2026年伊始，雪落陵川。人民网 张超宁摄 北纬35度的"黄金纬度"与平均1200米的海拔，赋予陵川得天独厚的生态禀赋，"冬无严寒裂骨，夏无酷暑蒸人"的气候让这里成为中原地区的天然凉 棚，"夏季避暑"也顺理成章成为陵川旅游的闪亮名片。 然而，光鲜的夏季热度背后，却藏着冬季旅游的空白。过去一进入11月至次年4月，便游人锐减、民宿空置，"冬闲"成为制约陵川全域全季发展的老大 难。陵川拾光民宿主李晓民道出行业困境："陵川冬季冷，过去一到冬天，民宿基本就歇业了。" 显然，破解冬季的"沉寂"，是陵川实现旅游可持续发展必须跨越的关卡。 飞瀑凝霜，太行覆雪。2026年初的太行山南麓寒意正浓，而山西省晋城市陵川县的冬日却涌动着炽热的消费热潮。七彩太行云上滑雪场上，爱好者从 160米高差的雪坡飞驰而下，尽享速度与激情；县城街巷间，地锅鸡与牛肉丸子汤的香气氤氲不散；太行一号旅游公路上，旅居爱好者的身影不时掠过。这 座以"清凉"为标签的晋东南小城，正以冰雪为钥，破解"夏旺冬淡"的发展困局。 第二届中奥冰雪文化嘉年华开幕式现场。人民网 张超宁摄 如何改变"夏旺冬淡"的局面？答案，藏在对资源禀赋的重新审视与价值重构之中。陵川没有回避冬 ...

Core Insights - The article highlights the transformation of China's ice and snow tourism from a niche experience to a mainstream activity, with projections indicating that by the winter of 2025-2026, the number of ice and snow tourists will reach 360 million, generating revenue of 450 billion yuan [1][2] - The government has set ambitious targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and over 1.5 trillion yuan by 2030 [2] - The ice and snow tourism market is increasingly driven by younger consumers, with significant participation from the post-90s and post-00s demographics, indicating a shift in consumer behavior and preferences [6][10] Industry Development - The ice and snow economy is characterized by a new development pattern of "north-south resonance, central rise, and east-west collaboration," which creates favorable conditions for the development of ice and snow tourism in Henan [2] - Henan has implemented a series of policies to promote ice and snow tourism and sports, positioning it as a key component of its cultural and tourism development strategy [4][5] - The "Winter Tour Central Plains: Hometown Henan" route has been recognized as a national-level ice and snow tourism boutique line, connecting major scenic spots and enhancing regional tourism appeal [5] Market Trends - Data shows that 74.8% of respondents are interested in ice and snow tourism activities, with a notable increase in frequency and spending on such activities [2] - The trend of younger consumers dominating the ice and snow tourism market is evident, with significant participation from the 18-35 age group, indicating a growing market potential [6][10] - The diversification of ice and snow tourism offerings, including urban ice rinks and themed parks, caters to various consumer needs and enhances accessibility [11][12] Infrastructure and Investment - Significant investments have been made in ice and snow tourism infrastructure, with over 200 million yuan allocated to develop comprehensive ice and snow tourism complexes in certain areas [9][10] - The establishment of professional ski resorts and the enhancement of existing facilities have improved the quality and appeal of ice and snow sports in Henan [9][10] - The development of ice and snow equipment manufacturing in Henan supports the local economy and reduces operational costs for ice and snow venues [14] Consumer Engagement - The integration of cultural elements with ice and snow activities, such as traditional crafts and performances, enhances the overall visitor experience and promotes local culture [12][13] - The rise of "ice and snow + culture" and "ice and snow + tourism" models reflects a trend towards cross-industry collaboration, meeting diverse consumer demands [14][16] - The increase in multi-day visits and related spending indicates a shift towards more immersive and extended tourism experiences in the ice and snow sector [15]

央视网消息：这个雪季，各地创新举措，丰富供给，持续激发冰雪消费潜力。 ...

