中国农历马年春节的9天假期，将不仅是阖家团聚的日子，也是全民参与消费盛宴的欢乐时刻。从 以旧换新补贴到跨场景优惠福利，一场政府引导、市场主导的消费狂欢即将上演。 春节将至，年味渐浓。2026年2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方 案》，正式揭开为期9天的春节促消费大幕。此次政策涵盖范围之广、措施之具体，被视为国家层面推 动内需恢复和消费升级的重要信号。 01 国家牵头的促消费活动 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域 联动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 九部门联合发文的阵容庞大。商务部牵头，会同中央宣传部、文化和旅游部、中国人民银行、金融 监管总局、广电总局、体育总局、中国民航局、中国国家铁路集团有限公司共同研究制定了这一方案。 方案的印发时间精准瞄准春节消费高峰期。发布时间恰好在春节前，给各地各部门留出了充足时间 部署实施。 各方对该方案寄予厚望，认为其将有效扩大内需、提振消费，更好满足人民美好生活需要。 02 政策聚焦六大消费领域 方案的核心内容围绕"好吃、好住、好行、好游、好 ...

为深入贯彻落实国家"促消费、扩内需"的决策部署，进一步激发市场活力，近日，中国银联联合多家商 业银行、主流平台及海量商户，正式启动"锦绣团圆好礼，惠聚四海一家"年度大型惠民活动。即日起至 2026年3月底，活动将紧密围绕岁末年初消费旺季，通过覆盖线上线下、联接境内外的全景式优惠矩 阵，推动消费扩容提质，让政策暖意与市场红利精准触达广大消费者。 一件普惠民生消费的"关键小事"，将"国之大者"的宏大叙事以细密"针脚"缝合进群众美好幸福生活。作 为国家重要金融基础设施，中国银联响应国策、聚焦民需，以开放包容的新"四方模式"与全球网络优 势，高效联接供需两端，凝聚促消费"同盟军"合力，向重点消费领域引入金融活水，持续为畅通国民经 济循环、服务新发展格局提供坚实支撑。 场景贯通 传统与新兴消费共振 此次惠民活动深入全国36个省市，涵盖购物、餐饮、出行、文旅、冰雪等多元场景，兼顾传统高频消 费，以及悦己经济、文旅经济、银发经济、绿色消费等新业态新消费增长点。 在传统零售与国潮换新方面，携手王府井、百联、银泰百货等全国性百货，安踏、斐乐、太平鸟等国货 品牌，提供丰富满减优惠。餐饮方面，既涵盖爷爷不泡茶、德克士等休闲品牌，也 ...

正如2026年山东省政府工作报告所明确部署的，"奋力推进全方位扩大内需"置于全年工作首位，正是紧 扣发展之"纲"的战略抉择。报告同时提出"全力释放消费潜能"等具体举措，为应对外部环境不确定性、 推动经济持续回升向好提出了清晰路径。 而这一战略部署，是基于对2025年成功实践的深化与延续。从实施提振消费"五大工程"，到出台以旧换 新实施方案细则，从"山东交旅1号工程"撬动"票根经济"，到各地特色消费季激活市场潜力，山东以前 所未有的力度与精度，为消费市场注入动能。 立足"十五五"开局之年，如何进一步释放内需潜力、拓展增长空间？成为两会期间代表委员们讨论的热 点话题。 筑牢内需根基：从"有钱有闲"到"敢消费愿消费" 去年，在一系列政策举措的推动下，山东省社会消费品零售总额突破4.2万亿元，规模稳居全国第3位。 这一亮眼数据，不仅直观表明山东消费市场有着巨大韧性与潜力，更充分验证了将扩内需、促消费作为 工作"置顶项"的战略前瞻性与实践有效性。 消费，作为连通经济发展与民生福祉的纽带，既是拉动经济增长的主引擎，也在扩大内需中居于重要地 位。然而，引擎的持续运转与内需的深度释放，其根本前提在于切实增强老百姓"能消费、敢 ...

今日开幕的黑龙江省第十四届人民代表大会第四次会议上，扩内需、促消费再次成为政府工作报告里的 重点工作，2026年，黑龙江省将举办"购在龙江"等促消费活动超2000场，发放政府消费券8亿元以上。 2025年，黑龙江省开展提振消费专项行动，扩围实施消费品以旧换新，组织系列促消费活动，拉动消费 728.4亿元。激发 首发经济、直播电商等有潜能消费，新设国际国内知名 首店15家，网上零售额同比增 长14.7%。投资结构持续优化，高技术制造业投资同比增长11.5%，民间投资占比提高2.2个百分点。 ...

