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于东来事件,谁在逼着企业家沉默?
虎嗅APP· 2025-05-06 09:30
以下文章来源于王智远 ,作者王智远 于东来连发多条动态,不止威胁政府,还说,如果不通过法律手段追究对方责任,自己将退出胖东来,甚 至关停胖东来。 王智远 . 商业记录者,主持人、《复利思维》《自醒》图书作者;专注于市场营销、消费心理、AI新科技、精 神生活与商业探索。 本文来自微信公众号: 王智远 ,作者:王智远,题图来自:视觉中国 五一假期,你过得开心吗? 有一个人不太舒服:胖东来的创始人于东来。因为他和柴怼怼之间的纠纷,五一爆发了。 这事早在4月5号就开始了。那天,柴怼怼发视频说胖东来卖玉石是靠"暴利"赚钱,还放出话来有证据。 面对质疑,胖东来没藏着掖着,接连做出回应:公开销售数据、定价标准,甚至把产品送去第三方检测, 还承诺如果有质量问题可以退货。 即便如此,对方还是没放过他。到了5月2日到3日,局势彻底升级。 这场风波持续半个月,直到最近抖音平台才介入处理。 而此时,于东来也删除了此前发布的所有动态,并把自己的账号设置为私密状态。这场舆论才低调收场。 1 我身边有些朋友看到后郁闷,说:一个网红,至于这么较真吗?于东来这大企业家脸都不要了,跟对方撕 破脸,是不是太不理智、太偏执了? 我反而觉得,我们忽略 ...
百万年薪系列010:从游戏小编到知名IP副总裁,35+的她如今在头部AI公司跨界造梦
3 6 Ke· 2025-05-06 01:33
Core Insights - The article explores the career journey of Chen Xiaoyi, highlighting her unique path through various industries, including gaming, film, and AI, emphasizing the importance of passion and adaptability in achieving success [1][2][3]. Group 1: Career Development - Chen Xiaoyi's career began in the gaming industry, where she joined a top internet gaming company in 2009, capitalizing on the rapid growth of the internet and gaming market in China, which reached a market size of 258 billion RMB, growing by 39.5% year-on-year [9][10]. - After gaining experience in the gaming sector, she transitioned to a well-known film company, where she honed her skills in video editing and production, further enhancing her career prospects [11][12]. - Over a decade, she progressed from a basic employee to the Vice President of an IP team, managing various projects and leading a team that expanded significantly [16][17]. Group 2: Embracing New Technologies - In 2021, after ten years in the IP industry, Chen Xiaoyi recognized the need for a break and decided to pursue her master's degree in arts management while exploring opportunities in AI [22][23]. - She actively engaged in AI art creation, participating in competitions and collaborating with peers to enhance her technical skills and expand her network within the AI community [24][25]. - By 2023, she had joined a leading AI animation lab, where her work gained recognition at film festivals, showcasing her ability to merge technology with creative content [26][27]. Group 3: Future Aspirations - Chen Xiaoyi's long-term vision includes creating AI characters that resonate with audiences, akin to beloved figures from her childhood, such as Doraemon [28][29]. - She aims to leverage her experience in both the cultural and technological sectors to drive innovation in AI, believing that the realization of her aspirations is only a matter of time [30][31].
最懂年轻人的城市,还是它
3 6 Ke· 2025-05-05 22:03
Core Insights - The article highlights the vibrant night economy of Changsha, which operates 24/7 and attracts both locals and tourists, making it a unique urban center in China [1][2][10] - Changsha's night economy is supported by a strong cultural background, including popular television programs that have contributed to the city's national recognition [5][7] - The city faces challenges in sustaining its "internet celebrity" status and must adapt to ensure long-term economic viability [19][21] Group 1: Night Economy - Changsha's night economy employs over one million people and has consistently ranked among the top cities in China for night economic activity over the past five years [11] - The local climate and cultural preferences encourage a lifestyle where residents prefer to go out at night, contributing to the popularity of late-night dining and entertainment [12] - The city has developed ten key night economy demonstration districts and 200 night economy demonstration stores, indicating a structured approach to enhancing this sector [13] Group 2: Cultural Influence - The rise of Changsha as a cultural hub began around 2000 with the emergence of Hunan TV, which produced popular shows that increased the city's visibility [5][6] - The success of local brands like Wenheyou and Chayan Yuesheng illustrates how cultural elements can drive economic growth and attract tourism [9][10] Group 3: Challenges and Sustainability - Despite the initial success of brands like Wenheyou and Chayan Yuesheng, their attempts to expand outside Changsha have often resulted in failures due to various operational challenges [20][21] - The article emphasizes the need for Changsha to develop a sustainable economic model that can maintain its popularity and adapt to changing market conditions [19][23] - Experts suggest that while the city has a strong foundation in its night economy, it must enhance management capabilities and innovate to avoid the pitfalls of short-lived trends [21][23]
