以下文章来源于极昼工作室 ，作者极小昼 极昼工作室 . 为坚持严肃阅读的人群提供选项。搜狐新闻极昼工作室。 每一个突然爆火的网络红人身边，总会迅速围拢起一波又一波、想尽办法蹭流量的直播大军，像蚂蚁争夺掉在地上的糖块。 临近年底，主播"小江西"上了新闻——因为跟拍另一个爆火的网络人物"鸡排哥"。新闻里给他打上的标签是"蹭流量""追热点""头部网红的背景板"，这条 视频被赞了六千多次。在网络世界，这个数据算不上亮眼，很快被庞大的信息流淹没。 但小江西显得很兴奋，连发好几条视频，声音高亢，"我火了我火了，家人们有没有刷到我，给我点点关注。我要上热门！"晚上和其他小主播连麦，对方 恭维："我都怕你不跟我连，你现在红了。"他连忙摆手，脸上努力保持平静，"什么红了"，嘴角悄悄上扬。 小江西本名王荣云，41岁，个子不高，一张短方脸，额前头发略显稀疏。他不在意新闻里的标签，"我就是'蹭流量'的。"他拥有两个账号，近4万粉丝， 都是靠蹭流量积累起来的。 只要能红，"哪里有流量就去哪里。"最早他蹭过山东菏泽南站爆火的郭有才，也拍过理发师晓华 ，今年9月底又蹭上了"鸡排哥"。蹭了一年多，他有了自 己的一套蹭流量方法论。 第一原则是 ...

了？？？ [喵喵 ] 老武痴马保国，这是没流量 0:00 ...

专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。分众传媒创始 人、董事长江南春出席并演讲。 对于品牌广告在互联网时代的传播，江南春表示，在碎片化时代要敢于中心化传播，越是讲精准越要讲 共识。今天互联网好像创造了更多的精准，其实互联网的时代传播更难了。 对此，他提出三个建议。第一，要流量更要留心。现在都是流量租赁、租KOL流量、主播流量、平台 的流量，品牌要思考有没有自己的流量？他指出，"品牌是自带流量，你把心智留住了，才有持久的流 量。" 江南春认为，流量不是生意增长的根本，流量是品牌赢得人心的结果。 第二，要种草更要种树。"好像无内容不营销，今天大家都在做内容，现在是在草原上种草，种完了草 老找不到自己的草在什么地方。当草种多了，都是野草，都是杂草，还有互相种毒草的。"他感慨到， 实际上重要的是要有品牌之树，品牌核心价值深入人心。 "种一个品牌花园，有树有草才是个健康的品牌花园。" 责任编辑：李昂 专题：2025《中国企业家》影响 ...

Core Insights - The article discusses the transformation of the music industry in China, highlighting the rapid growth of companies like Hai Kui Music and Kua Jing Music, which have significantly increased their revenue and employee count in a short period. Hai Kui Music achieved an annual output value of 600 million yuan and expanded from 29 to 500 employees within five years [4][5]. - Tencent Music Entertainment (TME) plays a crucial role in this transformation, forming alliances with numerous music companies and achieving a revenue growth of 20.6% to 8.46 billion yuan in Q3 2025, with a net profit increase of 27% [5][6]. - The rise of short videos has reshaped the music landscape, leading to a market where online music platforms capture more market share, while traditional record companies face existential threats [6][8]. Group 1: Industry Dynamics - The music industry is experiencing a shift from content creation to traffic generation, with platforms and artists focusing on producing catchy, viral songs to capture audience attention [16][17]. - The proliferation of music content has led to a saturation of the market, with platforms like QQ Music losing users to competitors that leverage short video and recommendation algorithms [18][20]. - The average revenue per thousand plays on domestic platforms is around 1 yuan, significantly lower than the 20-50 yuan seen on international platforms, indicating a challenging financial environment for artists [34]. Group 2: Challenges for Artists - Independent musicians face increasing pressure as the cost of music production remains high while revenue from streaming diminishes, leading to a situation where many artists are "losing money" on their creations [24][26]. - The industry is caught in a cycle of homogenization and low quality, with a significant increase in the number of demos submitted, making it harder for unique voices to stand out [27][28]. - The emergence of AI in music production poses a new challenge, as it can generate popular songs at a lower cost, further complicating the landscape for human artists [28]. Group 3: Future Outlook - Despite the challenges, there is a belief that the music industry will eventually find a balance between high-quality content and mass appeal, as companies like TME and NetEase Music invest in supporting original artists [42][46]. - The article suggests that the current environment may lead to a bifurcation in the music scene, with one side focusing on algorithm-driven hits and the other on traditional, high-quality music production [32][44]. - Optimism remains among some artists who continue to pursue their passion for music, believing that the market will eventually reward quality over quantity [46][48].

