Core Viewpoint - The launch of the first national cosmetics industry trade facilitation measures in Shanghai Fengxian represents a significant opportunity for the high-quality development of the cosmetics industry in China, enabling it to keep pace with international fashion trends [1][4]. Group 1: Trade Facilitation Measures - The trade facilitation measures consist of 11 key points focusing on optimizing inspection processes, innovating regulatory models, and supporting import cosmetics testing and research [1][4]. - The measures aim to accelerate customs clearance by implementing a sampling and release strategy for exported cosmetics, allowing for faster processing times [1][4]. - The introduction of a credit mechanism and simplification of import procedures for cosmetics at professional exhibitions are part of the innovative regulatory model [1][4]. Group 2: Market Statistics - Shanghai is the largest port for cosmetics import and export in China, with a total import and export value of beauty and personal care products reaching 25.32 billion RMB in the first five months of this year, accounting for 35.6% of the national total [4]. - The retail sales of cosmetics in Shanghai reached 56.246 billion RMB in the first five months, reflecting a 3% increase compared to the same period last year [4]. - The "Oriental Beauty Valley" in Fengxian district houses over one-third of Shanghai's cosmetics companies, with an expected output value of 14.53 billion RMB in 2024, representing a 13.7% growth year-on-year [4]. Group 3: Industry Impact - The trade facilitation measures are expected to save companies about one-third of their finished product sampling volume and reduce inspection time by over 90% for selected batches [4][5]. - The measures are seen as crucial for enhancing the competitiveness and credibility of Chinese cosmetics companies in the international market [5]. - The implementation of these measures is anticipated to boost confidence among international cosmetics leaders to invest and expand their operations in China [8].

Group 1 - The stock of Huaxi Biological (688363) has a comprehensive score of 48.01, indicating a weak performance [1] - The main cost analysis shows that the current main cost is 51.35 yuan, with a 5-day main cost of 51.43 yuan and a 20-day main cost of 52.60 yuan [1] - There have been no instances of the stock hitting the upper or lower limits in the past year [1] Group 2 - As of June 30, 2025, the net outflow of main funds is 118.96 million yuan, accounting for -1% of the total transaction amount [2] - The short-term pressure level is at 51.90 yuan, while the short-term support level is at 50.67 yuan [2] - The stock is associated with several sectors, including beauty care (0.52%), medical device concept (1.62%), cosmetics concept (0.51%), and medical beauty (1.20%) [2]

Core Viewpoint - The article highlights that Proya's products are marketed with "anti-aging" claims, but official registrations only support "anti-wrinkle" claims, indicating potential regulatory non-compliance [2][3][11]. Product Claims - Proya's flagship store lists multiple products, including "Early C Late A Dual Anti-aging Essence" and "Ruby Cream 3.0," with "anti-aging" claims in their promotional materials [3][10]. - The "Ruby Essence 3.0" is described as based on "cross-field anti-aging core concepts," while another platform refers to it as "anti-wrinkle" [3][5]. - The "Ruby Cream 3.0" claims to lead a new era of anti-aging based on 17 years of peptide research, but the same product is marketed as "anti-wrinkle" on different platforms [3][5]. Regulatory Compliance - The National Medical Products Administration (NMPA) only recognizes "anti-wrinkle" as a valid claim for the mentioned Proya products, with no mention of "anti-aging" [5][11]. - The NMPA's guidelines specify that any new claims must undergo evaluation by registered testing institutions and comply with national standards [11][14]. Market Performance - The "Ruby Cream 3.0" was launched in 2023 and has sold over 700,000 units on Tmall, while the "Ruby Essence 3.0" has sold over 100,000 units [10]. - The "Early C Late A Dual Anti-aging Essence" was first introduced in 2020 and currently ranks first in Tmall's A-retinol liquid essence repurchase list [10]. Industry Context - The article references a previous case involving Lin Qingxuan, which faced penalties for using "anti-aging" claims in advertising, emphasizing the regulatory scrutiny in this sector [11][14]. - Experts indicate that claims like "anti-aging" are considered violations, and companies should adhere strictly to the NMPA's defined categories for cosmetic claims [14].

Core Viewpoint - The article highlights the increasing sales of children's sunscreen products during the summer season, while raising concerns about the lack of proper labeling and safety standards in the market, particularly regarding the absence of the required "Little Gold Shield" certification for children's cosmetics [1][2][3]. Regulatory Compliance - According to the "Regulations on the Supervision and Administration of Children's Cosmetics," children's cosmetics must display the "Little Gold Shield" certification on their packaging [2][3]. - Many parents are unaware of this requirement and often rely on sales personnel for recommendations when purchasing children's sunscreen products [2]. Market Concerns - Investigations reveal that several children's sunscreen products sold online do not have the "Little Gold Shield" certification, with some products falsely claiming to be suitable for infants and young children [2][3]. - Complaints from consumers indicate that children have experienced allergic reactions after using these products, raising concerns about the accuracy of ingredient claims and the effectiveness of the products [1][2]. Product Safety and Recommendations - The Jiangsu Consumer Protection Committee's research indicates discrepancies between product labeling and actual ingredient testing, with some products marketed as sunscreen lacking the necessary protective qualities [3]. - Experts recommend that parents choose physical sunscreens with SPF values between 15 and 30, which cover both UVA and UVB rays, and suggest combining sunscreen with physical protection methods like clothing and umbrellas for children [3][4]. Health Risks - Medical professionals warn that children's respiratory systems are more vulnerable to chemical substances found in sunscreen sprays, which can lead to respiratory issues and allergic reactions [4]. - It is advised that children under six months should not use sunscreen, while those aged six months to two years can use physical sunscreens, and children over two years can use specially formulated products [4].

