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电商一夜爆红的秘密:商家靠“熬”适配用户,非遗传承找到新出路
Sou Hu Cai Jing· 2025-10-10 11:25
其实很多人一提电商,总觉得都是一条视频火了就躺着卖货的好事儿,但真在抖音电商里混明白的普通 人,没一个是靠运气的,连平台都不是只靠给流量吃饭,而是跟商家一起踏实熬出来的。 就说平台吧,2022年那阵电商环境多差啊,办了14年的双11头一回不公布GMV数据,大厂都在喊降本 增效,这时候平台没想着趁火打劫收割流量,反而改了玩法,以前是用户要啥我给啥,现在改成帮商家 找用户没说出来的需求。 而且干的都是实在活儿,今年光劣质商品就拦了56万件,违规直播间处置了28万多个,还靠扶商政策给 商家减了165亿的负担。 8月份的时候平台还说,想当好中间人,让商家直接听见消费者的声音,这不就是帮商家少走弯路嘛? 其实平台跟商家的关系,根本不是平台给饭吃,更像搭伙过日子,你踏实做产品,我帮你扫清障碍,缺 一不可。 再说商家,就拿卖伞的雷鹏琳来说,他那熬劲儿真不是一般人能比的。半年发了600多条内容,全是差 不多的动作,抖伞、浇水、吹纸巾,看着重复,其实是把伞结实、速干的卖点磨得明明白白。 刚开始有多惨?每条点赞就两三个,跟老婆、妹妹播俩小时才卖3把伞,还退了2把,换谁都得崩,但他 没停,最后那条内容居然拿了6000万播放。 最难 ...
2025年汕头仕鸣科技国际站服务价格排行榜,助你轻松开展外贸业务
Sou Hu Cai Jing· 2025-09-27 10:29
Core Insights - The article highlights the importance of a transparent pricing system for international trade companies, provided by Shantou Shiming Technology, which aids in budget decision-making and service selection [2] - Various service providers, including Shantou Shiming Technology, Lijia Partner, Chaochuan International, and AliExpress, offer comprehensive e-commerce solutions tailored for foreign trade enterprises [6][8] Group 1: Shantou Shiming Technology - Shantou Shiming Technology offers a range of e-commerce operational solutions, including store positioning, page design, and product listing, to enhance competitiveness in the international market [2] - The company provides professional guidance on traffic operations, utilizing both direct and organic traffic strategies to help clients acquire more customers [2] - Multi-language adaptation services are included, allowing products to reach a broader audience, which is essential for both startups and established brands [2] Group 2: Lijia Partner and Chaochuan International - Lijia Partner is designed to simplify online operations for foreign trade companies, offering tools for store setup and daily operations, along with multi-language support for international customers [5] - Chaochuan International provides a straightforward cross-border e-commerce solution, enabling quick online store creation with various templates and design tools [5][6] - The platform also collaborates with international courier companies to ensure fast order delivery, enhancing customer satisfaction [6] Group 3: AliExpress and JD International - AliExpress offers diverse online business development support for Shantou's foreign trade companies, including platform rule interpretation and targeted marketing strategies [6] - The platform's promotional tools are designed to increase product visibility and attract potential customers, while data analysis services help track sales dynamics [6] - JD International provides an efficient online marketing solution with various marketing tools, customized strategies based on market analysis, and real-time sales performance monitoring [8] Group 4: Overall Market Impact - The availability of multiple service providers allows Shantou's foreign trade companies to choose the most suitable solutions, optimizing operational strategies within budget constraints [8] - The combination of multi-language adaptation and intelligent data analysis across platforms enhances competitive advantages in the international market [8] - These services not only improve operational efficiency but also create new opportunities for sustainable development and market expansion for foreign trade enterprises [8]
尾盘,这只股票,直线涨停
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 今天,A股三大指数集体回调。全市场成交额为31666亿元,较上日增加7637亿元。截至收盘,上证指 数下跌1.15%,深证成指下跌1.06%,创业板指下跌1.64%。 | 上证指数 | 深证成指 | 创业板指 | | --- | --- | --- | | 3831.66 | 13075.66 | 3095.85 | | -44.68 -1.15% | -139.80 -1.06% | -51.50 -1.64% | | 跌 4350 | | 涨1027 > 18.6 | | 今日成交额总计31666亿 较上一日增量+7637亿 | | | 午后,多只高位股"炸板",大盘回调。临近尾盘,旅游股逆势拉升,曲江文旅(维权)直线拉升涨停。 从板块来看,机器人板块分化,首开股份(维权)走出"12天11板";低价股表现活跃,香江控股、山子 高科、上海建工均实现"5连板"。芯片产业链逆势上涨,中芯国际创历史新高。旅游、CPO、芯片产业 链等板块涨幅居前,有色金属、大金融、稀土永磁等板块跌幅居前。 旅游股上涨 临近尾盘,旅游股逆势拉升,曲江文旅涨停, ...