Core Insights - The article discusses the transformation of the music industry in China, highlighting the rapid growth of companies like Hai Kui Music and Kua Jing Music, which have significantly increased their revenue and employee count in a short period [4][5]. - Tencent Music Entertainment (TME) plays a crucial role in this transformation, forming alliances with numerous music companies and achieving substantial revenue growth [6][8]. - The rise of short videos has reshaped the music landscape, leading to a focus on viral hits and a shift from traditional music production to a more market-driven approach [10][18]. Group 1 - Hai Kui Music has grown from 29 employees to 500 and has generated an annual output value of 600 million yuan [4][5]. - Kua Jing Music is recognized for its significant revenue growth, with a 47.7% increase in the first eight months of the year [5]. - TME's revenue increased by 20.6% to 8.46 billion yuan in Q3 2025, with a 27% rise in adjusted net profit, marking eight consecutive quarters of double-digit growth [6]. Group 2 - The music industry is undergoing a major shift, with online platforms capturing more market share and traditional record companies facing disruption [8][10]. - Short video platforms have become a significant source of revenue for music companies, with viral songs generating substantial profits [10][14]. - The industry is experiencing a crisis as independent musicians and professionals navigate the challenges of a rapidly changing landscape, leading to a mix of opportunities and risks [10][18]. Group 3 - The article highlights the emergence of a new music creation model, where songs are quickly produced and tested for viral potential on short video platforms [12][14]. - There is a growing trend of music companies focusing on creating "emotional hits" that are designed to go viral, often at the expense of artistic integrity [15][18]. - The influx of new music has led to a saturation of the market, with many songs going unheard despite the increase in production [34][39]. Group 4 - The article notes that the average revenue per thousand plays on domestic platforms is around 1 yuan, significantly lower than the 20-50 yuan seen on international platforms [39]. - The competitive landscape has led to a decrease in income for musicians, with many struggling to make a living from their art [40][41]. - The industry is facing a cycle of homogenization and low quality, as companies prioritize quick profits over artistic value [29][43]. Group 5 - Despite the challenges, there is optimism for the future of Chinese music, with some artists continuing to pursue their passion for creating quality music [57][58]. - The article emphasizes the need for a more supportive infrastructure for independent musicians, including better access to management and marketing resources [53][56]. - The evolution of the music industry is ongoing, with both traditional and digital platforms seeking to balance quality content with the demands of a rapidly changing market [50][52].

