的打卡体验。 这座素有"中国药材之乡"美誉的浙中山城，正在经历一场深刻的产业价值重构——从传统药材生产地、 交易集散地，向现代化康养生活体验地、旅居地转变。 磐安是千年药乡，晋唐时就有中药材种植记载。自唐至元，大盘山所产的13种药材被列为贡品，清朝 时"磐五味"已负盛名，各地药商大量进山收购药材，有"万国皆来市"之说。 这一观点得到了中国旅游集团专家委员会成员、浙江省文化和旅游智库专家李虹的认可。"中国旅游业 普遍存在'资源路径依赖'。我们过去的模式，近乎'圈山圈水卖门票'，把原材料直接当商品卖。这种思 维在游客需求颠覆性变化的今天必须改变。" 面对转型课题，磐安选择的中医药康养之路受到社会各界关注。 "康养旅居转型是磐安文旅产业高质量可持续发展的战略选择，也是突破目前磐安文旅发展瓶颈的必然 选择。"磐安县文广旅体局党组书记、局长虞晓峰表示，聚焦底色和资源，磐安出台《磐安县文旅体产 业康养旅居转型发展三年行动计 ...

Core Insights - The trend of "southern migration" for winter escape is gaining momentum, with a significant increase in flight bookings to warmer destinations like Hainan, Yunnan, and Guangxi, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][2] - There is a notable shift towards lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, indicating a desire for new experiences among travelers [2] - The middle-aged and elderly demographic remains the primary market for winter travel, accounting for nearly 35% of travel participants [3] Travel Trends - The booking volume for long-term stays in southern provinces has increased by about 20% year-on-year, with a more than 10% rise in bookings for stays of 7 days or more [4] - The demand for larger accommodations is evident, with over 81% of long-term stay bookings being for multi-bedroom properties, particularly those with three beds, which saw a growth of over 22% [4] Popular Activities - The "hot spring +" vacation model is becoming increasingly popular, with significant booking activity in hot spring resorts and hotels in locations like Tengchong and Guangzhou [5] Market Preparation - Travel companies are proactively preparing for the upcoming New Year and Spring Festival markets, with enhanced product offerings that include cultural experiences and family-friendly activities [6][7] - The extended 9-day holiday for the 2026 Spring Festival is influencing family travel plans, prompting families to coordinate longer trips to popular destinations like Hainan [6][7]

Core Insights - The trend of "southern migration" for winter escape is gaining momentum among middle-aged and elderly tourists, with flight bookings to warm destinations like Hainan, Yunnan, and Guangxi seeing a year-on-year increase of approximately 100% from October 18 to November 10 [1][3] - There is a growing interest in lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, alongside traditional spots like Sanya and Guangzhou, indicating a shift in tourist preferences [3][4] - The demand for long-term stays, particularly for 7 days or more, has increased by over 10%, with middle-aged travelers making up a significant portion of this market [6][4] Travel Trends - Popular winter escape destinations are primarily located in Guangdong, Hainan, Guangxi, and Yunnan, with Sanya, Guangzhou, and Guilin leading in booking popularity [3] - The "hot spring+" vacation model is becoming increasingly popular, with significant booking activity in areas known for their hot springs, such as Tengchong and Guangzhou [7] Market Dynamics - The upcoming 2026 Spring Festival, which will feature a 9-day holiday, is prompting families to plan long trips, further boosting the winter travel market [9] - Travel companies are proactively preparing for the New Year and Spring Festival markets by diversifying their offerings, including cultural experiences and family-friendly activities [10]

Core Insights - The 11th Beijing International Aging Industry Expo (referred to as "Aging Expo") commenced on October 29, 2025, focusing on the quality of life needs of the elderly in the new era [1] Group 1: Event Overview - The exhibition area of this year's Aging Expo reached 11,000 square meters, significantly larger than previous editions [1] - Over 200 industry enterprises participated, showcasing projects and products in six core areas: travel and health care, smart elderly care technology, age-friendly facilities and products, elderly services, medical care services and products, and elderly financial services and products [1] Group 2: Thematic Focus - The expo emphasized themes such as smart elderly care, integrated medical and elderly care, age-friendly renovations, elderly care services, health tourism, and elderly finance [1] - A smart elderly care experience area was set up to allow seniors to experience the convenience of smart home and health monitoring technologies [1] Group 3: Community Engagement - Activities such as the Silver Age Market, health consultations, and public lectures were organized to address the real needs of the elderly in areas like healthcare, legal matters, and finance [1] - The travel and health care segment aimed to integrate resources from the Beijing-Tianjin-Hebei region, offering unique travel routes such as desert therapy and seaside vacations [1]

