外贸转内销

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合力打通“渠道关” 外贸企业“敢创新”“练内功”突围拓展多元市场
Yang Shi Wang· 2025-05-10 07:20
Core Insights - The article discusses the challenges faced by foreign trade enterprises in transitioning to domestic sales while highlighting the efforts made by Huzhou, a major foreign trade city in Zhejiang, to overcome these difficulties [1] Group 1: Market Expansion Efforts - Huzhou is actively working to expand its domestic market, with a focus on addressing the obstacles encountered by foreign trade companies [1] - A recent event aimed at promoting foreign trade products for domestic sales attracted over 100 companies, exceeding initial expectations of 70 [4] Group 2: Channel and Standardization Challenges - The local business department is identifying companies facing export challenges and is collaborating with e-commerce platforms to provide hands-on guidance for entering the domestic market [7] - A significant issue is the lack of unified standards, which the Huzhou Business Bureau and Market Supervision Bureau are addressing by offering one-on-one support for companies seeking "three-same" certification (same line, same standard, same quality) [7] Group 3: Innovation and Product Development - Companies are encouraged to leverage core technological advantages to navigate the ongoing market challenges, with examples of successful innovation in product development [9] - A green home products company is capitalizing on the "trade-in" policy for consumer goods by increasing its research and development efforts to attract more customers [11]
京东助力山东企业外贸转内销,力争年内销售200亿元
Qi Lu Wan Bao Wang· 2025-05-10 06:16
临沂兴业陶瓷有限公司的成功案例,成为本次活动的一大亮点。该公司电商负责人苏红感慨道:"贸易壁垒导致我们货物积压,这个时 候,京东给我们出了一个出口转内销的计划,不需要我们去做任何销售工作,只需要我们生产产品。然后,我们在上线6个小时的时间 里,销量达到4万单,9个小时,销量达到6万单,没想到外贸的产品转内销也这么受欢迎。" 京东集团在助力外贸企业转内销方面也展现出了坚定决心和强大实力。京东集团京喜重点商家采销部总监徐晓玫郑重表示:"京东将会帮 助山东外贸企业打开国内新市场,争取在一年之内,通过政企共同的努力,让山东的外贸企业在京东平台销量达到200亿元。" 据了解,本次活动,京东集团零售、国际、工业品等八大核心业务板块采购负责人组成专业选品团队到场,依托京东超6亿用户的消费大 数据和覆盖全国的供应链网络,为山东优质外贸企业量身打造"品牌升级+精准选品+全渠道入驻"的一站式解决方案。通过专项流量扶 持、C2M反向定制等创新模式,助力外贸企业转内销。 活动现场,临沂外贸产业带企业代表纷纷走上讲台,分享外贸转内销的典型经验,为同行提供宝贵参考。同时,京东平台资深人员深入 解读了出口转内销招商政策、3C数码品类政策及 ...
如何破冰内销困境?看“持久战”背后的创新突围
Yang Shi Wang· 2025-05-09 07:57
Core Viewpoint - The article discusses how Huzhou, a major foreign trade city in Zhejiang, is adapting to the challenges posed by U.S. tariffs by shifting focus to domestic markets, highlighting the difficulties faced and the strategies employed to overcome them [1][5]. Group 1: Market Transition - Huzhou's foreign trade enterprises are actively seeking to expand into domestic markets due to the impact of U.S. tariffs, which have affected over 14% of their exports [1][5]. - A recent event aimed at facilitating the transition to domestic sales attracted over 100 companies, exceeding initial expectations of 70 participants, indicating strong interest in exploring e-commerce channels [3][5]. - The local business department has initiated efforts to identify export companies facing challenges and has created a supply-demand matching platform to assist them in entering the domestic e-commerce market [5][11]. Group 2: Standardization Challenges - The transition from foreign trade to domestic sales is hindered by a lack of unified standards, which complicates the process of listing products on various e-commerce platforms [8][11]. - Huzhou's market regulatory authorities are providing one-on-one guidance to companies seeking "same line, same standard, same quality" certification, which facilitates quicker product listings [11][15]. Group 3: Innovation and Development - Companies are recognizing the need for innovation to thrive in the domestic market, with some reporting a 40% increase in efficiency due to improved product line management [13][21]. - A company specializing in fans and heat sinks has leveraged its proprietary chip technology to expand into new markets, achieving a 20% increase in profit margins [19]. - Another green home furnishings company has diversified its product range to over 1,000 styles and invests more than 20 million yuan annually in R&D to avoid homogenization in products [21][23].
安徽多举措稳外贸拓内销 “外贸产品展销专区”受青睐
news flash· 2025-05-09 06:27
为促进外贸稳定增长,助力外贸企业加速转内销,安徽各地积极行动、以变应变,通过拓展市场、加大 补贴等一系列举措,助力外贸企业发展。为帮助外贸企业快速打开国内市场,安徽省积极牵头协调,成 立徽派企业商贸流通合作联盟,举办外贸企业拓内销对接会等。此外,当地还通过搭建"数字桥梁",推 出"源头工厂直播""24小时极速入驻"等专项措施,为外贸企业开拓国内市场按下"快进键",推动"出口 品质"加速转化为"内销优势"。在合肥市的这家超市"外贸产品展销专区",货架上整齐摆放着琳琅满目 的日用品和食品。这些原本出口海外的优质商品,受到了不少市民的青睐。(央视新闻) ...
