首店经济

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中兴商业: 释放发展新动能 打造零售新标杆
Zhong Guo Zheng Quan Bao· 2025-08-08 22:49
Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, thereby continuously improving its business performance [1] Supply Side Efforts - The company is experiencing increased foot traffic in its commercial complexes, particularly during the summer tourism peak, with a total building area of 240,000 square meters [1] - Following a mixed-ownership reform in April 2019, the company entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [1] - The company has actively explored the "first store economy" and "cultural tourism" integration, achieving significant results and enhancing market recognition [2] First Store Economy - The establishment of the Shenyang Zhongxing Dinosaur Museum as the first dinosaur-themed museum within a commercial complex has created a new model for "cultural tourism" integration, becoming a landmark for tourism and family education in the region [2] - The company has strategically planned the introduction of several first stores, including eco-friendly flagship stores and various well-known brands, to capture market trends and meet diverse consumer needs [2] Digital Transformation - The company is promoting an integrated online and offline development model, enhancing its market resources through a combination of online services and offline experiences [4] - The implementation of a "dual micro and one shake" strategy focuses on new channel development and operations, including live streaming and promotional activities [4] - The company has upgraded its payment systems to improve customer interaction and operational efficiency, utilizing IoT platforms for better monitoring and cost reduction [5] Service Quality Enhancement - The company is reinforcing its service quality by integrating a "four concerns" philosophy and enhancing marketing strategies to improve customer experiences [6] - Aiming for continuous improvement, the company plans to implement a "service expert" selection process to elevate service standards across its staff [6] - The company is transforming its membership operations to enhance customer loyalty and engagement through enriched benefits and community marketing [6] Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, with a 6.3% growth in new member acquisition [7] - Promotional activities accounted for 65% of total sales, indicating a successful strategy in attracting customers back to physical stores [7] - The company aims to convert foot traffic into actual sales through enhanced service and marketing efforts, creating a sustainable business model [7]
首店经济带来人气带动消费
Si Chuan Ri Bao· 2025-08-08 22:48
Core Insights - The opening of Starbucks in Jiuzhaigou County marks the first international brand store in Aba Prefecture, contributing to the local economy and tourism development [1][2] - The introduction of various well-known brands, including Starbucks, KFC, and others, is part of a broader strategy to enhance the tourism service experience in Jiuzhaigou County [2][3] - The local government aims to create an international ecological and cultural tourism destination by attracting more brand stores [3] Brand Introduction and Economic Impact - Jiuzhaigou County has successfully attracted several first-time brand stores, including Starbucks, All Seasons Hotel, and Bawang Tea, leveraging the area's significant tourist traffic [1][2] - The local entrepreneur, Ge Rang Ni Ma, played a crucial role in convincing Starbucks to establish a store by highlighting the increased tourist flow due to new transportation infrastructure [2] - The presence of these brands is expected to drive the development of the "first store economy" in Jiuzhaigou County, enhancing the overall tourism experience [1][3] Cultural Integration and Product Development - The integration of local culture with well-known brands is being actively promoted, as seen with the "Jiuzhai You Li" store that features local cultural products [3] - The introduction of modified local cuisine, such as the light meal version of traditional Tibetan dishes, aims to cater to broader consumer preferences [2] - The brand clustering effect is attracting more businesses, with over ten new stores from various hotel groups set to open soon in Jiuzhaigou County [3]
释放发展新动能 打造零售新标杆
Zhong Guo Zheng Quan Bao· 2025-08-08 21:03
Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, focusing on the "first store economy" and other innovative practices to drive growth [1][2]. Group 1: Business Development and Strategy - The company has a total building area of 240,000 square meters and operates as a modern, multifunctional commercial complex in Northeast China, integrating retail, leisure, and dining [2]. - Following a mixed-ownership reform in April 2019, the company entered a new development phase with Liaoning Fangda Group as the largest shareholder [2]. - The company has successfully explored the "cultural tourism" integration model with the establishment of the Shenyang Zhongxing Dinosaur Museum, which has become a new landmark for tourism and education in the region [3]. Group 2: Product and Service Innovation - The company has introduced several first stores in the region, including brands like Di Keni and Anta, to capture emerging market trends and meet diverse consumer needs [3][4]. - A marketing strategy called "Three Attracts" has been implemented to engage various demographics through events and activities, enhancing customer interaction and experience [4]. Group 3: Digital Transformation - The company is focusing on online and offline integration to enhance market reach and customer engagement, utilizing social media platforms for promotions and training [4][5]. - A new payment system has been introduced to streamline transactions, allowing for a unified payment experience across multiple channels [5]. Group 4: Service Quality Enhancement - The company emphasizes a service philosophy of "Zhongxing Service, Daily Progress," aiming to improve service quality and customer satisfaction through staff training and engagement [6][7]. - Membership engagement has increased, with a 1.6% rise in member consumption and an 8.3% increase in spending, indicating a successful strategy in enhancing customer loyalty [7][8].
