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3个月卖8万,主理人和体系商业“八字不合”?
3 6 Ke· 2025-11-21 02:41
Core Insights - The phenomenon of "main operators" in the market has gained significant attention, with brands increasingly seeking to collaborate with them despite previous skepticism about their viability [3][4][30] - The main operator model is seen as a double-edged sword, offering unique storytelling and emotional engagement but also facing challenges in scalability and sustainability [4][9][32] Group 1: Market Dynamics - The rise of main operators is a response to the saturation of standardized chain brands, as consumers seek more authentic and emotionally resonant experiences [4][5] - Main operators have successfully transformed aesthetics into experiences, emotions into products, and individuality into market appeal [6][8] - The increasing popularity of main operators has led to inflated expectations and potential overvaluation of their capabilities [8][9] Group 2: Challenges and Limitations - Main operators often struggle with cash flow, operational consistency, and dependency on community engagement, which can limit their scalability [10][11] - The unique appeal of main operators is often tied to specific locations and cultural contexts, making it difficult for them to replicate success in different environments [10][11] - Many main operator brands have failed to sustain operations outside their original contexts, highlighting the challenges of transitioning from niche to broader markets [10][11] Group 3: Non-standard Commercial Spaces - Non-standard commercial spaces provide a more suitable environment for main operators, allowing for greater creative freedom and alignment with their operational needs [12][17] - The relationship between main operators and non-standard commercial projects is characterized by mutual understanding and collaboration, which can enhance both parties' success [17][28] - Main operators thrive in environments that allow for a "front store, back kitchen" model, which is often difficult to achieve in traditional retail settings [16][17] Group 4: Relationship Dynamics - The relationship between main operators and commercial spaces should be viewed as a partnership rather than a mere brand-client dynamic, emphasizing collaboration and shared goals [28][29] - Main operators are selective about their partnerships, seeking spaces that align with their values and operational needs, which can create challenges for traditional commercial entities [26][27] - Successful collaborations require both parties to adapt and find common ground, balancing the creative aspirations of main operators with the operational efficiencies of commercial spaces [29][32]
38个新商场亮相,非标商业又有新王炸
3 6 Ke· 2025-11-21 02:24
10月,在"国庆档"的助力下,再次迎来近40个商业项目开业的热闹场面,呈现出典型的"金九银十"特征。 10月份,县域商业活力持续释放,多个县域商业综合体亮相;小体量商业火热;非标商业出圈,迎来了成都在那里·福田TOD、北京微博in等非标商业新 范本。 01. 从"金九"到"银十" 10月开业商业项目 38个 据赢商大数据不完全统计数据,2025年10月全国开业集中式商业项目38个,商业总体量约281万㎡,环比9月(58个项目,体量490万㎡)呈现大幅回落, 数量、体量分别下降了34.48%、57.38%。 "国庆档"仍是10月开业项目的主要推动力,10月1日单日开业16个项目,占比超四成。 02. 10座城市开业项目≥2个 北京城市更新特征显著 10月份共有10座城市开业项目数量在2个及以上,其中北京是10月开业量最高的城市,共4个项目,"城市更新+非标"是其显著特征,包括1个存量超市改 造,1个奥运场馆改造、1个工业遗址更新。从商业形式看,北京微博in、北京小站公园、北京首钢园融石广场均为非标商业。 苏州开业数量排第二位,3个项目,包括1个邻里商业,1个商业街(升级开业)、以及1个城市奥莱。 武汉虽然仅2个 ...
渝中推动非标商业从“现象”走向“范式”
Sou Hu Cai Jing· 2025-11-17 20:00
"再生商业力——城市更新的非标觉醒。"近日,在重庆市渝中区举行的第二届西南非标商业大会上,2025年渝中区优质项目机会清单发布,渝中区 年度非标商业品牌集中签约仪式、西南非标商业联盟新成员入盟仪式,为全国优质非标商业运营商和主理人品牌搭建资源对接与思想碰撞的平台。 "荐"开启非标新空间 当前,非标商业正以其鲜明的在地文化、沉浸式的场景体验、深度的情感共鸣、多元的商业生态,为存量空间活化、城市肌理重塑开辟新路径,消 费"三新"试点、新型政策性金融工具等多维赋能更为非标商业蓬勃发展提供前所未有的机遇。 活动现场(渝中区委宣传部供图) 会上,渝中区委常委、区政府副区长罗毅作2025年渝中区优质项目机会推介。"为全面推进商业内容和城市空间完美融合,以非标商业赋能城市更 新,渝中区深挖存量资源,精准面向投资企业、运营企业及主理人,推出三大类别非标商业机会清单,包含25个投资项目。"罗毅说。 激活区域多元价值,渝中区针对投资人推出长滨路沿线城市更新项目、大坪正街城市更新项目、燕子岩-飞机码头城市更新项目等七个城市更新片 区项目;聚焦运营效能升级,针对运营商推出挑花厂数字文创产业园、体育环路项目、中华路73/74号房屋改造 ...