Core Viewpoint - The newly released "Guidelines for Cosmetic Advertising in Beijing" aim to regulate advertising practices for children's cosmetics and general cosmetics, ensuring compliance with legal standards and protecting consumers from misleading claims [1][2][3]. Summary by Sections Children's Cosmetics Advertising - The guidelines specify that cosmetics for children aged 0-3 can only claim six functions: cleansing, moisturizing, hair care, sun protection (limited to skin), soothing, and refreshing. For children aged 3-12, four additional functions are allowed, including makeup removal and fragrance [2]. - Advertising for children's cosmetics must not include misleading terms like "food grade" or "edible," nor should it suggest effects like whitening, acne treatment, or hair removal, which are not appropriate for children [2][3]. Non-Children's Cosmetics Advertising - Non-children's cosmetics must not claim suitability for children under 12 or use phrases like "suitable for all" or "family use." Additionally, they cannot imply children's use through branding or packaging [3]. - The guidelines prohibit linking the "Little Golden Shield" symbol for children's cosmetics with claims of regulatory approval or quality certification [3]. Responsibilities and Compliance - Advertisers must ensure that spokespersons are at least 10 years old and can only endorse products they have used. Advertisers are responsible for the truthfulness and legality of their ads, while advertising platforms must prevent and stop illegal advertisements [4]. - The guidelines establish a "negative list" of 17 prohibited advertising scenarios, including unregistered products and those using banned ingredients. They also set 11 restrictions on advertising content, emphasizing that ordinary cosmetics cannot claim special effects [5]. Content Standards - The guidelines require that advertisements must express content in a healthy manner, aligning with socialist values and avoiding content that creates "appearance anxiety." Claims about product efficacy must be substantiated by registration and testing data [6]. - The guidelines cover all parties involved in cosmetic advertising within Beijing, ensuring a comprehensive management approach from design to publication [6].

《指引》从两方面规范广告内容。在正确导向方面，要求广告需以健康形式表达内容，符合社会主义精 神文明建设和弘扬中华优秀传统文化的要求，坚决杜绝低俗媚俗、制造"容貌焦虑"等内容。事实依据方 面，要求涉及功效宣传需与产品注册、备案资料相符合，如"温和无刺激"等应具备功效宣称的评价试验 证明；使用数据等引证内容的，应标明出处，确保内容真实可溯。 制定17项"负面清单"。其中，明确列出6项禁止发布化妆品广告的情形，包括未依法注册或备案的化妆 品；注册证被撤销的化妆品；擅自配制的化妆品；使用禁用原料生产的化妆品；药品监管部门通告停止 经营或者暂停经营的化妆品等。 同时设定11项广告内容限制条款，涵盖虚假宣传、暗示疾病预防、治疗功能等违法违规情形。特别强调 普通化妆品不得宣称特殊功效（如祛斑美白、防脱发等）。牙膏未按照国家标准、行业标准进行功效评 价，不得宣传防龋、抑牙菌斑等功能，从内容源头遏制概念炒作。 坚决杜绝低俗媚俗、制造"容貌焦虑"等内容；制定17项"负面清单"；强化儿童群体保护……近日，北京 市市场监管局、市药监局联合发布《北京市化妆品广告发布指引》（以下简称《指引》）。《指引》全 面梳理现行化妆品和广告领域相关 ...

针对上述情况，27日南都记者多次致电"逐本"母公司"杭州舒彩网络科技有限公司"，及关联的"上海逐 本化妆品有限公司"，但电话始终无人接听。 6月25日下午，"逐本"创始人刘倩菲在她的小红书进行品牌年中促销直播，她在宣传介绍其多款产品 时，宣称产品具有医疗功效。该事件也引发行业对化妆品合规性的关注。 采写：南都记者 杨丽云 截图源于智通财经。 视频显示，"逐本"创始人刘倩菲直播介绍其多款产品时，暗示按摩油对断发、掉发、脱发、白发问题有 效，可调节月经不规律等女性生理问题，可化痰止咳抗病毒。 据悉，按照《化妆品监督管理条例》，化妆品广告不得明示或者暗示产品具有医疗作用，不得含有虚假 或者引人误解的内容，不得欺骗、误导消费者。 此前据智通财经报道，有消费者举报"逐本"产品成分与备案不符，国家药监局已介入调查。广西的阳先 生表示，他在电商平台"逐本"官方店铺购买了数十款产品，发现"墨红"系列涉嫌用月季净油（编者注： 一种较纯净的精油，通过溶剂萃取法萃取）冒充玫瑰精油，"不染茉莉白茶"系列被指添加未备案原料， 另有非"妆字号"产品违规宣称具有护肤功效。 据逐本官网和媒体报道，品牌2016年创立，坚持自研＋自控供应链的创 ...

