行 业 研 究 游戏新品盘点："年轻化浪潮" 投资要点： 版号：5 月国产游戏版号及进口版号均正常发放 5 月国产游戏版号于 5 月 21 日下发，共 130 款；其中，恺英网络 《神奇冒险团》、完美世界《异环》等游戏在内。 行 业 动 态 同时，进口版号发放 14 款；其中，恺英网络《彩虹岛：冒险》、 《境界：魂之激斗》、《仙境传说之约定好的冒险》、创梦天地《冲 冲骑兵》等游戏在内。 巨人网络：《超自然行动组》5 月之后快速起量，期待后续新品 跟 踪 《超自然行动组》是一款冒险寻宝类游戏，玩家扮演"超自然公 司"的员工，在不同的场景进行寻宝。2025 年 5 月 3 日游戏发布"百 万激励计划"，之后排名不断上涨，5 月 30 日上涨至游戏畅销榜第 33 名，随后稳定在前 50 名。 吉比特：《仗剑传说》Q 版画风，切中年轻人喜好 《仗剑传说》是一款异世界冒险 RPG 游戏，采用二次元 Q 版画风， 5 月 29 日公测上线，并与蔬菜精灵联动。不管是 Q 版画风还是与年轻 IP 蔬菜精灵联动，均让游戏切中年轻人喜好。5 月 29 日上线，游戏畅 销榜即排名 32 名，截止 6 月 4 日，排名上升至 12 ...

Core Viewpoint - The yellow wine sector is experiencing a surge in stock prices ahead of the Dragon Boat Festival in 2025, driven by collective price increases and a shift towards high-end products among leading companies [1][2][4]. Group 1: Stock Performance - Three A-share listed companies in the yellow wine sector are Gu Yue Long Shan, Kuaiji Mountain, and Jin Feng Wine, with Kuaiji Mountain's stock price increasing over 70% in May and more than 126% year-to-date, raising its market value from approximately 5 billion to 12 billion [1]. - Gu Yue Long Shan and Jin Feng Wine also saw stock price increases of 11.3% and 7.7% respectively in May [1]. Group 2: Price Increases and Market Strategy - Since 2025, yellow wine companies have collectively raised prices, with Kuaiji Mountain increasing prices by 4%-9% across various product lines [2]. - Gu Yue Long Shan adjusted prices for key products by 2%-12%, citing the need for yellow wine to reclaim its value amid intense competition in the beverage market [2][4]. Group 3: Market Dynamics and Competition - The yellow wine industry is benefiting from a shift in consumer preferences as the white wine market shows signs of weakness, allowing yellow wine to gain market share [3][4]. - Kuaiji Mountain is challenging Gu Yue Long Shan's leading position, with Kuaiji Mountain reporting a 10.1% increase in revenue in Q1 2025, while Gu Yue Long Shan's revenue declined by 4.9% [6][7]. Group 4: Financial Performance - In Q1 2025, Kuaiji Mountain's revenue reached 481 million, while Gu Yue Long Shan's revenue was approximately 539 million, indicating Kuaiji Mountain's stronger growth trajectory [6]. - Kuaiji Mountain's mid-to-high-end products achieved a revenue of 1.065 billion with a gross margin exceeding 61%, while Gu Yue Long Shan's mid-to-high-end revenue was 1.398 billion with a gross margin of 44.3% [6][8]. Group 5: Future Outlook - The yellow wine market is expected to stabilize and grow, with projections indicating that the revenue of regulated enterprises could expand from 8.5 billion in 2023 to approximately 12.5 billion to 14 billion by 2027 [8].

