北京商报讯（记者刘一博冯若男 ）8月29日，深蓝智库年度论坛系列活动，以"全渠道营销重塑家居新格局"为主题的 2025北京商报家居智库沙龙在北京商报社举办。此次沙龙活动聚焦当前市场环境，结合国补等国家政策，深入探 讨"消费分级"时代背景下，家居企业如何通过全渠道战略整合与人工智能（AI）技术赋能，实现精准定位与差异化 竞争，从而穿越周期、引领未来。 （文章来源：北京商报） 作为此次沙龙活动的重磅环节之一，现场圆桌对话围绕"AI 全链路赋能家居产业，从设计革新到服务升级的生态重 构"展开，强力家具执行总裁张晶指出："家居行业目前并没有涉及到海量的用户数据隐私，但AI技术在家居行业落 地的过程中，顾客信任一定是非常重要的基石。对于我们而言，涉及用户隐私较多的项目在于睡眠智能检测。对于 收集数据而言，我们使用或收集信息前，会明确告知顾客所需数据采集方式、数据用途、如何赋能设计以及会给顾 客带来哪些好处，而不是让顾客觉得被窥探。我们不能帮顾客做选择，因此在任何涉及到顾客信息的环节中，我们 都遵循这些准则。我认为，企业只有严格自我要求，才可能让顾客放心将信息交给我们去使用。" 尽管当下AI技术全链路赋能家居产业，但部分 ...

Group 1 - The annual forum series by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" held in Beijing on August 29 [1] - The salon discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of a "consumption grading" era [1] - The event highlighted the importance of integrating national policies, such as state subsidies, into the strategic planning of home furnishing enterprises [1] Group 2 - A roundtable discussion featured Jiang Kesong, Chairman of Yuman Home Furnishing, who emphasized the need for clear positioning and customer profiling to meet personalized demands in the home furnishing sector [3] - Jiang noted that the company previously focused on meeting the needs of a broad customer base but now aims to cater to specific customer segments with targeted solutions [3] - He expressed the vision of transforming Yuman Home Furnishing into a company that not only sells materials but also fulfills the personalized needs of end consumers, advocating for a niche approach rather than following larger competitors [3]

Core Insights - The annual forum hosted by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" and discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of the current market environment and national policies [1] Group 1: Market Environment and Consumer Needs - The disparity between the professional perspective of companies and the consumer demand perspective has led to high communication costs, making it crucial for companies to accurately capture consumer needs and integrate them into product development [3] - The shift in consumer focus towards health, comfort, and aesthetics has become a mainstream trend, highlighting the need for differentiated competition strategies [3] - The younger consumer demographic has shown an increased interest in product details, raising the expectations for companies and sales personnel [3] Group 2: Research Strategy Adjustments - Aiyirisi has shifted its research strategy from focusing on dealer needs to prioritizing end-user insights, aiming to transition product development from a company-centric approach to a user-problem-solving approach [3] Group 3: Innovation Directions for Differentiation - Aiyirisi identified three major innovation directions for differentiation: aesthetic innovation, comfort innovation, and technological innovation [4] - In aesthetic innovation, brands should create unique aesthetic labels to establish irreplaceability [4] - For comfort innovation, companies should continuously optimize product comfort, making it a core competitive advantage [4] - In technological innovation, companies must avoid "pseudo-technology" and focus on genuinely solving user problems without adding extra hassle for consumers [4]

Group 1 - The annual forum series by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" held on August 29, 2023, in Beijing [1] - The salon discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of a "consumption grading" era [1] - The event highlighted the importance of national policies, such as government subsidies, in shaping the current market environment for the home furnishing industry [1] Group 2 - Wang Haiyan, Assistant to the President of Beijing Business Daily and General Manager of Xijie Media, emphasized the role of the Deep Blue Media Think Tank Home Brand Research Institute as a platform for showcasing achievements in the home furnishing industry [3] - The Deep Blue Media Think Tank Home Brand Research Institute was established during the 7th China Home Brand Conference in 2023, serving as a think tank for brand research in the home furnishing sector [3] - The institute will adopt a "five-in-one" operational model involving enterprises, academic experts, associations, media, and government to provide three levels of research services: brand building, brand service, and think tank reports [3]

