在注意力经济时代，吸引人流、货流、信息流以及消费流，对于促进地方的经济发展有着重大意义。但是，一个地方能否让流量变为可持 续的"留量"，则取决于该流量是否能够与当地具有比较优势的产业产生某种良性互动。比如一个地方有很好的旅游资源，如果能够产生带 来游客的流量，则这样的流量就是可持续的。如果一个地方的消费品质较好，流量可以带动持续的人流到这里来消费，能够形成消费中心 城市的发展动力，那么这样的流量也是可持续的。 陆铭(上海交通大学安泰经济与管理学院特聘教授、中国发展研究院执行院长) 十五运会于11月9日在广州隆重启幕，残特奥会将于12月8日至15日举行。可以预计，这不仅是一场体育盛会，也将为区域经济带来新增 量。粤港澳大湾区有丰富的文旅资源和消费场景，应抓住十五运会带来的流量机遇，进一步提升包括文旅活动在内的服务消费的品质和多 样性，更好建设国际消费中心城市，赋能区域经济结构转型。"赛事经济"成为新的消费热点 近年来，"赛事经济"在中国形成了新的经济热点，尤其是以"村超""苏超"为代表的这类体育活动，在点燃人的消费热情，促进"文旅商体 展"联动的消费方面，起到了较大作用。这些现象的出现，与特定的时代背景和经济规 ...

Core Viewpoint - Jiangsu Province is accelerating the development of sports events economy to boost sports and leisure consumption through a series of policy measures outlined in the recently issued "Opinions" [4][5][6]. Group 1: Policy Framework - The Jiangsu Provincial Government emphasizes the importance of sports events in driving consumption and economic growth, with plans to include relevant documents in the 2025 policy framework [4][5]. - The "Opinions" were drafted after extensive consultations with key sports enterprises and industry associations, highlighting a collaborative approach to policy formulation [5]. Group 2: Economic Impact - In the first nine months of the year, 213 key monitored events attracted 5.734 million visitors and generated 3.54 billion yuan in consumption [5]. - The Jiangsu Urban Football League has become a significant event, with 2.433 million attendees and 2.22 billion online views, showcasing the potential of sports events to stimulate consumption [5]. Group 3: Key Measures - The "Opinions" outline 17 specific measures across five main areas, focusing on enhancing sports event supply, stimulating consumer demand, and integrating sports with tourism and manufacturing [6][7][8][9][10]. - Emphasis is placed on creating immersive sports consumption experiences and promoting diverse sports events to meet public demand [7]. Group 4: Infrastructure and Talent Development - Plans include increasing sports facilities, utilizing advanced technologies for event management, and fostering talent in sports management and operations [9][10]. - The government aims to support the development of outdoor sports venues and enhance the digital infrastructure for sports events [9]. Group 5: Financial and Organizational Support - The government will implement financial measures such as subsidies and loans to support major sports events and the transformation of sports manufacturing enterprises [10]. - A comprehensive organizational framework will be established to ensure effective management and security for large-scale sports events [10].

第十五届全国运动会将于11月9日开幕。在6日上午召开的"粤享暖冬 乐游肇庆"消费季活动新闻发布会 上，肇庆市文广旅体局表示，正紧抓十五运会机遇，通过举办系列赛事活动、推动文体旅深度融合、做 强"票根经济"等方式，做大做强"赛事经济"，为高质量发展注入新动能。 据悉，本次十五运会期间，肇庆赛区共承办6个赛事项目。目前，女子足球18岁以下组、毽球、体操 （青年组）三项赛事已顺利完成，体操成年组、柔道及残特奥会项目将于11、12月接续举行，张博恒、 邹敬园等名将将齐聚肇庆。 赛事期间，肇庆整合全市资源推出超100项消费优惠。其中，38家A级旅游景区对运动员、教练员等凭 有效证件实行首道门票免费，对观赛游客提供门票折扣等优惠；48家酒店民宿推出携程价8折等礼遇。 同时，全市将举办肇庆马拉松、中超赛事等22项体育赛事，以及张韶涵、卫兰演唱会等超30场大型文旅 活动，推动"周周有活动，月月有赛事"。 ...

