日前，新榜发布 6 月企业家 IP 抖音影响力榜单，引发了「谁是抖音最火企业家」这一话题。这份榜单基于大数据，从粉丝数、粉丝增量、分享数、评论 数、点赞数等维度进行统计，清晰呈现了企业家们在抖音的影响力排行——华为余承东稳坐榜首，小米雷军时隔两月重返前三。 | 29 R | 李国庆 当当网创始人,早晚读书总经理 | +6784 338.1万 | 3 | 1.8万 | 2833 | 596 | 616.1 | | --- | --- | --- | --- | --- | --- | --- | --- | | 30 25 | 邹邹邹打 C-集众美和 卤味铺子联合创始人CEO | 6.9万 +2571 | 12 | 8311 | 740 | 3092 | 612.1 | | 数据说明: 围不包括媒体、投资性质的企业。 | | 统计范围:筛选具有一定社会知名度、大众认知度的企业创始人、总裁、CEO的账号，建立企业家IP抖音账号库;本月榜单统计范 | | | | | | | 统计周期:2025年6月1日-30日。 榜指数的计算依据。 注:加粗字体为单项维度TOP3数据。 | | 新榜指数:统计创作者在抖音平台的账号 ...

近日，杭州传出消息，良渚南一处占地6700多亩的大型景区，几乎变成了一片废墟，该景区曾投入大量人力财力，并被评为4A级景区。近几年，4A级或 以下景区严重亏损甚至倒闭的景区越来越多，似乎没有几家4A级景区日子过得不错…… 一、大型4A景区，突变废墟 这段时间，最具话题热度的莫过于"苏超"，端午期间，就连往年顶流"赛龙舟"与之相比都略逊一筹。原价10元甚至更低的观赛门票，最高被炒至900元， 代拍的价格也标价78元～200元不等。受其影响，6月2日至8日，江苏省内景区预订量同比激增305%。 相比于似乎突然就爆火的"苏超"、"村超"，一些曾苦心经营的4A景区却在日益萧条。近日，杭州一占地6700多亩大型4A景区——兰里景区传出消息，将 全部拆迁，景区内的居民楼已经基本搬空，农作物大棚也已闲置，不少楼栋已经被夷为平地。 据了解，兰里景区位于西湖区三墩镇，总面积约4.5平方公里（约6750亩），涵盖绕城村、华联村两个村落及5000多亩农田。西湖区三墩镇政府曾为兰里 景区投入巨大的人力财力（未经证实有200多亿元），引进中国台湾团队进行旅游农业开发，希望建成一个集生态农业、研学旅游、运动养生、乡村民 宿、文化创意为一 ...

在6月24日南方报业传媒集团（南方日报社）全面启动的系统性变革中，"新媒体IP打造行 动"是其中的一个亮点。围绕社会热点、产经重点、国际爆点、文旅视点和民生关注点，南 方报业将重点打造20个新媒体IP，直击新闻热点，发布权威消息，做强国际报道，深入解 读事件。 2016年10月，南方报业传媒集团启动南方名记培育工程，在全国率先提出培育"主流网 红"。九年来，名记培育对象们创作了一批批反映时代情和百姓心的优质作品，成功打造 了"南方名医帮""武松来了""防务指南""深圳大件事"等一批有影响力的栏目IP。未来，集团将 以20个重点新媒体IP为引领，实施"一IP一策"个性化策略，培育精品栏目，为用户提供更多 原创优质内容，进一步强化与用户的链接，扩大传播效果。 观天下：观国际风云，察世间百态。以全球视野捕捉热点事件，用专业视角穿透表象迷雾， 深入解析国际格局的明暗博弈。在这里，洞见时代演进，把握世界脉动。 湾区大学问：问不一样的问题，用不一样的角度，看独特的湾区大学故事。 财知道：聚焦宏观经济走势、金融政策动向与市场重点热点，通俗化解读，案例化呈现，场 景化表达，推动财经知识"飞入寻常百姓家"。 聊点"政经"事：立 ...

