2025年6月28日至29日，郑州旅游职业学院国际工商学院"E·启爱"社会实践志愿服务团队深入河南省周 口市淮阳区王店乡梁桃村，开展"电商赋能乡村，青春助力振兴"主题暑期实践活动，以专业技能打通农 产品上行链路，用青年智慧点亮乡村振兴之路。 首秀告捷：直播间里开出"助农之花" 长效布局：校地协同构建助农新生态 6月28日，实践团队走进现代知青运营配送中心实践基地，与周口永海食品有限公司深度对接。在系统 了解豌豆糕、鸡内金焦馍等非遗手工农产品的工艺特色与营养优势后，学生主播们以"乡村好物推荐 官"身份开启首场直播。他们创新设计"产品故事+烹饪教学+健康科普"的直播脚本，将梁桃村百年传统 工艺与现代消费需求巧妙结合。主播手持豌豆糕、鸡内金焦馍样品，现场演示豌豆糕和鸡内金焦馍的地 道吃法。生动呈现传统美味的独特魅力，吸引众多网友纷纷留言询问购买渠道。 乘势升级：专业赋能筑牢信任基石 次日，积累了经验的主播团队乘势而上，进一步提升产品可信度。通过连续两天的直播，不仅收获了亮 眼的直播数据，还推动农产品销售额大幅增长。对参与直播的学生而言，这两场直播是宝贵的实践机 会，让大家将课堂所学知识与实际操作紧密结合，有效提升了 ...

01 很多国家希望中国挺身而出引领经济全球化 凤凰网财经讯6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办， 雪花超高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世 界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高 端平台，系统性破解出海难题，共探生态共赢转型路径。 原外经贸部副部长、中国入世首席谈判代表龙永图 原外经贸部副部长、中国入世首席谈判代表龙永图出席本次论坛，并与凤凰网财经进行现场对谈， 就关税战、中美关系及世界贸易规则等话题分享了独到见解。 他表示，美国提出的一系列关税方案针对中国，也针对全世界各国家，而且动摇世界贸易组织建立的全 球关税体制。目前的谈判中，大概有70多个国家和美国就对等关税进行谈判，前者不会接受这种霸权主 义做法。 "连美国最亲近的盟友，欧盟、日本、韩国都提出来，他们不会在这种威胁之下进行谈判，还是要保住 自己的底线，说明逆WTO（世界贸易组织）规则而动，破坏全球自由贸易体系的做法是不得人心的"。 02 中国跨境电商经验可以形成世界贸易规则 "跨境电子商务现在没有世界贸易的规则， ...

Core Viewpoint - Yangtuo Technology Inc. (referred to as "Haipai Ke") is seeking to go public on the Hong Kong Stock Exchange, having achieved significant growth in transaction volume and profitability since its inception [1][4]. Group 1: Company Overview - Haipai Ke was established in 2015 and launched its platform in the same year, achieving a transaction volume of 1 billion yuan in its second year and 10 billion yuan by the fourth year [3][4]. - The company has developed 92 proprietary brands and established partnerships with 153 manufacturers by the end of 2024 [4]. - Haipai Ke focuses on family care and nutrition products, providing a stable supply chain for enterprise clients and enhancing consumer experience [4][6]. Group 2: Financial Performance - The company reported revenues of 895 million yuan, 1.067 billion yuan, and 1.032 billion yuan for the years 2022, 2023, and 2024, respectively, with net profits of 1.012 million yuan, -56.54 million yuan, and -78.825 million yuan [7][8]. - The gross profit margins for the same years were 43.9%, 37.6%, and 32.5% [7][8]. Group 3: Market Position - In 2024, Haipai Ke became the largest trading and service platform in China's lower-tier market for family care and nutrition products, capturing a market share of 10.1% [6]. - The platform connected approximately 4,200 registered sellers and covered over 290,000 registered buyers across 31 provinces and regions in China [6]. Group 4: Investment and Financing - Haipai Ke has completed six rounds of financing, raising a total of approximately $193.59 million, with significant investments from notable firms such as Shunwei Capital and Fosun International [9][13]. - The company plans to use the proceeds from its IPO to enhance collaboration with ecosystem participants, improve technological capabilities, and seek strategic alliances and acquisitions [15].

