证券研究报告 传媒 行业定期报告 hyzqdatemark 2025 年 08 月 24 日 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 陈逸凡 SAC：S1350525040003 chenyifan@huayuanstock.com 周政宇 SAC：S1350525050006 zhouzhengyu@huayuanstock.com 魏桢 weizhen@huayuanstock.com 关注游戏、潮玩 IP、AI 等中报超预期且高景气度板块 投资评级： 看好（维持） ——传媒互联网行业周报（2025.8.18-2025.8.24） 投资要点： 本周观点：2025 年中报披露进入高峰阶段，建议重视中报业绩超预期公司所指引出 的产业发展方向，及短期交易弹性。目前高景气度板块方向仍较为明确，我们建议 1）继续关注新游带动下高频数据不断修正的游戏公司，同时前置关注后续重点游戏 的预期交易；2）潮玩仍是新消费高热方向，关注新 IP 和产品形态的孵化，及 IP 价 值的培育升级；3）AI 应用加速落地且创造收入，关注大厂超级 APP AI ...

Summary of the Conference Call for G-bits Company Overview - **Company**: G-bits - **Industry**: Gaming Key Points and Arguments Industry Valuation and Performance - The gaming sector's valuation has significantly improved, rising from 10-15 times in 2024 to nearly 20 times in 2025, driven by favorable policies and company performance, particularly from key product launches and profit realization, with expectations to continue into 2026 [2][4][5] - The gaming industry in 2026 is expected to focus on innovation in themes and gameplay, multi-platform expansion, AAA games, and AI-native games, with significant progress anticipated in multi-platform expansion [2][6] G-bits Recent Performance - G-bits has exceeded expectations recently, with older products declining but new titles like "Wanjian Changsheng," "Cangjian Chuanqi," and "Daoyou Lai Wabai" performing exceptionally well, particularly in overseas markets, indicating positive changes in company governance [2][9] - In the MMO gaming sector, G-bits has demonstrated excellent long-term operational capabilities, with "Wandao Mobile" maintaining stable revenue around 2 billion in 2024, and "Wandao PC" showing consistent trends since its launch in 2006, projected to generate 1-1.1 billion in 2024 [2][10] Innovation and New Products - G-bits has successfully innovated within the MMO genre, with "Yinian Xiaoyao" achieving 1.84 billion in revenue within the first ten months of 2021, although it has since seen a decline [2][11][12] - In 2025, new products like "Wanjie Changsheng" and "Zhangjian Chuanqi" have performed well, with "Wanjie Changsheng" generating 363 million in its first quarter and "Zhangjian Chuanqi" achieving over 250 million in domestic iOS revenue from May to July, alongside significant overseas earnings [2][13] Future Outlook - G-bits is expected to continue leveraging its experience and innovation in the MMO sector, with a notable increase in stock price linked to successful new product launches [2][14] - The company is anticipated to maintain strong growth through cost control and mitigating declines in older games, with a robust product pipeline supporting performance into 2026 [2][20][21] Competitive Advantages - G-bits possesses deep industry knowledge, a nimble project initiation approach, differentiated gameplay experiences, and extensive long-term MMO operational experience, which are significant advantages over competitors [2][22] Additional Insights - The company has made breakthroughs in mini-game channels, particularly with "Daoyou Lai Wabai," which has successfully met the fragmented gaming experience needs of older users [2][16] - The overall performance in 2025 is projected to be the strongest in the past three to four years, with multiple product launches supporting growth from Q1 to Q3 [2][18] Conclusion - G-bits is positioned for continued success in the gaming industry, with a strong focus on innovation, effective governance, and a solid product pipeline that is expected to drive performance in the coming years [2][14][22]

