Core Viewpoint - Audi has reversed its plan to stop developing and selling internal combustion engine vehicles by 2033, no longer setting a clear timeline for this transition [1] Group 1: Strategic Adjustments - Audi's CEO stated that the company will not adhere to the original plan of ceasing the development of internal combustion engine vehicles by 2033, with the last batch of fuel vehicles expected to be released globally in 2026 [1] - The decision was influenced by the varying development of the global electric vehicle market, noting that the "tipping point" in North America is being delayed, while it was reached in China last year [1] - Audi's electric strategy and product offerings in the Chinese market will remain unaffected by the adjustment of the internal combustion engine timeline [1] Group 2: Model Discontinuation - Audi plans to eliminate certain fuel models, specifically the A1 and Q2, with no successors planned for these models [3] - The A1 has already been removed from the sales list on the FAW Audi website, while the Q2 is still listed but reportedly has been discontinued by dealers [3][4] - Sales data indicates that the Q2 sold over 2,000 units in the first five months of the year, while the A1's sales data is unavailable due to its long period of discontinuation [4] Group 3: Electric Vehicle Launch - Audi is committed to its electric vehicle strategy, emphasizing the importance of a full electric product lineup as a long-term goal [6] - The Q6L e-tron will be launched with dedicated product experience stores and authorized centers, marking a shift from traditional dealership models [6] - Over 500 authorized stores for the Q6L e-tron are expected to open by mid-July, with the first store set to launch in Beijing [6] Group 4: Production Facilities - The Q6L e-tron will be produced at the FAW Audi Changchun production base, which is central to Audi's electrification strategy in China [7] - This facility is designed for high automation, with a 100% automation rate in welding and 86% in the battery workshop, ensuring high precision and efficiency [9] - Future models, including the A6L e-tron, will also be produced at this facility, which aims to provide a diverse product range covering BEVs, PHEVs, and ICE vehicles [9]

Core Viewpoint - The 2024 Annual General Meeting of Huayu Automotive Systems Co., Ltd. outlines the company's operational strategies, financial performance, and future plans, emphasizing the importance of maintaining shareholder rights and efficient meeting procedures [1][2][3]. Meeting Procedures - Shareholders must register in advance to attend the meeting, and no gifts will be distributed to ensure equal treatment [1][2]. - Questions from shareholders can be submitted during a preparatory meeting, and responses will be provided collectively [2]. - The voting process will combine on-site and online methods, with results announced publicly [2][3]. Financial Performance - In 2024, the company reported a slight increase in revenue to CNY 168.85 billion, up 0.15% from 2023 [23]. - Net profit attributable to shareholders decreased by 7.26% to CNY 6.69 billion, with basic earnings per share dropping to CNY 2.122 [23][33]. - The company’s return on equity fell to 11.17%, down from 13.03% in the previous year [23]. Business Strategy - The company is focusing on new market opportunities in smart and electric vehicle technologies, including smart cockpits and electric drive systems [11][12][13]. - It aims to enhance its core competitiveness by accelerating innovation and project application in response to market trends [11][12]. - The company plans to increase its market share in the new energy vehicle sector, which accounted for 75% of its new business orders by the end of 2024 [16]. Future Plans - For 2025, the company intends to strengthen its customer management system and enhance collaboration with key clients in the new energy and autonomous vehicle markets [23][25]. - The focus will be on improving operational efficiency and risk management through digital transformation and supply chain optimization [26]. - The company aims to complete 70% of its digital factory construction goals by the end of the "14th Five-Year Plan" [26].

