Workflow
文商旅体融合
icon
Search documents
北京文化消费新场景活力持续迸发
Group 1 - The core idea of the articles revolves around the integration of historical architecture with modern commercial activities, creating a "cultural reception hall" that attracts citizens and tourists as a new cultural consumption landmark in Beijing [2][3][5] - The Dajixiang project, a significant urban renewal initiative, has transformed a historical area into a vibrant commercial space, featuring a mix of cultural, leisure, and shopping experiences, with a commercial space of 80,000 square meters and a 96% occupancy rate [3][5] - Since its opening on May 25, the Dajixiang has seen over 6 million visitors and sales exceeding 207 million yuan, with a peak daily foot traffic of 220,100 [3][5] Group 2 - The Longfu Temple, another cultural consumption landmark, is set to open on September 17, featuring a diverse range of new stores aimed at attracting younger audiences, including performance venues and outdoor activities [6][8] - The integration of cultural and tourism sectors has led to significant growth in cultural consumption, with 102 large-scale performances generating 1.5 billion yuan in ticket sales in the first half of the year, marking a year-on-year increase of approximately 13% and 35% respectively [8] - New tourism products and themed travel routes have been launched, enhancing the cultural experience for visitors, with 105 new themed travel routes introduced this year [8]
成华区政企联动激活金秋消费
Sou Hu Cai Jing· 2025-09-05 14:03
Group 1 - The event "Enjoy Autumn Time · Experience Chenghua" is launched to promote consumption in Chenghua District, aligning with Chengdu's goal of becoming an "International Consumption Center City" and responding to the national strategy of expanding domestic demand [1][3] - The event integrates four major business circles and various sectors such as automotive, sports, and dining to create immersive consumption experiences for citizens [1][3] - Activities include interactive rewards for participation in major venues like Youke City Outlet and SM Department Store, allowing citizens to enjoy discounts and experience the cultural and commercial vitality of Chenghua [1][3] Group 2 - The event features themes such as "New Beginnings for School," "Gifts for Teachers," "Seasonal Products," and "Stylish Autumn Outings," targeting the needs of students, teachers, and families, and shifting consumption focus from mere sales to experiential engagement [3] - Interactive activities include the "Blind Box Challenge" and cross-store stamp collection for significant discounts, enhancing consumer engagement and driving consumption cycles [3] - The event has a broad reach, with various enterprises participating, including automotive companies offering purchase discounts and themed experiences from brands like Layback Quantum Climbing and McDonald's, creating a city-wide promotional atmosphere [3]
2025年服贸会期间北京拟推出20余场精品消费活动
Zhong Guo Xin Wen Wang· 2025-09-04 14:19
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 in Beijing, with over 20 premium consumption activities planned to enhance consumer engagement and stimulate spending [1] - Beijing will host 13 premium consumption activities at Shougang Park and 12 additional activities in the surrounding areas, including events at Shijingshan Amusement Park and Beijing Garden Expo Park [1] - The city aims to create a vibrant consumption atmosphere by integrating various consumer needs and promoting regional collaboration [1] Group 2 - Beijing plans to issue themed consumption vouchers totaling 3 million yuan, targeting the accommodation and dining sectors, with over 300 participating restaurants and more than 20 hotels [2] - A "ticket root" themed activity will be organized to provide shared discounts for attendees of CIFTIS and WTT Grand Slam events, involving around 200 merchants from six major shopping districts [2] - Various experiential activities will be held, including a creative market at the Yongding River and a candy carnival at Shougang Park, enhancing the shopping and dining experience [2] Group 3 - During CIFTIS, Beijing Fashion Week and China International Fashion Week will take place simultaneously, featuring fashion events that integrate cultural and commercial elements [3] - The events will include the WEEK UP trend exhibition and various fashion brand activities across multiple venues, showcasing new collections and promoting fashion consumption [3] - Notable brand launches will occur at the Beijing Exhibition Hall, featuring renowned designers and brands [3]
2025服贸会|发放300万元消费券 服贸会配套活动丰富多彩
Bei Jing Shang Bao· 2025-09-04 12:32
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) will take place from September 10 to 14 in Beijing, featuring over 20 premium consumer activities to meet diverse consumption needs of visitors and residents [1] - Beijing plans to issue a total of 3 million yuan in consumption vouchers from September to October, targeting the accommodation and catering sectors, with over 300 participating restaurants and more than 20 hotels [1] - During the CIFTIS, various consumer activities will be held in the Shougang Park and surrounding areas, including a colorful lantern festival and a color run event [1][2] Group 2 - The CIFTIS will integrate cultural, commercial, tourism, and sports experiences, with events such as a coffee market and a candy carnival taking place at Shougang Park [2] - The event will also feature a series of immersive art exhibitions and sports competitions, including the Beijing Youth Parkour Elite Competition [2][3] - The Beijing Fashion Week and China International Fashion Week will coincide with the CIFTIS, showcasing fashion events and integrating commercial and cultural resources [3]