Group 1 - The core focus of the Heilongjiang Provincial Government is to expand domestic demand and promote consumption, with plans to issue over 800 million yuan in government consumption vouchers this year [1][2] - In 2025, Heilongjiang Province aims to implement special actions to boost consumption, targeting an increase in consumption by 728.4 billion yuan, alongside initiatives like trade-in programs for consumer goods [2] - The province plans to host over 2,000 promotional consumption events by 2026, including the "Buy in Longjiang" campaign, to stimulate economic activity [1][2] Group 2 - The investment structure in Heilongjiang is continuously optimizing, with high-tech manufacturing investment increasing by 11.5% year-on-year, and private investment's share rising by 2.2 percentage points [2] - The total investment in 1,000 provincial key industrial projects reached 1,865.7 billion yuan, reflecting a year-on-year growth of 4%, with 243 key projects completed and put into operation [2] - The province is focusing on developing new economic models such as online consumption and customized consumption, while also aiming to establish Harbin as a regional consumption center in Northeast Asia [2]

Group 1 - The core viewpoint of the article highlights the launch of the 2026 National Spring Festival Cultural and Tourism Consumption Month, which includes the distribution of over 360 million yuan in consumption vouchers to stimulate cultural and tourism spending [1] - The initiative will feature approximately 30,000 cultural and tourism consumption activities across various regions, emphasizing the importance of consumption vouchers as a tool to boost spending [1] - There are differing opinions on the effectiveness of consumption vouchers, with some suggesting that they must reach those in need to maximize their leverage effect, while others argue that high-quality cultural and tourism products are essential to attract and retain consumers [1] Group 2 - The article invites readers to discuss the leverage effect of consumption vouchers in relation to their Spring Festival spending plans, and to propose practical measures for promoting consumption and attracting tourists [1]

Core Viewpoint - The Guangxi government is launching a large-scale consumption promotion event titled "Buy in China - 2026 Guangxi Spring Consumption Season" from January to March, featuring over 1,000 activities across six major themes to stimulate consumer spending and enhance the festive atmosphere [1][2]. Group 1: Subsidy and Consumer Incentives - The event includes significant subsidy policies, such as up to 20,000 yuan for consumers who scrap old cars for new ones, 15% subsidies on specified energy-efficient appliances (up to 1,500 yuan), and 15% subsidies on digital products priced under 6,000 yuan (up to 500 yuan) [1]. - The "Smart Life · Enjoy Guangxi" program focuses on promoting the replacement of old goods with new ones, enhancing consumer engagement through financial incentives [1]. Group 2: Local Products and Online Sales - The "Special Products · Quality Guangxi" theme promotes local goods, featuring a live-streaming event showcasing over a hundred quality products, including Wuzhou Liubao tea and Liuzhou snail noodles, alongside more than 150 online and offline activities [2]. - The initiative aims to boost the visibility and sales of Guangxi's local specialties, enhancing regional economic activity [2]. Group 3: Food and Hospitality Promotions - The "Premium Services · Taste Guangxi" theme includes special offers from well-known restaurants and hotels, such as discounted reunion dinners and low-priced hot spring packages, to attract consumers during the festive season [2]. - A lottery system linked to consumer spending will be introduced, with prizes of up to 800 yuan for invoices over 100 yuan [2]. Group 4: Cultural and Sports Events - The "Gathering in Guangxi · Charm Guangxi" theme integrates cultural, tourism, and sports activities, featuring non-heritage consumption seasons and various large-scale performances to enrich the festive experience [2]. - Sports events, including the Guangxi County Football Super League and various basketball competitions, will be organized to enhance community engagement and participation [2]. Group 5: Payment and Convenience Enhancements - The "Worry-Free Payment · Smooth Travel Guangxi" theme focuses on improving payment experiences for consumers, with special offers for inbound tourists and various financial incentives from institutions [3]. - Initiatives like "1 penny subway rides" and random discounts aim to enhance consumer convenience and encourage spending [3]. Group 6: Regional Collaboration and Activities - The "All-Region Linkage · Vibrant Guangxi" theme ensures comprehensive coverage across 14 cities and 111 counties, with over 200 unique activities planned to celebrate the New Year [3]. - Local governments are allocating significant funds for consumer incentives, such as 6 million yuan in Nanning and 20 million yuan in Yulin, to foster a festive shopping atmosphere [3].