绿牌越开越远，油箱越装越大。 文 丨 赵宇 制图 丨 赵宇 黄帧昕 编辑 丨 龚方毅 曾最坚定推动纯电化的汽车品牌之一，正在为留住油箱寻找合理性；而在全球电动车竞争最激烈的中 国市场，传统与新造车公司早已就保留油箱达成共识。 6 月 18 日，奥迪全球 CEO 高德诺（Gernot Döllner）向媒体确认，奥迪已撤回原定于 2033 年停止研 发和销售燃油车的计划，目前不再设定明确的终止时间表。 奥迪的官方解释是全球汽车市场复杂多变，为保持竞争力，奥迪需要以尽可能灵活且稳定的方式提供 包括纯电动、插电混动和内燃机车型在内的多样化产品组合。 这一趋势得以成立，首先要归功于电池技术的日趋成熟。当前，部分插混车型的纯电续航达 300 公里 以上（是 2019 年市场平均水平的 3-6 倍），基本摆脱了此前 "续航短、体验差" 的尴尬定位。此外， 插混车型更具韧性的成本结构，也使其具备比纯电车型更强的灵活性。一些车企顺应原材料价格变化 趋势推出插混车型，试图享受与纯电车型相似的政策优待。 尽管出发点有所不同，但结果殊途同归，这终究是品牌由理想向现实的妥协。 市场销量结构变化已印证这一趋势。乘联会统计数据显示，今年 ...

Core Viewpoint - Audi has retracted its plan to stop the development and sale of internal combustion engine (ICE) vehicles by 2033, indicating a shift towards a more flexible product strategy that includes ICE, plug-in hybrid, and electric vehicles [2][3] Group 1: Audi's Strategy - Audi China emphasizes its commitment to electric mobility while maintaining the appeal of ICE models beyond 2026, reflecting the need for a diverse product lineup due to market volatility [2] - The global CEO of Audi confirmed that the company will continue to launch new ICE and plug-in hybrid models from 2024 to 2026, enhancing flexibility for the next decade [2][3] - Audi plans to lead the development of large vehicle platforms and software systems within the Volkswagen Group, covering all models from the A5 level upwards [2] Group 2: Market Context - The initial plan for Audi to release its last ICE vehicles in 2026 and achieve full electrification by 2033 has been adjusted due to uneven market development and varying rates of electric vehicle adoption globally [3] - Other automakers, such as Volvo and Mercedes-Benz, have also revised their electrification timelines, opting for a dual approach of maintaining ICE alongside electric vehicles [3] - Industry experts highlight the high upfront costs of electrification and the ongoing profitability of ICE vehicles, prompting automakers to strategically adjust their plans to ensure steady growth [3] Group 3: Financial Performance - For the fiscal year 2024, Audi Group reported revenues of €64.532 billion, a decrease of 7.6% year-on-year, with operating profit dropping to €3.903 billion, down by €2.377 billion [4] - Audi China acknowledges significant differences in global market development, noting that while North America has delayed its "turning point," the Chinese market has already surpassed it [4] Group 4: Electric Vehicle Initiatives - In China, Audi is accelerating its electrification efforts and collaborating with local supply chains to enhance competitiveness [5] - The Q6L e-tron family, based on the PPE luxury electric platform, has officially begun pre-sales in the Chinese market, marking a significant step in Audi's electric vehicle strategy [5] - Audi's first mass-produced model, the AUDI E5 Sportback, was unveiled at the Shanghai International Auto Show, showcasing the brand's commitment to electric mobility [5]

在2025年世界10大车企排名中，中国的比亚迪和吉利集团，分别以5%及4.7%的市场份额，列第6与第 7位。中国汽车企业迅速崛起，它们做对了什么？摩根大通全球及欧洲汽车行业研究主管何塞·阿苏门迪 称，主要是中国实现了"系统性电动化转型"，率先建立了完整的电池产业链。从电池组件的制造、原材料 的采购和精炼，到废旧电池的回收利用，中国构建了全球独有的产业生态，欧美至今仍未能成功复制这一 商业模式。这种全产业链优势，自然催生了电动化在各个领域的快速普及，实现了电动化渗透。目前在中 国出口的汽车中，纯电动车占26.6%，插混占14.1%，中国汽车在性能和质量上已经缩小了与西方品牌的差 距。据摩根大通统计，目前中国品牌在欧洲市场占有率约7%，在拉丁美洲约为10%。越来越多的汽车企业 选择在中国研发下一代车型，部分国际车企已将技术研发中心设在中国，而非欧美 。 中国汽车年产量已达3000万辆，其规模相当于欧美市场总和，其中20%用于出口。而当前， 纯电动汽车的普及率，也呈明显地域差异，中国市场以30%的渗透率领跑，欧洲约为15%，美国 在7%-8%的水平，这种梯度分布正在重塑全球汽车市场的格局。中国正逐步成为全球最大的汽 ...