Core Viewpoint - The article discusses the ineffectiveness of the "matchmaker reward" system in increasing marriage rates among rural young men, suggesting that deeper societal and cultural changes are needed to address the issue of single men in rural areas [1][2][32]. Group 1: Current Initiatives - Various regions in Guangdong have implemented a "matchmaker reward" system, offering 1,000 yuan to matchmakers who successfully introduce unmarried men over 35 to potential spouses [5][6]. - Despite the implementation of this reward system for over a year, very few matchmakers have successfully claimed the reward, indicating a lack of interest or effectiveness in the program [7][8]. Group 2: Challenges Faced - The primary challenge is that many young men and women in rural areas are working in cities, making it difficult for local matchmakers to connect them [10][11]. - Young people's attitudes towards marriage have shifted significantly, with many viewing it as a personal choice rather than a societal obligation, leading to a reluctance to engage in traditional matchmaking [20][21][22]. Group 3: Societal Changes - The article highlights a growing trend among young people to prioritize personal freedom and self-fulfillment over traditional marriage, with many expressing a preference for pets over relationships [26][27][28]. - There is a need to understand the underlying reasons why local women may not want to marry local men, including economic opportunities, social conditions, and cultural attitudes [35][36][37]. Group 4: Recommendations - To effectively address the issue of single men in rural areas, it is suggested that efforts should focus on improving the economic conditions of villages, enhancing social skills among young men, and addressing the needs and expectations of women [44][45].

古越龙山 20250602 摘要 古越龙山采取集体涨价和市场反转策略，并凭借中央酒库 IP、历史沉淀 和国酿优势巩固市场地位，吸引投资者关注，但需关注新产能释放延期 风险。 古越龙山通过推广国学文化、国酿文化和美酒加美食文化，并推出青玉 系列等高端产品，旨在提升黄酒品类形象，培养年轻消费群体。 古越龙山积极推动全国化进程，将资源投入非成熟黄酒市场，旨在扩大 黄酒普及率，培育新的消费者群体，提升行业发展潜力。 黄酒以其低度数、健康和适合搭配美食的特点，在全球低度数饮料受欢 迎的趋势下，面临良好的发展机遇，应积极推广以迎合消费需求。 高端化战略通过推出青玉系列等产品，改变消费者对黄酒的认知，树立 高价值、高品质的品牌形象，获得市场认可。 企业黄酒产品战略分为高端化和年轻化，高端化旨在改变黄酒的负面标 签，年轻化则通过线上投放和美食美酒传播吸引年轻消费者。 新智能化酿造园区预计降低生产成本 5%以上，类似于集中管理模式， 有助于减少物流费用和管理开支，提升竞争力，优化资源配置，但新产 能释放调试期可能延期。 Q&A 今年以来黄酒市场的表现如何？古越龙山在其中扮演了什么角色？ 今年以来，黄酒市场表现出较高的关注度，尤 ...

咱们上周五给大家推送的文章《多只银行股尾盘突然跳水！社保持仓医药股曝光（附股）》已经说了银行股和创新药行情有望延续，有兴趣的股友可以去 回顾下。 之前的文章里面，咱们也说过新消费是今年的一条投资主线，马上要到夏天消费旺季了，今天咱们就来展开聊聊新消费下的细分板块——新饮品。 最近，新饮品板块表现非常强势， 黄酒指数年内涨幅已达46.57%，软饮料指数年内涨幅达51.66%。 个股方面会稽山近一个月涨幅达 59.61%，但今天大跌 6.77%已开始进入调整； 均瑶健康（605388）近一个月涨幅达62.69%。今天均瑶健康上演"地天板"，股价从 跌停价 7.92元拉升至 涨停价 9.68元，单日成 交8.03亿元，资金博弈激烈，较前5日日均成交额激增，但主力资金开始阶段性撤离，今天放量，量能透支可持续性存疑，所以咱们短期要注意风险，不 要追涨。 到底啥属于新饮品呢？今年又为啥这么火呢？后续还有什么投资机会？接下来咱们详细给大家讲讲。 新饮品，其实就是年轻人爱喝的小饮料。在A股，新饮品概念，主要涵盖功能性饮料、益生菌饮料、黄酒、椰子汁等细分方向。最近券商的研报里面也频 繁提到这些关键词：健康化（低糖、益生菌、功能 ...