上世纪9 0年代初，大宝凭借一句"大宝，天天见！"的广告词，让大宝SOD蜜一炮而红。其中"SOD"，便是"超氧化物歧化酶"的简称。 也许至今很多消费者还不明白这几个字母的具体内涵，但大都对这种成分的养肤价值留下了印象。其实，这是一种存在于所有需氧生 物体内的天然抗氧化酶，是生物体有效清除活性氧的重要酶类之一。 技术演进让产品创新实现轮回。2 0 2 5年，美妆行业迎来一场"酶成分革命"。 国货"一哥"珀莱雅以"无花果蛋白酶萃"打造「精修瓶」，本土品牌羽素借" 3X智慧酶"重构焕肤体验。此外，毕生之研、C咖等新锐品 牌以"复合酶" "生物酶包裹"等创新技术跑步入场。 酶，这款蛰伏配方表数十年的老牌成分，为何从籍籍无名到如今逆袭成为"功效王牌"？这场技术狂欢究竟是营销泡沫，还是真能改写 美肤规则？ 在化妆品成分表中，酶类物质始终扮演着"无名英雄"的角色。多位业内资深研发人员告诉《FBe a u t y未来迹》，如果不是有意识去关 注，可能很难发现酶类物质早已渗透到护肤品的各个品类。 例如，珀莱雅在2 0 2 4年推出的「光学瓶」「红宝石精华3 . 0」中，都添加了SOD；丸美「小金针」面霜，则同时添加了辅酶Q1 ...

"购买产品的初衷是想祛痘，没想到越用痘痘越严重。问客服就说是在'排毒'，还继续推销产品。"近日，新京报记者收到多位消费者投诉，称自己通过短视 频平台（抖音）引流添加了IRY皮肤管家微信，在其推荐下购买了祛痘产品，使用后出现"爆痘"等问题，且售后维权困难。 新京报记者调查发现，该品牌通过短视频平台引流，引导消费者添加皮肤管家（客服人员）微信，随后在微信私域中推销产品。消费者购买产品后，如果在 使用过程中出现皮肤问题，客服人员就会归因于皮肤在"排毒"，并继续向消费者推销其他产品。消费者若想退货退款，对方便以拆封不可退为由拒绝，或要 求消费者销毁产品后仅给予部分补偿，甚至不再理会消费者。新京报记者注意到，截至6月24日，在黑猫投诉平台上，IRY祛痘产品的消费者投诉高达1878 条，涉及问题包括使用后痘痘加重、使用后过敏不退款、宣传与实际不符、引诱消费以及维权难等问题。 医生提醒，无论通过药物还是护肤品抑制痘痘，都是通过抑制炎症从而控制痘痘的发展。护肤品只能起到辅助作用，单纯依靠护肤品很难完全解决痘痘问 题。律师提醒，化妆品维权存在一定难度，消费者应加强证据意识。同时，在购买相关产品时，消费者可以关注市场监管部门、药 ...

Core Insights - The National Medical Products Administration (NMPA) reported that the compliance rate for sunscreen products in the 2024 sampling inspection was 95.01%, the lowest among 12 categories of cosmetics [1][8] - Out of 640 batches of non-compliant cosmetics, 149 batches were sunscreen products, accounting for over 23% of the total non-compliance [1][6] Group 1: Compliance and Inspection Data - In the past year, from May 1, 2024, to April 30, 2025, the NMPA disclosed 640 batches of non-compliant cosmetics, with 149 batches being sunscreen products, representing 23.28% of the total [1][6] - The overall compliance rate for all inspected cosmetics was 97.79%, with 20,889 batches meeting the standards out of 21,362 batches inspected [6][8] Group 2: Issues with Sunscreen Products - The majority of issues with sunscreen products were related to ingredient compliance, with many products failing to meet the specified ingredient requirements or having extremely low concentrations of active ingredients [2][19] - A total of 253 non-compliance items were identified in the 149 batches of sunscreen products, with 121 instances related to ingredient comparison, accounting for 47.83% of the issues [19][20] Group 3: Regulatory Changes and Focus Areas - The NMPA's new "Cosmetic Safety Risk Monitoring and Evaluation Management Measures" will take effect on August 1, 2024, aimed at enhancing supervision and risk assessment in the cosmetics sector [2][23] - The new regulations will focus on monitoring and evaluating risk factors that may affect cosmetic quality and safety, particularly substances that could harm human health [23][24] Group 4: Regional Insights and Industry Trends - Guangdong Province accounted for 84.56% of the non-compliant sunscreen products, with 126 out of 149 batches having production licenses from this region [9][12] - The cosmetics industry in Guangdong is significant, with over 3,342 production enterprises and a production value exceeding 200 billion yuan, representing the largest share in the country [12][18]