A股上市公司积极发布股东回馈活动。 近日，好想你发布公告《关于股东回馈活动的自愿性信息披露公告》，公告披露，符合参与条件的股东，可选择两款年货礼盒享受股东专属尊享购买权 益，尊享价均低于零售价的5折。自1月8日以来，好想你股价累计涨幅超过20%。 2025年"花式送礼"公司 数量创历史新高 在资本市场上，回馈股东的方式除了现金分红之外，还有赠送公司相关产品、服务、折扣券或尊享权益。早在10多年前，就有上市公司通过这种方式回馈 中小股东。 2015年4月，德美化工披露，向公司股东赠送"英农"鲜肉腊肠；同年8月，中超电缆（现名为"中超控股"）披露，控股股东中超集团向中小股东赠送紫砂 壶。 根据上市公司公告，自2015年以来，共有近130家公司披露140余份回馈（或赠送）活动的相关公告；2022年以来，这一类公司数量明显增加，其中2025年 多达40余家，公司数量创历史新高。从公告月份来看，每年1月、5月、7月是公告披露密集期。 从行业分布来看，这些公司共分布于20个行业，其中食品饮料、基础化工、医药生物、家用电器等行业公司数量居多。 回馈活动短期提振股价 市场对于这种"花式送礼"的行为是否买账？从上述近130家公 ...

证券日报网讯1月8日，寿仙谷（603896）在互动平台回答投资者提问时表示，公司将继续坚守主业，开 拓市场，努力以更好的业绩回报全体投资者的信任与支持。后续，公司将结合实际情况继续推出股东回 馈活动，敬请关注公司公告。 ...

证券日报网讯 1月7日，海航控股在互动平台回答投资者提问时表示，公司对重整时的债转股股票没有 回购义务。公司根据《重整计划》，于2022年底至2025年与部分重整共益债务债权人另行达成债转股安 排（下称"重整后债转股"），其中用于抵债的3.54亿股由公司间接控股股东海航航空集团回购，截至 2025年底海航航空集团已回购约1.9亿股，剩余约1.64亿股的后续安排已与债权人达成一致，海航航空集 团不再承担回购义务；其他重整后债转股股票公司及海航航空集团均不承担回购义务。公司重整后债转 股安排均已严格按照规则履行信披义务。详情请您关注公司在上交所网站发布的重整计划执行后续进展 的相关公告。截至2025年6月30日，就本公司各类美元金融资产和美元金融负债而言，如果人民币对美 元升值或贬值1%，其它因素保持不变，则本公司将增加或减少税前利润约6.52亿元。为感谢每一位股 东对公司长期以来的支持，公司开展了股东回馈活动：在2025年12月8日15：00至2026年1月20日24：00 （不含2025年12月31日至2026年1月4日，即法定元旦假期及前后一日）期间，符合条件的股东可享受公 司及下属子航司专属机票优惠。详情 ...

Group 1: Company Activities - Tianyoude Liquor announced an event to invite shareholders to taste products, offering 3,200 tasting gift boxes and a 50% discount coupon for shareholders [1][4] - The event aims to enhance communication and interaction with shareholders, improving product quality and satisfaction [4] - Approximately 5,000 shareholders will receive the discount coupon, with a 6.4% chance of winning a gift box [4] Group 2: Financial Performance - For the first three quarters of 2025, Tianyoude Liquor reported a revenue of 880 million yuan, a year-on-year decrease of 10.79% [5] - The net profit attributable to shareholders was 21.81 million yuan, down 62.03% year-on-year [5] - The decline in net profit is attributed to macroeconomic factors and a conservative consumer sentiment affecting overall liquor demand [5] Group 3: Strategic Initiatives - The company is exploring new consumption demands by introducing products like 28-degree lemon barley liquor and snow pear flowing sand liquor [5] - Tianyoude Liquor is also attempting to integrate dining and liquor experiences by providing financial support for a new restaurant and liquor experience store [6]