第二届西南非标商业大会在重庆渝中区举行
Sou Hu Cai Jing· 2025-11-14 15:22
人民网重庆11月14日电 (陈琦、刘敏)11月14日,以"再生商业力——城市更新的非标觉醒"为主题的第二 届西南非标商业大会在重庆市渝中区举行。300余家全国优质非标商业运营商和主理人品牌共聚一堂, 共探"城市更新、商业创新"赋能非标商业的发展新机遇。 大会现场,渝中区发布了2025年优质项目机会清单,举行了渝中区年度非标商业品牌集中签约仪式、西 南非标商业联盟新成员入盟仪式,为全国优质非标商业运营商和主理人品牌搭建资源对接与交流平台。 第二届西南非标商业大会在重庆渝中区举行。渝中区商务委供图 渝中区推出三大类别非标商业机会清单 活动现场举行了渝中区年度非标商业品牌签约仪式,签约品牌涵盖文化传播、美食餐饮、沉浸式体验等 多元业态矩阵。渝港经贸文化交流重庆会客厅、物与岚等一批标杆性创新项目将落地渝中区,成为丰富 消费场景供给、激活商业创新活力的重要"非标"力量。 会上,渝中区委常委、区政府副区长罗毅作2025年渝中区优质项目机会推介,推出三大类别非标商业机 会清单,包含25个投资项目,旨在与优秀的商业运营团队、主理人品牌等经营主体共享非标商业发展机 遇、共绘非标商业璀璨未来。 罗毅介绍,渝中区针对投资人推出长滨 ...
珠海商圈分化加剧,非标商业能否改写格局?
Nan Fang Du Shi Bao· 2025-11-12 07:07
这一现象在珠海同样显现。以商业密集的前山立交为核心,多个大型商业项目面临同质化竞争的严峻挑 战,"商业供给过剩"的讨论持续升温。 在全国多地知名商圈陷入"严重内卷"与"生存空间被压缩"的背景下——北京三里屯某老牌商场部分楼层 空置率超30%,上海某社区购物中心因客流锐减宣布闭店,就连零售巨头永辉也开启"胖改"转型——商 业地产的困境引发广泛关注。 在当前商业同质化日趋严重的背景下,一种突破传统购物中心标准化模式的商业新形态——非标商业, 正以其独特的内容叙事和场景体验成为破局之道。格力集团旗下新香洲 格创悦里项目凭借"开放式+泛 体育主题" 的非标商业形态,打破传统商业边界,融合体育、生态与消费等多元场景,构建具有"呼吸 感"的商业空间,试图给出不一样的答案。新香洲·格创悦里何以在普遍困境中开辟新路?其背后的创新 密码是什么?这一探索又为传统商圈转型提供了哪些新启示?这已成为业内关注的新焦点。 观察 从"人挤人"到"空荡荡",珠海商圈呈现两极分化 2025年的珠海商圈,正经历着一场无声的洗牌。 在明珠路,一家经营超过十五年的老牌商业广场内,仅剩三家餐厅仍在坚守。 "我们每月要承担租金,商场却很少帮我们引流。" ...
单店日均客流破万、备受央视关注,现象级“方志茶馆”背后的商业哲学
混沌学园· 2025-11-10 12:01
Core Insights - The article discusses the unique business model of Dongmao Street Tea House, which focuses on local elderly customers rather than tourists, achieving high daily foot traffic through affordable pricing and cultural engagement [2][3][14] - The founder, Jian Ming, emphasizes a philosophy of slow business that prioritizes cultural value and community over rapid growth and standardization [17][23] Business Model and Philosophy - Jian Ming's entrepreneurial journey includes three major projects, with the latest being Dongmao Street Tea House, which serves as a cultural and social space rather than just a dining venue [5][7] - The tea house aims to blend cultural storytelling with a unique pricing strategy, offering items priced at 2, 5, and 8 yuan to create a memorable customer experience [10][11] - The concept of "commercialized public space" is introduced, balancing social value with profitability, allowing the tea house to host cultural events without charging entry fees [12][19] Target Audience and Community Engagement - The primary focus on local elderly residents has proven successful, as their support has naturally attracted tourists, creating a community-centric business model [14][27] - The tea house serves as a platform for intergenerational interaction, encouraging young people to engage with the elderly, thus fostering cultural exchange [15][27] Future Outlook and Industry Position - Jian Ming expresses a commitment to maintaining a "slow" growth strategy, avoiding the pitfalls of over-expansion and preserving the tea house's cultural essence [17][18] - The article highlights the importance of cultural depth and unique storytelling as key differentiators in a market that may become saturated with similar concepts [18][19] - The tea house is positioned as a new cultural hub, aiming to redefine community spaces in the context of modern urban life [23][27]
现象级文旅地标东茅街茶馆,非标时代的“慢”商业哲学
混沌学园· 2025-11-06 12:21
Core Viewpoint - The article explores the potential of creating a "non-standard" business path in an era dominated by standardization and intense competition, highlighting the unique approach of Dongmao Street Teahouse as a case study [2]. Group 1: Business Model and Philosophy - Dongmao Street Teahouse, founded by Jian Ming, emphasizes a cultural philosophy of "slow" business, focusing on sustainable growth rather than merely chasing traffic and scale [2]. - The teahouse offers affordable pricing, such as 2 yuan for scallion pancakes and 8 yuan for unlimited tea, which has led to a daily foot traffic exceeding 10,000 and significant media attention [2]. - Jian Ming's approach integrates philosophical thinking into business operations, creating a unique product ethos that prioritizes quality over quantity [2]. Group 2: Course Highlights - The course discusses unconventional business decisions such as "not focusing on young people" and "restraining growth," which have paradoxically led to both reputation and revenue breakthroughs [9][12]. - It presents a comprehensive offline business strategy, analyzing pricing logic, revenue structure, and cost control, guiding businesses from merely "earning" to "creating incremental value" [9][12]. - The course also reveals how a philosopher-like founder incorporates dialectical thinking into daily decision-making, establishing invisible barriers against imitation [9][12].
