Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]

观察中国的产业链韧性，第137届广交会提供了一个很好的视角。 向转型发展要品牌美誉度。今天，如何保持向"新"逐"绿"的可持续性，已经成为中国优秀品牌的必答 题。例如，云天化集团推进全生命周期绿色管理和低碳发展，实施的煤气化RTO大模型项目可实现每年 节煤9100吨、减排二氧化碳超2万吨，改变了许多人对化工行业高污染、高能耗的印象。转型升级、护 绿前行，是展现企业担当、赢得消费者青睐的必由之路，更是赢得未来优势的先手棋。 向创新发展要品牌竞争力。AI底盘可扫描车辆前方30米路况，预知路面的坑洼和障碍并对减振器进行 适应性调整；钠离子电池在零下40摄氏度的环境下仍可保持90%的可用电量……今年上海车展，中国新 能源汽车品牌大放异彩，靠的是领先一步的创新变革，靠的是层出不穷的硬核技术。依靠矢志创新锻造 自身在产业链供应链上的"不可替代性"，企业行稳致远的基石便不可撼动。 企业要强，品牌必须强。外部环境变化下的"中国品牌日"，为所有企业提供了一个思考如何准确识变、 科学应变、主动求变，进而擦亮品牌、化危为机的契机。 中国经济的大海，是中国品牌最深厚的底气和力量之源。有超大规模市场的托举，有企业创新突破的作 为，有广大 ...

三大业务销售额全面下滑，科赴依然没有走出业绩滑坡。5月12日，北京商报记者获悉，科赴2025年第 一季度净销售额再次出现下滑，其中，科赴旗下三大主营业务均处于下滑状态。这样的业绩表现被业界 认为，过去一段时间科赴进行的包括裁员、业务重组、更换管理层在内的转型依然没有明显效果。 净销售额再次下滑 根据财报数据，2025年一季度，科赴净销售额比去年同期下降3.9%，有机销售额下降1.2%。毛利率为 58%，去年同期为57.6%，调整后毛利率较上年同期收缩20个基点至60%。 具体来看，科赴的三大业务在一季度都出现不同程度下滑。根据财报数据，科赴旗下皮肤健康与美容业 务部门（Skin Health & Beauty）销售额为9.77亿美元，较上年同期下滑7.3%；个人护理业务部门（Self Care）销售额为16.67亿美元，同比下降1.8%；基础健康业务部门（Essential Health）销售额为10.97亿美 元，同比下降3.9%。 销售额36.62亿美元，同比下滑0.1%；净利润为2.93亿美元，同比下滑10%。 科赴前身为强生旗下消费者健康业务部门。2021年11月，强生宣布分拆该业务；2022年9月， ...

Core Points - The 2025 World Brand Moganshan Conference opened on May 10, focusing on the theme "Brands Make the World a Better Place" [1] - Bosideng Group was recognized in the Xinhua News Agency's brand project, marking significant progress in brand building and global communication [3][5] - Bosideng's brand value reached 107.582 billion yuan, ranking among the world's top 500 brands and consistently appearing in the top 50 most valuable apparel brands globally [7] Group 1: Brand Development and Innovation - Bosideng has consistently implemented a brand development strategy, enhancing its brand through continuous shaping, cultivation, and innovation [7] - The company integrates traditional craftsmanship with international fashion, showcasing its cultural confidence and professional strength on global platforms like New York Fashion Week and Milan [7] - Bosideng aims to align with national development, focusing on innovative paths to enhance brand influence and quality, contributing to market consumption and quality-driven national initiatives [7] Group 2: Technological Integration and Market Strategy - High-tech innovations are crucial for traditional industries to ascend to higher-end markets, with Bosideng focusing on high-quality supply to meet evolving consumer demands [9] - The company has launched various product lines, including the "Summit Series" and "Extreme Cold Series," which cater to diverse consumer needs and incorporate advanced technology [9] - Bosideng is expanding its global presence in the mid-to-high-end down jacket market, establishing a brand matrix with international influence [9] Group 3: Sustainability and Corporate Responsibility - Bosideng's fashion show at the China Brand Night highlighted the integration of AI technology and sustainable fashion, showcasing the company's commitment to ESG principles [10][11] - The company aims to create a green factory and supply chain system, with its MSCI ESG rating projected to reach AA by 2025 [11] - Bosideng emphasizes the importance of both "hard technology" and "soft power" in building a truly global brand, reflecting its commitment to cultural confidence and technological strength [12]