Core Insights - The annual forum by Deep Blue Think Tank focused on "Omni-channel Marketing Reshaping the New Landscape of Home Furnishing" and discussed how home furnishing companies can leverage omni-channel strategies and AI technology to achieve precise positioning and differentiated competition in the context of a "consumption grading" era [1][3] Group 1: Market Environment - The home furnishing market has transitioned from a simple "upgrade" or "downgrade" linear development model to a diverse and coexisting "consumption grading" era, presenting both challenges and opportunities for home furnishing companies [3] - Companies need to address the era's demands through "precise positioning" and "differentiated competition" [3] Group 2: Company Strategies - Feimei Furniture's General Manager, Zhou Kaijun, emphasized the importance of digital systems and market research data analysis in their full-house customization services, which help in accurately understanding customer needs [3] - The company collects data and feedback to adapt its production systems, software, hardware, and materials to meet the evolving demands of customers, highlighting the need for flexibility and preparedness [3] - Feimei Furniture maintains a stock of over 20,000 imported boards and more than 200 color options to enhance customer engagement and increase opportunities for attracting new customers [3]

Core Viewpoint - Zhongxing Commercial reported a net profit of 48.83 million yuan for the first half of 2025, representing a year-on-year increase of 25.08%, showcasing its innovative strategies and solid operational performance in the retail industry [2]. Group 1: Innovative Marketing and Consumer Engagement - The company implemented a "Three Pull, Three Come" marketing strategy, launching 10 marketing campaigns that accounted for 65% of total sales, effectively attracting consumer traffic and converting it into actual sales [3]. - Zhongxing Commercial integrated cultural, dining, and sports events into its marketing efforts, enhancing consumer shopping experiences through high-participation activities like music concerts and sports competitions [3][4]. - The use of the "Zhongxing Building+" mini-program and Douyin live streaming created a seamless online-offline experience, significantly improving operational quality and brand image [4]. Group 2: Membership Management and Customer Loyalty - The company focused on refined membership management and "affectionate" services, enhancing customer loyalty and conversion rates [5]. - Membership consumption numbers increased by 1.6%, with membership spending rising by 8.3% and membership spending proportion increasing by 4.3% year-on-year, indicating effective customer engagement strategies [6]. Group 3: Economic Contributions and Community Engagement - Zhongxing Commercial actively participated in public welfare and rural revitalization efforts, demonstrating corporate social responsibility through various initiatives, including donations and volunteer activities [8]. - The company supported local economic development by engaging in industry support projects in Gansu Province, contributing to sustainable rural development and job creation [8]. Group 4: Future Outlook - Looking ahead, Zhongxing Commercial aims to deepen marketing innovation, expand multi-channel traffic, enhance membership value, and strengthen brand cooperation, while continuing to fulfill its social responsibilities [9].

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue approximately 2.829 billion yuan, a year-on-year decrease of 27.21%, and a net loss of about 93.55 million yuan compared to a profit of 23.89 million yuan in the same period last year [1] Financial Performance - The company's revenue for the first half of 2025 was approximately 2.829 billion yuan, reflecting a 27.21% year-on-year decline [1] - The net profit attributable to shareholders was a loss of approximately 93.55 million yuan, contrasting with a profit of 23.89 million yuan in the previous year [1] - The decrease in net profit, excluding non-recurring gains and losses, was attributed to product optimization, price adjustments, and a reduction in store numbers, which collectively impacted the gross margin [1] Marketing and Distribution Strategy - The company has established a nationwide physical channel network covering 22 provinces, with over 2,000 stores creating a gradient layout of "core business circle - community" [2] - The company integrates offline experiences with online accessibility, creating a closed-loop operation barrier across channels [2] - Online channels include flagship stores on platforms like Tmall and JD, as well as social e-commerce channels such as Douyin, Kuaishou, and Xiaohongshu, catering to diverse consumer needs [2]