Summary of Key Points from the Conference Call Industry Overview - The domestic self-developed online game revenue has shown significant growth, with mobile game revenue reaching 125.3 billion RMB, a year-on-year increase of 16.6% [1][3] - Mini-program game revenue reached 23.3 billion RMB, with a remarkable year-on-year growth of 40%, indicating a recovery in the gaming industry [1][3] - The overall gaming market in China saw actual sales revenue of 168 billion RMB in the first half of 2025, reflecting a year-on-year growth of 14.1% [3] Key Players and Performance - Leading gaming companies such as Tencent, NetEase, and miHoYo have achieved growth through stable operations of long-standing games [1][7] - Tencent expanded its market share in games like "CF" and "Delta Force," while NetEase's "Identity V" reached a historical revenue high [1][7] - Mid-tier companies have also shown strong innovation, with titles like Giant's "Supernatural Action Group" and G-bits' "Sword Legend" exceeding market expectations [1][8] Role of Gaming Community Platforms - Gaming community platforms like Taptap and Xiaohongshu are becoming crucial channels for game distribution and advertising, especially as user acquisition costs rise [1][5] - Taptap, as a leading gaming community, is expected to reach 100 million monthly active users (MAU) in the future, with significant advertising revenue potential [2][10] Policy Support - Increased policy support for the gaming industry has been noted, with the supply of game licenses rising, providing more opportunities for new product launches and stable operations of existing products [1][9] Taptap Insights - Taptap's MAU reached 44 million by the end of 2024, a 23% year-on-year increase, and is positioned as a primary distribution channel for game developers due to its no-commission model [1][13] - The platform's advertising revenue grew by approximately 22% in 2024, with ad exposure increasing by 43% [18] - Future projections suggest Taptap's MAU could reach between 110 million to 140 million, with potential annual advertising revenue of 4 to 6 billion RMB [19][21] Legend Box Insights - Legend Box focuses on the "Legend" genre games, with a monthly active user count of 400,000 to 450,000 and a repurchase rate exceeding the industry average by 200% [2][28] - The platform's core business model relies on advertising, with potential growth in live streaming revenue [30] - Future projections indicate that with exclusive IP rights, Legend Box could see its annual revenue grow significantly, potentially reaching 1.5 to 3 billion RMB [32] AI Developments - Kaiying Network is expanding into AI with products like the emotional companion game "Eve" and an AI game creation platform "Soon," which are expected to perform well upon launch [33] Future Outlook - Heartbeat Company is expected to see strong performance in the second half of 2025, driven by new product launches and high player engagement [25] - The gaming community's development trend indicates a shift towards community platforms for advertising, with Taptap and Legend Box being key players to watch [35]

Summary of Key Points from the Conference Call Industry Overview - The gaming sector's valuation remains relatively low compared to the broader consumer entertainment and overseas gaming companies, with sustainable growth expected until 2026 [1][3] - The gaming industry is experiencing a solid fundamental performance, with several companies projected to perform well in Q3 2025 [1][6] Company Highlights Xindong Company - Expected H1 2025 revenue of at least 3.05 billion yuan, a year-on-year increase of 37%, and net profit of at least 790 million yuan, a growth of over 215% [1][10] - The game "Xindong Town" significantly improved its iOS sales ranking due to collaboration with "My Little Pony" [10][11] - The game "Iser" generated over 100 million yuan in its first month in overseas English-speaking regions [1][11] Giant Network - The game "Supernatural Action Group" saw a 168% month-on-month increase in domestic iOS revenue in July 2025, benefiting from summer user engagement and commercialization iterations [1][13] - The anniversary event for "Ball Ball Battle" helped it regain a higher sales ranking [1][14] - New game "Ming Jiang Sha" received a license and is expected to contribute to revenue in the second half of 2025 [1][15] Gibit - The new product "Sword Legend" exceeded expectations in both domestic and overseas markets, with significant revenue from collaborations with Japanese light novel IPs [1][16][17] ST Huatuo - The game "Wild Survival" maintained stable global revenue, while "King Short" saw a 27% increase in overseas revenue [1][18] - Expected Q2 2025 revenue median of approximately 8.9 billion yuan, a year-on-year increase of 77% [2][18] Perfect World - The game "P5X: Persona 6" performed well in overseas markets, with July revenue exceeding 20 million USD [1][19] - The company plans to launch a key project "Yihua" in 2026 [1][20] Market Trends and Innovations - The gaming industry is witnessing innovation in themes and gameplay, with a notable trend of multi-platform releases and AAA games [1][7] - AI applications in gaming are expanding, with over 7,800 AI products on the Steam platform, representing 20% of games released in 2025 [1][9] Future Outlook - The gaming sector is expected to maintain strong performance in the second half of 2025, with new product launches potentially impacting market dynamics [1][23] - The ChinaJoy 2025 event saw increased popularity and introduced new IP derivative product displays, indicating a growing trend in the market [1][24][25] Recommendations - Companies to watch include Xindong Company, ST Huatuo, Gibit, and Giant Network, all of which have shown stable and high-frequency performance data [1][34]