业余球赛，能有多火爆？上周末（11月1日）刚刚落幕的首届江苏省城市足球联赛"苏超"，用数据给出了答案：13个城市，85场比赛，现场观众总数高达 243.3万人次，场均2.86万人次。回顾首届"苏超"历程，它到底产生了什么样的效应，带来了什么样的影响？ "苏超"热度 场均2.86万人现场观赛 0:00 11月1日，首届江苏省城市足球联赛总决赛落下帷幕，自5月10日开赛以来，"苏超"的热度便持续攀升。截至11月1日决赛，85场比赛共吸引现场观众243.3万 人次，场均2.86万人次。"苏超"本身，更是创造了"1元门票，撬动7.3元周边消费"的亮眼成绩。 这股由"苏超"点燃的赛事热情，已迅速辐射至全省。记者了解到，今年1月至9月，江苏全省纳入监测的213项重点赛事，带动客流573.4万人次，拉动消费 35.4亿元。为此，江苏省正式出台了《关于加快发展赛事经济提振体育休闲消费的意见》。该《意见》围绕赛事供给、消费潜力、产业链条等五大方向，推 出了擦亮城市足球联赛品牌、拓展赛事消费场景、加大体育场地设施供给等十七项具体举措，全面激活赛事经济。 尽管在联赛中未能取得好成绩，常州却凭借"苏超"东风，极大地提高了城市知名度。 ...

Core Insights - The inaugural Jiangsu Urban Football League ("Su Chao") has demonstrated significant popularity, with 243.3 million attendees across 85 matches, averaging 28,600 spectators per match [1][3] - The league has stimulated local economies, generating 35.4 billion yuan in consumption and attracting 573.4 million visitors to 213 monitored key events in Jiangsu from January to September [3][16] - Jiangsu Province has introduced policies to enhance the sports economy, focusing on event supply, consumer potential, and industry chain development [3][5] Economic Impact - The "Su Chao" league has created a notable "ticket root economy," with a return of 7.3 yuan in surrounding consumption for every 1 yuan ticket sold [1] - The league's success has led to increased sales and foot traffic in key enterprises, with a 34% rise in sales and a 32% increase in visitor numbers in Nanjing during the league period [16] - The overall retail sales in Jiangsu reached 34,788 billion yuan from January to September, marking a 4.2% year-on-year growth, the highest in the country [16] Community Engagement - The league has fostered a surge in local sports participation, with increased enrollment in youth training programs and a rise in bookings for various sports facilities [18][21] - Jiangsu's cities are responding to the growing demand for sports facilities by accelerating the supply of sports venues, transforming previously unused spaces into recreational areas [21] Cultural Integration - The league has connected football with local culture and tourism, turning match tickets into "city friendship vouchers" that encourage visitors to explore the beauty of Jiangsu's cities [8] - Events like the "Oriental Night" concert in Changzhou, which attracted nearly 30,000 attendees, highlight the cultural synergy created by the league [10] Infrastructure Development - The establishment of over 400 "second venues" across Jiangsu allows fans to enjoy matches in public spaces, integrating viewing with shopping and dining experiences [12] - The league has spurred demand for innovative sports event formats and consumer-friendly initiatives, enhancing the overall spectator experience [5][14]

Core Insights - The first Winter Sports Games in Shaanxi Province, themed "Ice and Snow Passion, Vitality Bloom," was officially launched on October 29, highlighting the integration of modern aesthetics and regional characteristics [1] - Sports consumption is emerging as a new competitive arena for regional development, with Yulin leveraging high-quality event clusters to tap into the sports economy [1][11] - Yulin is innovatively using "event leverage" to enhance urban capabilities and drive high-quality development through the integration of agriculture, culture, sports, tourism, and commerce [1][12] Group 1: Event Overview - The Yulin Along the Yellow River International Cycling Race has developed over four editions, adhering to principles of professionalism, integration, marketization, and internationalization [2] - The 2025 edition will span three days and cover three counties, creating a multi-dimensional integration of sports, tourism, agriculture, culture, and commerce [2][3] - The event attracted 20 professional teams and over 120 riders from seven countries, alongside 800 amateur participants, showcasing a blend of professional and community engagement [3][4] Group 2: Economic Impact - The Along the Yellow River Race serves as a vital link for regional resource integration and economic development, featuring local product exhibitions that promote agricultural specialties [4][5] - The event has successfully created a model where sports, culture, and economy interact, enhancing local tourism and consumer engagement [5][10] - The Yulin Marathon, held on September 21, attracted 20,000 runners and 81,376 registrations, marking it as a significant event in the region [7][8] Group 3: Technological Integration - The Yulin Marathon introduced a "smart event + urban governance" model, utilizing AI and big data for efficient management and participant experience [8][9] - A comprehensive media strategy was implemented, achieving over 1.89 billion impressions and enhancing the event's visibility and the city's reputation [9][10] Group 4: Future Directions - Yulin aims to continue developing its event economy as a key strategy for stimulating consumption and urban development, focusing on a multi-layered event matrix [11][12] - The city plans to enhance its event offerings by integrating high-level competitions that align with its development goals, contributing to a robust sports economy [13]

