据弗若斯特沙利文报告数据，截至 2024 年，铜师傅在中国铜质文创工艺产品市场按总收入计位列第一，市场份额达 35%。 若成功上市，铜师傅将成为 " 铜文创第一股 "。 纯铜文创产品年入 5 亿 上半年，年轻人买爆了泡泡玛特 LABUBU，其实，一直被忽视的中年男人们也有自己的 " 泡泡玛特 "。 近日，杭州铜师傅文创（集团）股份有限公司（以下简称：铜师傅）再度递表港交所冲击上市。铜师傅主营铜质文创产品，专注于将传统工艺与 现代设计和使用场景相结合。其主要消费人群为 30 岁至 55 岁的男性，因此也被业内称为 " 中年男人的泡泡玛特 "。 都说 " 男性消费力不如狗 "，但铜师傅为男性消费力正名。 创始人俞光曾透露：" 我们疯狂的铜粉，一年可以买我们的产品一百多万。" 招股书数据显示，2022 年至 2024 年，铜师傅的收入持续稳定增长，分别为 5.03 亿元、5.06 亿元及 5.71 亿元；净利润分别为 5693.8 万元、4413.1 万元和 7898.2 万元，同期毛利率分别为 32.2%、32.4% 及 35.4%。 2025 年上半年，铜师傅营收 2.92 亿元，较 2024 年同期同比减少 ...

Core Viewpoint - The concept of "food and medicine sharing the same source" is gaining popularity, leading to increased demand for health products, particularly ready-to-eat Ejiao products, driven by various consumer demographics including the elderly, women, and Gen Z [1][8]. Market Overview - The ready-to-eat Ejiao market in China is projected to reach a scale of 54.3 billion yuan in 2024, representing a year-on-year growth of 22.3%, accounting for 25% of the overall ready-to-eat health product market [1][8]. - Ready-to-eat Ejiao is produced through optimized formulations and improved processes, making it convenient for modern lifestyles [2][3]. Market Policies - Recent policies emphasize food safety and quality control across all stages of production, processing, and distribution of ready-to-eat Ejiao, promoting a shift towards standardized and high-quality industry practices [4][5]. Industry Chain - The upstream of the ready-to-eat Ejiao industry includes suppliers of key raw materials such as donkey hide, black sesame, walnuts, red dates, honey, and rock sugar, while the midstream consists of production companies, and the downstream includes various sales channels [6][7]. Current Development - The demand for ready-to-eat Ejiao is expanding beyond traditional consumers to include working professionals and younger generations, with consumption scenarios evolving to include daily snacks and gift-giving [8][9]. Competitive Landscape - The ready-to-eat Ejiao market is characterized by a concentrated competitive structure, dominated by two major players, Dong'e Ejiao and Fupai Ejiao, which control key raw material supplies and have established strong brand loyalty [10]. - Dong'e Ejiao reported a revenue of 3.051 billion yuan in the first half of 2025, with 93.2% of this coming from Ejiao and related products [11]. - Fupai Ejiao achieved a revenue of 2.104 billion yuan in 2024, marking a 5% increase, with over 40% of sales coming from non-Ejiao block products [12]. Future Trends - The ready-to-eat Ejiao product line is expected to diversify further, introducing more portable and snack-like options, while also targeting specific consumer needs such as prenatal nutrition and weight management [13]. - The international market for ready-to-eat Ejiao is anticipated to expand, initially targeting regions with high Chinese populations and gradually moving towards Western markets [13].

文丨酒食汇团队 随着东部沿海地区以及一线城市葡萄酒市场趋于饱和，二三线市场正成为中国葡萄酒消费的关键驱动力。其中，安徽在地理位置上承东启西、连南接北， 长三角一体化、中部崛起、长江经济带等国家战略叠加，经济发展迅速，成为了各大品牌的必争之地。 近年来，茅台葡萄酒也重点布局安徽市场，品牌影响力、市场美誉度、产品销售额持续攀升，已经成为茅台葡萄酒的重要增量市场之一。面对竞争激烈的 安徽市场，茅台葡萄酒何以脱颖而出？ 品质为魂，以东方风味征服世界 品质是企业发展的永恒基石，是获得消费者认可的稳固保障。 从2002年成立起，茅台葡萄酒就始终以"品质"为命脉，秉承"一群人，一辈子，一件事，酿一瓶好酒"的理念，选优产区、种好葡萄，以独特混酿工艺打造 高品质产品。这是茅台葡萄酒立足市场、赢得消费者信任的根基。 尤其是近年来，茅台葡萄酒不断挖掘产区特色，潜心耕耘、精研技艺、匠心灌注，将全球产区的风土文化特点相结合，在符合中国人消费口感特点的基础 上，酿造出中国消费者更加喜爱的高品质葡萄酒。 在国际、国内的一系列重磅赛事中，茅台葡萄酒产品也是获誉无数。前不久举办的2025秋季FIWA法国国际葡萄酒大奖赛上，茅台凤凰庄园干红葡萄 ...