Core Viewpoint - The summer gaming season has begun, with the gaming ETF (516010) rising over 1% and experiencing nearly 300 million yuan in net inflows over the past five days [1] Company Performance - G-bits' new game "Zhang Jian Chuan Shuo" has shown excellent performance in its first month, with an estimated download volume of over 980,000 and projected revenue of over 12.16 million USD [1] - Giant Network's new game "Supernatural Action Group" is performing well, with a rapidly increasing user base and strong short-term growth potential [1] - ST Huatuo's subsidiary, Diandian Interactive, reports stable monthly revenue of over 300 million yuan for the small game "Endless Winter," with strong certainty for future performance [1] - The new game "Kingshot" from Diandian Interactive ranks in the top 3 for overseas mobile game revenue in June, with expectations of reaching a monthly revenue level of 100 million USD in Q3, and a domestic launch anticipated after mid-year reports [1] - 37 Interactive's "Douluo Dalu: Hunting Soul World" is set to launch on July 11, following the successful release of its predecessor, which generated over 700 million yuan in its first month [1] - Perfect World’s open-world RPG "Yihuan" and Kaiying Network's 3D AI companion application "EVE" are also showing promising performance in their respective tests [1] Industry Overview - The gaming ETF (516010) tracks the animation and gaming index, which is compiled by China Securities Index Co., Ltd. It selects listed companies from the A-share market involved in animation, gaming, and related industries to reflect the overall performance of these sectors [1] - This index is characterized by distinct industry features and style configurations, serving as an important indicator of the development of China's animation and gaming industry [1]

Investment Rating - The report maintains a positive outlook on the A-share and Hong Kong stock market for quality media companies, indicating a "Look Favorably" investment rating for the industry [2]. Core Insights - The report emphasizes the sustainability of the current market trend for quality media companies, driven by global resonance in AI application commercialization and the self-consumption trends of Generation Z [2]. - It highlights the global competitive strength of sectors such as gaming, trendy toys, and AI tools, along with differentiated competition based on category and tone [2]. - The report identifies specific opportunities within the AI application chain, particularly in areas like AI advertising, education, and productivity tools, which are expected to see accelerated commercialization [2]. Summary by Sections AI Application - The report notes that the globalization and commercialization of AI applications are progressing rapidly, with significant potential in AI advertising, education, programming, and enterprise-level AI [2]. - Specific companies like Meitu and Kuaishou are highlighted for their strong growth potential in AI applications, with Meitu being noted for its unique global positioning and Kuaishou for exceeding commercialization expectations [2]. Gaming Sector - The gaming sector is experiencing short-term volatility; however, the fundamentals of key companies remain strong. New product launches are expected to stabilize performance [2]. - Companies like Giant Network and G-bits are mentioned for their upcoming releases and strong market positions [2]. Cloud Computing - AI is driving a recovery in cloud computing revenue growth, with a focus on internet cloud computing firms that have clear advantages in their own scenarios [2]. - Alibaba is specifically mentioned for its cloud computing direction, which is expected to continue to deliver value [2]. Consumer Trends - The report continues to recommend consumer brands like Pop Mart and NetEase Cloud Music, which are expected to benefit from market expansion and increasing paid user growth [2]. Valuation Table - A detailed valuation table is provided, showing the market capitalization, revenue, and profit forecasts for key companies in the gaming, film, and entertainment sectors, indicating growth rates and PE ratios for 2025 and 2026 [4].

