2025年，中国车市在存量竞争加剧与价格博弈常态化的背景下前行，新能源渗透率继续上行，行业竞争 也从单纯"价格内卷"逐步转向对产品价值、技术体验与体系效率的综合比拼。 2025年合资车企的关键变化，不在于是否"补齐新能源数量"，而在于竞争坐标系正在从"有没有新能 源"切换为"能否在主流价位提供可持续的新能源与智能化体验"。一方面，新能源渗透率持续走高，单 月零售渗透率已接近六成，意味着多数家庭用户的换车决策已不可避免地被电动化与智能化重塑。另一 方面，行业增速放缓与价格战延续，使得合资车企必须同时回答三道题：技术路线选择、智能化体验兑 现以及渠道与残值体系的可持续。 在日系板块中，丰田系凭借混动技术的支撑效应维持了相对稳定的销量表现。一汽丰田披露2025年全年 销售新车80.55万辆，其中智能电混双擎销量38.01万辆，同比增长14%。广汽丰田2025全年累计销量为 75.60万辆，同比增长2.44%，实现小幅正增长。相比之下，本田在华表现持续承压。广汽本田2025年累 计销量35.19万辆，同比下降25.22%，显示出合资车企在燃油车主力价格带正面临更直接的替代压力。 美系合资中，阶段性"修复型反弹"现象值 ...

2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构 性变革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同 进"、回归价值创造，才是可持续发展的核心推动力。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上 汽大众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入动力。 上汽大众2025年稳居"百万辆俱乐部" 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年 制定的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处 于从战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场无序竞争、"重新能源、轻传统燃油"等"不均衡"也 困扰着产业健康发展。反观深耕中国市场 ...

2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构性变 革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同进"、 回归价值创造，才是可持续发展的核心推动力。 正是基于对行业趋势的洞察，以及对自身发展的清晰规划，上汽大众在全新的竞争格局中抢占了先机。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上汽大 众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获硕果。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入了信心，树立起合资车企转型的新标杆。 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年制定 的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处于从 战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场 ...

一场回归理性的价值重构正在中国汽车业发生。 在这关键的2025转型之年，上汽大众交出了一份包含变革成果的稳健成绩单：全年终端销售106万辆，稳住百万规模；同时，燃油车市占率稳中有升。更重 要的是，这家拥有40余年历史的头部合资企业，完成从"合资1.0"到"合资2.0"的体系性转身，为新一年的新能源反攻积蓄力量。用上汽大众总经理陶海龙的 话说，"新上汽大众已然整装待发……" 稳住基本盘，筑牢体系基础 "中国汽车业从2023、2024年大幅且无序的战略扩张态势，逐步进入战略调整阶段，并可能进一步回归更加理性、稳健的发展轨道，其中一个典型表现就是 市场竞争重心正转向价值竞争。"陶海龙日前在接受《中国汽车报》采访时强调，上汽大众始终坚持长期主义与可持续发展，这一理念在当下尤为重要，"中 国汽车工业的成就来之不易，直至今日才逐渐向由大到强转变。而能否真正做强，2025年下半年乃至今年将是至关重要的时期。" "必须留在牌桌上，这是前提。"陶海龙如此定义企业的生存逻辑。在他看来，政策的引导、行业共识的形成，都指向一个明确的方向，即告别价格"内卷"， 回归价值本源。上汽大众2025年的106万辆，正是在这一背景下取得的价值型 ...

摘要： 首月订单10432台，环比增长300%，七成消费者选择高配车型——当传统燃油车搭载鸿蒙智能座舱，市 场给出了超出预期的回应。 凤凰网科技《凤凰车研所》出品 2025年，在竞争白热化的汽车市场中，一款经典燃油车实现了令人瞩目的市场突破。日产天籁在搭载鸿 蒙座舱5后，首月销量即达到10432台，环比实现300%的增长。这一现象级表现背后，是鸿蒙智能座舱 为传统燃油车带来的价值重塑。 这场市场逆袭的起点在于2023年11月21日的广州车展。日产在此正式推出全球首款全系标配鸿蒙座舱5 的燃油车——天籁.鸿蒙座舱。该车型上市后，销量曲线呈现陡峭上升态势，清晰表明鸿蒙座舱的搭载 成为推动市场表现飞跃的核心变量。 价值跃升：从市场平移到价值引领 多屏无缝流转功能通过"一碰即连"的便捷操作，实现手机、手表等设备与车机的生态协同，使信息与服 务随人而动，彻底打破设备间的交互壁垒。 此外，笑脸抓拍、方言识别等个性化功能，进一步提升了用车体验的愉悦感与便捷性。这些以往仅在前 沿智能车型上才具备的体验，如今通过鸿蒙座舱，让燃油车用户也能享受"零落差"的智能便捷。 感官享受极致塑造 要深入理解鸿蒙座舱为天籁注入的全新价值，两个 ...