央视网消息：如今，在各大景区、街头巷尾，身着汉服的身影愈发常见。有数据显示，2025年，我国汉 服市场规模超过200亿元，国内现存汉服相关企业超过了7000家，汉服已经成为国潮文化消费当中的大 热门。传统产业创新并不是凭空而生，而是要扎根市场需求，精准对接消费热点，曹县汉服书写了传统 产业焕新的"国潮样本"。 ...

中融亚太：洞察行业投资机会 在全球经济格局深度调整与技术革新加速演进的当下，市场环境正经历着前所未有的变革。中融亚太凭借对宏观趋势的敏锐捕捉与产业生态的深度解构，始 终致力于在复杂变局中发掘具有长期价值的投资赛道。通过整合全球资源与本土化运营经验，这家机构正以独特的视角审视不同行业的成长逻辑，为资本与 产业的高效对接搭建桥梁。 新能源领域的结构性机遇持续释放。随着全球碳中和目标的推进，光伏、储能与新能源汽车产业链展现出强劲的增长韧性。中融亚太观察到，光伏行业的技 术迭代正从追求转换效率向降低度电成本演进，钙钛矿电池的商业化突破或将重塑行业竞争格局。储能领域则呈现出技术路线多元化发展态势，液流电池在 长时储能场景的应用潜力与钠离子电池在资源约束下的替代价值，正吸引资本的密切关注。新能源汽车产业链的价值重心，正从整车制造向智能化零部件与 车规级芯片转移，软件定义汽车的时代已然开启。 在复杂多变的市场环境中，中融亚太始终坚持以深度研究为基础，以产业洞察为导向，在变革中把握机遇，在创新中创造价值。通过精准把握行业发展趋 势，深入理解企业成长逻辑，这家机构正与全球投资者共同探索可持续增长的投资路径，为推动产业升级与经济 ...

今天分享的是：新中产万象：2025消费心智群像与品牌增长指南（高净值人群洞察） 报告共计：35页 新中产消费心智与品牌增长指南核心总结 《新中产万象：消费心智群像与品牌增长指南》由VOGUE Business与鲸鸿动能联合发布，聚焦中国消费市场变革背景下新中产群体的消费特征与品牌增长 逻辑。报告基于鸿蒙生态超10亿设备构建的用户数据体系，通过2000份有效问卷调研，揭示了新中产消费市场的核心趋势与商业机遇。 当前中国消费市场呈现海外消费回流、社交媒体分层等多重变化，新中产群体构成复杂多元，涵盖一线城市高净值女性、新一线实干新贵、二三线风尚群体 等六大人群。他们的核心价值观呈现清晰层级，健康（35%）、家庭幸福（33%）和学习提升（32%）位居前三，成为个人发展的核心资产，而自我价值实 现、事业财富等中层价值观则反映了其对更高生活品质的追求。 新中产消费力呈现梯度分布，月消费从1-2万元到5万元以上不等，形成中等、中高及高消费三大梯队。内容兴趣偏好兼具共性与差异，科技3C、旅游资讯、 时事政治热点是普遍关注领域，同时不同群体还分别关注时尚穿搭、环保公益、品茶养生等细分方向，展现出科技与娱乐并行、时尚与人文兼具的 ...

Core Insights - The report highlights that the "Guochao" culture has deeply integrated into the daily lives of contemporary youth, with film and television works being the most popular medium at 73.21% [1] - The report indicates that Guochao films and dramas serve as dual carriers of cultural confidence and emotional resonance, with major themes being revolutionary subjects (54.44%), contemporary urban themes (48.85%), and ancient legendary themes (47.72%) [1] - iQIYI's productions have sparked widespread discussions among the youth, with specific titles like "Tang Dynasty Mystery" and "My Alashan" gaining significant attention [1] Film and Television Performance - iQIYI's dramas such as "Tang Dynasty Mystery" have integrated elements of Tang architecture and art into suspenseful narratives, achieving over 100 million interactions on bullet screens [1] - "My Alashan" has resonated with audiences through its portrayal of Kazakh nomadic culture, contributing to a tourism boom in Xinjiang [1] - "Love You" introduces traditional Chinese medicine culture, educating young viewers about herbal medicine through its episodic structure [1] - "Life of All Things" reflects the changing fate of farmers in China, showcasing local cultural practices during traditional festivals [1] Variety Show Success - Guochao variety shows have also performed well, with historical interpretation (53.24%), music competition (51.87%), and cultural exploration (46.18%) genres being particularly popular [3] - iQIYI's variety show "Let's Farm 3" promotes rural revitalization by engaging in local agricultural activities, instilling a sense of resilience and teamwork among contemporary youth [3] - "Ha Ha Ha Ha" showcases China's infrastructure capabilities and cultural output through a special episode on the China-Laos Railway [3] - "A Journey of Blossoms 2" presents a panoramic view of China's cultural landscape, fostering a healing journey through cultural dialogue [3] Audience Engagement and Cultural Connection - iQIYI's Vice President Wang Xiaoyan emphasized that young viewers are not just consumers but co-creators, with 52.59% of respondents discussing Guochao elements through bullet screens and comments [5] - The interactive model allows for continuous revitalization of content based on audience feedback, enhancing viewer engagement [5] - The popularity of Guochao dramas is attributed to creators' thoughtful innovation and transformation of traditional culture, making it relevant to modern life [5] - iQIYI's commitment to delivering quality content has successfully established a deep connection between Guochao culture and young users [5]

