今年，中国人吃水果已经不能用"自由"来形容，而应该用"野性"。 能让我们野性消费的水果有哪些？ 阳光玫瑰，最贵的时候两三百一斤，一线城市的中产买一次也觉得肉疼。 但现在超市里，一斤只卖8块8，我一买一个不吱声。 蓝莓，前两年24.9一盒，每盒只有125克。 但从去年开始，它已经成了特价区的常客，一有活动就5元/盒，果子又大又甜。 就有一种商家不过了，要当掉家产跑路的感觉。 为啥这么便宜呢？ 因为量大。 2015年，全中国的阳光玫瑰种植面积还不足15万亩，但现在是大约150万亩。 类似的，蓝莓的种植面积，也在去年达到了140万亩。 而且我们不仅供应上来了，技术也升级了。 广西、云南、山东的一些规模化种植基地，已经实现电脑配置营养液、AI全天候值守。 图注：位于广西隆安县丁当镇的数字蓝莓园。 今天，我们就来聊聊：我们的水果产业，是怎么进化到这个水平的？ 中国人的"水果自由"，只是最近几年的事 在上世纪五六十年代，我们物质相对匮乏，温饱尚是民生头等大事，水果还只是少数人能吃得起的奢侈品。 所以即便是农业科学家，工作的重心也要放在粮食的种苗培育上，水果这种可有可无的副食品，研究它的良种就像是不务正业。 可传统水果往往 ...

以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 来源丨 镜相工作室 （ shangyejingxiang） 图源丨 midjourney 今年中秋国庆假期，许多人家中都有一套五彩斑斓的水果礼盒。有的是买来送亲戚朋友的，有的是别 人送来的，有的是趁着假期自己买来"奢侈"一把的，还有自己DIY制作的…… 上门送水果，是中国人习以为常的社交礼仪；吃水果"养生""减脂"、用水果"犒劳"自己，也慢慢成了 年轻人照顾好自己、打造生活情调的一部分。 与从前的匮乏不同，水果早已走进寻常百姓家。央视财经日前报道，有数据显示，我国已经成为全球 最大的水果生产国和消费国，水果产量占到了全球的约三分之一。 总量上来了，中国人吃水果也有了更多有趣的新趋势，比如我们更喜欢吃进口水果，我们吃的水果越 来越甜，更多"超级水果"由于人们的追捧被"制造"出来……最大消费国和生产国的背后，还藏着哪些 关于水果的秘密呢？ 2022年，我国水果零售市场规模已达13814.57亿元，相当于平均每人每个月花82元在水果消费上， 吃平均4.38元一斤的水果。 中国人每年能吃多少水果？ 在中国的健康饮食观念里，吃水果必然排得上号 ...

以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 本文来自微信公众号： 镜相工作室 ，作者：阮怡玲，编辑：卢枕，题图来自：AI生成 今年中秋国庆假期，许多人家中都有一套五彩斑斓的水果礼盒。有的是买来送亲戚朋友的，有的是别 人送来的，有的是趁着假期自己买来"奢侈"一把的，还有自己DIY制作的…… 上门送水果，是中国人习以为常的社交礼仪；吃水果"养生""减脂"、用水果"犒劳"自己，也慢慢成了 年轻人照顾好自己、打造生活情调的一部分。 与从前的匮乏不同，水果早已走进寻常百姓家。央视财经日前报道，有数据显示，我国已经成为全球 最大的水果生产国和消费国，水果产量占到了全球的约三分之一。 总量上来了，中国人吃水果也有了更多有趣的新趋势，比如我们更喜欢吃进口水果，我们吃的水果越 来越甜，更多"超级水果"由于人们的追捧被"制造"出来……最大消费国和生产国的背后，还藏着哪些 关于水果的秘密呢？ 中国人每年能吃多少水果？ 在中国的健康饮食观念里，吃水果必然排得上号。《中国居民膳食指南》建议，每人每日至少需要吃 水果220克~350克。 但由于过去贫瘠的物质条件，对很多人而言，吃水果是一种轻奢消费。在1 ...