Core Viewpoint - The new consumption sector in the Hong Kong stock market is performing well, with "Pop Mart, Lao Pu Gold, and Mixue Group" being viewed as the three giants. Meanwhile, the A-share market is also seeing significant interest in new consumption leaders, with many companies experiencing stock price increases of over 30% since Q2 of this year [1]. Group 1: A-Share Market Performance - Several A-share new consumption companies, such as Mankalon (300945.SZ) and Zhou Dazheng (002867.SZ), have attracted over 10 institutional research visits since May, indicating strong institutional interest [1]. - Mankalon's stock price has increased nearly 50% in the last two months, reflecting the growing attention from institutions [2]. - In Q1, Mankalon reported revenue of 714 million yuan, a year-on-year increase of 42.87%, and a net profit of 43.01 million yuan, up 33.52% year-on-year [2]. Group 2: Institutional Research Focus - Institutions are particularly interested in sectors such as gold and jewelry, food and beverage, apparel, and pet products, with topics like gold prices, trendy IPs, and young consumer preferences being key areas of focus [2]. - Mankalon has been researched 16 times by 77 institutions, while Zhou Dazheng has been visited 14 times by 144 institutions, ranking among the top in the A-share market [2]. Group 3: Impact of Rising Gold Prices - The surge in gold prices has negatively impacted consumer willingness to purchase, particularly affecting mid-to-high weight gold jewelry [3]. - Zhou Dazheng's management acknowledged the significant disruption caused by rising gold prices and emphasized the need to adapt to changing consumer preferences [3]. - Companies like Mankalon and Zhou Dazheng are focusing on brand positioning and product innovation to capture market share amidst these challenges [3][4]. Group 4: Targeting Young Consumers - The focus on young consumer demographics is a common strategy among consumption companies, with Mankalon aiming to align product design with young consumers' cultural aesthetics [5]. - Zhou Dazheng is launching a new brand "Zhuan Zhu Ge" targeting young consumers with a focus on cultural and trendy products [6]. - Companies are also enhancing their presence in high-end shopping centers to attract younger customers [6]. Group 5: AI Empowerment Strategies - Institutions are increasingly interested in how companies are leveraging AI technology, with Zhou Dazheng establishing an AI project team to enhance operational efficiency [7]. - Mankalon plans to integrate AI into its design and customer service processes to better understand consumer needs [7]. - Other companies, such as Chuangyuan Co., are also adopting AI-driven strategies to improve customer insights and product development cycles [7]. Group 6: Market Resilience and Innovation - The consumer market is showing resilience, with a gradual recovery expected, prompting companies to innovate continuously to meet diverse consumer demands [8]. - Companies are encouraged to shift from traditional sales models to innovative product offerings and new distribution channels to thrive in a competitive environment [8].

现在逛商场，你在逛什么？ 是冲着首店、首发打卡拍照发朋友圈，还是为了沉浸式体验新奇场景？又或是想在IP主题活动里找寻情绪共鸣？ 随着一座又一座新商业载体的落地、开业，南京的"逛街地图"不断刷新。其中，不仅有金陵中环、玄武花园城等大体量商业综合体，也有京东MALL等3C 家电家居一站式消费地标。家门口的社区商业也没闲着，紫金·钟爱里、瑞金里REPARK、三十四标商业街区等也成为打卡地。 如今的商业已不再局限于"卖货"，而是用内容和场景的创新玩起"新花活"，"体验经济""IP打造"正成为它们吸客引流的出圈密码。 空间之变 消费变革引发商业"场景革命" 6月15日，记者在地铁1号口直通金陵中环的通道看到，开业时就火爆出圈的《红楼回响》数字长卷，至今依然保持着吸引力，许多消费者举着手机在打 卡。翻开社交媒体小红书，关于金陵中环的笔记超过了一万篇，拍照打卡发朋友圈或小红书等社交媒体，已经成为很多年轻人的逛街"标配"，甚至是主 要"动力"之一。而消费者在社交媒体的分享，又为商业载体带来新的流量。 在"打卡经济"和"种草经济"的消费新趋势下，打造更具吸引力的场景，已然成为商业载体的"必修课"。 市民游客在德基广场空中花园游 ...

