Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]

中新网哈尔滨1月8日电(记者 王妮娜)哈尔滨市人民政府外事办公室8日发布消息，近期，多家国际主流 媒体齐将镜头对准中国"冰雪之都"哈尔滨。美国有线电视新闻网(CNN)、美联社、路透社、日本朝日新 闻社等国际主流媒体记者汇聚于此，以多元视角深入报道第42届中国·哈尔滨国际冰雪节、2026哈尔滨 国际冰雪经济博览会、哈尔滨国际冰雪雕比赛等2025-2026年冰雪季系列活动。一场关于冰雪的文化与 经贸盛宴，正通过这些国际媒体的报道，生动地呈现给世界。 国际媒体 在国际冰雕比赛现场采访。哈尔滨市外事办 供图 各国媒体通过其独特视角，对冰雪季系列活动进行了多维度、立体化的报道。 2025年12月31日，CNN在哈尔滨冰雪大世界进行了全球跨年直播，使哈尔滨成为继上海之后，CNN在 中国内地选择的第二个跨年直播城市。直播镜头向全球实时呈现了冰雪大世界内万人欢聚、倒数迎新的 热烈场景，生动传递了冰天雪地里迸发的欢乐与激情。后续CNN还将在全平台推出冰雪大世界宣传 片，持续提升哈尔滨冰雪旅游品牌的国际影响力。 路透社的报道以"冰雪缔造的宏伟庆典"为焦点，记录了2026年1月5日烟花映照下晶莹剔透的冰雕雪塑， 凸显其规模与视觉震 ...

Group 1 - The ice and snow economy is experiencing significant growth across various regions, with new activities and experiences stimulating consumer market vitality [1] - Northern regions are transforming into winter wonderlands, with cities like Changchun and Jiayin offering unique night skiing and diverse snow activities [1] - Qinghai's Datong County is leveraging its natural resources to promote winter recreational activities, boosting local industries such as dining, transportation, and accommodation [1] Group 2 - Southern regions are also seeing a surge in ice and snow consumption, with innovative projects like "Ice and Snow+" in Chongqing attracting visitors and generating substantial tourism revenue [2] - Multiple ice and snow venues have opened in Jiangsu, providing comprehensive coverage for ice sports and catering to various age groups and skill levels [2] - Large indoor ski resorts in cities like Guangzhou and Shenzhen are enhancing the ice sports experience, encouraging diverse consumer spending through combined activities [2]

1月6日，吉林金融监管局发文称，持续强化监管引领，多措并举为冰雪经济高质量发展提供有力金融支撑。一是加大信贷投 放，对接重点企业与项目，2025年累计投放冰雪企业贷款287.38亿元。二是创新金融服务，指导金融机构制定金融服务方 案，构建与文旅企业经营特点相适应的专属服务体系。三是强化保险保障，全年为冰雪产业提供风险保障905亿元。 责任编辑：钟离 关键词阅读：冰雪产业 风险保障 ...

Group 1 - The ice and snow tourism market shows significant growth potential, with 74.8% of respondents expressing interest in experiencing ice and snow leisure activities by the winter of 2025-2026 [3][5] - There is a shift in tourist spending from "hard" expenses like transportation and accommodation to "soft" expenses such as entertainment, wellness, cultural creativity, and technological experiences [3] - The ice and snow tourism landscape is evolving into a new pattern characterized by "north-south resonance, central rise, and east-west collaboration" [3] Group 2 - In 2025, the South China region is expected to lead in ice and snow tourism investment, accounting for 30% of total investments, approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [4] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting a year-on-year growth rate of 11% [6] - Among the newly established enterprises in 2025, 56.1% will focus on ice and snow tourism marketing, services, and event operations, while 18.1% will be related to training and education, including clubs and winter camps [6]