Group 1: Global Economic Outlook - The International Monetary Fund (IMF) has lowered the global economic growth forecast from 3.3% to 2.8% for 2025, indicating a trend of reduced growth across major economies [1] - The volatility and uncertainty in the global economy have become the new normal, prompting companies to explore new growth paradigms through strategies like "stabilizing and expanding new domains" [1] Group 2: China's Fast-Moving Consumer Goods (FMCG) Market - In Q1 2025, China's urban FMCG market sales grew by 4.2% year-on-year, with beverages leading the growth while food categories faced pressure [2] - Beverage categories showed strong performance, with growth exceeding 10% in Q1 and Q2 of 2024, and maintaining a 6.09% growth in Q1 2025 [2][4] - Food categories experienced modest growth, with only a slight increase of 2.5% in Q1 2025 after a stagnant 2024 [2] Group 3: Corporate Strategic Transformation - In response to economic pressures, 61.3% of companies have adopted a "stabilizing" strategy, an increase of 2.5 percentage points from 2024, while 46.4% prioritize profit growth, reflecting a significant 20% year-on-year increase [7] - Companies are balancing the need for stability through cost optimization and non-core business contraction with the desire for profit breakthroughs via technological empowerment and innovative models [7][9] Group 4: Resilience in Business Operations - Companies are actively building resilience rather than merely defending against risks, as seen in the diversified supply chain strategies of brands like Nongfu Spring and McDonald's [9] - The focus on resource integration and efficiency enhancement is crucial for strengthening companies' risk management capabilities [9] Group 5: Profitability and Brand Strategy - Companies are shifting from extensive expansion to lean operations, with brands like Dongpeng Beverage and Weilong leveraging high-value products to boost profit margins [10] - Brand building has become a strategic priority, with 87.7% of advertisers recognizing brand equity as a core competitive advantage, leading to a focus on long-term brand strategies [10] Group 6: International Expansion Challenges - Chinese companies are adopting cautious and diversified strategies for international expansion, with brands like Pop Mart and BYD successfully increasing their overseas revenue [11] - Challenges such as consumer behavior differences and geopolitical factors remain significant hurdles for companies venturing abroad [11] Group 7: Technology and AI Integration - The adoption rate of AI among Chinese companies reached 75% in 2024, marking a 27 percentage point increase from 2023, indicating a shift from exploration to value realization [13] - AI applications are enhancing operational efficiency across various domains, although concerns regarding data privacy and compliance risks persist [13] Group 8: Strategic Recommendations for Growth - To thrive in the current economic climate, companies should focus on deepening their market presence, embracing new technologies, and optimizing resource allocation for global expansion [14] - Strengthening supply chain resilience and brand value is essential for establishing a solid growth foundation [14]

完善热带特色高效农业品牌体系。积极打造海南水产种苗、石斑鱼、"海南鲷"等区域公用品牌。持 续开展"海南鲜品"和市县农产品区域公用品牌发布及应用。强化"文昌鸡"地理标志专用标志使用管理， 推动文昌鸡全产业链发展。推动完成15个以上南药(黎药)道地药材标准认定，实施"海南十大南药"品牌 建设工程。 壮大先进制造业品牌。围绕数字经济、航空航天、生物医药、石化新材料、海洋装备制造等具备特 色和优势的产业，培育一批国际知名、全国一流的高价值品牌。加快构建与海南特色和优势的现代化产 业体系相适应的制造业品牌体系。打造"海南商发""海南卫星超级工厂"等特色商业航天品牌。 做强做优旅游服务品牌。持续擦亮"阳光海南 度假天堂"旅游目的地形象品牌，丰富海南岛欢乐节 品牌核心内涵，探索打造"清凉海岛"旅游新名片。高水平举办环海南岛国际大帆船赛、环海南岛国际公 路自行车赛等彰显海南特色和优势的体育赛事。积极推进"演艺海南"品牌建设，重点支持海口打造"国 际演艺之都"。支持文昌打造"航天旅游之都"。 我省出台促进品牌建设高质量发展三年行动方案 培育一批海南名品、中国精品、世界臻品 海南日报讯(海南日报全媒体记者 王洪旭 通讯员 许瑞恒 ...

Core Viewpoint - The "Charming Tianfu Brand Night" event held in Chengdu on May 9 is a key highlight of the 2025 China Brand Day activities in Sichuan, showcasing the "Tianfu Mingpin" regional public brand aimed at promoting high-quality products from the region [3][4]. Group 1: Brand Development - The "Tianfu Mingpin" brand is developed based on international practices and advanced domestic experiences, focusing on high-end quality and innovation [3]. - The Sichuan provincial government emphasizes the cultivation of the "Tianfu Mingpin" brand to create a high-end brand matrix, aligning with the goals of quality core, high-end positioning, and international standards [3][4]. - As of now, 31 products from 30 enterprises have received the "Tianfu Mingpin" brand mark authorization, indicating a successful implementation of the brand strategy [4]. Group 2: Quality Assurance and Certification - Enterprises can obtain the "Tianfu Mingpin" brand mark through quality certification or self-declaration, enhancing the credibility of their products and services [4]. - The initiative aims to guide purchasing power and resources towards high-quality products and services, reinforcing the brand's role as a "golden signboard" representing the highest quality standards in Sichuan [4].