也应看到，发展冰雪装备产业仍存在不少难点和挑战。比如高端核心技术仍存短板，产品的稳定性、耐 用性与国际顶尖品牌相比还需提高。再如产业配套体系不够完善，专业研发人才匮乏等，制约产业高质 量发展。这些短板既是产业升级的"堵点"，也是突破发展的"着力点"，需精准施策、靶向破解。 做强冰雪装备产业，注重攻克技术难关是关键。可鼓励企业与高校、科研院所共建产学研创新平台，聚 焦高端滑雪装备、智能清冰雪装备等领域开展核心技术攻关。支持企业加大研发投入，培育一批具有自 主知识产权的核心技术和产品。积极引进国际先进技术和管理经验，推动技术消化吸收再创新。 还应注重建设协同发展的产业体系。推动各地冰雪装备产业差异化发展，避免同质化竞争，各地应立足 资源禀赋，形成优势互补、协同发展的产业布局。还应强化人才支撑，通过校企合作、订单式培养等方 式，培育一批既懂冰雪运动又懂装备制造的复合型人才。此外，鼓励金融机构加大对冰雪装备企业的信 贷支持，拓宽企业融资渠道，缓解企业发展资金压力。 眼下，我国冰雪装备产业呈现可喜发展景象，从冰雪装备制造基地到冰雪运动装备研发中心，产品供给 正从低端同质化向高端差异化转变，一批具有核心竞争力的企业和产品 ...

2026哈尔滨国际冰雪经济博览会上的雪镜展品。 2026哈尔滨国际冰雪经济博览会上的冰雪装备展区。 "三亿人上冰雪"催生"新蓝海" 除了哈尔滨本地企业，本届冰博会还汇集了来自全国多地的冰雪产业全链条装备，见证更多国产品牌的 崛起。鸿基索道等带来速滑场地、索道等冰雪设施；黑龙国际等展示雪板、冰刀鞋等个人穿戴用品；徐 州徐工等亮出破冰机、除雪机等清冰雪"硬核装备"；云枫汽车、联合飞机等带来甲醇汽车、无人直升机 等产品；波司登等知名品牌则呈现高品质冰雪服装。 在2026哈尔滨国际冰雪经济博览会展会现场，参会嘉宾（左）为参观者介绍智能碳纤维滑雪板性能。 1月6日，参观者在2026哈尔滨国际冰雪经济博览会现场观看宣传视频哈尔滨国际冰雪经济博览会现场观 看宣传视频。。 为期3天的2026哈尔滨国际冰雪经济博览会（简称"冰博会"）日前落下帷幕，吸引了来自20多个国家和 地区的约300家知名企业参展。业内人士分析，展览具有风向标意义，即中国"带动三亿人参与冰雪运 动"的成果，正从文旅端"消费热"深度传导至供给端"制造强"。 冰雪产业全链条装备国产品牌崛起 冰博会现场，在哈尔滨凡奇智能科技有限公司的展位，一副变色滑雪镜吸引不少 ...

（来源：工人日报） 近日，中国旅游研究院（文化和旅游部数据中心）发布了《中国冰雪旅游发展报告（2026）》（以下简 称"报告"）。报告预测，2025-2026冬季我国冰雪运动、旅游休闲人数预计达到3.6亿人次，冰雪运动、 旅游休闲收入有望突破4500亿元。 从北国雪原到南方室内冰场，中国冰雪经济正以前所未有的热度融化季节的界限。 大众冰雪季人气满满 "太刺激了！刚坐上来心里怦怦直跳，到后来完全不怕，也几乎感觉不到寒冷了。"近日，来自湖北咸宁 的刘潇和伙伴在长春体验了一把娱雪项目——"神龙摆尾"。 报告指出，中国冰雪运动已打破地域限制，形成了"南北共振、中部崛起、东西协同"的新格局。大众对 于冰雪旅游的感受经历了从"围观"到"参与"、从"体验"到"热爱"的升华。其中，"室内冰雪主题综合 体"成为投资最活跃的类别，能够有效打破气候限制，实现冰雪消费的四季常态化。 随着冰雪运动的日益普及和消费需求的增长，"打卡体验游"逐渐变成"旅居游"，越来越多的"头回客"变 为"回头客"，冰雪旅游人均频次显著提升。此次参加长春冰雪运动嘉年华的福建游客汪晓坤对记者表 示，近几年每个冬季都会带着家人到不同的城市体验冰雪，"从北京、哈 ...