Core Insights - The 2025 "Double Eleven" shopping festival saw explosive growth in online consumption of gold and jewelry, with Tmall's gold vouchers selling out instantly and IP collaboration jewelry products frequently sold out, indicating a shift in consumer behavior with the post-95 generation becoming a significant force in gold purchases [1][3] Group 1: Stock Performance - During the "Double Eleven" period, the stock price of Zhou Li Fu (06168.HK) surged over 20%, rising from HKD 42.12 to HKD 51.20, reflecting strong market confidence in the company's consumption potential [2] - The stock's performance significantly outpaced the Hang Seng Index, which only increased by 3.06% during the same period, highlighting Zhou Li Fu's strong alpha performance [2] Group 2: Online Sales and Product Popularity - Zhou Li Fu's 5D hard gold pendants topped the gold sales rankings on Tmall during the "Double Eleven" event, with overall gold category sales increasing by 68% year-on-year within the first hour of the event [3] - The company's focus on lightweight gold products and IP collaboration series has resonated well with younger consumers, with over 60% of online exclusive products driving significant revenue growth [3][4] Group 3: Revenue Growth and Brand Strategy - In the first half of 2025, Zhou Li Fu's online channel revenue reached CNY 1.63 billion, a 34% year-on-year increase, marking the first time online revenue surpassed 50% of total revenue [4] - The company has established a diversified brand ecosystem, including a main brand targeting the mass market and sub-brands like "CHAOJIN" focusing on trendy designs for the Z generation, which enhances its market reach [5] Group 4: Market Outlook - Analysts project that the Chinese jewelry market will reach CNY 937 billion by 2029, with significant room for concentration as the current CR5 stands at only 41% [5] - Zhou Li Fu is expected to continue capturing market share due to its supply chain advantages, early positioning in online channels, and differentiated brand strategy, with projected EPS of CNY 1.82, 1.97, and 2.18 for 2025-2027 [5]

Core Insights - Meitu has launched the "Digital Communication Project for Chinese Traditional Culture," aiming to enhance young people's recognition and participation in traditional culture through digital technology [1] - The project has achieved over 2 billion transmissions and created more than 100 sets of "Guochao" (national trend) patterns [1] - The "Meitu Guochao Pattern Plan" revitalizes traditional patterns, infusing new vitality into Guochao culture among the younger generation [1] Summary by Categories - **Project Overview** - Meitu's initiative focuses on transforming traditional patterns into creative materials such as filters and stickers using digital technology [1] - **Impact and Reach** - The project has reached over 2 billion transmissions, indicating significant engagement and interest [1] - More than 100 sets of Guochao pattern materials have been developed, showcasing the breadth of the project [1] - **Cultural Significance** - The initiative aims to foster a sense of identity and participation in traditional culture among young people, thereby revitalizing Guochao culture [1]

Core Insights - The "doll clothing" market, a derivative of the toy industry, is rapidly expanding and becoming a standard for "raising dolls" among various consumer groups, including young consumers and families [2][3][4] Group 1: Market Growth - The sales of doll clothing are projected to grow by over 117.08% year-on-year in 2024, with monthly sales exceeding 10 million yuan in May [2] - The global潮玩 (trendy toy) market is expected to grow from $20.3 billion in 2020 to $41.8 billion in 2024, and reach $52 billion by 2025, indicating significant growth opportunities for the doll clothing economy [5] Group 2: Consumer Behavior - Consumers find emotional value in dressing dolls, which serves as a form of relaxation and social interaction, particularly among busy parents and young adults [3][4] - The trend of dressing dolls has led to a community where consumers share experiences and tips, enhancing social connections through doll clothing [3] Group 3: Product Innovation - Merchants are innovating by introducing various styles of doll clothing, including custom designs with high-end embroidery and unique cultural elements, catering to diverse consumer preferences [4] - The incorporation of traditional cultural elements into doll clothing design is gaining attention in international markets, enhancing the appeal of domestic brands [4]