在第九个"中国品牌日"来临之际，5月9日，由中国广告协会指导、国家广告研究院主办的"人工智能时 代品牌建设与高质量发展研讨会"在京举办，会议以"智拓无界 品见未来"为主题，围绕人工智能在品牌 建设中的应用展开交流，积极探索品牌高质量发展的新路径。证券时报社与国家广告研究院战略合作仪 式在会中举行，这意味着"上市公司品牌评价指标体系建设课题"也正式启动。 据了解，证券时报社作为财经媒体"国家队"，和国家广告研究院作为"国家级广告和品牌发展研究智 库"，为提升上市公司品牌价值，双方将深入研究上市公司品牌特性，打造上市公司品牌评价指标体 系，为投资者、监管机构等提供全面了解上市公司品牌价值的专业视角，推动上市公司品牌生态的健康 发展。 科大讯飞（002230）星火企业军团副总经理苏博结合企业实践分享了AI在多领域的深度应用成果。他 提到，人工智能历经多次发展浪潮，现已步入认知智能阶段，具身智能将成为AI发展的新方向。他指 出，当前大模型领域技术迭代迅速，快慢思考成为重要研究方向，在众多领域展现出强大的应用能力， 全球大模型竞争激烈，国内市场正从"百模大战"向头部企业主导的格局转变。 数说故事创始人兼CEO徐亚波阐述 ...

全琳珉 5月10日，正值第九个"中国品牌日"，2025世界品牌莫干山大会在湖州德清开幕。记者从大会举办的"品 字标·浙十年"品牌分享推介活动现场获悉，自浙江制造公共品牌"品字标"诞生至今，浙江已累计培 育"品字标"企业5328家，颁发"浙江制造"认证证书7268张，持续推动浙江从"制造大省"向"品牌强省"转 型。 浙江是全国最早提出打造"品牌大省"的省份之一。10年前，浙江正式出台意见，打造"浙江制造"品牌， 在全国创新构建以"区域品牌、先进标准、市场认证、国际认同"为核心的"品字标"品牌建设体系。"品 字标"由此诞生。 品牌建设的核心是质量，质量提升的关键在标准。为此，浙江构建了"国内一流+国际先进"的品牌标准 体系，从一颗螺丝钉到整机制造，全流程"斤斤计较"。截至目前，全省已相继研制"浙江制造"标准3923 项，并以全产业链视角先后研制发布数字安防、光伏能源等重点产业标准体系框架指南30项。 有了高标准，还要做严认证。浙江构建"市场认证+自我声明"的品牌认定体系，广泛吸纳瑞士SGS、德 国TUV等14家国内外权威认证机构成立"浙江制造国际认证联盟"，推行"一个标准、一次检测、一次认 证、多国证书"认证模式 ...

"河南拥有深厚的历史底蕴，文旅品牌应深挖'黄河故事''中原精神'，构建独一无二的品牌叙事。"南开大学商 学院院长白长虹以平遥古城、乌镇等为例，指出文旅品牌需以文化为魂、体验为核，打造情感共鸣的消费场 景。 中国商业文明研究中心联席主任、人文财经观察家秦朔则对比河南与经济发达地区的品牌差距，提出破局路 径。他认为，河南品牌需突破"重产品、轻品牌"的传统思维，强化品牌战略顶层设计，同时借助新媒体传播 提升品牌声量，"品牌建设是一场马拉松，既要坚守品质，也要敢于打破边界"。 5月10日，嘉宾在2025河南品牌传播交流大会上聆听专家分享。刘浩 摄 郑州商标审查协作中心主任刘西怀从法律视角解读了"品牌建设中的商标力量"。他强调，商标是品牌的核心 资产，企业需建立系统化的商标保护体系，防范侵权风险，"只有筑牢法律护城河，品牌才能行稳致远"。 当天，"河南日报品牌研究中心"揭牌，河南省社会科学院数字经济与工业经济研究所所长赵西三，郑州大学 教授、博士生导师颜景毅等9位专家被聘为首批特聘顾问。该中心将依托河南日报社全媒体平台，开展品牌战 略研究、案例挖掘与传播推广，助力河南品牌高质量发展。会上还发布了"河南品牌强省计划"优秀 ...