今年中秋国庆假期，许多人家中都有一套五彩斑斓的水果礼盒。有的是买来送亲戚朋友的，有的是别人送来的，有的是趁着假期自己买来"奢侈"一把的， 还有自己DIY制作的…… 上门送水果，是中国人习以为常的社交礼仪；吃水果"养生""减脂"、用水果"犒劳"自己，也慢慢成了年轻人照顾好自己、打造生活情调的一部分。 与从前的匮乏不同，水果早已走进寻常百姓家。央视财经日前报道，有数据显示，我国已经成为全球最大的水果生产国和消费国，水果产量占到了全球的 约三分之一。 总量上来了，中国人吃水果也有了更多有趣的新趋势，比如我们更喜欢吃进口水果，我们吃的水果越来越甜，更多"超级水果"由于人们的追捧被"制造"出 来……最大消费国和生产国的背后，还藏着哪些关于水果的秘密呢？ 中国人每年能吃多少水果？ 在中国的健康饮食观念里，吃水果必然排得上号。《中国居民膳食指南》建议，每人每日至少需要吃水果220克~350克。 但由于过去贫瘠的物质条件，对很多人而言，吃水果是一种轻奢消费。在1961年，世界上每年人均水果消费量为37.5千克的时候，中国只有3.9千克，按每 日建议量吃，仅仅够吃13天。 但现在不同了，如今中国人平均每天能消费300克左右的水 ...

生活中不少消费者发现，蓝莓、阳光玫瑰葡萄等水果的价格越来越便宜了。这一现象背后的原因是什 么？未来的水果价格走势又将如何？带着这些问题，记者采访了中国农业科学院果树研究所果品贮藏加 工研究中心主任王文辉，深入解读水果市场的新变化。 以蓝莓为例，2020年，我国蓝莓的种植面积和总产量跃居全球第一。2024年全国蓝莓栽培面积达到9.59 万公顷，总产量78万吨，相比2020年的6.64万公顷和34.72万吨，分别增长了44.4%和124.7%。过去5年 间，我国蓝莓产业不仅规模持续扩大，品种也更加丰富，熟期大幅提早，品质不断提升，有力地参与到 市场竞争中。 除了供给端的显著变化，需求端的调整也对高端水果价格产生影响。王文辉表示，进口水果市场开始出 现细分化趋势，针对不同消费群体推出不同品级的产品，为消费者提供了更多元、更具性价比的选择。 从中长期来看，随着全球水果产量的持续增长和贸易的便利化，以及国内水果产业的不断升级，消费者 享受到品类更丰富、价格更合理的水果是大势所趋。短期内，受天气、产区供需变化、政策调整等因素 影响，个别水果品类的价格可能会出现阶段性波动。"目前我国市场整体供应的充裕和流通渠道的畅 通，将 ...

