原标题：财经聚焦丨各大滑雪场陆续开板 冰雪经济持续升温 随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各 地，在业态升级、产业融合与政策赋能驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要 引擎。 "滑雪热"点燃雪季活力 大雪翩跹，银装素裹。在吉林省吉林市的中旅松花湖度假区雪道上，身着各色雪服的雪友飞驰而 下，激起阵阵雪雾。"盼了大半年终于开板，冬天的快乐又回来了！"来自上海的雪友季丰说。 "为迎接新雪季，我们增设一万平方米的嬉雪区，将雪地魔毯数量增加了三条，并新增两小时的夜 滑项目。"大别山滑雪旅游度假区副总经理孙铁军介绍，截至11月25日，度假区已预售门票超8.3万张， 12月下旬即将开门迎客。 数据显示，2024-2025雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里消费金额增长 27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 "冰雪+"挖掘产业潜力 "我们迎来新雪季'开门红'，预售额已超1亿元，同比增长25%。"中旅松花湖度假区市场营销总监黄 钟锐介绍，度假区今年总体滑雪面积达230万平方米，新增15万平方米特色区域，策划"国 ...

随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各地，在业态升级、产业融合与政策赋能驱动 下，冰雪经济正成为提振消费、推动区域高质量发展的重要引擎。 视线从长白山脉转向阿尔泰山脉。自10月中旬开板以来，可可托海国际滑雪度假区客流量渐入高峰。可可托海国际滑雪度假区营销企划部经 理李相宝介绍，截至11月27日，度假区已接待游客10.1万人次。 新雪季伊始，以滑雪为代表的冰雪旅游度假产品，成为激活冰雪经济市场的核心动力。 "滑雪热"点燃雪季活力 去哪儿旅行数据显示，吉林北大湖、新疆可可托海、河北崇礼万龙等多家滑雪场提前开门迎客，多地滑雪场所在地区酒店预订量环比增长五 到七成；同程旅行数据显示，乌鲁木齐、长春、阿勒泰、长白山等滑雪热门地区进入2025-2026雪季热门冰雪游目的地榜单前10名。 大雪翩跹，银装素裹。在吉林省吉林市的中旅松花湖度假区雪道上，身着各色雪服的雪友飞驰而下，激起阵阵雪雾。"盼了大半年终于开板， 冬天的快乐又回来了！"来自上海的雪友季丰说。 "我们迎来新雪季'开门红'，预售额已超1亿元，同比增长25%。"中旅松花湖度假区市场营销总监黄钟锐介绍，度假区今年 ...

【文/观察者网 王勇 编辑/赵乾坤】 随着中国滑雪旅游的持续增长，该产业在雪场建设、滑雪人次、硬件设施等方面均取得了明显提升，雪 场的地域分布、分类及交通更加多元，整体展现出蓬勃的发展活力。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计将突破万亿元大关。这一 数字，不仅标志着冰雪经济正成为中国经济发展中的新兴力量，更反映出冰雪运动、冰雪旅游在中国已 经蔚然成风。 据市场调查机构艾媒咨询此前发布的关于今年冬季冰雪旅游前景报告称，2024年中国冰雪旅游市场规模 接近1.05万亿元，到2029年可能超过1.5万亿元。 有相关调查数据显示，71.2%的游客希望在2024—2025冰雪季体验冰雪休闲旅游活动，45.5%的游客希 望进行远距离的冰雪旅游，29.7%的游客希望同时开展近距离和远距离的冰雪休闲和冰雪旅游。 中国已成为全球滑雪旅游市场的重要参与者，分布于黑龙江、新疆、河北等地的数百家滑雪场，为国内 外游客提供了前所未有的滑雪便利。 据中国香港《南华早报》日前报道，随着冬季来临，中国北方地区的冰雪旅游正在蓄势待发。在过去几 年里，每到冬季，中国南方地区的旅行者都会到北方地区穿上滑雪 ...

服务升温，打造暖心旅途新体验。面对零下二三十度的严寒，长白山站用冰雪专属服务把"温暖旅途"落 到实处。车站联合景区、交通管理部门，推出凭高铁票享受门票优惠政策，开通直达各大雪场的公交专 线，真正让游客从出站到景区，每个环节都感受到无微不至的关怀。候车室里的暖风与姜茶、站台上的 自动除雪设备、出站口的"暖暖屋"更衣室……这些看似微小的细节，恰是服务温度的生动体现。 产业共兴，开启全域发展新篇章。在沈白高铁的活力驱动下，长白山过去比较单一的旅游模式，正在向 全方位、多业态的方向发展。长白山冰雪观光、滑雪运动、温泉养生等传统业态焕发新活力；冰雪民 俗、冰雪艺术、冰雪美食等新兴业态借势而起，沈白高铁如同一条"金丝线"，将散落的冰雪资源串珠成 链。随着高铁效应的持续释放，沿线城镇共享客流红利，相关产业联动共生，沈白高铁促进了区域经济 协同发展，一条以高铁为轴、多种产业协同发展的"冰雪经济带"正在形成。 速度破冰，重塑白山冰雪旅游新格局。沈白高铁的开通，将沈阳至长白山的旅行时间压缩至2小时， 让"周末游白山"成为都市生活的新选择。针对冰雪游客需求，长白山站加密列车开行，每日开行数量增 至29对。截至11月末，沈白高铁将累 ...