Core Viewpoint - The gaming sector has shown significant growth since early June, driven by high-frequency data that boosts earnings per share (EPS) and price-to-earnings (PE) ratios for individual companies, as well as the overall gaming sector's PE valuation [1] Group 1: Market Dynamics - The upcoming summer season is expected to be the strongest for high-frequency data in the gaming industry, with historical trends indicating increased gaming activity during this period [2] - The risk of market optimism regarding the gaming sector being invalidated before the end of summer is relatively low, and the AI industry is anticipated to bring surprises in Q3, attracting funds interested in AI applications [3][4] Group 2: Company Performances - Giant Network has performed exceptionally well, with its core product "Supernatural Action" likely surpassing 100 million in revenue in June, and its daily active users (DAU) showing continuous growth [6] - Kaiying Network has a solid fundamental outlook, with its legendary business performing well and a rich product pipeline expected to drive revenue growth [7] - Jiubite has shown signs of recovery after a downturn, with its core product "Wandao Mobile" stabilizing and new products exceeding expectations [8] - Shenzhou Taiyue is positioned for future growth with a rich product reserve and plans for significant promotion in Q3 [10] - Sanqi Interactive Entertainment is undervalued with a PE ratio below 15, and the upcoming release of its anticipated MMO product "Douluo Dalu" could yield substantial returns [11] - Perfect World is experiencing improved testing results and is set to enter overseas testing, which may catalyze its valuation [12]

Investment Rating - The report maintains an "Overweight" rating for the internet media industry, indicating a positive outlook for the sector's performance relative to the overall market [2]. Core Insights - The report highlights four key growth drivers for the gaming sector: 1. Demand from younger generations (post-90s and post-00s) and overseas markets, with AI potentially creating new gameplay experiences. 2. Companies that have focused on project development and improved their R&D capabilities over the past five years are now better positioned to create high-quality products. 3. Competition in gaming is shifting towards differentiation rather than price competition. 4. Despite product cycles, improvements in industrial processes can lead to sustained growth [2]. Summary by Sections Gaming Sector - The report identifies several companies with promising new products that could drive mid-term growth, including: - Giant Network's "Supernatural Action" and Century Huatong's "Whiteout Survival" and "Kingshot" [2]. - Companies like 37 Interactive Entertainment and Kying Network are noted for their strong new game reserves and AI strategies [2]. AI Applications - The report emphasizes the commercial potential of AI applications, citing successful products like Kuaishou's AI video tools and Meitu's consumer-focused AI offerings [2]. - AI's impact on advertising revenue for companies like Tencent and Bilibili is highlighted as an area of growth [2]. Entertainment and Consumer Trends - The report recommends companies involved in trendy consumer products, music, and live events, such as Pop Mart and NetEase Cloud Music, which are benefiting from increased engagement from younger audiences [2]. - The integration of media networks with platforms like Alipay is expected to enhance the value of companies like Focus Media [2]. Valuation Metrics - A detailed valuation table is provided, showing projected revenues and profits for key companies in the gaming and entertainment sectors, with Tencent's market cap at 41,505 million RMB and a projected PE ratio of 16 for 2025 [4].