Market Performance - The market opened high and continued to rise, with the Shenzhen Component Index increasing by over 1% and the ChiNext Index rising by over 2% [1] ETF Highlights - The Tianhong Food and Beverage ETF (159736) had a total trading volume of 11.99 million yuan, with a closing premium rate of 0.13% [1] - Over the past 60 trading days, the Tianhong Food and Beverage ETF has attracted over 430 million yuan in capital [1] - The Tianhong Agriculture ETF (512620) tracking the CSI Agriculture Theme Index rose by 0.18%, marking two consecutive days of gains [1] ETF Composition - The Tianhong Food and Beverage ETF tracks the CSI Food and Beverage Index, focusing on leading stocks in high-end and mid-range liquor, as well as key players in beverages, dairy, condiments, and beer [1] - Major holdings include "Moutai, Wuliangye, Luzhou Laojiao, Yanghe, Yili, and Haitian" [1] - The Tianhong Agriculture ETF closely follows the CSI Agriculture Theme Index, covering sectors such as breeding and agricultural chemicals, with key stocks including Muyuan Foods, Wens Foodstuff Group, and Haida Group [1] Shareholder Return Activities - Since 2025, over 30 A-share companies, including Emei Shan A, Qianwei Yangchun, and Jiahe Foods, have announced voluntary shareholder return activities, a nearly 90% increase compared to 18 companies in 2024 [2] - The main sectors initiating these activities are food and beverage, and tourism services, which directly target individual consumers [2] Market Trends in Traditional Chinese Medicine - Prices for certain traditional Chinese medicinal materials like Angelica and Codonopsis have decreased, while others such as Ophiopogon, Rhizoma Polygonati, and Rose have remained stable [2] - The market for "food and medicine homology" is expected to reach 370 billion yuan this year, with significant growth in related health products and functional foods [2] Agricultural Sector Developments - On December 5, Muyuan Foods announced that the Hong Kong Stock Exchange has reviewed its application for issuance and listing, but this does not constitute formal approval [2] - Current valuations in the food and beverage sector are at historical lows, with signs of relative returns as market styles shift [2] - It is advised to focus on opportunities for recovery and valuation repair after fundamental pressures ease, as well as innovations in categories, channels, and consumption scenarios [2]

Core Viewpoint - The recent announcement by Emei Mountain A to provide benefits such as free admission to shareholders holding 500 shares or more has led to a short-term increase in stock price, but it ultimately fell by 4.84% on December 3, indicating limited long-term impact on stock performance [1][3]. Group 1: Shareholder Return Activities - Over 30 A-share companies have announced shareholder return initiatives this year, with 8 in the cultural tourism sector, 11 in food consumption, and 7 in beauty and home products, primarily offering experiences or physical products [3]. - The shareholder return activities have not significantly influenced stock prices, with most stocks showing stable performance despite the announcements [3]. Group 2: Market Reactions and Analyst Insights - Analysts suggest that shareholder return activities are more about brand promotion and investor relations management rather than core performance improvement, leading to only short-term emotional market reactions [5][10]. - There is a concern that if these return activities are misrepresented as "physical dividends" or lack proper disclosure, they may attract regulatory scrutiny [7]. - The distinction between shareholder return activities and cash dividends is emphasized, urging investors to focus on the core operational capabilities and long-term growth potential of companies [8].