Core Viewpoint - Heilongjiang Province is transforming its winter landscape into an economic powerhouse through extensive ice and snow activities, showcasing its rich heritage in winter sports and tourism potential [1][22]. Group 1: Ice and Snow Activities - The province is hosting over a thousand ice and snow events during the winter season, which is a unique achievement compared to other regions [3]. - The "Ice Super" series, which includes various competitions and community activities, is significantly boosting winter sports enthusiasm in Heilongjiang [4][5]. - Diverse ice and snow sports such as snow kiting, ice sledding, and winter swimming are featured in the "Ice Super" events, appealing to a wide audience [7]. Group 2: Integration with Tourism - Events are strategically combined with tourism initiatives, promoting a "travel with the events" concept that connects unique local tourism resources [9]. - During the "Ice Super," cities like Mudanjiang are organizing cultural festivals and photography competitions to enhance visitor engagement and showcase local culture [11]. Group 3: Historical Context and Development - Heilongjiang has a deep-rooted history in winter sports, with Harbin being the birthplace of modern ice and snow sports in China, establishing multiple ski resorts over a century ago [13]. - The province has hosted significant events like the first National Ice Sports Games in 1953 and has produced numerous world champions, contributing to its reputation in winter sports [15]. Group 4: Economic Impact - The ice and snow economy in Heilongjiang is projected to reach a total output of 2,661.7 billion yuan by 2024, highlighting the substantial economic value of winter sports [22]. - The 2026 Harbin International Ice and Snow Economic Expo is set to showcase advancements in ice sports, culture, and equipment, attracting global attention and fostering local industry growth [17][19].

新华社哈尔滨1月8日电 题：从冰博会看中国冰雪运动装备的机遇和挑战 展会期间，冰雪欢腾体育装备科技（哈尔滨）有限公司发布了13款新品，吸引众多滑雪爱好者和业内人 士的关注。 "新款雪板应用航空级别碳纤维技术，在强度不变的情况下，让雪板重量变轻，头盔也应用了这一技 术，减轻滑雪者颈部负重，使用体验感更好。"企业产品经理秦文豹表示，近年来，冰雪欢腾通过与哈 尔滨工业大学等单位紧密合作，形成"产-学-研"联合体，为企业发展提供理论与技术支持，打破了技术 壁垒，并与哈尔滨亚冬会组委会签约，成为赛事雪具区域供应商。 冰雪经济蓬勃发展，催生更多本土企业，也让老品牌焕发新活力。 "我们是年轻的品牌，但是借助国产碳纤维材料，以及对市场的看好，我们有很强的发展信心。"黑龙江 碳境复合材料有限公司总经理于新龙介绍。该企业成立于2024年，这次带着碳纤维滑雪板来到冰博会， 受到很多关注。目前企业已建成三条年产一万套滑雪板的生产线，并计划开拓国外市场。 新华社记者王君宝 "这是我们为国家队专门研发的滑雪板，已通过多轮测试，有望在米兰冬奥会上亮相。"指着展台上的一 幅黑色雪板，哈尔滨乾卯雪龙体育用品有限公司总经理李智博对前来洽谈的展商 ...

Core Insights - The report from the China Tourism Research Institute highlights the significant transformation of China's ice and snow tourism over the past decade, evolving from niche experiences to a mainstream trend, and expanding from seasonal to year-round activities [3][5]. Group 1: Market Growth and Trends - The number of participants in ice and snow tourism is projected to reach 360 million during the 2025-2026 winter season, with expected revenue of 450 billion yuan [5]. - Among these, 220 million tourists are anticipated to travel primarily for ice and snow tourism [5]. - A survey indicates that 74.8% of respondents are interested in ice and snow leisure activities, with 50.5% preferring long-distance travel for such experiences [6]. Group 2: Spending Patterns - Tourist spending is shifting from essential expenses like transportation and accommodation to more discretionary spending on entertainment, wellness, cultural experiences, and technology [6]. Group 3: Investment Landscape - The northern region of China leads in ice and snow tourism investments, accounting for 30% of total investments, approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [9]. - The ice and snow economy is expected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting an annual growth rate of 11% [12]. Group 4: Internationalization and Market Dynamics - The focus of internationalization in ice and snow tourism is shifting from merely attracting global attention to deepening international connections [13]. - Domestic ice and snow equipment, such as skis and snowboards, are increasingly being marketed internationally through cross-border e-commerce, while foreign capital shows strong interest in investing in China's ice and snow industry, including high-end hotels and resorts [14].