莱西凭一盘“棋”出圈,小城逆袭的密码是什么?
Sou Hu Cai Jing· 2025-08-08 02:47
Core Insights - The article highlights the vibrant consumer market in Laixi City in 2025, showcasing various events and initiatives that have driven economic growth and enhanced consumer engagement [1][20]. Group 1: Economic Growth and Consumer Engagement - Laixi City has experienced a 2.9% year-on-year growth in total retail sales of consumer goods in the first half of 2025, with the catering industry seeing an impressive growth rate exceeding 20% [3][20]. - Major events such as the 11th Laixi Sugar Ball Festival attracted 100,000 visitors and generated 400,000 yuan in revenue, while the "Lai Hi Beer" festival drew 400,000 attendees and achieved 3.5 million yuan in revenue, demonstrating the power of festival economies [4][6]. - The first China-foreign Import and Export Commodity Exhibition attracted 100,000 visitors and generated 1.5 million yuan in sales, showcasing the convenience of local access to global products [4][6]. Group 2: Policy Initiatives and Consumer Incentives - Laixi City implemented a combination of policies including consumption vouchers and trade-in programs, resulting in significant consumer engagement and sales growth [7][9]. - The distribution of consumption vouchers led to 74,000 transactions, generating over 20 million yuan in sales, while the "Weekend Shopping" initiative increased consumption by 35% [9][10]. - The trade-in program resulted in the sale of 13,000 home appliances and 20,000 mobile phones, generating over 115 million yuan in sales, with air conditioning sales increasing by 40% [10][18]. Group 3: Innovative Consumption Experiences - Laixi City has redefined traditional events, such as the winter mountain fair, which attracted 450,000 visitors and generated 5 million yuan in sales, with a significant portion coming from tourists [10][12]. - New retail experiences, including the introduction of high-quality products in local supermarkets and innovative events combining food and entertainment, have enhanced consumer engagement [12][14]. - The rise of live-streaming sales has also contributed to consumer interest, with one event generating over 500 orders and 30,000 likes [12][14]. Group 4: Integration of Sports and Culture - Laixi City has successfully integrated sports events with consumer activities, with 13 national and 10 provincial events boosting local consumption by an average of 500,000 yuan per event [14][15]. - The "Weekend in Laixi" brand has been active year-round, with various cultural and sports events attracting significant visitor numbers and generating substantial revenue [15][20]. Group 5: Future Development Strategies - Laixi City plans to enhance the integration of promotional activities and improve the diversity of its commercial offerings to address existing challenges [16][18]. - Future initiatives include hosting 50 promotional events, targeting the Z generation with new retail experiences, and strengthening online sales capabilities through partnerships with e-commerce platforms [18][20]. - The city aims to cultivate local brands and improve service quality to enhance the overall consumer experience [18][20].
安徽经济“半年报”⑤|“成绩单”亮眼,安徽人上半年都在买什么?
Sou Hu Cai Jing· 2025-08-07 21:16
Group 1: Overall Consumption Performance - The total retail sales of consumer goods in the province reached 1,205.1 billion yuan in the first half of the year, with a year-on-year growth of 5.5%, an increase of 1.4 percentage points compared to the same period last year [2] - The province has implemented special actions to boost consumption, focusing on expanding demand, optimizing supply, and addressing shortcomings to continuously stimulate consumption vitality [2] Group 2: Trade-in Policy Impact - The trade-in policy has significantly boosted consumption, with retail sales of household appliances and audio-visual equipment increasing by 21.3%, furniture by 12.8%, computers by 151.3%, and smartphones by 99.3% [3] - A total of 8 billion yuan in trade-in subsidies and 620 million yuan in consumer vouchers were issued in the first half of the year, driving a growth of 11.2% in retail sales of related goods [3] Group 3: Online Consumption Growth - Online retail sales in the province reached 241.27 billion yuan, with a year-on-year growth of 10.2%, and physical goods online retail sales accounted for 16.7% of total retail sales [4] - Over a thousand enterprises participated in the "entering e-commerce platforms" initiative, with more than 400 new enterprises joining major platforms like JD and Alibaba [4] Group 4: Innovation in Physical Retail - The introduction of new stores, such as Sam's Club and Pop Mart, has led to the opening of 637 new stores in the province, with warehouse membership stores seeing retail sales growth of over 30% [5] - Traditional retail formats are innovating, with stores like Yonghui Supermarket adopting new models that combine fresh food and dining, resulting in a 5.9% increase in retail sales [5] Group 5: Emerging Consumption Trends - Night economy and cultural tourism integration are thriving, with the Hefei night market attracting over 50,000 visitors daily and the Huangshan "intangible cultural heritage market" boosting surrounding dining and accommodation consumption by 18% [6] - The shift in physical commerce from "selling products" to "selling experiences" reflects a broader trend in consumer behavior [6]
首店经济如何催生现象级消费场景
Qi Lu Wan Bao· 2025-08-07 21:09
Core Insights - Hema Fresh's first store in Yantai opened on July 25, attracting over 40,000 daily visitors in its first week and a 50% increase in online orders compared to pre-opening levels [1][3][4] Group 1: Store Performance - The store has become a phenomenon in consumer experience, ranking among the top in sales nationwide for Hema Fresh [1][3] - Daily customer flow has remained high, with staff working around the clock to restock popular items like durians and king crabs [3][4] - The store features a mix of high-end and affordable products, integrating shopping and dining experiences [4][5] Group 2: New Retail Model - Hema Fresh operates under a new retail model that emphasizes fresh products and quality, supported by a robust supply chain and direct sourcing [5][6] - The model combines online and offline resources, allowing for rapid delivery and high inventory turnover, outperforming industry averages [5][6] Group 3: Economic Impact - The success of Hema Fresh's first store reflects the "first store economy" in Yantai, which has been actively promoted by local government policies [7][8] - Yantai's retail sector has shown resilience, with a 6.2% year-on-year growth in retail sales, driven by a young population eager to spend [8] Group 4: Future Outlook - The store's management anticipates sustained popularity for at least another month, with plans to enhance service and supply chain efficiency [9] - The local government aims to leverage Hema Fresh's model to encourage more brands to enter the market, fostering a modernized commercial landscape [9][10]
910项高频事项实现“掌上办”
Da Zhong Ri Bao· 2025-08-07 02:36
Group 1 - The city of Weihai has recognized 29 individuals as national and provincial moral models, 257 as municipal moral models, and 83 as "Chinese Good People" [2] - Weihai's construction and marine equipment industry generated a revenue of 208.1 billion yuan, with five advanced manufacturing clusters recognized at the national level [2] - The "Shan Port Tong" intelligent transfer model has been launched at the Weihai Port, aiming for provincial coverage to enhance logistics efficiency and promote green, low-carbon transportation [3] Group 2 - Weihai is transitioning from attracting enterprises to creating an ecological environment for sustainable development, with significant projects like the high-end marine oil and gas pipeline manufacturing project underway [4][5] - The city has signed multiple agreements for new energy and aviation manufacturing bases, indicating a strong focus on industrial cooperation and attracting leading enterprises [5][12] - The "first store economy" in Weihai has seen a surge, with 81 new stores opening, contributing to local consumption and economic growth [6] Group 3 - The "Love Shandong" app has launched 910 high-frequency service items, covering education, healthcare, social security, and business registration, facilitating easier access for citizens [13][15] - The app has streamlined enterprise registration processes, allowing for online applications and reducing the need for physical paperwork, thus enhancing service efficiency [14] - The app's features include real-time updates and automated verification for various personal and business services, significantly improving user experience [14][15]
上半年宁波开出89家首店,它重回第一!
