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从“恒久远”到“卖不动”:钻石行业经历了什么
Qi Lu Wan Bao Wang· 2025-05-22 11:52
Core Insights - The diamond market is experiencing a significant downturn, contrasting with the rising prices of gold jewelry, as diamond prices continue to decline globally despite a brief increase in early 2023 [1][4][10] - De Beers Group announced the closure of its lab-grown diamond brand Lightbox and is considering divesting its diamond business due to declining performance across key financial metrics [4][6] - Consumer preferences are shifting towards lab-grown diamonds, which are significantly cheaper and meet the demand for personalized products, undermining the traditional value narrative of natural diamonds [7][8][10] Market Trends - Global natural diamond prices have shown a year-on-year decline, with specific price indices reflecting decreases of up to 20% for larger carat sizes [3][6] - The lab-grown diamond market is growing rapidly, accounting for 20% of the global diamond jewelry sales, with prices being approximately one-twentieth of natural diamonds [8][10] - Traditional jewelry brands are adjusting their strategies, with some like Chow Tai Fook optimizing their store formats while others like DR are shifting focus away from the traditional "love binding" narrative [9][10] Consumer Behavior - There is a noticeable decline in the foot traffic and sales of diamond jewelry, with consumers becoming more pragmatic and value-conscious in their purchasing decisions [5][6] - The younger generation is increasingly favoring lab-grown diamonds for their affordability and aesthetic appeal, leading to a reevaluation of the emotional value traditionally associated with natural diamonds [7][8] - The wedding market, a core driver of diamond sales, is also under pressure due to declining marriage rates, further impacting diamond consumption [6][10] Industry Challenges - The diamond industry is facing a dual challenge from both the rise of lab-grown diamonds and changing consumer attitudes towards luxury and value [10] - Continuous price wars in the lab-grown diamond sector are affecting profit margins, with significant price reductions observed in recent years [10] - The need for a redefined value proposition in the diamond market is becoming increasingly urgent as consumer preferences evolve [10]
年轻人的消费观变了
Sou Hu Cai Jing· 2025-05-21 14:07
Group 1 - The core viewpoint of the articles highlights the rapid expansion of discount snack stores in urban areas, driven by consumer demand for affordable products, with "Mingming Hen Mang" leading the market with 14,394 stores and a projected GMV of 55.5 billion yuan by the end of 2024 [1][3] - The introduction of the "Zhao Yiming Savings Supermarket" 3.0 store format by "Mingming Hen Mang" reflects a strategic shift to include a wider range of products, catering to consumers' desire for both savings and quality, thereby enhancing the one-stop shopping experience [3][5] - The McKinsey 2024 China Consumer Report indicates a shift towards rational consumption, with consumers prioritizing value for money, which has made cost-effectiveness a key competitive advantage in the discount retail sector [5][6] Group 2 - The discount retail model is gaining traction across various sectors, with the apparel industry also adapting to this trend, as evidenced by Vipshop's GMV reaching 52.4 billion yuan in Q1 2025, with a significant portion of sales coming from clothing and accessories [5] - The discount retail market in China reached a scale of 1.62 trillion yuan in 2021, with projections estimating it will grow to 2.28 trillion yuan by 2025, reflecting a compound annual growth rate (CAGR) of 11% from 2022 to 2025 [5][6] - The future of discount retail is expected to become more widespread as consumer rationality deepens and businesses optimize their supply chains and product categories, indicating potential growth in various industries beyond snacks and apparel [6]
2025年第19周:服装行业周度市场观察
艾瑞咨询· 2025-05-21 01:09
服装丨市场观察 本周看点: -老铺黄金火了,「周大福们」跟上了吗? -奢侈品牌如何为"超级贵宾"打造不一样的 VIC 空间? -国货美妆2024年业绩拆解,50亿成为TOP6新门槛。 行业环境 1.老铺黄金火了,「周大福们」跟上了吗? 关键词:黄金珠宝,古法工艺,高端商场,年轻消费,文化审美 概要:老铺黄金凭借"古法黄金"工艺创新、高端商场布局及VIP服务体验,在金价上涨背景下 逆势崛起,24年36家门店实现85亿元营收。创始人徐高明将其定位为奢侈品品牌,对标爱马 仕,目标单店年销售额超10亿元。品牌吸引年轻消费者与高净值人群,会员年内增长至35万。 老铺黄金计划拓展国际市场,推动全品类黄金奢侈品发展,形成与周大福等品牌的良性竞争。 2.飞速涨粉的"服饰成分党"博主,靠讲面料破圈了? 关键词:服饰成分,面料分析,服装博主,理性消费,品质生活 概要:新一代"服饰成分党"博主以面料、版型为核心,科普服装材质优劣与选购技巧,多为行 业资深从业者。他们通过分析纤维成分、缝线工艺等细节,帮助消费者规避购买误区,获大量 关注。代表如"十一讲服装"和"Tina面料测评"。相比传统博主,更注重专业性和实用性,满足 年轻女性对 ...