除了哈素海冬捕节活动，前不久举行的呼和浩特跨年系列活动同样让不少消费者印象深刻。"这次万象 城跨年活动内容十分丰富，节庆氛围浓厚，不仅有光影秀、潮音秀等精彩演出，还有很多超值满减、数 码满减等优惠活动。"呼和浩特市民刘佳在跨年夜和朋友在万象城逛得不亦乐乎。 olé精品超市呼和浩特万象城店总经理刘烨告诉记者，像跨年夜这样的节庆活动不仅能够宣传品牌形 象，而且还能集聚人气、带动消费。"我们超市进口商品和定制商品居多，注重线下消费体验。"刘烨介 绍，为配合此次跨年活动，超市推出了"全球即时好物"和民生商品满减活动，效果很好。"日均客流量 较往常增加很多，销售额也有明显增长。" "以前冬天是淡季，这些年举办冬捕节，游客多了不少，我们家的麻糖也成了抢手货。特别是今年的活 动结合了非遗及民俗展示，很多游客逛完后会买特产送亲友。"1月10日，在哈素海第四届冬捕节启幕之 际，杨超就带着麻糖来到内蒙古自治区呼和浩特市土默特左旗哈素海旅游景区摆开了摊位。"这段时间 生意不错，一天能卖几百斤麻糖。如果天气允许，我准备摆摊到2月中旬活动结束。" 内蒙古土默特文化旅游投资有限责任公司副总经理王菁介绍，哈素海第四届冬捕节以"看、玩、吃、 ...

在购物中心邂逅一场落日音乐会，在古镇街巷体验非遗手作，在数字光影中穿越千年诗行……消费，早已不止于交易；场景，亦不再是孤岛。当文化底蕴与 消费空间深度融合，一场关于体验、情感与记忆的消费变革正在南粤大地悄然发生。 - - 4 C C 2019-02-20 e nearly a all and the s 1997 省政府工作报告提出，推动供需高水平动态适配，在建设强大国内市场中努力扩大有潜能的消费、有需求的生产、有效益的投资。此前，南方日报、南方 +客户端联合省发展改革委开展"粤蕴新场景·消费新势能"广东消费新场景征集活动，现正式发布30个。 首批广东消费新场景发布 这些场景深入挖掘岭南文化基因，通过创造性转化与创新性发展，将厚重的历史、鲜活的民俗、隽永的诗词、悠远的商路与澎湃的潮流，转化为可感、可 触、可消费的沉浸式体验，标志着广东在扩内需、促消费的征途上，正从供给商品与服务，转向供给一种融合文化认同与情绪价值的新生活方式。 HEH IICT r | UAN SIG t the 为便于社会各界一览全貌，现将场景名单公布如下： 民俗广东：基因解码，让传统点燃当代(可多选)"东莞记忆"——骑楼新生，老城焕彩（东 ...

Group 1: Core Initiatives - The Nanjing government has introduced ten measures to support citizens and businesses during the 2026 Spring Festival, focusing on enhancing service quality and boosting economic development [1] Group 2: Consumer Benefits and Activation - Five initiatives are aimed at stimulating consumer spending, including special promotional events, support for trade-in programs, and a variety of cultural and tourism activities [2] - The city plans to host over 400 promotional events and offer more than 50 million yuan in discounts through e-commerce platforms [2] - Consumers can receive subsidies of up to 20,000 yuan for vehicle trade-ins and 15,000 yuan for other consumer goods [2] - A series of over 600 cultural and tourism events will be organized to cater to diverse visitor needs, emphasizing local traditions and attractions [2] - Special discounts on tickets and services will be available for visitors arriving in Nanjing during the festival [2] Group 3: Support for Enterprises - Three measures are designed to encourage businesses to increase production and expand markets, including transportation subsidies for non-local workers returning to Nanjing [3] - Support will be provided for foreign trade companies to participate in key international trade exhibitions during the festival [3] - A campaign to honor city builders will be launched, showcasing their contributions through public displays [3] Group 4: Employment Services and Efficiency - Two initiatives focus on enhancing employment services and providing robust support, including the operation of 900 employment service stations during the festival [3] - The city will offer various support packages, including housing for new workers' families and community engagement activities [3] - Transportation services will be reinforced to ensure adequate supply during peak travel times [3]