露营、艺术、嘉年华......2025年服贸会将推出40余场精彩纷呈的配套活动
Huan Qiu Wang· 2025-09-03 06:35
Core Points - The 2025 China International Service Trade Fair will be held in Beijing from September 10 to 14, marking the first time it takes place at Shougang Park, which has undergone significant renovations to enhance its facilities [1] - The fair will feature over 40 diverse supporting activities that integrate service consumption, trade, and investment, utilizing the unique industrial backdrop of Shougang Park to create new service consumption experiences [1][2] - A variety of immersive activities will be organized to showcase the vitality of service trade, including art performances, cultural markets, and sports events, aimed at enhancing visitor engagement [2][3] Group 1 - The fair will host a "Camping & Art Life Fair" themed event that combines camping, art performances, and markets to demonstrate innovative forms of cultural tourism services [2] - During the fair, a series of activities under the "Service Trade Fair, Here I Come" theme will be launched, featuring live broadcasts and markets with industry experts [2] - Sports enthusiasts will benefit from events like the national parkour elite competition and breakdancing contests, showcasing new applications of service trade in the sports sector [2] Group 2 - Evening activities at Shougang Park will include the "Candy Season" series, blending industrial heritage with candy culture for immersive experiences [3] - The Shougang Music Festival will feature well-known Beijing bands, combining trendy music themes with the industrial aesthetic of cooling towers, creating a relaxed atmosphere for attendees [3] - To provide deeper insights into the fair's practical applications, over 10 inspection routes will be designed, focusing on technology empowerment, investment promotion, and night tourism [3]
澳康达名车展启幕 成都双流区文商旅体融合激发汽车消费新活力
Mei Ri Jing Ji Xin Wen· 2025-08-27 17:30
Core Insights - The annual Aokangda World Car Exhibition has commenced in Chengdu, showcasing over 100 brands and 1,000 vehicles, offering significant discounts and additional benefits to attract consumers [1][2] - The event is part of a broader initiative in Shuangliu District to integrate automotive, cultural, tourism, and sports elements, promoting consumption upgrades and regional development [1][2] Group 1: Event Highlights - The exhibition features promotions such as "up to 10,000 yuan off" and "additional 2 years warranty and maintenance" to stimulate car purchases [1] - A special "318 Theme Pavilion" will be presented from August 29 to September 7, focusing on self-driving tourism and cultural experiences, creating an immersive space for visitors [1][2] - The pavilion will introduce a global intangible cultural heritage car cover made from Shu brocade, showcasing traditional craftsmanship and modern design [1] Group 2: Marketing and Consumer Engagement - The first day of the exhibition will include a live sharing session by influencer "Hai Ma," discussing lifestyle and consumer support stories related to the 318 self-driving route [2] - The event aims to create a new marketing model that connects influencers, content promotion, and consumer conversion [2] - Shuangliu District is leveraging the car exhibition to enhance the automotive market while promoting the integration of automotive and cultural tourism resources [2]
智荟周刊 | 四川:以赛为媒绘制消费新图景
Sou Hu Cai Jing· 2025-08-27 14:07
Core Insights - The 2025 World Games in Chengdu successfully boosted consumption and economic activity, achieving a record high in participation and market revenue [3][4][5] - Sichuan province has implemented various policies to support the integration of culture, tourism, and sports, leading to a significant increase in consumer spending [4][5][6] Policy Foundation - Sichuan's consumer market grew by 5.6% year-on-year in the first half of the year, supported by innovative policies aimed at enhancing the cultural and tourism sectors [4] - The province has introduced policies to encourage hosting top-tier sports and esports events, which have been effectively implemented during the World Games [4][5] - During the event, Chengdu issued 10 million yuan in tourism accommodation vouchers to stimulate consumer spending [4] Economic Activation - The World Games catalyzed a transformation in consumption patterns across Sichuan, with initiatives like "1 ticket activates N scenes" leading to over 220,000 ticket purchases [5][6] - The event also saw a 20.2% year-on-year increase in retail sales in Chengdu, driven by the integration of sports events with local dining and leisure activities [5][6] - The introduction of special merchandise and promotional activities during the games contributed to record market development revenue [5][6] Industry Extension - Post-event, the venues are being repurposed for ongoing fitness training and event operations, creating lasting economic benefits for the community [8][9] - Sichuan is focusing on developing various sports-related industries, including sports performance, fitness, and sports education, to further stimulate economic growth [8][9] - The province's approach has created a virtuous cycle of "event attraction—consumer conversion—industry upgrade," enhancing urban capabilities and international standing [8][9]
科技与创意共融解锁文旅产业新图景
Bei Jing Wan Bao· 2025-08-27 08:10