Core Insights - The price of imported fruits, particularly cherries, has significantly decreased, transforming from a luxury item to an everyday commodity, with wholesale prices dropping by 70% in some cases [2][3] - The increase in imported fruit volume, projected to exceed $17.7 billion in 2024, contradicts the price drop, indicating a complex supply-demand dynamic [3][7] Group 1: Price Changes - The wholesale price of cherries has fallen from over 1,000 yuan for 5 kg to below 25 yuan per kg [2] - Other fruits have also seen price reductions, such as blueberries dropping from 170 yuan per box to around 70 yuan, and Thai durians from 50 yuan per pound to 18 yuan [2] Group 2: Supply Dynamics - The increase in supply is driven by overseas producers focusing on the Chinese market, with Chilean cherry planting areas expanding by 47% [3] - Thai durian production is also tailored for the Chinese market, with 90% of output aimed at this demand, leading to price reductions due to oversupply [3][4] Group 3: Trade Agreements and Logistics - The China-Chile free trade agreement has eliminated tariffs on cherries, and improved logistics have reduced transportation time and costs, enhancing price competitiveness [3][4] - Innovations in logistics, such as rapid air transport for Cambodian durians, have further contributed to lower prices [4] Group 4: Domestic Competition - Domestic fruit production, particularly blueberries from Yunnan, is expected to meet local demand and even begin exporting by 2025, increasing competition for imported fruits [4][7] - The rise of local alternatives is driven by market responsiveness, with domestic producers quickly adapting to consumer preferences [4][7] Group 5: Consumer Behavior Changes - Shifts in consumer attitudes have led to a focus on cost-effective purchasing strategies, with trends like "balcony economy" and "peak purchasing" emerging [5] - The penetration of e-commerce for imported fruits has increased significantly, allowing consumers to compare prices and trace product origins, diminishing the allure of imported goods [5] Group 6: Future Price Trends - Seasonal price fluctuations are expected to continue but with reduced volatility, and quality will increasingly dictate pricing rather than origin [6][7] - The rise of domestic fruit production is projected to redefine the pricing logic of imported fruits, potentially ending the era of exorbitant prices [7]

本文来自微信公众号：新周刊 （ID：new-weekly），作者：晓洋，编辑：桃子酱，题图来自：AI生成 电视剧《长安的荔枝》热播，再次提醒我们，在古代吃一口新鲜水果有多难。而今天，中国已是全球最大的水果生产国，南北果 品四季不断，在北方的超市也能轻松买到应季荔枝。水果，早已不再是皇室、贵族的专享品。 数千年来，中国人如何将水果从贵族专享变为平民日常？为什么古人钟爱红枣、板栗，而今天的人却热衷于阳光玫瑰葡萄与牛油 果？《新周刊》记者专访了《中国食物：水果史话》作者、中国科学院植物学博士史军，请他带我们回溯中国水果的逆袭上位 史，并解读吃水果这件事如何从生存需求演变为味觉探索。 一、保命型水果VS身份型水果 翻开中国古代文献，高频出现的水果并非现代人熟悉的桃李杏家族。在古代，老百姓最倚重的是枣和板栗。史军把这两种广义上 的水果叫作"保命碳水"，因为它们要么糖分高、能量足，要么易于储存、能撑过冬天。在老祖宗眼里，它们更像是粮食、蔬菜的 替代品。 相较之下，同一时期的地中海和西欧地区，葡萄和无花果早已强势进驻人们的日常生活。它们不仅能直接吃，还能加工成葡萄 酒、果干，在缺乏冷链的时代穿越邦国和重洋，担当贸易流通的重 ...

Core Insights - The article highlights the journey and insights of Yang Xiaoyang, a prominent figure in the field of fruit exploration and education in China, emphasizing the importance of understanding and appreciating local fruit varieties and their unique characteristics [2][10][24]. Group 1: Yang Xiaoyang's Background and Mission - Yang Xiaoyang, known as "China's most fruit-loving person," is a well-known "fruit hunter" who seeks to document and share knowledge about unique fruits globally [2][5]. - His journey began after being inspired by a book about fruit hunting, leading him to leave his engineering job and focus on fruit conservation and education [5][10]. - In recent years, he has shifted his focus to Chinese fruits, establishing a team to promote fruit knowledge and develop breeding projects [5][13]. Group 2: Misconceptions and Education on Fruits - Yang emphasizes the common misconceptions surrounding fruits, such as the belief that lemons have the highest vitamin C content, when in fact kiwis contain significantly more [21][24]. - He addresses the impact of marketing and misinformation on public perception of fruits, advocating for a more informed understanding of local varieties [7][21]. - The article discusses the challenges of promoting fruit knowledge in a market dominated by imported fruits, highlighting the need for better recognition of domestic fruit quality [24][27]. Group 3: The State of the Fruit Market - The article notes that this year's lychee production has increased, leading to changes in pricing and sales dynamics due to overlapping harvest seasons from different regions [14]. - Yang discusses the concept of "fruit freedom," which varies by region, and the importance of balancing supply and demand to achieve it [15][18]. - The article also touches on the challenges of achieving "durian freedom" in China, emphasizing the need for local breeding programs and the cultivation of diverse fruit varieties [18][19]. Group 4: Future Directions and Philosophies - Yang expresses a desire to explore the medicinal potential of fruits and plants, believing that every plant has the potential to change the world [13][19]. - He reflects on the importance of maintaining a connection with nature and the role of fruit hunters in bridging the gap between humans and the natural world [10][11]. - The article concludes with Yang's vision for the future of fruit exploration, emphasizing the need for diversity in fruit cultivation and the preservation of rare varieties [31][32].