3 6 Ke· 2025-08-07 02:25
Group 1 - In the first half of 2025, Ningbo's first-store economy developed further, attracting 89 new stores, including 2 national first stores, 14 provincial first stores, and 73 city first stores [1][3] - High-profile first stores include the national first store of Korean children's clothing brand bebe de pinos at Ningbo Hankyu Department Store and the national first store of the Garden Museum concept store at Ningbo Qianwan Shengshi Li [1][3] - The majority of the new stores are standard stores (82), with 7 being non-standard, indicating a deepening trend in unique store formats [3] Group 2 - Ningbo Tianyi Plaza regained its top position among shopping districts, introducing 11 new stores, primarily in the dining sector, enhancing its reputation as a food destination [4] - Ningbo Hankyu ranked second with 9 new stores, focusing on retail, including several first stores for luxury and international brands [4] - Ningbo MixC came in third with 7 new dining stores, showcasing a variety of culinary trends and popular brands [4] Group 3 - The Pan Sanjiangkou business district remains strong, adding 22 new stores, supported by its cultural and tourism attributes [6] - The Southern Business District follows with 17 new stores, demonstrating balanced development across various projects [6] - The Eastern New Town business district added 12 new stores, with retail being the main strength, indicating potential for future growth in dining and entertainment [6] Group 4 - The restaurant sector showed significant vitality, accounting for 65.17% of new stores, while retail's share dropped to 17.98% [8] - A total of 57 new restaurant stores opened, including 1 national first store and 7 provincial first stores, indicating a strong influx of new brands [10] - The retail sector saw a decline, with only 16 new stores, and a 12% year-on-year drop in activity [12] Group 5 - Notable new stores include lululemon's first outlet in Zhejiang, which opened on May 15, 2024, at Ningbo Shanjing Outlets [14] - BLUEDOG's first store in Zhejiang opened on April 1, 2024, at Ningbo Hankyu, focusing on children's clothing [16] - Grid Coffee launched three new stores in Ningbo on April 25, 2024, emphasizing a return to authentic coffee flavors [18]
日均4万人次,盒马首店催生现象级消费场景,烟台人为何爱买买买
Qi Lu Wan Bao Wang· 2025-08-07 01:31
齐鲁晚报.齐鲁壹点闫丽君王琳 "开业一周日均客流4万+、线上订单比开业前激增50%"——这是盒马鲜生烟台首店开业一周来的成绩。这家4000平方米的网红超市烟台 店自7月25日开业以来,带来了当下稀缺的现象级消费场景,客流源源不断,周销量排名该品牌全国门店前列。 作为烟台招引的首店品牌,盒马现象级消费场景诞生的背后原因是什么?由这一现象看城市消费升级,烟台能否培育出更多火爆的消费 场景?近日,齐鲁晚报.齐鲁壹点记者多方探访寻找答案。 连续一周限流 7月25日,盒马鲜生烟台首店开业。开业当天,不少网友曾在网络平台发布视频记录人流如织的火爆现场。 7月29日下午3点左右,齐鲁晚报.齐鲁壹点记者来到位于烟台大悦城(000031)负一楼的盒马鲜生超市,看见超市出口处依然排着长队, 人群中几乎人人都拎着盒马购物袋,还有两三个人拎五六个盒马袋子,缓慢往外走。 7月29日,在盒马鲜生烟台首店,不少市民前来选购商品 进入盒马鲜生超市发现,无论是烘焙区、果饮区,还是生鲜区、餐饮区都围满了人。 "我们刚从龙口过来,以前老买盒马代购,听说盒马烟台首店开业了就来转转,实体店比代购的新鲜,东西也多。"龙口市民张艳艳带着 家人和朋友赶来, ...
深圳南山:首店经济“潮”领商圈升级,文旅商“融”出烟火气
Nan Fang Du Shi Bao· 2025-08-06 08:36
Economic Performance - In the first half of 2025, Nanshan District's GDP reached 498 billion CNY, laying a solid foundation for achieving the annual GDP target of over 1 trillion CNY [1] - The primary industry added value was 0.53 billion CNY, with a year-on-year growth of 4.3%; the secondary industry added value was 105.77 billion CNY, growing by 5.3%; the tertiary industry added value was 392.19 billion CNY, increasing by 4.7% [1] - The total retail sales of consumer goods reached 95.96 billion CNY, with a growth rate of 13.1%, driven by high-tech industries and a booming consumer market [1] Retail and Commercial Development - The opening of Shenzhen's first JD MALL in the Houhai business district marks a significant step in digital transformation, featuring over 200 top brands and innovative shopping experiences [3] - The "first store economy" has become a core growth driver in the Nanshan business district, with 24 new first stores added in Q1, bringing the total to 141, the highest in the city [3] - In Q1, Nanshan's total retail sales of consumer goods reached 45.135 billion CNY, with a year-on-year increase of 11.5%, and 30% of the foot traffic attributed to first stores [3] Cultural and Tourism Integration - Nanshan District is enhancing consumer experiences through the integration of culture, tourism, and commerce, with significant increases in visitor numbers and engagement in cultural events [4] - During the May Day holiday, K11 ECOAST hosted various events, attracting up to 300,000 visitors in a single day, significantly boosting local retail and dining sales [4] - The Nanshan Lychee Tourism Consumption Season launched six themed tourism routes, promoting traditional agriculture's transformation into cultural tourism experiences [4] Consumer Incentives - During the Spring Festival, Nanshan issued 10 million CNY in dining and retail consumption vouchers, alongside automotive subsidies to stimulate purchasing [5] - The district introduced a "Tuesday Gift" promotion totaling 24 million CNY to enhance summer shopping experiences [5] - Cross-border consumption initiatives included exclusive discounts for overseas electronic wallets, facilitating a seamless shopping experience for international visitors [5]