错峰游、国风游盛行,“网红城市”与新兴目的地齐发力
Yang Zi Wan Bao Wang· 2025-05-05 08:56
Core Insights - The "May Day" holiday tourism market is vibrant, with significant growth in travel consumption from lower-tier cities and a surge in both domestic and outbound travel [1][3][4] Domestic Travel Trends - Domestic travel heat has surged, with packaged travel product bookings for self-driving trips increasing by nearly 40% year-on-year, and overall travel participation rising significantly [1][5] - The peak travel days during the holiday were concentrated on May 1st and 2nd, accounting for 27% and 21% of total travel respectively [3] - Popular destinations for late holiday travel include Beijing, Shanghai, Guangzhou, and Sanya, with some cities seeing over 70% year-on-year growth in travel participation [3] Popularity of "Internet Celebrity Cities" - "Internet celebrity cities" have become new hotspots for tourism, with destinations like Beijing, Shanghai, and Sanya seeing explosive growth in visitor numbers, some exceeding 200% year-on-year [4] - Group travel products are particularly popular, with a 56% share of packaged travel bookings, highlighting the demand for organized tours [4] Transportation and Accommodation Growth - There has been a notable increase in transportation and accommodation bookings, with flight bookings up by 25%, hotel bookings up by 15%, and train ticket bookings up by 10% year-on-year [7] - High-speed rail travel remains a favored choice, with major cities like Beijing and Shanghai being top destinations for high-speed rail users [7] Outbound Travel Insights - Outbound short trips dominate the market, with Hong Kong and Macau leading in popularity, while destinations like Japan and Thailand are also favored [8] - Group tours and free travel options are preferred for outbound trips, with specific tour packages seeing high booking rates [8]
2025年五一城市热度大洗牌:北京、上海和重庆位居前三
Sou Hu Cai Jing· 2025-05-04 10:24
Group 1 - The core viewpoint of the article highlights the emerging competition in China's tourism market, with Beijing and Shanghai leading significantly, while new first-tier cities like Chengdu and Chongqing follow closely behind [1][3][4] - The data indicates that during the May Day holiday, over 60% of cross-province tourists were from Beijing and Shanghai, reinforcing the idea that "cultural tourism resources are productivity" [3][4] - Chengdu, Chongqing, and Sanya have shown impressive performance by leveraging unique local attractions and innovative experiences to attract younger demographics [4][6] Group 2 - The article discusses the challenges faced by popular cities like Changsha, which has seen fluctuations in its ranking due to over-reliance on single business models and increased competition [6][7] - In contrast, cities like Xi'an and Hangzhou have successfully transformed their tourism appeal through cultural depth and business model iteration, providing a blueprint for other cities [6][7] - Overall, the competition in the cultural tourism sector has shifted from merely attracting traffic to focusing on deepening value, emphasizing the need for cities to enhance resource richness, innovation, and service quality to capture new market segments [6][7]
潮声丨从“网红”到“长红”,在流量和销量里寻求正解
Sou Hu Cai Jing· 2025-05-04 01:50
Group 1 - The article discusses the transformation of "internet celebrity stores" into popular destinations for Generation Z, emphasizing the importance of unique experiences and emotional value in consumer choices [2][10][20] - "A-Ma Handmade" and "Village Coffee" are highlighted as successful examples of brands that have become "internet celebrities," with long wait times and high sales figures indicating their popularity [2][4][13] - The concept of "internet celebrity stores" is defined as establishments that gain significant online attention and foot traffic, often characterized by high visual appeal and targeting younger consumers [4][6][10] Group 2 - The article notes that social media plays a crucial role