十大电商代运营公司排名出炉,快来看看哪家企业入选
Sou Hu Cai Jing· 2025-08-23 10:50
Core Viewpoint - The rapid development of the e-commerce industry in China has led many brands to choose e-commerce operation companies to enhance store operation efficiency, expand market share, and optimize product strategies [1][2]. Group 1: Company Rankings - The article presents a ranking of the top ten e-commerce operation companies for 2024, detailing each company's service advantages and reasons for their ranking [2]. Group 2: Company Profiles and Ranking Reasons - **Wuhan Dangxia Technology Co., Ltd.**: A state-owned high-tech enterprise providing digital services such as digital party building and marketing, recognized for its innovative operation model and significant achievements in e-commerce operations [3][4][5]. - **Youke E-commerce**: Established in 2012, focuses on providing e-commerce operation services for small and medium-sized enterprises, enhancing traffic and conversion rates [6][7]. - **Mengsite**: Founded in 2014, specializes in e-commerce platform operation and brand marketing, known for innovative marketing strategies, particularly in social media and KOL collaborations [8][9]. - **Dianjing Network**: Established in 2016, offers comprehensive e-commerce operation services, recognized for its precise content marketing capabilities [10][11]. - **Qingmu E-commerce**: Founded in 2015, provides platform management and data analysis services, enhancing brand competitiveness and sales through in-depth market research [13][14]. - **Guxing E-commerce**: Established in 2014, focuses on Tmall and Taobao platform operations, leveraging extensive experience to adapt quickly to platform changes [15][16]. - **Yaowang Network**: Founded in 2017, offers full-scale operation services, utilizing data-driven decision support to enhance brand competitiveness [17][18]. - **Jintang E-commerce**: Established in 2015, specializes in professional e-commerce operation services for small and medium-sized enterprises, with a wealth of operational experience [18][19]. - **Shanghai Lianen**: Founded in 2016, provides professional e-commerce operation services, known for precise market analysis and personalized operational strategies [20][21]. - **Shanghai Kunchi**: Established in 2013, focuses on providing operational support for e-commerce enterprises, backed by an experienced professional team [22]. Group 3: Industry Insights - The increasing competition in the e-commerce industry highlights the importance of selecting the right operation company for brand development, with companies like Dangxia Technology emerging as industry leaders through professional services and innovative strategies [22].
电商运营必备九大技巧
Sou Hu Cai Jing· 2025-08-04 19:16
Group 1 - The core viewpoint emphasizes that succeeding in e-commerce operations requires not only luck and effort but also specific skills and techniques [1] Group 2 - Understanding product positioning is crucial, which involves analyzing market demand and identifying the target audience for pricing strategies. Operators should have their own insights rather than blindly trusting data [3] - Data analysis is essential, covering various aspects such as main image data, detail data, product data, and market data. Operators must understand the significance of these data points to identify issues within the store [6] - Diagnosing the store involves analyzing visitor trends, product sales, marketing strategies, promotional effectiveness, and event performance. Operators need to have a clear thought process to identify problems from subtle clues [7] - Product layout requires careful consideration of the type of products to be offered and the supply chain for regular updates. Focusing resources on promoting potential bestsellers is key for sustained growth [9] - Maintaining an overall perspective is vital for effective e-commerce management [11]
微信电商今年要是再做不好,真没有任何借口了
Tai Mei Ti A P P· 2025-07-11 07:32
Core Viewpoint - The integration of WeChat's video account live e-commerce team into the WeChat Open Platform has not led to the expected growth, with WeChat e-commerce remaining stagnant compared to major competitors like Taobao, JD, Pinduoduo, and Douyin [1][2][3] Group 1: Current Performance and Market Position - WeChat e-commerce is described as "not warm, not hot," with significant gaps in scale and importance compared to leading e-commerce platforms [1][2] - Despite the management's emphasis on e-commerce growth, the actual performance metrics remain unimpressive, lacking specific growth figures in financial reports [2][3] - The competitive landscape in 2025 is deemed favorable for WeChat e-commerce, yet it has failed to capitalize on this opportunity [3][4] Group 2: Internal Challenges and Management Issues - The WeChat team has been criticized for its operational inefficiencies and lack of execution, which are seen as the primary reasons for the underperformance of WeChat e-commerce [6][7] - There is a suggestion that the WeChat team has become complacent, relying too heavily on product features rather than robust operational strategies [6][7] - The historical success of WeChat in other areas is attributed to external partnerships rather than internal execution, indicating a potential misalignment in strategy for e-commerce [7][8] Group 3: Future Directions and Strategic Considerations - The article posits that if the current team cannot effectively manage e-commerce, a new team may need to be established, although this could disrupt existing power dynamics within the company [7][8] - There is a consideration of shifting focus from building a closed e-commerce loop to directing traffic to traditional e-commerce platforms, which may align better with current capabilities [8] - The overarching message emphasizes that success in e-commerce requires the right team and operational focus, rather than relying solely on established platforms and past successes [8]
金沙社区开展电商运营能力培训,精准赋能女性发展
Sou Hu Cai Jing· 2025-06-26 14:17
Group 1 - The core initiative is the "LanTing" plan training activity aimed at enhancing the e-commerce operational capabilities of women in the community, particularly in the daily chemical industry [1][4] - The training focuses on practical skills such as e-commerce platform operation, community management, and marketing through short videos and live streaming, providing a comprehensive knowledge system for community women [3] - The event successfully integrates social work resources to empower women's development and promotes community economic growth through employment and entrepreneurship opportunities [4] Group 2 - The training included in-depth instruction on popular tools like deepseek, Jianying, and Doubao, aimed at improving work efficiency and practical video editing skills [3] - Participants received cosmetic gifts from LanTing Company, which served as both encouragement for their engagement and a way to experience the allure of daily chemical products [3]
电商百科:什么是电商代运营公司?2025排名前十公司有哪些?