Core Insights - The provincial government emphasizes the importance of "Su Chao" effect in boosting the sports economy and leisure consumption, directly linking "event economy" to economic growth [1] - The "Su Chao" events have generated significant consumer engagement, with an average attendance of over 28,000 per match and a total viewership exceeding 2.4 million across 85 matches [1] - The success of "Su Chao" is attributed to its strong leverage effect, connecting various consumption and industry chains, leading to a 34.7% year-on-year increase in sales at key supermarkets during the events [2] Group 1 - The "Su Chao" effect is not limited to sports but extends to a broader economic impact, creating a "super IP" that integrates various cultural and tourism resources [2] - The government aims to institutionalize and systematize the "Su Chao" effect, promoting its experiences to other sports like basketball and volleyball [3] - The ripple effect of "Su Chao" is profound and long-lasting, contributing to the branding and comprehensive development of urban super IPs [4] Group 2 - Initiatives include optimizing league management, enhancing commercial development, and fostering a professional and branded event structure [4] - The integration of sports events with cultural tourism and manufacturing is expected to deepen the fusion of consumption and industry chains [4] - "Su Chao" serves as a catalyst for economic development, resonating with public sentiment and urban growth [4]

Core Insights - The Jiangsu Province Urban Football League ("Su Super") has concluded, attracting a total of 2.433 million spectators and 2.22 billion online views, highlighting the event's significant impact on sports consumption and local economy [1] Group 1: Event Economic Development - The Jiangsu government has issued guidelines to enhance the "Su Super" effect, emphasizing the importance of "event economy" as a driver for economic growth [1] - The guidelines aim to enrich the supply of high-quality sports events and promote the branding of urban football leagues, focusing on professionalization and integration with cultural and tourism sectors [1] Group 2: Sports Consumption Activities - The guidelines propose to integrate sports events into various public spaces and promote themed activities such as "travel with events" and "taste local food with events" to stimulate consumption [2] - Support for local sports consumption festivals and the establishment of flagship stores for sports products is encouraged, along with initiatives for night sports training and exhibitions [2] Group 3: Financial Support and Infrastructure - The guidelines emphasize enhancing financial support for sports enterprises through government financing guarantees and specialized financial products like "Su Sports Loan" [3] - Encouragement for insurance products related to events, such as accident insurance and cancellation insurance, is included to mitigate risks associated with sports events [3]

Core Insights - The 2025 King of Glory Professional League (KPL) Grand Finals will take place on November 8 at the National Stadium "Bird's Nest," expecting around 60,000 attendees [1] - The event's tickets sold out in just 12 seconds, indicating high demand and interest [1] - The Aoyao business district has launched a comprehensive initiative to capitalize on the event's economic impact, offering various consumer benefits and experiences [1][2] Group 1: Event Details - The KPL Grand Finals will feature over 10 viewing points in the Aoyao business district, enhancing the spectator experience with large screen broadcasts and professional sound systems [1] - Attendees holding KPL tickets will receive exclusive discounts across numerous high-end hotels and over 200 dining and leisure brands in the area [1] Group 2: Accommodation and Transportation - Several high-star hotels, including the InterContinental Beijing Beichen and Crowne Plaza, are offering special "ticket + accommodation" packages that include room discounts and late check-out options [2] - A dedicated fan bus service will be available on the event day, allowing free rides for those with hotel room keys or event tickets [2] Group 3: Cultural and Economic Impact - KPL ticket holders can purchase the Beijing City Cultural Annual Pass at a 15% discount, which grants access to over 50 attractions and 60 quality educational programs [3] - Users of the "Aoyao Circle Theme Credit Card" can enjoy discounts of up to 50% at designated merchants [3] - The Aoyao business district is fully embracing the esports culture, creating a vibrant atmosphere that contributes to Beijing's goal of becoming an international consumption center [3]

Core Viewpoint - The provincial government has released an opinion to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong" events, focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" refers to the emphasis on developing the city football league into a top-tier brand, with plans for professionalization and brand building to enhance the overall event economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international events to create a diverse event matrix [2] Group 2: Consumption Boost - The opinion emphasizes the importance of transforming rich event supply into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating 573 integrated "second scene" locations for events, shopping, dining, and entertainment, enhancing the overall consumer experience [4] - Policies to promote consumption include issuing sports consumption vouchers, organizing discount activities, and exploring bundled ticketing options to increase market supply and consumer engagement [5] Group 3: Industrial Development - The opinion highlights the need to extend the event economy's value chain by integrating "events + culture and tourism," "events + manufacturing," and "events + services" to foster new business models [6] - Plans include developing national-level outdoor sports routes and provincial sports tourism projects, with significant visitor increases reported during event seasons [6] - The document also outlines support for sports manufacturing enterprises to enhance value chains and create high-value industry clusters, alongside financial support measures for sports enterprises [7]