长春冰雪运动让市民触手可及 11月26日，国际大学生体育联合会主席雷诺·艾德宣布，吉林省长春市成功申办2027第33届世界大学生 冬季运动会。 这是继2009年哈尔滨第24届世界大冬会后，该项冬季盛会再次落户中国，也是继2022年北京冬奥会、 2025年哈尔滨亚冬会后，我国迎来的又一重大综合性国际冰雪运动会。 据介绍，第33届世界大冬会将于2027年1月15日至25日举办，赛事分为长春市主赛区和吉林市分赛区。 长春市主赛区将承办全部冰上项目以及越野滑雪、滑雪定向、自由式滑雪的空中技巧项目。 冰雪，这一大自然的珍贵馈赠，再次使长春成为备受瞩目的焦点。 新雪季临近，长春各大冰雪项目正在摩拳擦掌，跃跃欲试。 继今年夏季创下365万人次接待纪录后，长春肆季南河项目再推冬季重磅力作——长春粉雪嘉年华将于 12月27日正式开园。 作为第十二届全国大众冰雪季主场地，新雪季肆季南河以"IP+体育+民俗+商业"多维融合的创新模式， 打造33万㎡全龄段冰雪乐园，全方位满足广大市民及游客玩冰戏雪的冬季限时体验。 今年年初，长春市举办的第23届中国长春净月潭瓦萨国际滑雪节，吸引了来自中国、瑞典、挪威、意大 利、德国等33个国家和地区 ...

Core Viewpoint - China Everbright Bank is actively promoting consumption and expanding domestic demand through a special work plan that includes initiatives to support the development of the ice and snow economy, which is seen as a key driver for economic vitality [1][2] Group 1: Ice and Snow Economy Initiatives - The "Ice and Snow Festival" will be launched from December 2025 to February 2026, with activities in multiple locations to expand ice and snow consumption scenarios [1] - The bank's branches in Northeast China will focus on city themes, while branches in Shijiazhuang, Urumqi, and Hohhot will emphasize Olympic and scenic themes [1] - The initiative aims to enhance support for consumption and domestic demand through various promotional activities [1] Group 2: Promotional Offers - Travel discounts include reductions for credit card holders booking domestic flights through Meituan and Ctrip, with specific discounts based on the amount spent [1][2] - Accommodation offers include discounts for hotel bookings in cities like Harbin and Shenyang when using Everbright credit cards [2] - Ticket discounts for popular ski resorts are available, with specific reductions for credit card users purchasing tickets through Ctrip [2] - Equipment purchases on JD.com will feature interest-free installment options and random discounts for specified products when using Everbright credit cards [2] Group 3: Economic Impact - The "Ice and Snow Festival" is expected to not only benefit consumers but also stimulate innovation and development in the ice and snow tourism industry, contributing to the broader goal of promoting "national ice and snow" participation [2]

Market Overview - On November 28, A-shares opened slightly lower, with the Shanghai Composite Index down 0.11% at 3870.94 points, the Shenzhen Component Index down 0.04% at 12869.66 points, and the ChiNext Index down 0.04% at 3029.98 points [1] - The market saw gains in sectors such as precious metals, while small metals and short drama games faced declines [1] - Notable stocks included Guosheng Technology, which opened up 1.23%, and Furi Shares, which opened down 4.00% [1] Company News - Dongxin Co., Ltd. signed a strategic cooperation framework agreement with a leading domestic cloud computing service provider to collaborate on various technology solutions [2] - Tianpu Co. applied for a stock suspension starting November 28, 2025, to protect investor interests [2] - Fule New Materials has successfully transitioned from a material supplier to a smart sensing solution provider with its "electronic skin" product [2] - Wantong Development is progressing with its strategic transformation involving Shudu Technology, which is currently in a loss-making state [2] - Moer Thread's recent share issuance saw 16.77 million shares subscribed, raising 1.917 billion yuan [2] Industry Insights - The AI glasses market is seeing growth with Alibaba's launch of the Quark AI glasses, which integrate various services from its ecosystem [5] - The AI unicorn "Moon's Dark Side" is nearing the end of its latest funding round, with a valuation expected to reach approximately $4 billion [6] - Chongqing's government has introduced policies to support the low-altitude economy, offering subsidies up to 20 million yuan [7] - The lithium battery supply chain is strengthening with long-term supply agreements totaling 159.5 thousand tons [8] - The consumer electronics sector is expanding, with a total of 230 million product varieties available in China [9] - The film industry is experiencing success with "Zootopia 2" achieving a record box office on its opening day [10] - The ice and snow economy is gaining traction, with increased flight bookings to popular destinations [11] Institutional Perspectives - Huatai Securities predicts rapid growth for satellite industry-related stocks due to advancements in reusable rockets and reduced launch costs [12] - Zhongyuan Securities highlights the solar industry entering a capacity clearing cycle, suggesting improved performance for existing companies [13] - Tianfeng Securities notes the rapid development of China's medical beauty market, with significant growth potential in various segments [14]