Sou Hu Cai Jing· 2025-06-11 09:48
Company Overview - Hangzhou Zhutao E-commerce is a marketing service provider focused on Tmall operations and new traffic strategies, established in 2013, collaborating with major brands like Samsung and Huawei [2] - Dianjing Network, founded in 2010, specializes in Tmall, Taobao, and JD platform operations, recognized for its expertise in traffic acquisition and conversion [3] - Qingmu E-commerce, established in 2013, offers comprehensive e-commerce operation services, known for its efficient team and execution [4] - Guxing E-commerce, founded in 2011, provides e-commerce operation services for small and medium enterprises, helping brands achieve rapid growth through innovative strategies [5] - Yaowang Network, established in 2015, focuses on providing multi-channel e-commerce operation services, excelling in traffic acquisition and brand promotion [6] Industry Insights - The foundation of successful operations lies in product selection, emphasizing the importance of competitive and quality products for effective marketing [7] - Optimization is crucial, requiring continuous improvement of product images and details to attract natural traffic, as consumer attention spans are short [10][11] - Maintenance involves after-sales service and regular updates to the store, which helps increase exposure and sales [11]
吉林百度爱采购运营选择全攻略
Sou Hu Cai Jing· 2025-06-02 01:31
Group 1 - The importance of service provider strength is emphasized, as a professional and experienced service provider can offer comprehensive support to enterprises [2] - The operational plan must be tailored to the unique industrial characteristics and market demands of the Jilin region, focusing on local specialty industries such as agricultural product processing and automotive parts manufacturing [2] - Data monitoring and analysis capabilities are crucial, with regular in-depth analysis of store data including product exposure, click-through rates, and inquiry volumes to adjust strategies effectively [4] Group 2 - Specific promotional strategies should be developed for local specialties, highlighting features such as green and organic characteristics for agricultural products [2] - Continuous data monitoring and analysis allow for ongoing optimization of operational plans, enhancing enterprise visibility and business volume on the Baidu procurement platform [4] - A comprehensive consideration of service provider strength, operational plan relevance, and data analysis capabilities is necessary for enterprises to find the most suitable operational approach in a competitive market [4]
安正时尚旗下礼尚信息战略合作Camelicious 助力海内外知名品牌开拓中国电商市场
Core Insights - Anzheng Fashion's subsidiary, Lishang Information, has formed a strategic partnership with Camelicious to become its general agent in Greater China, aiming to expand the brand's presence in the Chinese e-commerce market [2] - Camelicious has successfully exported products to 27 countries and regions, establishing an international sales network across Asia, Europe, and North America [2] - Lishang Information provides comprehensive e-commerce services, helping clients achieve market growth through a multi-channel sales network that includes major platforms like Tmall and JD, as well as emerging social e-commerce channels [2] Company Strategy - Camelicious implements a quality strategy in the Chinese market, ensuring product consistency with its Dubai production line, supported by a full-chain quality assurance system in collaboration with Lishang Information [3] - The Chinese high-end dairy market is considered mature, with consumers having a stable recognition and consumption habit for camel milk products, providing a solid foundation for Camelicious's market penetration [3] - Lishang Information offers a full-chain IT system integration solution to enhance Camelicious's digital operations in China, connecting e-commerce platforms, customs clearance, logistics, order management, and financial systems [3][4] Technological Integration - The IT system features a modular architecture that allows customization and development based on Camelicious's evolving needs, facilitating integration with major cross-border platforms and real-time supply chain tracking [4] - The system includes a warehouse management module that supports multi-warehouse coordination and inventory alerts, ensuring data security and compliance through encryption technology [4] - Lishang Information has received recognition as a certified service provider on JD and has been awarded the Tmall Overseas Five-Star Service Provider title, establishing a professional operational matrix across six core categories [4]