文 | 酒讯 子煜 编辑 | 方圆 沉寂多年的黄酒板块突然成为资本市场焦点。 5月，黄酒股涨势迅猛。会稽山5月26日、27日、28日连续3天涨停，古越龙山、金枫酒业股价同样攀 升，5月以来累计涨幅分别为17.36%、18.13%。 这一轮上涨背后，是黄酒行业从产品革新到营销破圈的深层变革。会稽山、古越龙山接连提价，黄酒特 色餐馆、咖啡和文创零售场景上新，高端化和年轻化双轮驱动，黄酒正在撕掉"包邮圈""中老年"的标 签，试图在白酒、啤酒、洋酒的夹击中开辟新赛道。 01 个股集体飙升 就之前的涨势来看，黄酒股的出色表现甚至超过白酒股。万得数据显示，白酒股20日内仅天佑德酒、皇 台酒业、金种子酒、口子窖、伊力特实现上涨，涨幅最高为7.17%，而会稽山、古越龙山、金枫酒业近 20日内涨幅分别为88.66%、16.31%、20.15%。 5月29日，会稽山尾盘拉升，报收26.45元/股，全天股价高点为26.69元/股，日涨幅为2.48%，实现4日连 涨。而经历多日上涨后，古越龙山、金枫酒业这两日有所回调，5月29日分别报收10.41元/股、6.32元/ 股，日跌幅达4.76%、5.39%。 其中，会稽山涨势如虹，也带动 ...

Core Viewpoint - The yellow wine industry has seen a surge in stock prices recently, but the performance improvements have not been clearly reflected in the financial results of companies like Kuaijishan, Guyue Longshan, and Jinfeng Wine Industry [1][3][4] Group 1: Stock Performance - Kuaijishan's stock price increased by 78.5% from 15 yuan to a peak of 26.78 yuan since May, but it experienced a significant drop of over 8% recently [1] - Other yellow wine stocks, such as Guyue Longshan and Jinfeng Wine Industry, also saw stock price increases of over 32% and 37.9% respectively since May, but have recently faced declines [1][3] Group 2: Financial Performance - In 2024, Kuaijishan, Guyue Longshan, and Jinfeng Wine Industry reported revenue growth of 15.6%, 8.6%, and 1% respectively, while net profit growth varied significantly, with Jinfeng reporting a decline of 94.5% [3] - The first quarter of 2025 showed a slowdown in performance growth for these companies due to pre-Spring Festival inventory preparations [3] Group 3: Market Dynamics - The recent rise in yellow wine stocks is attributed to investor sentiment shifting from the white wine sector, influenced by regulatory news, and the appeal of younger, innovative products in the yellow wine market [4] - Innovations aimed at younger consumers, such as sparkling yellow wine, have seen significant growth, with one product increasing by 476%, although overall financial results have not yet reflected these changes [5]

5月31日，德州天衢新区万人广场变身青春与激情的海洋。金辰地产・2025德州天衢新区新青年音乐节现 场，古贝春成为文化对话的鲜活媒介，为现场注入独特的文化韵味。 在音乐节现场，古贝春的展位前排起了长队。年轻人不仅被古贝春高端产品"金牌百年老窖"和"古贝元 1983"的精致外观吸引，更对其承载的文化内涵产生浓厚兴趣。 "当窖池里沉淀的岁月醇香，遇上舞台上迸发的青春呐喊。虽有不同，但两种匠心精神都是在追求极 致。"一位现场工作人员道出了这场跨界融合的真谛。 在白酒行业集体探索年轻化路径的当下，古贝春的这一步大胆而精准。其背后的底层逻辑，是一场基于品 牌文化基因与消费群体精神内核的深度 "基因共振"。 古贝春酒的酿造工艺，是对传统技艺的传承与发扬。每一滴酒液都凝聚着酿酒师们的心血与汗水，从选 料、制曲、发酵到蒸馏、陈酿，每一个环节都严格把关，确保酒品的卓越品质。这种对工艺的精益求精， 体现了古贝春人对品质的极致追求，也彰显了中国传统酿酒文化的深厚底蕴。 在文化传承方面，古贝春酒积极推广中国酒文化，通过举办各类文化活动、品鉴会等形式，让更多的人了 解和认识中国白酒的魅力。古贝春酒还注重与现代文化的融合，不断创新和拓展 ...