与孩子闲聊消费与节约都要有度
Sou Hu Cai Jing· 2025-05-19 06:18
初次见面那会儿,他们夫妇就带着我去街边小吃店吃早餐,说,别觉得这家小吃店小且落魄,但里头的食物其实是很好吃的。 这让我很受触动。我以为在这人世间,只有穷人才会节俭,不曾想着如此富裕之人也过着这么质朴无华的节约生活。 在我二十出头那会儿,我就见过有身家过亿的老总夫人还留着年轻时的旧床单。她把那些旧物都收拾得很是整齐。 如在一次购物时,我引导孩子去观察妈妈购买的蔬菜是用金钱换来的,并让孩子用自己的想象力来去设想想一下老板会是拿着这笔钱来去做什么 事。 接着,我又引导孩子进行反向思考,问孩子妈妈等人若是不去商店消费,那没收入的这些人会不会因为缺钱关门,后又因为受不了打击跳楼呢。 然后,孩子就慢慢地懂得了店铺老板、餐厅老板、卖牛肉的商贩、养牛的牧民等都是用妈妈手中的这笔钱在活命,即消费实为做功德。 于是,我就告诉孩子说,所以妈妈不时去外边消费其实也就是在救人。很多人都有可能会是因为有了妈妈的这笔钱而过得自在的呢。 顿了一会儿,我又继续跟孩子说,只不过说,在消费的时候,我们不要把自己搞得负债累累了,为消费而刷爆自己的信用卡是不可取的。 这是为了让孩子懂得去实现消费与节约之间的平衡。我们需要的是理性消费,而不是不消费。全 ...
餐饮协会新规:禁止吉利数定价引发行业热议
Sou Hu Cai Jing· 2025-05-18 14:58
在餐饮行业,定价策略一直是商家们绞尽脑汁的焦点。最近一则关于"禁止吉利数定价"的新规,却在这个看似平静的湖面上投下了 一颗重磅。这一规定不仅引发了行业内外的广泛讨论,更让无数消费者和商家陷入了深思。究竟,这一新规的背后隐藏着怎样的深 意?它又将如何改变我们日常的餐饮消费习惯? 一、吉利数定价:传统与商业的碰撞 在中国传统文化中,数字往往承载着特殊的象征意义。例如,"8"象征着发财,"6"代表着顺利,"9"则寓意长久。这些吉利数字在餐 饮行业的定价中屡见不鲜,商家们通过巧妙地运用这些数字,不仅能够吸引消费者的眼球,还能在心理上给予顾客一种"物超所 值"的暗示。 这种看似双赢的定价策略,却在新规的出台下遭遇了前所未有的挑战。餐饮协会认为,吉利数定价不仅助长了消费者的非理性消费 行为,还可能导致价格虚高,损害消费者的利益。禁止吉利数定价,成为了协会整顿市场秩序、保护消费者权益的重要举措。 二、新规背后的深意:理性消费与市场公平 禁止吉利数定价,表面上是对传统习俗的一种挑战,实则是对市场公平和消费者理性消费的呼唤。在过去的几年里,随着餐饮行业 的迅猛发展,一些商家为了追求利润最大化,不惜通过吉利数定价来制造"虚假繁荣 ...