in shaping consumer behavior, with platforms like Xiaohongshu and Douyin driving the "planting grass" culture among young consumers [10][11][12] - Marketing strategies for these stores often include creating visually appealing environments and leveraging online platforms for promotion, which can lead to a temporary surge in popularity [11][12][13] - The report indicates a shift in consumer preferences towards products that offer genuine emotional value rather than just brand prestige, with 47% of young consumers prioritizing personal satisfaction in their purchasing decisions [10][12] Group 3 - The article highlights the challenges faced by "internet celebrity stores" in maintaining long-term success, with many brands struggling to sustain their popularity after initial hype [13][15] - It emphasizes the need for businesses to focus on quality, service, and innovation to retain customers, rather than relying solely on viral marketing [13][15][20] - The emergence of new consumer trends suggests a growing emphasis on the intrinsic value of products and experiences, indicating a potential shift in the retail landscape [20]
武汉的墙 你真强
Chang Jiang Ri Bao· 2025-05-04 00:54
Core Points - The article highlights the increasing popularity of artistic murals and colorful walls in Wuhan, which have become significant attractions for tourists, especially during the May Day holiday [6][9][27] - The integration of traditional culture with modern art is emphasized, showcasing how these murals serve as cultural landmarks and enhance the city's tourism appeal [9][11][27] Group 1: Tourist Attractions - The giant mural "Jade Flute and Yellow Crane" in Wuchang Doujiying historical cultural district measures 12 meters high and 7 meters wide, attracting numerous visitors for photos [9] - Various colorful walls, such as the "Love" wall by the Yangtze River and the "Red Wall" at Simenkou Yellow Crane Tower station, have become popular photo spots, contributing to the vibrant atmosphere of the city [16][21] - The "I am in Wuhan Tanhualin" mural and other artistic installations in Tanhualin have drawn young tourists, enhancing the area's cultural vibe [24][26] Group 2: Economic Impact - The influx of tourists to these mural sites has led to increased foot traffic and business for nearby shops, with many new cafes and gift stores opening in response to the popularity of these attractions [21][27] - The presence of these artistic walls not only serves as a draw for visitors but also stimulates local consumption, injecting new vitality into Wuhan's cultural tourism economy [27]
网红店前为啥排起长队
Jing Ji Ri Bao· 2025-05-03 21:58
网红店因在社交平台广泛传播而走红,通常人气火爆、排队者众。有些开着导航都要找半天的店,却能 吸引诸多消费者特别是年轻人前去打卡。 人们为什么愿意花时间排队? 稀缺性是一个很重要的因素。当某种商品数量有限时,人们倾向于认为其具有更高的内在价值或独特属 性。这种心理效应使得消费者愿意支付溢价。正因如此,许多网红店采用限量销售或限时营业的策略来 营造"机不可失"的紧迫感。比如成都有家"罚站"咖啡,室内不配桌椅,每天营业5小时,过时不候。即 便价格比普通店要高,有的消费者也愿意排队一试。 移动互联时代,人们往往通过观察周围人群的行为来获取信息。很多人看到朋友圈或社交媒体上其他人 晒出某家网红店的照片,便会产生试一试的想法,这便是网红商品的社交属性。一些网红店以其独特的 装修风格、新奇的产品造型而出名,吸引了消费者排队购买。人们在社交媒体分享商品照片并加上店铺 定位,既展现了自己的潮人形象,满足了年轻人分享生活的欲望,又使更多人慕名而来。 此外,品牌溢价背后的情绪价值也影响着年轻人的选择。有些网红店通过其品牌故事,向顾客提供情绪 价值,充当人们的情绪"解压阀"。它们也许是唤醒内心童真与美好的玩偶铺子,或是在繁忙工作之余 ...
贵价面包杀回北上广!35元一个的面包,年轻人抢疯了?
创业邦· 2025-05-03 09:56
来源丨剁椒Spicy(ID:ylwanjia) 以下文章来源于剁椒Spicy ,作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态,以及消费者洞察的全新商业自媒体 作者丨亚娜 图源丨Midjourney "北京人有福了,阿那亚排队王宿咕开到北京朝阳合生汇了" "现在开面包店很挣钱吗,长楹天街三个网红店挤一块了" 在社交媒体平台上,关于"贵价面包"店的讨论帖又热闹了起来。今年以来,来自各地的网红贵价面包店 密集"进京赶烤",争相入驻了北京高人气、流量商场,上演了神仙打架的戏码,光是在北京合生汇,烘 焙品牌就有20多家。 面包爱好者幂幂上周在合生汇逛街时发现B1一家面包工坊排起了长队,她奔着凑热闹的心态排队进店购 入了三款面包,均价35元。"这三块大土司够我吃一星期了",幂幂告诉剁椒Spicy。 | 高端烘焙品牌 | 定位 | 售价 | 开店情况 | 背景 | | --- | --- | --- | --- | --- | | UH祐禾(UH | "现烤现做+透明工坊" 模式,主打大分量、高 | | 从武汉起家,2024年加速 进军北京、上海、杭州等 | 线上优惠券引流(如5折 | | YUHE) | ...
立夏养生与疾病防控:广西专家解答公众健康问题
Zhong Guo Xin Wen Wang· 2025-05-01 03:11
随着"立夏"节气临近,夏季即将到来。广西壮族自治区卫生健康委员会30日举行新闻发布会,邀请 相关专家就立夏时节的健康养生、疾病防控等问题予以解答。 立夏养生要注意调养"心" "立夏后,天气逐渐炎热,阳气外浮,人体新陈代谢加快,心阳、心气相对易耗。且夏季湿热重, 容易伤津耗气,所以需要清热祛湿、养心健脾。"南宁市第二人民医院中医科副主任、主任医师兰菊 称,此时若不注意养护心脏,容易出现心悸、胸闷、心烦易怒等不适症状。因此,要顺应节气的变化, 注意调养"心"。 据兰菊介绍,通过合理的饮食、作息、情志调节等方式护阳养心,有助于维持身体阴阳平衡,预防 疾病,保持身体健康。她建议,在饮食方面,多吃一些清淡易消化且具有养心作用的食物,如小麦、玉 米、莲子等,同时要避免生冷食物;在起居方面,应适当调整作息时间,保证充足睡眠;在情志调节方 面,夏季应保持心态平和,避免过度激动或焦虑,可以通过听音乐、读书、散步等方式来调节情绪,保 持心情舒畅。 网红减肥法是否有用? 夏季来临,很多人开始计划减肥。网络流行的断碳饮食法、16+8减肥法、高蛋白饮食法等网红减 肥法是否有用?有哪些利弊?在发布会上,南宁市第二人民医院临床营养科主任、 ...