以下文章来源于三联生活实验室 ，作者tweety 三联生活实验室 . Never Bored 城市Cool Guy生活样本 本文来自微信公众号： 三联生活实验室 ，作者：tweety，原文标题：《买了就后悔的二楼，成了打工人的豪宅平替》，题图来自：AI生成 漂在大城市的打工人都懂，房子是开局第一课，也是最终落脚点。关于买房，前辈们用钱总结了不少硬道理，比如坐北朝南风水好；顶楼冬 冷夏热，电费开销极高…… 可最近，房产市场出现了一批头铁的年轻人，开始反其道而行之。有人把蒸笼般的西晒房，住成了夕阳景豪宅；而还有人，则盯上了风评极 差的二楼房子，躬身入局，将低配房愣是爆改成了顶配房。 图源：SOSO 原本在买房的楼层鄙视链中，一楼、二楼、顶楼，并称"三大最难卖"的楼层，其中二楼最遭嫌弃。 "采光差，严重的户型白天不开灯还以为天没亮；正对着蚊虫萦绕的树枝树叶，根本不敢开窗；尤其一楼大多做的独立排水，二楼成了整栋 楼的排水最底层，楼上邻居一旦搞出下水道堵塞，二楼的厨房厕所就会反冒污水，淹了全家还膈应人。" 在社交平台上，不少网友纷纷表示，在他们的小区，二层总是比十二层能便宜出2、30万，有人甚至差出了150万。 然而对 ...

Core Viewpoint - The article highlights the rapid growth of the Huangjiu (yellow wine) sector in China, particularly focusing on the company Kuaijishan, which has emerged as a leading player in the market, showcasing significant revenue and profit growth amidst a competitive landscape [1][2]. Company Performance - Kuaijishan's market capitalization has surged from 5 billion to over 10 billion, establishing it as the "king of Huangjiu" [2]. - Projected revenue for 2024 is 1.631 billion yuan (approximately 16.31 million), reflecting a 16% increase, while net profit is expected to reach 196 million yuan (approximately 1.96 million), marking an 18% growth [2]. - The company boasts a gross margin of 61.57% for its mid-to-high-end liquor products, indicating strong profitability [2][7]. Industry Dynamics - The Huangjiu market is characterized by a significant regional divide, with southern brands like Kuaijishan and Guyue Longshan controlling over 80% of production capacity, while northern brands struggle to penetrate the market [8]. - The entry of Qingdao Beer, which announced a 665 million yuan acquisition of Jimo Huangjiu, is expected to disrupt the traditional market dynamics, leveraging its extensive distribution network and marketing budget [8]. Consumer Trends - The demographic of Huangjiu consumers is shifting, with the 18-35 age group increasing from 23% in 2019 to 37% in 2024, indicating a trend towards younger consumers [12]. - Companies are innovating to attract younger audiences, with Kuaijishan launching products like "ice-cold Huangjiu" and collaborating with popular cultural events to enhance brand visibility [13]. Market Opportunities - The Huangjiu industry is experiencing a transformation, moving from traditional consumption settings to modern scenarios such as camping and nightlife, thus expanding its market reach [14]. - The Chinese government is actively promoting domestic consumption, which is expected to benefit the Huangjiu sector as it aligns with consumer demand for low-alcohol, health-oriented beverages [11][17].