Core Insights - FAW Audi is celebrating the milestone of reaching 10 million users with a series of promotional events and the pre-sale of the new Audi Q5L, marking a new era in luxury B-segment SUVs [1][3] - The brand's success is attributed to nearly 38 years of deep integration with the Chinese automotive industry, reflecting a narrative of growth alongside the country's economic development [3][9] Group 1: User Engagement and Promotions - The "10 Million User Appreciation Season" includes multiple benefits for both new and existing customers, such as exclusive gifts for test drives, hotel upgrades, shopping discounts, and maintenance packages [1][3] - Existing car owners can enjoy significant discounts on maintenance and additional cash subsidies for purchasing or trading in vehicles, along with loyalty rewards [1][3] Group 2: Historical Context and Market Position - FAW Audi was a pioneer in the luxury car market in China, establishing a joint venture in 1988 that filled a gap in domestic luxury car production and set a precedent for future collaborations [4][9] - The introduction of the first domestically produced Audi model in 1989 marked a significant milestone, allowing Chinese consumers to experience luxury vehicles at more accessible prices [4][6] Group 3: Product Development and Innovation - FAW Audi has consistently adapted to market demands, launching extended models like the Audi A6L to meet consumer preferences for spaciousness, which has helped maintain its leadership in the luxury C-segment [6][8] - The brand has embraced a dual-platform strategy for electric and fuel vehicles, ensuring a comprehensive product matrix that caters to diverse consumer needs [11][13] Group 4: Strategic Partnerships and Future Plans - Collaborations with technology companies like Huawei have led to innovative products that integrate advanced driving technologies, showcasing a blend of German engineering and Chinese innovation [11][13] - By 2025, FAW Audi aims to expand its product offerings to 42 models across various segments, enhancing customer experience through upgraded service commitments and community support initiatives [13][15] Group 5: Social Responsibility and Economic Impact - FAW Audi has created nearly 500,000 jobs and contributed over 740 billion yuan in taxes, while also engaging in social initiatives to provide educational opportunities for underprivileged children [15] - The brand's journey reflects the evolution of the Chinese luxury car market, from inception to leadership, and serves as a model for successful joint ventures in the automotive sector [15]

Core Insights - Longhua Automobile is pursuing a high-end strategy that integrates automotive culture and industrial aesthetics, aiming to create a unique Chinese automotive identity in the global market [1][6][9] Group 1: High-End Strategy and Cultural Integration - Longhua Automobile's chairman, Wei Jianjun, engaged in discussions with Huang Zongmin, founder of the Sanhe Classic Car Museum, to explore automotive culture and brand value [1][3] - The company aims to combine technical strength with cultural soft power, addressing the need for a unique Chinese imprint in the global automotive culture [1][6] - The establishment of the Longhua Super Luxury Car Business Group in January 2025 marks the company's entry into the ultra-luxury market, focusing on high-end categories like supercars and D-class sedans [4][7] Group 2: Technological Advancements and Product Development - Longhua's high-end strategy is supported by its self-developed 4.0T V8 twin-turbo engine, which is compatible with a hybrid system, showcasing the company's commitment to performance and safety [4][9] - The super luxury car project reflects a long-term approach to vehicle manufacturing, emphasizing the importance of time in creating true value [4][6] Group 3: Global Market and Cultural Value - Longhua's global strategy includes not only product and technology exports but also cultural value exports, enhancing the brand's presence in the international market [9] - The company's efforts in the super luxury segment aim to provide a new solution for enhancing the value of Chinese automotive brands, contributing to the construction of Chinese automotive culture [9]