Core Viewpoint - Traditional automotive giants are collectively retreating from aggressive electric vehicle (EV) commitments, signaling a shift towards a more pragmatic approach in the face of market realities [1][3][14] Strategic Retreat - Audi has officially withdrawn its goal for full electrification by 2033, abandoning a clear timeline for phasing out internal combustion engines [1] - The cancellation of Audi's "odd-even naming system" in early 2025 is seen as a metaphor for the contraction of its electrification strategy [4] - The closure of Audi's Brussels factory, a historical site for EV production, highlights the challenges faced in the electric vehicle market, with Q8 e-tron sales declining significantly [4][6] Market Realities - Audi's global sales are projected to drop by 11.8% in 2024, the largest decline among major competitors, with electric vehicle sales down 8% to 164,000 units, representing only 9.81% of total sales [6] - The cancellation of EV subsidies in Germany has led to a 33% drop in Audi's domestic electric vehicle sales, reflecting broader market weaknesses in Europe [6] - The overall European EV market has seen a decline of 10.8% in July 2024 and a staggering 43.9% in August 2024, marking the lowest sales in three years [6] Dual-Track Strategy - Audi plans to introduce 10 plug-in hybrid models by 2025, allowing for a transitional approach while meeting emission regulations [8] - The SSP platform will be designed to accommodate both electric and combustion engines, providing flexibility to adjust production based on market conditions [8][10] - Other traditional automakers are also adopting a dual-track strategy, balancing electric and combustion models to mitigate risks associated with a full transition to electric vehicles [10] Technological and Economic Considerations - The transition to full electrification poses significant supply chain challenges for major manufacturers, with electric vehicle production costs being substantially higher than their combustion counterparts [7] - The reliance on software development has hindered the rollout of new electric models, as seen with Audi's Q6 e-tron delays due to issues at its software subsidiary [6][10] Market Adaptation - Audi is pursuing a more aggressive strategy in the Chinese market, collaborating with local companies to develop tailored electric vehicle offerings [11] - The shift in strategy reflects a broader industry trend where traditional automakers are reassessing their approaches to electrification, focusing on profitability and sustainability rather than solely on electric vehicle production [13][14]

Core Viewpoint - Audi China has paused its plan for full electrification, highlighting the significant differences in market development globally, particularly between North America and China [1] Group 1: Market Dynamics - The "turning point" for the North American market is noticeably delayed, while the turning point for the Chinese market in the new energy vehicle sector was reached last year [1] - The new energy vehicle market in China includes hybrid models, range-extended models, and pure electric vehicles [1] Group 2: Product Strategy - Audi China emphasizes the need for a flexible and stable product portfolio to adapt to market volatility and diversity in the coming years [1] - The company does not rule out other possibilities to ensure that its product lineup remains flexible and aligned with market demands, while maintaining a long-term goal for a fully electric product range [1]

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 编辑丨 李不清 图源丨豆包AI 作为BBA的走量"三剑客"，"34C"（宝马3系、奥迪A4L、奔驰C级）在车企价格战大潮席卷下，被 打下30万元神坛后，又频频传出终端售价跌破20万元的说法。 如今，20万元真能将一台"34C"开回家了吗？目前，在北京、河北的一些奔驰、宝马、奥迪4S 店，"34C"的最低配裸车价确已不足20万元。 不过，要想实打实地买到一台20万以下的"34C"，也并不那么容易。 裸车价跌破20万元 本轮BBA降价潮中，奔驰C级幅度最大，裸车价比照指导价几乎"砍半"。 以奔驰C200L运动版为例，指导价为33.48万元，目前北京地区多家经销商裸车报价已降至16.74万 元。即便是C级顶配的C260L皓夜运动版，原指导价为38.06万元，如今裸车价格也跌破了20万元。 但要享受最低价，需要加上各类金融贷款、保险、店内搭售、选配等"硬性条件"。据了解，奔驰的经 销商们基本已不再卖低配版C200L了，而C260L的落地价在25万元，该价格 ...