大江南北，赏冰乐雪。四川19个雪场和12个冰场联动，将在三个月时间内，举办越野滑雪、徒步等超百场赛事，让大众感受冰雪运动魅力。陕西商洛，往年 冬日里静谧的山谷今年变身冰雪乐园，冰峰观光、亲子戏雪，让游客沉浸式感受冬日之美。在黑龙江绥化兰西县，滑雪度假小镇全面升级游客接待中心，面 积约4000平方米，并升级休息区等，提升接待品质。 围绕冰雪，打造冬季消费新场景。青海西宁主打"冰雪+"生态采摘、亲子旅游，丰富游客体验。辽宁沈阳在冰雪场的周边，引入冰钓、马术等趣味项目。内 蒙古呼伦贝尔推出草原牧家游，大家骑马踏雪，感受浓郁民俗风情。湖南长沙的雪场联动周边景区、商超、酒店等，推出折扣门票、优惠套餐，为游客提 供"冰雪+观光"一站式休闲游。 央视网消息（新闻联播）：这个雪季，各地创新举措丰富供给，持续激发冰雪消费潜力。 吉林长春的15处公益冰场已经开放，许多滑冰爱好者在这里展现矫健身姿，畅享速度与激情。河北秦皇岛启动"欢乐冰雪季"嘉年华，雪地拔河等趣味冰雪活 动吸引了不少市民参与。浙江杭州大运河杭钢公园打造工业风的户外冰雪场地，公园结合园区的高炉灯光，还增设夜场，满足游客多元需求。 ...

新华社音视频部制作 【纠错】 【责任编辑:吴京泽】 新年以来，冰雪旅游持续走热，为全年文旅市场开了个好头。据《中国冰雪旅游发展报告 （2026）》预测，2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达 到4500亿元。数字令人振奋，但热潮之下更需冷静审视，如何让冰雪经济从"一季火爆"走向"季季常 红"？ 记者：白佳丽、郭方达 编导：唐子晔 ...

Core Insights - The article highlights the robust growth of the ice and snow economy in Jilin Province, driven by favorable government policies and increasing consumer engagement in winter sports and tourism [4][7][12]. Group 1: Economic Impact - Jilin Province's ice and snow tourism has seen a significant increase, with OTA tourist numbers rising by 164.2% and consumption amount increasing by 204.5% compared to the previous year [7]. - The province welcomed 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan [8]. - The issuance of 1 billion yuan in ice and snow consumption vouchers has been pivotal in attracting visitors to various winter sports venues and scenic spots [8]. Group 2: Policy Support - The strategic guidance from the State Council's 2024 policy aims to develop the ice and snow economy by promoting a comprehensive industry chain that includes sports, culture, equipment, and tourism [7]. - Jilin's government has implemented a three-pronged policy approach, including ice and snow consumption vouchers, direct transport services, and incentives for attracting tourists [8]. Group 3: Visitor Experience - The province's winter tourism offerings have been enhanced by cultural events, with 29 museums extending their hours and hosting 89 special activities, leading to significant increases in visitor numbers and revenue [12]. - The integration of cultural experiences into ice and snow tourism has added depth to visitor engagement, with notable increases in attendance at various cultural sites [12]. Group 4: Infrastructure Development - Jilin has established a comprehensive transportation network to support tourism, including 32 direct ice and snow tourism routes and 388 customized transport lines, ensuring seamless connectivity for visitors [12]. - The province aims to host over 180 million ice and snow tourists and achieve a tourism revenue exceeding 330 billion yuan in the new snow season [12].

继第九届亚冬会后，黑龙江哈尔滨再次成为全球目光的焦点。2026年年初，第42届中国·哈尔滨国际冰 雪节、国际冰雪经济博览会与世界市长对话活动相继举行。中外嘉宾齐聚冰雪之城，亲身感受这里的冰 雪魅力与城市风采。 活动期间，比利时著名地标"撒尿小童"小于廉，以冰雕形式亮相哈尔滨冰雪大世界。适逢中比建交55周 年，比利时驻华使馆公共外交参赞芮迈斯说，这种带有幽默感与自由精神的文化符号，能够激发两国民 众的理解与共鸣。 日前开幕的国际冰雪经济博览会，集聚了来自芬兰、瑞士、奥地利、意大利、美国等国家和地区的约 300家知名企业。全球第一台雪地摩托的发明商庞巴迪BRP展示了雪地摩托及全地形车等高端产品。庞 巴迪BRP（中国）总经理王媛说，中国冰雪旅游从"观光"向"体验"迈进，为全球顶级雪地机械和全地形 车提供了巨大的市场空间。 意大利天冰集团等行业巨头也深刻感受到，中国不仅是全球最大的消费市场，更逐步成为技术研发与制 造的核心地带。 "跨境赛事运营、冰雪IP国际授权、外资参与场馆建设等，正成为投资新热点。"他透露，中金公司将依 托覆盖全球1.5万家机构的服务网络，推动跨境资本与中国冰雪资源的深度对接。 "冰雪已经超越了自 ...