Core Viewpoint - JD.com is aggressively pursuing its food delivery business to boost platform activity amid declining government subsidies and a plateau in traditional e-commerce traffic, but this strategy has led to significant financial losses [2][3][6]. Financial Performance - In Q3, JD.com reported revenue of 299.1 billion yuan, a year-on-year increase of 14.9%, marking four consecutive quarters of double-digit growth since Q4 2024 [2]. - The new business segment, primarily consisting of the food delivery service, saw revenue surge by 213.7% to 15.592 billion yuan, but incurred a record operating loss of 15.736 billion yuan [2][3]. - Cumulatively, the new business has lost 31.84 billion yuan in the first nine months of the year, averaging a daily loss of 1.16 million yuan [2][3]. Strategic Focus - JD.com’s push into the food delivery sector began in February, with significant investments in subsidies and marketing efforts, including CEO Liu Qiangdong personally delivering food [3][4]. - The company aims to leverage high-frequency food delivery to enhance user engagement and support its low-frequency retail business [3][4]. User Engagement - The strategy has resulted in user growth, with Q3 active user numbers and shopping frequency increasing by over 40% year-on-year [5]. - In September, JD.com reported a 14.8% year-on-year increase in monthly active users, leading among major e-commerce platforms [5]. Challenges and Concerns - Despite increased traffic from the food delivery service, the growth in product revenue slowed from 20.7% in Q2 to 10.5% in Q3, indicating inefficiencies in converting traffic into sales [6]. - The substantial losses from the food delivery business have raised questions about the sustainability of the "burning money for growth" model [7]. Leadership and Management - Liu Qiangdong's increased visibility and hands-on approach reflect his anxiety about the company's direction, as he seeks to revitalize JD.com after a perceived lack of innovation and growth over the past five years [9][10]. - His management style includes direct involvement in various operational aspects, aiming to enhance organizational effectiveness [9]. Cash Flow and Market Reaction - JD.com’s operating cash flow turned negative, dropping from a positive 33.204 billion yuan to a negative 1.888 billion yuan in the first three quarters, highlighting the financial strain from new business ventures [10]. - Despite reporting record sales during the recent "Double Eleven" shopping festival, consumer sentiment appears less enthusiastic, with concerns about pricing strategies and potential data inflation [10]. Diversification Efforts - JD.com is diversifying into various sectors, including alcohol, international e-commerce, and automotive sales, but these efforts lack clear synergy and may appear disorganized [11]. - CEO Xu Ran expressed confidence in the long-term potential of the food delivery business, aiming for a sustainable business model that balances growth and efficiency [11].

Project Naming & Marketing - Project naming conventions, including those based on numerology, can impact project success [1] - Leveraging the names of successful projects can boost initial traffic, but may attract irrelevant users [1] - The AI project "buildpad" benefits from traffic misdirected from "buidlpad" due to similar names [1] Buidlpad & MMT Finance - Buidlpad projects have historically provided stable returns [1] - Users staking MMTFinance on Buidlpad can participate in new project launches by joining the team, adding Ⓜ️Ⓜ️T to their ID, tagging the project, and promoting its features [1] MMT Finance DEX - Momentum (MMTFinance) DEX utilizes Sui's Programmable Transaction Blocks (PTB) to combine multi-step operations into atomic transactions, reducing fees and simplifying the user experience [1] - MMTFinance's parallel execution architecture ensures high throughput and transaction speed, mitigating MEV risks [1] - MMTFinance has attracted over 2.1 million users and surpassed $550 million in Total Value Locked (TVL), becoming Sui's deepest liquidity venue [1] - MMTFinance serves as Sui's core liquidity engine, supporting various protocols and becoming the preferred liquidity and distribution partner for projects [1]

Group 1 - The article highlights the phenomenon of internet celebrities, particularly focusing on "Chicken Chop Brother," who gained significant attention during the holiday season, leading to overwhelming crowds and demands for his time [1][2] - There is a growing societal sentiment advocating for the well-being of these internet personalities, reflecting a collective maturity in understanding the pressures they face from sudden fame and public scrutiny [2][3] - The article discusses the transient nature of internet fame, emphasizing that while some individuals like "Noodle Brother" and "Hair Stylist Xiaohua" have adapted to their new realities, the challenge remains for internet celebrities to maintain authenticity and balance amidst the chaos of public attention [2][3] Group 2 - The narrative suggests that all stakeholders, including individuals, onlookers, platforms, and media, must learn to navigate the dynamics of internet traffic, balancing the excitement of viral moments with the need for sustainable engagement [3] - It emphasizes the importance of cultivating long-term stories and values rather than succumbing to the fleeting nature of internet fame, advocating for a grounded approach to personal and professional growth [3]

Market Sentiment & Meme Coins - The market reacted positively to a controversial event involving a $4 meme coin, driven by the belief that "meme有流量就是最大的利好" (meme coins with traffic are the biggest advantage) [1] - A trader bought the coin after seeing the event, setting a breakeven stop loss, indicating a short-term, speculative approach [1] Promotional Activities & User Engagement - UX launched a new activity on BSC, offering gas fee waivers and a chance to win 10,000 USD (1WU) in prize money, aiming to boost user participation [1]

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