沃尔沃、奔驰等车企此前也调整了全面电动化计划。其中，奔驰去年曾表示将不再坚持原先 2030年前在主要市场全面转向电动汽车销售的目标。随后，奔驰全球CEO康林松称，这不意 味着奔驰将放弃电动化，而是会将燃油车和电动车双线发展，目前的计划是到2027年推出一 个全新的内燃机车型阵容，使内燃机能够持续到2030年代。 6月18日，奥迪全球CEO高德诺（Gernot Döllner）在接受外媒采访时确认已推翻前任管理 层所制定的计划，奥迪已经撤回原定于2033年停止研发和销售内燃机汽车的计划，目前不再 设定明确的终止时间表。 "奥迪将在2024年至2026年期间推出全新的内燃机和插电式混合动力汽车系列，这将为我们 在未来十年内提供更强的灵活性，然后我们将看看市场如何发展。"高德诺表示。 高德诺还透露，奥迪未来将牵头开发大众集团中大型车型的平台架构与软件系统，涵盖从A5 级别起的所有车型。这项工作包括下一代SSP平台，标志着大众集团将首次全面转向"软件定 义汽车"。该项目由大众与 Rivian 合作，首批搭载 SSP 平台的奥迪车型预计将在2027年底 或2028年上市。 按照原本计划，奥迪将于2026年在全球发布最后 ...

Core Viewpoint - Audi has withdrawn its plan to stop producing internal combustion engine vehicles by 2033, opting for a "dual-track" strategy of continuing both fuel and electric vehicles, highlighting the challenges faced by multinational automakers in the electric transition [2][3] Group 1: Market Dynamics - The global automotive market is characterized by "fragmentation," with significant differences in policy, infrastructure, and consumer preferences across regions, complicating the formulation of a unified electric transition strategy [3][5] - In Europe, despite strong environmental policies, the slow development of charging infrastructure and consumer concerns about electric vehicle range have hindered adoption [2][3] - North America faces a similar slow transition due to policy fluctuations and consumer habits favoring traditional fuel vehicles, while China has emerged as a core engine for electric vehicle development due to robust policy support and a comprehensive supply chain [2][5] Group 2: Strategic Adjustments - Audi's decision to retain fuel vehicle production reflects a necessary compromise to respect the uneven global market development and to adopt a more flexible regional strategy [3][4] - The high costs associated with electric vehicle development, including battery technology and production line modifications, are significant factors influencing Audi's strategic shift [4][6] - The competitive landscape in the electric vehicle market is intensifying, leading to price wars that compress profit margins, prompting companies to reassess their strategies to maintain cash flow from traditional fuel vehicles [4][6] Group 3: Importance of the Chinese Market - China is recognized as a critical market for Audi's electric transition, with government incentives and a strong consumer demand for electric vehicles driving growth [5][7] - Audi is accelerating its electric transition in China by launching market-specific models and enhancing collaborations with local companies [5][7] Group 4: Technological Flexibility - The importance of technological flexibility is underscored, as various technologies like pure electric, plug-in hybrids, and hydrogen fuel cells coexist, each with its advantages and limitations [6][7] - Audi's introduction of new internal combustion and plug-in hybrid models provides greater flexibility for the next decade, allowing for a gradual increase in consumer acceptance of electric vehicles [6][7] Group 5: Lessons for Multinational Automakers - Audi's strategic shift offers valuable insights for other multinational automakers, emphasizing the need for diverse regional strategies, cost control, and a balanced approach to short-term profitability and long-term electric goals [7][8] - Companies must recognize the "engine effect" of the Chinese market and maintain technological adaptability to navigate market changes effectively [7][8]