Core Insights - The extended 618 shopping festival failed to ignite consumer enthusiasm, leading to a quieter event than in previous years [3] - Consumers expressed frustration over price manipulation tactics, such as raising prices before discounts and complicated promotional rules [3][4] - The traditional promotional model is under pressure, prompting some merchants to adopt alternative strategies to survive [4][5] Group 1: Traditional Promotions and Consumer Sentiment - The 618 event lasted 37 days, spanning multiple holidays, but did not effectively engage consumers [2] - Many consumers reported negative experiences, including inflated prices and complicated discount structures [3][4] - Despite efforts to simplify rules, the core issues of price wars and low profit margins for small businesses remain [4][5] Group 2: Alternative Strategies by Merchants - Some merchants, like "奶思加nice家居," opted to pause participation in traditional promotions to avoid losses from price wars [4][5] - The rising cost of advertising and the need for competitive pricing create a challenging environment for small businesses [4][5] - Merchants are exploring new avenues, such as the "友好市集" on Xiaohongshu, which emphasizes quality and trust over aggressive discounting [6][12] Group 3: The "友好市集" Initiative - The "友好市集" aims to create a more trustworthy shopping environment by setting high standards for participating merchants [6][8] - This initiative has shown promising results for some merchants, leading to increased sales and reduced return rates [11][25] - The platform's focus on community-driven commerce aligns with consumer preferences for quality and genuine engagement [40][41] Group 4: Future Implications for E-commerce - The success of the "友好市集" could signal a shift in e-commerce dynamics, moving away from price-centric competition to value-driven transactions [37][40] - The initiative's design encourages a more natural integration of shopping into community interactions, appealing to value-sensitive consumers [40][41] - Ongoing adjustments to the program, such as coupon reductions, will be critical in assessing its long-term viability [39][41]

[Table_Info1] 锦泓集团(603518) 纺织服饰 [Table_Date] 发布时间：2025-07-02 [Table_Invest]买入 [Table_Title] 证券研究报告 / 公司动态报告 先发布局，十年一剑 报告摘要： [锦泓集团为国内一线时装集团，公司旗下汇聚中国高端女装品牌 Table_Summary] VGRASS、中高端新复古学院风标志性品牌 TEENIEWEENIE 以及具有 中华文化元素特征的高端精品品牌元先，各品牌覆盖不同消费者群体， 共享产品研发资源与渠道发展优势，实现协同发展。2024 年公司实现收 入 43.95 亿元 ，其中 TW 品牌实现收入 34.77 亿元（占比 80%）， VGRASS 收入 7.8 亿元（占比 18%）。 TEENIEWEENIE 为品牌矩阵核心，线下渠道优化改革，线上渠道持续发 力，带动品牌活力。公司自 23 年以来持续推动线下渠道改革，关闭低效 直营店、推动非一线/新一线城市的直营转加盟，优化现有店态店型等以 提升单店业绩。截至 25Q1 TW 品牌直营门店 707 家，加盟门店 303 家。 2024 年新店态月均销售额突破 4 ...

证券研究报告 | 2025年07月02日 焦点科技（002315.SZ） 优于大市 全链路 B2B 外贸服务商，跨境+AI 双轮驱动业绩高质增长 主营跨境 B2B 外贸服务，综合实力排行业前列。公司成立于 1996 年，重点 依托旗下"中国制造网"平台，提供 B2B 外贸的全流程服务。2024 年营收 16.6 亿元，同比+9.31%，归母净利润 4.51 亿元，同比+19.09%，过去三年利 润复合增速 22.55%。此外，公司 2023 年便在业内率先推出垂类 AI 工具"AI 麦可"，已实现 AI Agent 转型且贡献数千万的收入增量。中国制造网整体 注册买家数量 2000 万+，综合实力预计行业第二，仅次于阿里国际站。 跨境出口 B2B 电商行业迎多维增长机遇，AI 赋能持续渗透。据艾瑞咨询统计， 2018-2022 年跨境出口 B2B 电商市场规模复合增速 21.8%，2024 年预计规模 达到 6.1 万亿元。未来在企业加速拓展海外业务趋势下，跨境 B2B 平台迎来 了潜在客户增长机遇。如 A 股上市公司中，产生境外业务收入的企业占比从 2015 年的 54.48%提升至 2024 年的 67. ...

Core Insights - Wuhan Meteor Gathering's successful listing marks a new phase in China's cross-border e-commerce service sector [1][5] - The company provides comprehensive support for sellers, including store setup, product selection, order fulfillment, and after-sales service, enhancing brand influence in international markets [1] - The company has successfully assisted over 10,000 partner clients in expanding their cross-border business, demonstrating its service capability and market value [4] Industry Overview - The European e-commerce market shows significant growth potential, with an internet penetration rate of 91% and an expected online shopping population exceeding 500 million by 2026, leading to an overall e-commerce revenue forecast of $569.2 billion [2] - Wuhan Meteor Gathering has deepened its presence in the European market, leveraging its mature operational system to help Chinese sellers connect with European consumer demands [2] - The continuous growth of the European e-commerce market presents long-term stable development opportunities for Chinese sellers, with projections indicating that by 2027, the user base will exceed 260 million and market transaction volume will reach $571.8 billion [4]