Core Points - The Red Special Street morning market in Harbin, Heilongjiang, has become a popular destination for tourists as the winter season arrives [1][4] - Local vendors have significantly increased their sales, with one vendor reporting a rise from selling dozens of egg burgers to over a thousand [3] - The market has introduced creative new products, such as various flavored fried dough sticks, enhancing its appeal to visitors [5] Summary by Categories - **Market Dynamics** - The morning market is bustling with activity, attracting numerous tourists early in the morning [4] - The market has evolved from a simple "vegetable basket" to a trendy hotspot for visitors over the past five years [7] - **Vendor Success Stories** - Liu Dapeng and his wife have transformed their business, leveraging local dialect and unique recipes to create a recognizable brand [3] - The introduction of innovative products, such as eight different flavors of fried dough sticks, has contributed to the market's popularity [5] - **Customer Experience Enhancements** - The market has extended its operating hours, added free storage services, and expanded public restroom facilities to improve visitor experience [7]

Core Viewpoint - The unexpected move by Sunac Culture to exercise its repurchase rights on the Shenzhen Huafa Qianhai Ice and Snow World project has created uncertainty for Huafa Co., which recently opened the world's largest indoor ski center and is seeing promising visitor numbers. Group 1: Repurchase Action - Sunac Culture has formally notified Huafa Co. of its intention to exercise the repurchase rights for the Shenzhen Huafa Qianhai Ice and Snow World project, but has requested to renegotiate key terms such as the repurchase method, timing, and price [1][2]. - The repurchase rights were established in a January 2023 agreement, which requires Sunac to notify Huafa by November 23, 2025, and to meet specific conditions for the repurchase to be valid [2][3]. Group 2: Project Overview - The Shenzhen Huafa Qianhai Ice and Snow World project is a significant cultural tourism project with a total investment estimated at 29.6 billion yuan, featuring the largest indoor ski area globally and other attractions [2]. - The project has seen over 400,000 visitors in its first month of trial operation, with a peak daily attendance of over 40,000 [1][5]. Group 3: Historical Context - The project was initially won by a joint bid from Sunac and Huafa in November 2020, with Sunac holding a 51% stake. However, financial difficulties led to Sunac's inability to fulfill its payment obligations, resulting in Huafa taking over the project [4][5]. - Huafa Co. acquired 100% of the shares in the project company in January 2023, paying 3.57 billion yuan for the equity and an additional 11.9 million yuan for the debt [5]. Group 4: Future Implications - The potential changes in repurchase terms could impact the project's operational strategy and overall value, as Huafa had high expectations for the project's profitability and future events [3][5]. - The outcome of the negotiations between Huafa and Sunac remains uncertain, with both parties indicating that further discussions are necessary [6].

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow tourism market in Harbin, with "Northward Snow Chase" becoming a new consumption trend as the 27th Harbin Ice and Snow World begins its ice construction work [1] - As of November 2025, Harbin has over 2,300 enterprises in the ice and snow industry, with a compound annual growth rate of 23.6% over the past three years, and a peak growth rate of 29% in 2024, indicating effective attraction of diverse market participants [2] - The ice and snow economy in Harbin has attracted 150 external investments in the past four years, with 47% occurring in 2024, while local enterprises have made 114 external investments, showing a proactive approach to expanding development space [2] Group 2 - The ice and snow industry in Harbin has established a complete and collaborative industrial chain, with over 70% of enterprises in the downstream sector, including more than 1,700 travel agencies and over 270 ticketing service companies, supporting a mature service network for millions of visitors [3] - The midstream sector, represented by six major ice and snow tourism product companies, collaborates with over 400 event operation companies, transitioning the industry from seasonal peaks to year-round sustainability [3] - The upstream sector, while fewer in number, focuses on core areas such as ice and snow venue and equipment manufacturing, with over 80 companies producing essential sports and venue equipment, driving the industry towards specialization and high-end development [3] Group 3 - Harbin has cultivated 112 industrial clusters across various key sectors, including aviation, equipment manufacturing, satellite, biomedicine, and food, with aviation and biomanufacturing clusters recognized as national advanced manufacturing clusters [6] - The "Ice and Snow +" strategy serves as a key to unlocking new collaborative dynamics in Harbin's old industrial base, enhancing overall industrial strength [9]