世邦魏理仕:成都非标商业继续拓展城市消费空间
Core Insights - The article discusses the current state and future outlook of the retail property market in Chengdu, highlighting the growth of non-standard commercial spaces and the challenges faced by traditional retail [1][2][5] Retail Property Market Overview - In Q3 2023, Chengdu's premium office buildings recorded a net absorption of approximately 9,900 square meters, a year-on-year decrease of 39.2% [1] - The retail property market saw no new shopping center openings, but non-standard commercial spaces added about 40,000 square meters of new commercial area [2] - The logistics sector experienced growth due to "Double Eleven" preparations, with a net absorption of approximately 84,000 square meters, a quarter-on-quarter increase of 3.5%, leading to a decrease in the overall vacancy rate of high-standard warehouses by 0.3 percentage points to 9% [1] Non-Standard Commercial Growth - Non-standard commercial spaces are emerging as a response to changing consumer demands, with a focus on unique experiences rather than traditional retail formats [2][3] - The retail market has seen a continuous decline in net absorption for three consecutive quarters, with a negative absorption of approximately 12,000 square meters in Q3 [2] - The overall vacancy rate in the retail market increased by 0.1 percentage points to 9.1%, with average rental prices for shopping center first floors declining by 0.7% to 354.5 yuan per square meter per month [2] Market Differentiation - The retail market is experiencing increasing differentiation among shopping districts, with core areas seeing a vacancy rate rise of 0.6 percentage points to 7.1% due to the retreat of retail brands [4] - Operators are focusing more on experiential and lifestyle categories, with dining and experiential sectors accounting for approximately 55% of new demand [4] - In secondary shopping districts, leading operators are attracting new brands, while many others are resorting to price reductions to fill vacancies [4] Future Outlook - For Q4 2025, the retail property market in Chengdu is expected to see a pause in shopping center supply, while non-standard commercial spaces will continue to expand with upcoming projects [6]
北京百盛复兴门店将于今年12月31日关闭
Xin Jing Bao· 2025-10-13 03:02
Core Viewpoint - Beijing Baisheng announced the closure of its Xihongmen store by December 31, 2025, as part of a strategic transformation aimed at adapting to market changes and optimizing store performance [1] Group 1: Company Strategy - Baisheng Group is undergoing a comprehensive strategic transformation to address the challenges faced by underperforming stores [1] - The company emphasizes the importance of market insight and flexibility in the retail industry, leading to ongoing upgrades and renovations of its stores [1] - Current renovations include personalized designs, innovative service elements, and the introduction of international brand flagship stores [1] Group 2: Industry Trends - The retail industry is experiencing a significant transformation from "commercial+" to "+commercial," with non-standard commercial formats becoming crucial for success [1] - Companies are required to integrate modern, intelligent, customized, and social elements within limited spaces to create immersive shopping experiences [1] - Looking ahead, Baisheng Group aims to focus on personalized and high-quality product offerings while developing landmark commercial projects tailored to local needs [1]
北京百盛:复兴门店将于12月31日关闭
Core Viewpoint - Beijing Baisheng announced the closure of its Fuxing store by December 31, 2025, as part of a comprehensive strategic transformation aimed at adapting to market changes and consumer demands [1][8]. Company Overview - The Fuxing store, opened in 1994, was the first Baisheng store in mainland China and has played a significant role in the company's integration into the Chinese market over the past 30 years [4][13]. - Baisheng currently operates 43 diverse stores across 25 cities in China, reflecting its commitment to the market [4][13]. Strategic Transformation - The company is undergoing a strategic transformation to enhance service quality and adapt to evolving consumer preferences, focusing on personalized and high-quality offerings [8][14]. - Baisheng is actively upgrading its stores by incorporating personalized designs, innovative service elements, and international brand flagship stores [6][13]. - The retail industry is shifting from "commercial+" to "+commercial," emphasizing the importance of non-standard commercial models to meet consumer needs for personalization and emotional engagement [6][14]. Future Outlook - Baisheng aims to create immersive shopping experiences by integrating modern, intelligent, customized, and social elements into its retail spaces [7][14]. - The company is committed to exploring new growth opportunities and developing landmark commercial projects tailored to local economic conditions and consumer upgrades [8][14].