Group 1 - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on the theme "Empowering Technology, Leading Creativity" [1] - The cultural enterprises in Beijing achieved a revenue of 1.22 trillion yuan in the first half of the year, representing a year-on-year growth of 13.3%, with new cultural business models contributing 880.88 billion yuan, a growth of 15.9% [1] - The fair will showcase the high-quality development achievements of Beijing's cultural industry, including new scenes, products, and services, emphasizing the integration of culture and technology [1] Group 2 - Innovative technologies are enhancing cultural tourism experiences, such as the 8K ultra-high-definition platform for opera performances and VR experiences that recreate historical sites [2] - AI technologies are being utilized to improve cultural tourism, with interactive digital humans and robots engaging with audiences [2] - The fair will highlight Beijing's historical and cultural resources, promoting the integration of digital technology and new media in cultural products [2] Group 3 - New creative approaches are being applied to classic cultural presentations, such as 3D recreations of cinematic scenes and innovative uses of traditional architecture [3] - The fair serves as a platform for deepening the integration of culture, commerce, and tourism, featuring themed attractions and cultural markets [3] - A total of 506 new cultural products will be showcased, including collaborations with local parks and unique designs from renowned artists [3]
“展+会+演+销”服贸会文旅专题将多维度联动
Zhong Guo Jing Ji Wang· 2025-08-27 05:27
Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 in Beijing, focusing on the theme "Empowering Technology, Leading Creativity" in the cultural and tourism services sector [1] Group 1: Event Overview - The fair will feature four main sections: outstanding traditional Chinese culture, new cultural productivity, integration of culture and commerce, and overseas dissemination of cultural products [1] - A total of 456 enterprises will participate in the event, including 85 Fortune 500 and industry-leading companies [1] Group 2: Technological Integration - The cultural new productivity section will showcase cutting-edge technologies such as blockchain, AIGC, AR/VR, and film post-production, creating diverse "AI+" interactive experiences [2] - Notable exhibits include an 8K ultra-high-definition platform for live opera performances and a VR experience that replicates historical sites [2] Group 3: Cultural Innovation - The fair emphasizes the creative transformation and innovative development of traditional Chinese culture, focusing on Beijing's cultural heritage and utilizing digital technology and new media [2] - Various cultural IP displays will highlight the diversity and innovative vitality of the cultural industry [2] Group 4: Experience and Engagement - The event will feature immersive experiences such as a digital art exhibition and mixed-reality experiences that blend virtual and real-world elements [3] - The fair will also serve as a platform for deepening the integration of culture, commerce, and tourism, showcasing themed cultural markets and experiential spaces [3] Group 5: Product Launches and Services - During the fair, 506 new cultural products across 13 categories will be showcased, with over 20 items making their debut [4] - The event will highlight a full-chain service matrix for inbound tourism, promoting convenience for international visitors [4] Group 6: International Collaboration - The fair will include international cultural exchange activities, featuring book exhibitions and creative displays, inviting participation from over 20 countries and international organizations [4]
2025中网与Letsvan奇梦岛战略合作
Jing Ji Wang· 2025-08-26 09:28
Core Viewpoint - The collaboration between the China Open and the domestic original trendy toy brand Letsvan Qimeng Island represents an innovative attempt in event IP development and cultural-sports integration, providing new opportunities for both parties and enhancing the event economy [1][2]. Group 1: Strategic Collaboration - The strategic signing ceremony and product launch event took place on August 22 at the National Tennis Center [1]. - The collaboration resulted in the launch of the "WAKUKU × China Open" limited trendy toy series, which includes 10 products such as the "Fatty Limited Plush Doll 800%" and "Cool Grand Slam Limited Plush Tag" [1]. - All co-branded products will be globally released on September 14, available through various sales channels including the Letsvan Qimeng Island online flagship store and event sales points [1]. Group 2: Market Positioning and Future Plans - The China Open aims to promote tennis popularity and support high-quality development in the capital [2]. - Letsvan Qimeng Island is recognized as a benchmark in the original trendy toy sector, showcasing strong IP incubation and commercialization capabilities [2]. - By 2025, the official merchandise system of the China Open will be upgraded to include seven categories, exceeding 240 individual products, marking a significant increase of nearly 100 items compared to 2024 [2]. Group 3: Product Design and Target Audience - The co-branded product design combines the tension of tennis competition with the artistic language of Qimeng Island, focusing on both practicality and collectible value [2]. - Some limited edition items will incorporate global fashion trends, catering to the young consumer demographic's desire for personalized expression and social currency [2]. Group 4: Event Details - The 2025 China Open will take place from September 14 to October 5 at the National Tennis Center in Beijing, featuring the largest scale in Asia and the highest total prize money [2]. - The women's event is classified as WTA 1000, while the men's event is the only ATP 500 event in the country, with the youth event being the highest level ITF J300 in China [2].