Core Insights - Yiwu's market is experiencing a significant increase in customer traffic and business transformation from wholesale to retail-wholesale integration, benefiting from its designation as a shopping tourism destination [1] - The number of customers from "Belt and Road" countries has increased by over 30% this year, reflecting the diversification of Yiwu's foreign trade market [1] - Yiwu's exports are showing double-digit growth, particularly in new markets such as Africa and Central Asia, with a shift towards online business models [1][2] Group 1: Market Dynamics - Yiwu's market is witnessing a surge in orders, with many small and medium-sized foreign trade businesses capturing market demand through product innovation and design [2] - The demand for products like inflatable swimming rings has skyrocketed, with monthly sales exceeding 300,000 units, driven by popular IP designs [4] - The sports goods sector is preparing for the 2026 World Cup, with a noticeable increase in orders, particularly for fan apparel and sports equipment [5][6] Group 2: Export Growth - Yiwu's total import and export volume is projected to grow by 18.2% in 2024, with exports increasing by 17.7%, making it the top county-level city in the province [9] - From January to May 2025, Yiwu's sports goods exports reached 4.79 billion yuan, marking a 16.6% increase [6] - The city is focusing on expanding its market presence in Southeast Asia, Central Asia, South America, and Africa, aligning with the "Belt and Road" initiative [11] Group 3: E-commerce and Digital Transformation - Yiwu is enhancing its online market presence, with over 75,300 e-commerce entities, accounting for 29.7% of Zhejiang province [10] - The city has hosted over 200 events to promote cross-border e-commerce, resulting in significant increases in professional buyer attendance and transaction volumes [10] - Yiwu is developing a cross-border e-commerce industrial park, aiming for over 100 billion yuan in online trade volume [10] Group 4: Government Support and Financial Innovation - The local government is actively supporting foreign trade businesses through initiatives like the "Ten Thousand Buyers Invitation" campaign and increasing flight frequencies to attract international buyers [9] - New financial products have been introduced to help foreign trade companies mitigate risks, providing a safety net for shipping costs [12] Group 5: Domestic Market Expansion - Yiwu is also focusing on expanding its domestic sales market, with a significant increase in trade exhibitions and participation from international buyers [13]

Core Insights - Manus, an AI agent company with a dual headquarters in Wuhan and Beijing, has garnered global attention, highlighting the innovative capabilities of Wuhan's tech sector [1] - Wuhan's exports reached 1246.2 billion yuan in Q1, a 22.4% year-on-year increase, with mechanical and electrical products making up 54.7% of total exports [1] - The city is home to a significant optoelectronic information industry cluster, which has contributed to its strong export performance despite global economic uncertainties [1] Group 1: Industry Developments - Wuhan's research and development have led to breakthroughs such as the world's first 8-inch silicon photonic lithium niobate integrated wafer and advanced autonomous driving chips [1] - Companies like Huagong Laser and IPASON are leveraging their technological advancements to enter the cross-border e-commerce market, focusing on high-quality non-standard products [3][4] - The shift from a broad growth model to a quality-focused approach in cross-border e-commerce is evident, with Wuhan's businesses successfully targeting niche markets [2][3] Group 2: Market Trends - The demand for customized products is rising, with companies like IPASON achieving a 93.9% compound monthly growth rate in the U.S. market [4] - The global B2B e-commerce market is projected to reach $47.54 trillion by 2030, indicating significant opportunities for Wuhan's businesses to expand into enterprise-level markets [12] - Companies are increasingly focusing on understanding and catering to the specific needs of overseas consumers, such as adapting products for different hand sizes [5][11] Group 3: Competitive Advantages - Wuhan's companies are capitalizing on their strong supply chain and technological barriers to meet the customization and high-performance demands of the cross-border e-commerce sector [16] - The integration of local research capabilities with market needs has enabled Wuhan's businesses to achieve significant international market penetration [13][15] - The rise of brands like NIIMBOT and Huagong Laser showcases the potential for Wuhan's tech firms to compete globally, with NIIMBOT's revenue from Amazon's enterprise purchases growing over 45% annually [11][12]

编者按 如何打造消费大国 当前，提振消费成为我国经济工作的首要任务、政策支持的主要着力点。国务院总理李强日前在世界经济论坛新领军者年会（又称夏季达沃斯论坛）上表 示，中国在加力实施扩大内需战略，开展提振消费专项行动，推动中国在"制造大国"的坚实基础上成长为超大体量的"消费大国"。近日，中国人民银行、 国家发展改革委等六部门联合印发《关于金融支持提振和扩大消费的指导意见》。对此，中国经济时报邀请智库专家围绕如何大力提振消费、打造消费大 国展开分析把脉，提出真知灼见。 核心观点： 当前，我国居民消费呈现出良好发展态势。针对影响居民消费的几个问题，如居民收入增长偏慢、有效供给不足、限制性消费阻碍较大、消费基础设施不 完善、消费环境仍待优化等，激发消费增长仍需政策持续发力：一是增强消费能力，二是优化消费环境，三是减少消费限制，四是优化消费供给，五是创 新消费场景，六是健全现代流通体系。 ■董超 当前，我国居民消费呈现出良好发展态势，商品消费更新换代步伐加快，餐饮、文化、旅游、体育、康养等服务消费快速发展，入境消费、国货"潮品"消 费、数字消费等消费新亮点不断涌现。 我国居民消费态势表现较好的原因 居民消费态势之所以总 ...