Core Viewpoint - Emei Mountain A has announced a shareholder reward program that offers various benefits, including free tickets and discounts for shareholders and their families, which has positively impacted its stock price and market perception [2][3]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive free access to scenic spots, cable cars, and hot springs, along with exclusive discounts for family members [2]. - The program is designed to provide tangible benefits to shareholders, with an estimated return of at least 3% over two months based on the stock price prior to the announcement [2]. Group 2: Cost Management - The cost of the rewards program is manageable for Emei Mountain A due to the low marginal cost associated with additional visitors, as the fixed costs of infrastructure and staffing do not significantly increase with more guests [3]. - The free benefits are seen as an efficient use of "idle capacity," which can lead to increased revenue through secondary spending by shareholders and their families [3]. Group 3: Market Trends - Shareholder reward programs are becoming increasingly common in the A-share market, with other companies also offering various incentives to engage their shareholders [3]. - These initiatives aim to transform shareholders into product and service advocates, enhancing market value management [3][4]. Group 4: Long-term Value Creation - The primary goal of shareholder reward activities should extend beyond short-term stock price boosts to fostering long-term relationships and trust between the company and its investors [4]. - By allowing shareholders to experience the company's products and services, companies can enhance understanding of their business models and value propositions, leading to more rational investment decisions [4][5].

Core Viewpoint - The recent trend of listed companies offering gifts to shareholders, such as pre-packaged food, is seen as a superficial gesture that may distract from the need for genuine performance improvement and shareholder value creation [1][2]. Group 1: Company Actions - Zhengzhou Qianwei Yangchun Food Co., Ltd. announced a shareholder reward program where shareholders holding over 100 shares can receive a gift package worth 200 yuan [1][3]. - This initiative follows similar actions by other companies, such as Emei Mountain A offering free tickets to shareholders [1]. Group 2: Market Reactions - The market response to these promotional activities has been positive, with Emei Mountain A's stock hitting the daily limit up on the announcement day, indicating investor interest in such strategies [1]. - However, there is skepticism among investors regarding the actual benefits of these gifts compared to substantial financial returns [2]. Group 3: Industry Concerns - The trend of companies focusing on gimmicks rather than core business performance raises concerns about the long-term implications for shareholder value [2]. - Analysts argue that true shareholder returns should come from solid earnings growth, stable cash dividends, and sustained stock price appreciation, rather than temporary promotional gifts [2].

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for shareholders holding 500 shares or more, which has positively impacted its stock price, demonstrating a strong market response to the initiative [1][2]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders with 500 or more shares will receive free access to various attractions and discounts for family members, enhancing the appeal of the investment [1]. - The stock price surged to a limit up on the first trading day after the announcement, indicating strong market approval and investor interest in the reward program [1]. Group 2: Cost Management - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs, allowing for efficient utilization of idle capacity [2]. - The initiative is expected to drive additional revenue through secondary spending by shareholders and their families, rather than negatively impacting profits [2]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders and enhance brand loyalty [2]. - These activities serve as a means of market management, transforming shareholders into customers and potentially increasing revenue [2]. Group 4: Long-term Relationship Building - Engaging shareholders through product and service experiences fosters a deeper understanding of the company's value proposition, leading to more informed investment decisions and a stable trust relationship [3]. - The ultimate goal of such initiatives should be to convey company value and ensure long-term shareholder retention, rather than merely boosting short-term stock prices [3][4].

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for family members, which led to a significant increase in stock price, indicating strong market approval of the initiative [2][3]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive various free benefits, including tickets and discounts on services [2]. - The stock price surged to a limit up on the first trading day after the announcement, reflecting investor enthusiasm for the reward program [2]. Group 2: Cost Efficiency - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs [3]. - The free benefits are seen as an efficient use of "idle capacity," which can potentially increase revenue through additional spending by shareholders and their families [3]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders [3]. - These activities aim to transform shareholders into consumers of the company's products and services, enhancing market visibility and driving revenue growth [4]. Group 4: Long-term Relationship Building - The primary goal of shareholder reward programs should be to convey company value and foster long-term relationships with investors, rather than merely boosting short-term stock prices [4][5]. - By allowing shareholders to experience the company's offerings, a more stable and trusting relationship can be established, promoting value and long-term investment [4][5]. Group 5: Strategic Implementation - Companies should leverage these opportunities to showcase their products and services while actively collecting shareholder feedback [5]. - The ultimate aim of these activities is to create a closed loop of operational improvement, market value growth, and enhanced governance [5].