Core Viewpoint - The report highlights significant declines in revenue and profit for the company in the first half of 2025 compared to the same period in 2024, indicating challenges in the business environment and operational adjustments needed to improve performance [3][4][10]. Financial Performance - The company's revenue for the first half of 2025 was approximately 2.83 billion RMB, a decrease of 27.21% compared to 3.89 billion RMB in the same period last year [3]. - The total profit for the period was a loss of approximately 111 million RMB, a decline of 312.60% from a profit of 52 million RMB in the previous year [3]. - The net profit attributable to shareholders was a loss of about 93.55 million RMB, down 491.59% from a profit of 23.89 million RMB in the previous year [3]. - The net cash flow from operating activities was approximately 252.81 million RMB, an increase of 301.04% compared to 63.04 million RMB in the same period last year [3]. Business Overview - The company focuses on the research, procurement, sales, logistics, and operation of snack foods, emphasizing product innovation and channel development [10]. - The product range includes various snack categories such as meat snacks, seafood snacks, vegetarian delicacies, and beverages, with a recent addition of meal replacement products [10][12]. - The company employs a multi-channel sales strategy, integrating online and offline channels to enhance customer interaction and service delivery [7][8]. Operational Strategy - The company has implemented a "one product, one chain" strategy to optimize its supply chain and enhance product quality and efficiency [10][17]. - It has established a comprehensive product quality control system, ensuring safety and quality throughout the supply chain [6][18]. - The company is leveraging AI technology to improve operational efficiency, including self-service checkout systems and AI-assisted decision-making tools [18]. Market Position - The company has built a strong brand reputation for high-quality snacks, appealing to consumers seeking healthy and nutritious options [15]. - It has developed a robust nationwide distribution network, with over 2,000 stores across various provinces, enhancing its market penetration [16][17]. - The company is actively exploring new product categories and marketing strategies to meet evolving consumer preferences and increase market share [12][13].

Core Viewpoint - The report highlights the financial performance and operational status of Harson Trading (China) Co., Ltd. for the first half of 2025, indicating significant revenue growth but continued net losses, alongside strategic developments in its business segments [1][10]. Financial Performance - Total revenue for the first half of 2025 reached CNY 699.36 million, a 67.03% increase compared to CNY 418.70 million in the same period last year [3][10]. - The total profit amounted to CNY 12.11 million, a substantial increase of 341.62% from CNY 2.74 million in the previous year [3]. - The net profit attributable to shareholders was a loss of CNY 1.71 million, an improvement from a loss of CNY 11.85 million in the same period last year [3][10]. - The net cash flow from operating activities was CNY 356,423.02, a significant decrease of 94.65% compared to CNY 6.66 million in the previous year [3][11]. Business Segments Footwear Business - The company primarily operates in the mid-to-high-end footwear market, utilizing both online and offline sales channels [4][10]. - Online sales through platforms like Tmall and JD.com, as well as social media marketing, are emphasized, while offline sales are conducted through department store counters [7][10]. - Revenue from footwear decreased by 10.82% to CNY 261.75 million, while online sales dropped by 26.00% to CNY 90.59 million [10]. Precision Metal Components - The precision metal components segment generated CNY 292.71 million in revenue, accounting for 42.71% of total revenue, with products used in consumer electronics [10][11]. - The company has expanded its operations into the renewable energy sector, indicating a strategic diversification of its product offerings [10]. Automation Equipment - Revenue from automation equipment and fixtures reached CNY 40.35 million, representing 5.89% of total revenue, with applications primarily in the consumer electronics sector [10][11]. - The company is focusing on expanding its capabilities in the automotive and new energy sectors, reflecting a commitment to technological advancement [6][10]. Industry Context - The domestic footwear industry is characterized by intense competition, with a focus on brand image, style, and comfort as key factors for consumer preference [4][5]. - The precision metal components industry is crucial for modern manufacturing, with increasing demand driven by advancements in technology and the growth of the consumer electronics market [5][6]. - The automation equipment sector is experiencing growth due to the ongoing transformation of traditional industries and the rise of smart manufacturing [6][10].

Core Viewpoint - Chao Hong Ji's net profit attributable to shareholders for H1 2025 increased by 44.3% year-on-year, driven by product upgrades and channel expansion [1] Financial Performance - In H1 2025, the company's revenue from fashion jewelry, traditional gold, and leather goods reached 1.99 billion, 1.83 billion, and 120 million respectively, with year-on-year growth of 20.3%, 24.0%, and a decline of 17.4% [1] Store Expansion - The company added 31 new jewelry stores in H1 2025, including a net increase of 68 franchise stores, bringing the total number of stores to 1,542 [1] Marketing Strategy - The company is focusing on omnichannel marketing and brand internationalization, leveraging platforms like Xiaohongshu with KOL and KOS marketing strategies to enhance brand exposure, trust, and conversion [1] - The company is also deepening its overseas strategy by entering key business districts in several Southeast Asian countries, thereby increasing brand influence [1] Valuation - The current stock price corresponds to a PE ratio of 24.6, 19.3, and 15.3 times, maintaining a "buy" rating [1]