Summary of Conference Call Records Industry Overview - The gaming sector is experiencing stable policies focusing on three main themes: overseas expansion, technology, and new consumption. Starting from September 2024, there will be an emphasis on promoting high-quality games for cultural export, with consumption policies for gaming and entertainment set to boost in March 2025 [5][6][7]. - Regional policies in Guangdong and Zhejiang are being implemented to support the gaming industry, with Guangdong focusing on industrial chain collaboration and Zhejiang emphasizing international ecological development [5][6]. Key Points on Gaming Sector - The approval process for game licenses is normal, with a slight increase in the number of licenses issued monthly for both imported and domestic games [5][6]. - From May 2025, there has been a noticeable increase in the supply of gaming products, particularly benefiting mid-sized developers and mobile games, as major players like Tencent and NetEase focus more on PC games [6][7]. - A-share leading gaming companies are currently valued at around 20 times earnings, with potential to rise to 25 times as product diversity increases. Recommended companies include Gigabit, Giant Network, Kaiying Network, and Hong Kong-listed Xindong [7]. AI Video Industry Insights - The AI video sector is seeing significant advancements in multi-modal technology, with Kuaishou being a standout performer. The company is expected to achieve a valuation premium due to its strong commercialization capabilities [8][9]. - Kuaishou is utilizing a dual-driven monetization model, focusing on both paid penetration and scenario expansion to achieve profitability. The company is exploring various fields including film production, advertising, and game development [8]. Financial Projections for Kuaishou - Kuaishou's AI video tools are estimated to be valued at approximately $6 billion, with projected revenue of $200 million by the end of 2025. The expected net profit for Kuaishou in 2025 is around 20.1 billion yuan, based on a 30 times valuation multiple [9]. Film Industry Performance - The film industry has seen a significant decline in box office revenue, with May's total box office at approximately 1.742 billion yuan, down 41% year-on-year. The number of viewers also dropped by 40% [10]. - The upcoming summer film season is expected to show greater elasticity and recovery, with a larger capacity for headlining commercial films. The summer season runs from June 1 to August 31, with a mix of imported and domestic films scheduled for release [10][11]. Digital Media Performance - In May, active users for major digital media platforms were reported as follows: iQIYI (350 million), Tencent Video (370 million), Mango TV (280 million), and Youku (200 million). Mango TV and Youku saw increases, while iQIYI and Tencent Video experienced declines [12][13]. - The summer period is considered the best window for historical dramas and major S-level series, with several anticipated releases already in the pipeline [13]. Conclusion - The gaming and AI video industries are poised for growth, driven by favorable policies and technological advancements. The film industry is expected to recover during the summer season, while digital media platforms continue to adapt to changing viewer preferences.

Investment Rating - The industry rating is "Outperform the Market" indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [15]. Core Insights - In May, both domestic and imported game licenses were issued normally, with 130 domestic games and 14 imported games receiving approval [2][3]. - Notable game releases include Giant Network's "Supernatural Action Group," which has seen a rapid increase in rankings since its launch, reaching 33rd in the sales chart by May 30 [4][5]. - Jibite's "Sword Legend," featuring a Q-version art style, has resonated well with younger audiences, achieving a sales ranking of 12 by June 4 after its launch on May 29 [6]. - Perfect World’s "Yihuan" has garnered significant attention, with nearly 5.4 million views on its recruitment video by June 4 [7]. Company Summaries - **Giant Network**: "Supernatural Action Group" launched a million incentive plan, leading to a significant rise in its sales ranking [5]. - **Jibite**: "Sword Legend" targets young players with its appealing art style and has quickly climbed the sales rankings [6]. - **Perfect World**: "Yihuan" has high engagement metrics, indicating strong market interest ahead of its testing phase [7]. - **Investment Suggestions**: The report recommends focusing on companies such as Jibite, Baotong Technology, Shenzhou Taiyue, Giant Network, Yaoji Technology, Shengtian Network, Xinghui Entertainment, Perfect World, and Zhangqu Technology for potential investment opportunities [7].