Core Insights - The trend of consumption upgrading is shifting towards the life and health sector, moving from spontaneous travel to a focus on healing and wellness [1] Group 1: Industry Trends - The CCTV-2 program "Consumer Advocacy" highlighted the emerging trend of integrating healthcare with vacation experiences, particularly through the Boao Yiling Life Care Center in Hainan [3] - The innovative model of "medical + vacation" is reshaping high-end health and wellness experiences, catering to the growing demand for quality health living [3] Group 2: Company Highlights - Boao Yiling Life Care Center has successfully attracted users who have chosen to undergo therapy there 25 times, indicating strong customer loyalty and satisfaction [3] - The center's unique life care philosophy is positioned to meet the aspirations of individuals seeking high-quality health lifestyles, thus leading the new trend in health and wellness tourism [3]

Core Viewpoint - The articles highlight the growing appeal of Xingyi City in Guizhou as a health and wellness destination, attracting individuals from various regions seeking a better quality of life and retirement options due to its favorable climate and natural beauty [1][9]. Group 1: Location and Environment - Xingyi City is located at the intersection of Guizhou, Yunnan, and Guangxi provinces, known for its advantageous geographical position and natural resources [1]. - The city boasts an average altitude of 1200 meters and is recognized for its "golden climate zone" and "golden altitude range," making it ideal for human habitation [1]. Group 2: Health and Wellness Tourism - Xingyi has developed a brand around health and wellness tourism, with initiatives to enhance its reputation as a "health resort" and "cultural Xingyi" [1][8]. - The establishment of the Naju·Heyuan Health and Wellness Town, which covers 6000 acres and has an investment of approximately 850 million yuan, aims to create a comprehensive tourism destination focused on health and wellness [5][6]. Group 3: Community and Lifestyle - The influx of new residents, including marathon enthusiasts and retirees, has led to the formation of community groups and social networks, enhancing the sense of belonging among newcomers [3][7]. - The local culture and community support have been significant factors in attracting individuals to settle in Xingyi, with many expressing a strong emotional connection to the area [7][9]. Group 4: Economic Development - The city has seen a rise in real estate development, with a reported 22.75% of property purchases made by individuals from outside the province this year [9]. - Policies have been implemented to promote the "health and wellness" industry, including action plans to build a comprehensive "health+" industry system [8][9].

Core Viewpoint - Ningxia is rapidly developing a new model of elderly care tourism, leveraging its unique natural resources, cultural heritage, and policy support to create specialized health and wellness travel routes and products [1][2] Group 1: Development of Elderly Care Tourism - Ningxia has inherent advantages for developing health and wellness tourism, including a temperate continental climate suitable for "sunshine health care," rich ecological resources like forests and wetlands, and abundant hot spring resources [1] - The region is known as the "Home of Goji Berries," which are widely used in health foods and traditional Chinese medicine, enhancing its appeal in the health tourism sector [1] Group 2: New Tourism Routes and Products - Ningxia has actively cultivated new elderly care tourism models, developing ecological health tourism and attracting elderly "snowbird" tourists from southern regions through various retirement apartments and wellness centers [2] - Five distinctive health and wellness travel routes have been launched, including "Cool and Eternal: The Origin of Qi," "Drunken Slow Life at Helan Mountain," "Yellow River Culture: Organic Nourishment," "Desert Starry Sky: Natural Ecological Experience," and "Industrial Memory: Nostalgic Ecological Health" [2] Group 3: Collaboration and Future Plans - In May, Ningxia signed a cooperation framework agreement with the Beijing Aging Industry Association to establish a collaborative mechanism for health and wellness tourism, targeting the Beijing market with specific travel products [2] - Future plans include leveraging Ningxia's cultural tourism resources, exploring local specialties, and collaborating with service providers to develop customized health and wellness travel services for elderly tourists [2]