Core Viewpoint - The article discusses the complex relationship between fruit consumption and social identity, highlighting how fruits have evolved into symbols of status and lifestyle, particularly through the concept of "superfruits" and the associated consumerism [3][6][11]. Group 1: Superfruits and Consumerism - The concept of "superfruits" emerged in the early 21st century, characterized by high popularity driving rapid consumption, and is seen as a product of capital and scientific collaboration [3][17]. - Examples of superfruits include avocados, cherries, and grapes, which have been marketed as luxury items, reflecting a trend where fruits are not just food but also social currency [3][19]. - The marketing strategies for superfruits often involve significant investment, with avocados seeing a compound annual growth rate of 12% in global trade from 2014 to 2023 [18]. Group 2: Changing Consumption Patterns - From 2015 to 2024, China's per capita fresh fruit consumption increased from 40.5 kg to 61.6 kg, reflecting a growth rate of approximately 4.8% per year, outpacing other food categories [11]. - The rise of social media has amplified the visibility of trendy fruits, leading to the phenomenon of "fruit freedom," where consumers equate fruit consumption with economic status [11][24]. - The article notes that the perception of fruits has shifted, with consumers now considering not just affordability but also health benefits and emotional value when purchasing fruits [28][30]. Group 3: The Fruit Hierarchy - The article describes a "fruit hierarchy," where different fruits are associated with varying social classes, with some fruits being seen as luxury items while others are viewed as common [8][13]. - The price fluctuations of fruits like cherries and blueberries illustrate how market dynamics can elevate or diminish the status of certain fruits over time [27][33]. - The narrative of "fruit freedom" suggests that consumers should not feel pressured to conform to artificial demands created by marketing, but rather choose fruits based on personal preference [25][35].

本文来自微信公众号：新周刊 （ID：new-weekly），作者：阿瑞，编辑：DR 国家统计局数据显示，从2015年到2024年，全国居民人均鲜瓜果消费量从40.5千克逐年增加至61.6千 克。以此计算，过去10年，中国人的"水果胃"以每年约4.8%的速度膨胀，增速要领先于粮食、蔬菜及食 用菌、肉类等其他大类。 消费需求一路走高，市场随即蠢蠢欲动，开始助推欲望的膨胀。从前名不见经传的水果被披上华丽的外 衣，以稀缺、健康、高颜值等优势，包装成人人必须种草的网红水果。社交平台上，网红水果登上各式 各样度量财富阶层的榜单，所谓"水果自由"，也成了另一种意义上的"经济上行时期的美"，向每一个向 往精致生活的普通人招手。 水果被赋予了远超其本身的意义，串起一条持续更新的鄙视链。车厘子价格跳水，樱桃李立马取而代 之；阳光玫瑰葡萄过气了，最近登上"葡萄界爱马仕"王座的是妮娜皇后葡萄；今年的荔枝性价比拉满？ 别急，岭南佳果也有上、中、下等之分；就连小时候常吃的国产香蕉，不知何时也已被大型商超换成了 进口货。 水果王国的王座上，你方唱罢我登场，热闹仍在持续，不少人却后知后觉地试图跳出消费主义的陷阱 ——真正的"水果自由"似乎越 ...