一个豪华汽车品牌，在中国市场从零起步，到拥有1000万位用户的深度信赖，需要多长时间？一汽奥迪 给出了属于这个时代的最快答案：38年。 作为国民经济的支柱产业，汽车工业的每一次迭代升级，都与消费升级的趋势、制造业转型的浪潮深度 绑定。在豪华汽车细分市场，这一演进脉络尤为清晰。 一汽奥迪即将迎来在华累计用户突破千万的里程碑时刻 从1989年首辆奥迪100下线开启国产豪华车先河，到如今的以"油电同智"战略引领智能出行变革，一汽 奥迪始终用跨越时代的进取精神，诠释着"在中国，为中国"的深度本土化承诺。 近38年深耕，定义豪华车国产化标准 作为一家为中国汽车行业创下无数"第一"的合资车企，一汽奥迪即将迎来在华累计用户突破千万的里程 碑时刻，成为中国汽车市场首个坐拥千万用户的合资豪华品牌。这不仅是品牌近38载深耕市场的硕果， 更成为中德合资合作模式成功实践的鲜活例证，为中国汽车工业高质量发展写下鲜明注脚，也折射出中 国社会从物质富足迈向精神追求的价值变迁。 从零到千万用户的跨越，在一汽奥迪近38年的进取之路上，我们看到一个品牌对行业发展趋势的精准把 握，对豪华车国产化标准的持续引领。 1988年，一汽与奥迪正式开启合作 ...

当市场从浮躁走向理性，当用户从"看参数"转向"重体验"，奔驰S级轿车的价值愈发凸显。它或许不是最"酷"的，但一定是最值得信赖的；它或许不靠营 销制造爆点，却以日复一日的可靠与优雅，赢得无数时代精英的托付。 在中国豪华车市场深度价值重构的当下，某自主豪华车型以175天1.8万辆订单触及百万级市场天花板，成为中国品牌崛起的重要信号。但业内的共识是， 该车型的成功核心在于精准捕捉"感官体验"与"科技尝鲜"需求，但尚未成为用户心中真正的"品味之选"。 这一市场分化，恰是中国豪华车市场从"智能概念内卷""参数堆砌竞赛"向"本质需求回归"的生动注脚。当高阶智驾逐步成为行业标配，用户选购标准正重 新聚焦机械素质、安全冗余、豪华本质与全周期体验。 某汽车行业头部供应商的预言愈发清晰："三五年后，国际品牌将重获领军实力。"其核心逻辑直指市场逻辑转变：智能配置普惠化将削弱新势力差异化优 势，传统豪华品牌的机械底蕴与安全积淀将重回竞争核心。 在此背景下，奔驰S级轿车以"质"与"智"的双重坚守与进化，打破"电动化=智能化""豪华=配置堆砌"的行业迷思，重新定义当代豪华的核心内涵，持续巩 固顶豪市场领导地位。 油电同智，智能普惠：打破 ...

Core Insights - SAIC Volkswagen held a media exchange event in Changsha, focusing on its dual strategy of fuel and electric vehicles, showcasing its achievements and future plans for the ID.ERA flagship model [1][3][5] Group 1: Intelligent Navigation and Dual Strategy - SAIC Volkswagen demonstrated its dual advantages in both fuel and new energy vehicles through an intelligent product matrix, featuring models like the 2026 Touareg Pro with a fifth-generation EA888 engine and 4MOTION intelligent four-wheel drive [3] - The 2026 Tiguan L Pro is equipped with IQ.Light HD pixel headlights and L2++ level IQ.Pilot driving assistance system, enabling hands-free driving for 30 seconds in highway scenarios [3] - The Passat Pro 2026 redefines the intelligent benchmark for mid-to-high-end sedans with its IQ.Drive system and high-speed NOA functionality [3] - The ID.3 Smart version is highlighted as the "king of cost-performance" in the joint venture pure electric market, offering a range of 451 km with a starting price of 119,888 yuan [3] Group 2: New Era with ID.ERA Flagship - The ID.ERA flagship model is built on a new pure electric platform, featuring an efficient electric drive system and intelligent cockpit technology, supporting multi-modal interaction and integrated AI functions [5] - The vehicle is designed as a six-seat extended-range SUV, balancing space and range, with plans for accelerated development of new energy channels to create an integrated user experience encompassing purchase, charging, and service [5] Group 3: Media Interaction and Industry Trends - The event included discussions on the development trends of automotive new media and the roles of SAIC Volkswagen, new media, and traditional media in this context [6] - Key topics included collaboration between new media and automotive brands to provide valuable information, the impact of rapid iterations in new energy vehicles, and media expectations for the ID.ERA [6] - The exchange highlighted the synergy between fuel and new energy vehicles under the "oil-electric intelligence" strategy, with the upcoming ID.ERA flagship marking a new era for the brand's "full energy" layout [6]