以下文章来源于中国企业家杂志 ，作者梁宵 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 泡泡玛特创始人王宁的财富还在一路攀升。 据福布斯实时全球富豪榜， 6 月 8 日，王宁家族以 203 亿美元（约合人民币 1460 亿元）的身 家超越牧原股份创始人秦英林家族，成为河南新首富；而后上升态势依然不减， 6 月 12 日，王 宁家族财富刷新到 224 亿美元（约合人民币 1600 亿元），位列当日全球财富涨幅最高的富豪 前三名； 他也是 2025 全球前 300 位富豪榜上最年轻的中国企业家 ——排名（ 93 位）超过与 泡泡玛特同期成立的美团创始人王兴（ 219 位）。 这位出生于 1987 年的创业者，站到了自己都从未梦想过的高度。 15 年前，他只是一名普普通通的 " 北漂 " ： 2009 年 5 月 31日 ，他参加完母校 —— 郑州西 亚斯学院的毕业典礼，下午坐火车到了北京，第二天早上 9 点开始上班。第一份工作在北京上 地，月薪 2000 块钱，每次去三里屯就像过年，优衣库、 HM 、 ZARA 这些时兴的服装品牌， 统统不认识；做一个潮牌，把店开到太古里、再开到巴黎，那是他做梦都梦不到、吹 ...

Group 1: Human Resources, Team Dynamics, and Company Culture - The importance of maintaining a positive facade and energy within the team, as negative talk can impact morale and performance [3][4] - Emphasizing the significance of a solid foundation, which includes cash flow and a sense of security, especially in a market characterized by stagnation [3][6] - The necessity of private ownership to enhance performance and team motivation, which is a strategic cost investment [5][6] - In a stagnant market, maintaining the existing business without decline is considered a success, requiring increased effort each year [6][12] - Creating a supportive and non-toxic work environment is crucial for recruitment and retention, as it can significantly enhance company culture [12] Group 2: Business Direction, Resources, and Sales Strategy - Entrepreneurs must take responsibility for finding their own direction; those who start businesses without a clear purpose are likely to fail [13] - The most valuable resources for entrepreneurs are their own energy and determination, which drive execution and results [14] - The expectation of rapid growth from increased traffic is unrealistic; stable delivery is essential for consistent growth [15][16] - Initial business models should focus on manageable products and services to maintain energy and attention on sales and marketing [21][22] Group 3: IP and Private Domain Marketing - The current era emphasizes the importance of personal branding (IP) and the need to capture influence to avoid being marginalized [25][26] - The rise of platforms like video accounts and social media has created opportunities for individuals to establish their own IP [27] - Building long-term relationships with customers is essential; private domain marketing is about maintaining value rather than ownership [29] - A strong network of contacts can lead to significant profits, emphasizing the importance of high-value products and services [30] Group 4: Energy, Growth, and Company Values - Entrepreneurs should cherish opportunities and focus on management rather than waiting for luck to change their circumstances [38] - Creating an environment that fosters personal growth and high energy is vital for sustained success [39] - Understanding the limitations of personal capacity can enhance the enjoyment of entrepreneurship, as individuals can only manage a few key tasks effectively [40] - After achieving initial financial success, entrepreneurs should seek new challenges to avoid stagnation and meaningless competition [41] Group 5: Social Relationships and Personal Responsibility - All outcomes are a reflection of personal responsibility; challenges and obstacles stem from internal issues [43] - Confusion and uncertainty are normal; seeking inspiration from innovative environments can lead to breakthroughs [44] - Entrepreneurs should not rely on others to solve their problems; self-reliance is crucial for achieving results [45] - The role of social circles is to present possibilities rather than guarantee resources or outcomes [46]