2025年,要开始带现金出门了!
Xin Lang Cai Jing· 2025-05-17 00:26
前段时间,在网上看到一篇帖子。 一位网友发现自己的移动支付账户突然被划走1100元,仔细一看原来是5年前使用某个租车APP时的一 次"违章"。 1100元,是200元的罚款和900元的违约金。 但他完全不清楚违章细节,这5年间也从未有人联系过他,告知这件事。 突然的扣款,让他十分惊诧:5年前的违章记录,为什么现在才扣? 他试图联系客服问清楚情况,但租车平台拿不出任何违章记录、处罚决定书和扣款依据。 于是他选择了投诉。 经过核实,平台做出了回应: 违章记录确实存在,但早已过追诉期,罚款和违约金会原路退回到他的账户上。 之所以没有相关材料证明,却能轻易地扣费,是因为他在租车时勾选的信用免押。在免押金的同时,也 授予了无限期扣款的权限。 博主@白二少在评论这件事时便提到: "开通某个商家或APP的'先用后付'或'离店再付'之类的自动扣款服务,相当于给了那个商家/APP'免密 支付',也就是'直接扣款'的授权。 这个授权基本上都是没有期限的,不是仅限那一次。" 这意味着,一旦开启免密支付,等于敞开钱袋子,自愿让别人的手伸进来。扣费看对方良心,投诉是否 成功全靠自身运气。 想要免去钱袋漏底的担忧,只有关掉没用的免密授权 ...
换场地!茅台股东大会人数又超预期 参会的股东都关注啥?
Nan Fang Du Shi Bao· 2025-05-15 09:27
贵州茅台股东大会的参会股东又超出了预期。 5月14日晚间,贵州茅台发布"调整2024年度股东大会现场会议召开地点"的公告,表示因登记参会人数超过原定会 议召开地点会场容量,因此将本届股东大会改在茅台会议中心。 据南都湾财社-酒水新消费指数课题组记者了解,这是连续第二年贵州茅台股东大会参会人数超预期。去年举行的 贵州茅台股东大会同样因人数超出预期,因此将开会地点作出调整。 那么除了上述议案外,贵州茅台的股东在本届会议上将会关注哪些方面? 南都湾财社记者在对部分股东采访时注意到,贵州茅台何时进行新一轮的股票回购注销系备受股东关注,有股东 向南都湾财社记者表示,回购注销是国际资本市场上公司提升股票价值的通行做法,"虽然茅台在这块处于起步阶 段,但我还是希望公司能按照实际情况定期持续下去"。 因参会人数超过原定会场容量,贵州茅台紧急调整股东大会召开地点。(截图来源:公司公告) 据南都湾财社记者了解,贵州茅台作为白酒行业的"风向标"之一,其股东大会释放的信号对行业影响较为深远。 在参会股东和出席的券商方面,"私募大佬"林园、前海开源基金首席经济学家杨德龙等均是股东大会"常客",另 外部分股东是"拖家带口"前来参会,而在 ...