Group 1 - The summer tourism market has seen a significant increase in consumer enthusiasm, characterized by diverse and high-quality cultural and tourism consumption [1][2] - The peak travel period began in early July, coinciding with school holidays, with family trips dominating the market, accounting for approximately 80% of bookings [4][6] - The number of travelers, spending, and travel distances have reached historical highs, with a notable increase in cross-province travel and self-driving tourism [6][8] Group 2 - Popular tourist destinations include Shanxi for its ancient architecture, Xinjiang for its natural beauty, and Yunnan for its pleasant climate and diverse cultures, with some regions experiencing over 200% growth in orders [8][10] - County-level tourism is thriving, with a 42% year-on-year increase in orders, driven by younger consumers seeking authentic local experiences [10][12] - The demand for summer cooling tourism has surged, with night economy activities and technology-driven tourism becoming new highlights [12][15] Group 3 - The inbound tourism market is booming, influenced by relaxed visa policies, with foreign tourists seeking deeper cultural experiences in China [17][19] - The trend of "China tours" is gaining popularity, with foreign visitors increasingly interested in local culture and shopping experiences [19][20] - Major cities like Shanghai, Shenzhen, and Beijing are leading destinations for inbound tourists, who are exploring beyond traditional coastal hubs [20]

Core Viewpoint - The development of health and wellness tourism, integrating health care and travel, is gaining momentum in various regions of China, supported by government policies aimed at enhancing elderly care services and promoting local economic growth [1][2][4]. Group 1: Health and Wellness Tourism Development - The concept of health and wellness tourism combines health maintenance with travel experiences, as highlighted by the government's encouragement to develop new business models in this sector [1]. - Regions like Henan's Yanling County, Hainan's Boao Town, and Sichuan's Xianjia Village are emerging as key players in the health tourism industry, offering unique experiences that cater to both relaxation and health needs [1][4][7]. Group 2: Regional Highlights - Yanling County, known as "China's Flowerwood Town," has transformed its flower industry into a health tourism model, attracting over 500,000 visitors last year, with the health tourism industry generating a value of 15.61 billion yuan, accounting for 38.8% of the county's GDP [2][3]. - Boao Town in Hainan has become a popular destination for medical tourism, with a focus on providing comprehensive health management services, including health assessments and personalized wellness plans [4][5]. - Xianjia Village in Sichuan has developed a robust health tourism market, with over 400 households involved in the industry, accommodating up to 15,000 visitors daily, and achieving an annual income per capita exceeding 30,000 yuan [7][8]. Group 3: Industry Growth and Future Prospects - The health tourism sector is witnessing significant growth, with Boao's medical tourism facilities receiving 111,500 medical tourists in the first quarter of this year, marking a 29.8% increase year-on-year [6]. - The integration of health services with tourism is attracting international visitors, with policies facilitating easier access for foreign tourists, thereby enhancing the appeal of these regions as health tourism destinations [5][6].

Core Viewpoint - The 11th Beijing International Aging Industry Expo will take place from October 29 to 31, focusing on the theme "Smart Enjoyment of Silver Age and Care for All" and showcasing new achievements in the integration and development of the aging industry [1] Group 1: Event Overview - The expo will be held at the National Convention Center Phase II, expanding the exhibition area to 10,000 square meters with six major exhibition zones, including travel and health care, smart elderly care technology, and age-friendly facilities [1] - Over 200 exhibitors are expected to participate, highlighting the expo's significance in the aging industry [1] Group 2: Key Features and Innovations - The expo will emphasize three main features: technology leadership, scenario-based experiences, and full industry chain coverage [1] - A special focus will be on the needs of the "gray-haired" demographic, which constitutes two-thirds of the attendees, primarily aged between 55 and 75, indicating their purchasing power and decision-making capabilities [2] Group 3: Specialized Activities - The expo will include a dedicated experience area for smart elderly care, showcasing applications of AI health monitoring and smart home technologies [3] - Various activities such as health lectures, traditional food experiences, and a "Silver Age Life Market" will be organized to enhance the experience for elderly attendees [3] - Five major initiatives will be implemented to increase the expo's attractiveness, including barrier-free access, health lectures, cultural experiences, policy consultation sessions, and family interaction areas [3]