广告人王丁虓再出任企业市场部负责人。 作者丨 王薇 编辑丨 代聪飞 雷峰网独家获悉，前抖音生活服务市场营销负责人王丁虓（九虎）已于近期加入京东健康，担任市场营销 部总经理，向京东健康CEO金恩林汇报。 王丁虓（九虎）于2024年9月10日离职。同日，九虎在个人微信发布了"Goodbye，Goodbye"的朋友圈。地 址标记是位于时尚万科的抖音大厦。 公开资料显示，2010年，王丁虓从天津师范大学广告学专业本科毕业，先后在电通数码、奥美广告任策略 经理和策略总监，是根正苗红的广告人。2017年9月，王丁虓加入字节，开始了从广告人到营销人的转变。 李炜的变动和王丁虓的调整与抖音生服当时的顶层调整或许都不无关系。 2023年底，随着浦燕子接手生活服务业务。随后，王丁虓开始直接向浦燕子汇报。职责范围进一步扩展为 统筹华北、华东、华南地区市场团队的整体工作。 自去年 9 月离开字节跳动后，王丁虓一直未更新职业动态。直至近期，王丁虓开始以京东健康市场部营销 部总经理一职，出现在少数公开活动。 一位接近京东的内部人士告诉雷峰网，京东健康市场部负责人频繁更换。王丁虓加入前，该岗位由京东健 康CEO金恩林兼管。 在流量为王的时 ...

来源| 大猫财经Pro&是史大郎 作者| 猫哥 河南首富，换人了。 根据福布斯实时富豪榜，泡泡玛特的王宁家族以208亿美元（约合人民币1495亿）的财富值，在全球排 名第101位，在中国富豪里面，排到第10名，财富值仅次于马云，是Top 10中最年轻的富豪。 而且，其财富值超越了牧原股份的秦英林家族，成为了新的河南首富。 | 73 | Wang Chuanfu | $26.8 B | 4 $0,48M 0,00% | বার | Batteries, automobiles 11-200000 | China | | --- | --- | --- | --- | --- | --- | --- | | 74 | Jack Ma | 126.7 6 | WOOD I HORA | 60 | E-commarce | China | | 101 | Wang Ning & family | $20.8 II | 4 5528 M 2,60% | 24 | Toys | China | 王宁的泡泡玛特，是卖盲盒的，现在属于新消费的赛道，发迹全靠IP。 在上市的时候，王宁曾吹了一个大牛，"再过五年，泡泡玛特会成为国 ...

导读 ："苏超"的红火，其赛事效应进一步外溢到文旅、城市历史文化的展现等方面，进而从更大程度上拉动经济发 展。 作者 | 第一财经 林靖 2025.05. 28 本文字数：1532，阅读时长大约2.5分钟 "苏超"，不是苏格兰足球超级联赛，而是2025年江苏省城市足球联赛，即号称"十三太保"的江苏13 个设区市各派一队参加的联赛。 自5月10日揭幕以来，"苏超"迅速成为江苏全省乃至全国关注的焦点。 赛事前两轮战罢，12场比赛场均观众达8798人，超过同期全国性的职业联赛中甲联赛场均6467人的 上座率。其中，镇江对扬州揭幕战18000名观众，盐城对泰州观众15000人。此外，虎扑APP紧急新 增"江苏联"频道，上线首日访问量破百万。 根据媒体报道，第一轮中，主场城市担心冷场，不仅门票点击就送，还从学校、企业"摇人"。如今即 将打响的第三轮，门票已经是花钱都抢不到了，甚至有球迷在二手物品交易平台表示，愿意花100元 求购一张门票。 在网络上，江苏省城市足球联赛还成了"造梗大赛"，每一场比赛，都是足球与造梗齐飞。在5月24日 的城市联赛第二轮徐州与宿迁的比赛，是跨越千年的"楚汉争霸"；"京口瓜洲一水间"，扬州与镇 ...