中酒协披露酒业一季度数据:啤酒业绩双增,白酒利润下降
Nan Fang Du Shi Bao· 2025-05-14 06:32
南都湾财社-酒水新消费指数课题组记者注意到,白酒、啤酒和葡萄酒三大酒类方面,啤酒成为酒类业 绩的增长担当。今年一季度,啤酒行业实现产量854.12万千升,同比下降2.2%,实现销售额496.45亿 元,同比增长3.58%,实现利润81.82亿元,同比增长27.38%。 据了解,今年第一季度啤酒企业业绩普遍回暖,除了青岛啤酒、重庆啤酒业绩回归增长外,燕京啤酒和 珠江啤酒出现归母净利润大涨的情况,其中燕京啤酒一季度归母净利润同比增加61.1%,珠江啤酒一季 度归母净利润同比增加29.83%。从行业情况来看,8元价格带的啤酒持续放量,以及10元以上价格带产 品的持续复苏,带动啤酒一季度的复苏。 不过,相比啤酒的复苏反弹,作为销售额和利润额"贡献主力"的白酒则表现得相对不理想。数据显示, 白酒行业今年一季度的规上企业数量为887家,比2024年的989家减少了102家,白酒行业今年一季度的 产量为103.24万千升,同比下降7.22%,实现销售额1963.04亿,同比增长0.38%,实现利润580.07亿元, 同比下降0.73%。 据南都湾财社记者了解,白酒行业从去年开始出现分化现象,包括头部企业在内只有少数企业维持 ...
今年收入增长目标9%、茅台1935的千元价位带之争......贵州茅台业绩说明会回应热点
Guang Zhou Ri Bao· 2025-05-13 08:57
Core Viewpoint - Guizhou Moutai has entered a transition period from high-speed growth to high-quality development, setting a revenue growth target of 9% for 2025 [2] Group 1: Company Strategy - The company aims to enhance the core of Moutai 1935 by focusing on consumer needs, improving sales dynamics, and enhancing the consumption experience [3] - Moutai believes in fostering a rational consumption ecosystem in the liquor industry, promoting differentiated development paths through a diverse product matrix [3][4] Group 2: Industry Context - The liquor industry has undergone a transition from growth to adjustment, with market share and resources concentrating among leading enterprises and core production areas [4] - The trend of "rational consumption" is becoming prominent, necessitating the industry to adapt to its characteristics by emphasizing product value and consumer experience [4] Group 3: Sales Channels - The "i Moutai" digital marketing platform reported a sales revenue of 20.02 billion yuan in 2024, a decrease of 10.51% year-on-year, with costs rising by 25.89% [5] - The platform has generated over 60 billion yuan in cumulative sales since its launch, with over 76 million registered users [5] - The decline in direct sales revenue in 2024 is attributed to an increase in the wholesale channel's revenue share due to a price adjustment in November 2023 [6] Group 4: Marketing and Promotion - The company currently has no plans to use celebrity endorsements for marketing, although a collaboration with a celebrity for a cultural event is scheduled [7]
贵州茅台业绩会回应热点 “十四五”技改项目有序推进
Zheng Quan Shi Bao· 2025-05-12 17:46
Core Viewpoint - Guizhou Moutai is adapting to the changing landscape of the liquor industry, focusing on rational consumption and enhancing product value and consumer experience [1] Group 1: Company Performance and Strategy - Guizhou Moutai has invested approximately 15.516 billion yuan in the "14th Five-Year" technical transformation project, with a total investment of 1.764 billion yuan completed by the end of 2024 [1] - The "14th Five-Year" technical transformation project includes the construction of 68 distillation workshops, 10 fermentation workshops, and 69 storage facilities, which will add an actual production capacity of about 19,800 tons per year and a storage capacity of approximately 84,700 tons [2] - The iMoutai digital marketing platform generated sales revenue of 20.024 billion yuan in 2024, a year-on-year decrease of 10.51%, with a gross margin of 94.50%, down 1.59 percentage points [2] Group 2: Market Dynamics and Product Development - The direct sales channel, including iMoutai, is crucial for the company's distribution strategy, with significant contributions to direct sales revenue in the first quarter of 2025 [3] - Moutai 1935, launched in January 2022 with a retail price of 1,188 yuan per bottle, has seen its market transaction price drop to around 700 yuan due to brand positioning and channel strategies [3] - The company aims to enhance the market presence of Moutai 1935 by focusing on brand strength, product quality, channel development, and customer service in 2025 [3]