Core Insights - The 12th National Public Ice and Snow Season was launched in Changchun, Jilin Province, with the theme "Ice and Snow Start a New Journey, Passion Towards the Future" [1] - The 42nd China Harbin International Ice and Snow Festival opened, with the Harbin Ice and Snow World expanding to a record area of 1.2 million square meters [1] - The "China Ice and Snow Tourism Development Report (2026)" forecasts that the number of ice and snow leisure tourists in China will reach 360 million, generating revenue of 450 billion yuan during the 2025-2026 season [1] Group 1 - During the recent New Year holiday, 40% of the top 20 busiest flight routes for tourism were "ice and snow travel" routes, including flights from Shanghai and Guangzhou to Harbin [3] - Average ticket prices for flights to popular ice and snow destinations increased by over 50% compared to November [3] - The demand for hotel and accommodation bookings in these destinations also peaked, with ice sports and ice-themed tourism remaining major consumer hotspots [3] Group 2 - The Yao Xue Ice World in Shanghai attracted over 50,000 visitors during the New Year holiday, with a 260% year-on-year increase in visitor numbers [5] - Major theme parks in Shanghai, such as Lego Land and Happy Valley, have added ice rinks and artificial snow scenes to enhance visitor experiences [5] - The ice tourism market is expanding beyond northern regions, with new ice venues opening in places like Hangzhou [7] Group 3 - The "China Ice and Snow Tourism Development Report (2026)" indicates a new pattern of ice and snow tourism development characterized by "south-north resonance, central rise, and east-west collaboration" [7] - The South China region leads in investment in ice and snow tourism, accounting for 30% of total investments, approximately 30 billion yuan [7] - Indoor ice and snow theme complexes are the most active investment category, breaking climate limitations and enabling year-round ice and snow consumption [7] Group 4 - The ice and snow economy encompasses a wide range of sectors, including ice sports, tourism, equipment, culture, and commerce, collectively referred to as "Ice and Snow+" [8] - This sector not only drives product consumption but also service consumption, significantly boosting domestic demand and extending the industrial chain [8] - The vibrant consumer market in the ice and snow sector reflects the vitality of the economy and the immense potential of domestic demand [8]

通过上述产品，哈尔滨银行为冰雪欢腾、黑龙国际、乾卯雪龙、百凝盾等冰雪体育装备企业提供信贷支 持。为持续打造"网红"旅游资源提供资金支持，包括为冰雪大世界四季冰雪项目、友谊宫升级改造项 目、道外区巴洛克街区改造项目、道里菜市场等项目提供授信。在冰雪经济国际交流合作上，为中国上 海合作组织冰雪体育示范区总部基地项目提供2亿元固定资产贷款。 哈尔滨银行立足冰雪经济消费场景，投入专项资金，设计系列对客冰雪消费活动，与全国范围内的9个 头部互联网平台合作，推出10余项具体涵盖游、玩、购、行、食各环节的优惠活动，将金融服务嵌入冰 雪经济的每一个环节，为民生消费增添温度。哈行还深度携手哈尔滨市文旅局、冰雪大世界等核心单位 开展共创宣传，构建"金融+文旅+冰雪"宣传生态圈。联合推出"冰雪惠民金融礼包"宣传活动，为哈尔滨 冰雪品牌的全国传播乃至国际推广注入金融力量。此外，在热门景区周边的营业网点化身"游客驿站"， 在提供暖心服务的同时，让每一个服务场景都成为冰雪经济宣传的重要窗口。 在本届冰博会——冰雪经济金融赋能专项对接活动上，记者了解到，哈尔滨银行立足黑龙江冰雪资源， 全力构建金融支持冰雪经济新生态。截至2025年11月末 ...