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优质品牌培育,让更多“商河造”产品走向全国
Qi Lu Wan Bao Wang· 2025-05-27 09:00
Group 1 - The Shandong YeHua Paper Products Packaging Co., Ltd. has established itself as a leading technology-driven production enterprise with an annual production capacity of 96 million square meters of corrugated boxes and a daily output of nearly 400,000 boxes [4][6] - The local government in Shanghe County has initiated a quality brand cultivation recognition program to help local enterprises transition from strong hardware capabilities to strong brand recognition, aiming to enhance the market presence of "Shanghe-made" products [1][6] - The program categorizes brand cultivation into manufacturing, service, and high-quality agriculture, with assessment indicators including economic benefits, technological innovation, quality development, and brand building [4][6] Group 2 - The recognition program aims to provide one-on-one technical guidance to interested enterprises, helping them understand the importance of brand value and the processes involved in brand building [6][8] - Local enterprises like Jinan Huaqing Agricultural Machinery Technology Co., Ltd. are highlighted for their innovative products, such as a garlic planting machine that improves planting efficiency, showcasing the potential of local brands [8][9] - The initiative seeks to create a brand cultivation database in Shanghe County, enhancing the competitive market landscape and promoting regional characteristics through effective brand storytelling [8][9]
四川成都以“帮扶+服务+品牌”培育民营经济高质量发展新样本
Core Viewpoint - The implementation of the "Private Economy Promotion Law" aims to provide a clear direction for the development of the private economy in China, with Chengdu focusing on quality-driven growth through collaborative efforts between government and enterprises [1] Group 1: Industry Support and Development - Chengdu's market regulatory bureau has prioritized quality enhancement as a core driver for industrial development, implementing tailored quality improvement plans for 723 enterprises across key industries, addressing over 2020 quality issues [3] - The establishment of a "one-stop" service platform integrates various quality infrastructure resources, significantly reducing time and communication costs for enterprises [5] - Chengdu has built 8 service stations and 40 offline service platforms, providing services to over 109,000 enterprises and resolving more than 10,000 quality issues [6] Group 2: Case Studies of Successful Enterprises - Sichuan Teweining Engineering Technology Co., Ltd. faced challenges in market recognition but improved its technology and market position through government support and collaboration with research institutions, leading to industry-leading technology recognition by the end of 2024 [2] - Sichuan Jianshan Technology Co., Ltd. transformed from a small startup to a leading enterprise with over 400 employees, achieving significant revenue growth to 160 million yuan through tailored support from the "one-stop" service platform [4] Group 3: Brand Development and Recognition - Chengdu's market regulatory bureau has successfully nurtured brands like XGIMI Technology, which has become a benchmark in the smart projection industry, receiving multiple awards for quality excellence [7][8] - The city has recognized 8 organizations and 2 individuals with the China Quality Award and has established 125 geographical indication products, showcasing the effectiveness of its brand cultivation efforts [8] Group 4: Vision for Future Development - Chengdu is on a path to becoming a "world quality highland," reflecting its commitment to enhancing the private economy and quality standards in the region [9]
武昌中南市场部:精准发力 助力零售户提升卷烟利用率
Core Insights - The article discusses a recent initiative by the Central South Market Department to enhance the efficiency of cigarette retail operations through a "Utilization Improvement Special Action" aimed at optimizing supply structure and improving retail profitability [1][2] Group 1: Precision Guidance - Customer managers are conducting "one-on-one" operational diagnostics based on historical sales data and local consumption characteristics to address issues like "hesitant ordering" and "lack of knowledge in ordering" [1] - A "Cigarette Scientific Ordering Guide" has been developed to help customers understand methods for "demand-based ordering and dynamic adjustments," effectively reducing instances of unsold stock and stockouts [1] Group 2: Precision Analysis - Utilizing a big data platform, customer managers monitor key indicators such as ordering behavior, sales rates, and inventory turnover to identify low-utilization customer groups [1] - Tailored brand cultivation strategies are being implemented based on the differing needs of various business districts and customer types, such as promoting high-end cigarette brands in specific commercial areas and recommending mid-range and pocket cigarettes in community convenience stores [1] Group 3: Precision Service - A "regular follow-up + dynamic support" mechanism has been established to reinforce the effectiveness of the utilization improvement efforts, including daily communications with customers experiencing significant utilization fluctuations [2] - Monthly "benchmark customer experience sharing sessions" are held to promote successful ordering models, and digital tools like WeChat and store management systems are used to provide real-time supply information and market trends [2] - Since the launch of the initiative, the cigarette utilization rate in the Central South Market Department's jurisdiction has increased by 8% year-on-year, with improved inventory turnover efficiency and steady profit growth [2]