转内销观察丨解决外贸转内销卡点 看湖州如何破题
Yang Shi Xin Wen· 2025-05-09 02:34
Core Viewpoint - Huzhou, a major foreign trade city in Zhejiang, faces challenges in transitioning from export to domestic sales due to U.S. tariffs, prompting local businesses to seek solutions for market expansion and channel access [1][10]. Group 1: Market Transition Challenges - Huzhou's foreign trade enterprises are actively exploring domestic markets, with over 100 companies participating in a recent event aimed at enhancing e-commerce channels for domestic sales [2]. - Many companies, previously focused solely on exports, lack brand recognition and advertising in the domestic market, making the transition challenging [4]. - The local government has initiated efforts to assist businesses in overcoming channel barriers by creating supply-demand matching platforms and providing hands-on guidance for entering the domestic e-commerce market [6][8]. Group 2: Standardization Issues - A significant challenge for foreign trade products transitioning to domestic sales is the lack of unified standards, which complicates the listing of products on e-commerce platforms [13][17]. - The local government is working on "Three Consistencies" certification (same line, same standard, same quality) to help businesses align their products with domestic standards, facilitating quicker market entry [19][21]. - The certification process can be completed in about five working days, allowing products to be listed rapidly on e-commerce platforms [24]. Group 3: Innovation and Adaptation - Companies are recognizing the need for innovation and adaptation to thrive in the changing market landscape, with some investing heavily in R&D and new product development [39][41]. - A company specializing in fans has leveraged its core technology to expand into new markets, achieving a 20% increase in profit margins [35]. - Another company has diversified its product offerings to over 1,000 styles, with annual R&D investments exceeding 20 million yuan, focusing on avoiding homogenization in the market [41][48]. Group 4: Growth in Domestic Market - The domestic market for high-end customized and engineering products is experiencing annual growth rates of approximately 20% [48]. - Companies are expanding their production facilities to accommodate the growing demand for customized products, reflecting a strategic shift from traditional export-oriented production [50].
变中寻机,江苏全面打响外贸突围战
Xin Hua Ri Bao· 2025-05-08 23:14
Core Viewpoint - The article discusses the challenges faced by foreign trade companies in the context of the U.S. imposing tariffs, highlighting their strategies to adapt and thrive in a changing global trade environment [1][2]. Group 1: Company Strategies - Companies are enhancing their international competitiveness through product quality, technological upgrades, and market diversification. For instance, Nanjing Langqian Electromechanical Co., Ltd. has shifted its export focus from the U.S. to Europe, now accounting for over 80% of its market share [3]. - Hengtong Group, a leading cable manufacturer, has achieved a 3.5 times increase in exports in the first quarter compared to the previous year, driven by technological advancements and smart manufacturing [4]. - Giant Lift Co., Ltd. is focusing on digitalization and advanced technology to improve its market position, with its IoT platform significantly enhancing operational efficiency [5]. Group 2: Market Adaptation - Some companies are turning to domestic markets to mitigate the impact of reduced foreign orders. For example, Nanjing Bairuilege Clothing Co., Ltd. has successfully transitioned to domestic sales, finding a receptive market for its products [7]. - Jiangsu Shangshang Cable Group has attracted international customers at trade fairs, showcasing its innovative products that meet the growing demand for clean energy and infrastructure development [6]. Group 3: New Market Opportunities - The article emphasizes the importance of tapping into new markets, with companies like Giant Lift actively seeking orders from emerging markets in Central Asia and Africa [8]. - The rise of live streaming and e-commerce platforms is facilitating the connection between foreign trade companies and domestic consumers, allowing them to sell previously export-oriented products in local markets [9][10]. Group 4: Future Outlook - Experts suggest that the unification of domestic and foreign trade markets is a trend that companies should embrace, as it can enhance competition and provide consumers with more choices [8]. - The government is supporting foreign trade companies in transitioning to domestic sales through initiatives that promote collaboration with local retailers and the use of digital marketing strategies [11].
外贸优品成了市民“心头好”
Bei Jing Wan Bao· 2025-05-07 07:51
Core Viewpoint - The article highlights the shift of foreign trade companies towards domestic sales due to changes in international trade dynamics, particularly the impact of U.S. tariffs, allowing domestic consumers to access high-quality products at lower prices [1][2]. Group 1: Company Strategies - Yida Group, originally focused on foreign trade, has transitioned to building its own brand after being placed on the U.S. entity list due to its use of Xinjiang cotton [2]. - The company has diversified its product offerings from basic white shirts to a wider range including suits and casual wear, responding to domestic consumer preferences [2]. - Ningbo Today Food Co., Ltd. has shifted its focus to the domestic market after U.S. tariffs, launching new products tailored to local tastes [5][6]. Group 2: Market Dynamics - The domestic market presents challenges for foreign trade companies, including the need for flexibility and rapid response to consumer demands, contrasting with the stability of foreign orders [2]. - The price competitiveness of domestic products is evident, with examples such as canned tuna being sold at approximately 80% less than similar products in the U.S. [5]. - Companies are increasingly recognizing that domestic consumers are open to new brands, which allows for greater market opportunities [7]. Group 3: Regulatory and Supportive Environment - Companies like Ningxia Wofu Baier have faced challenges in rebranding and adapting to domestic market requirements, including packaging changes and brand recognition [10][11]. - Local government support, such as subsidies and loan interest reductions, has been crucial for companies transitioning to domestic sales [11]. - The integration of domestic and foreign trade strategies is emphasized, with companies advised to diversify their market presence to mitigate risks associated with reliance on a single market [12][13].
江苏:开通认证“绿色通道” 助力外贸转内销
Yang Zi Wan Bao Wang· 2025-05-06 13:42
Group 1 - Jiangsu Market Supervision Administration has launched a "green channel" for mandatory product certification to support foreign trade enterprises transitioning to domestic sales [1] - The announcement includes a list of certification agencies and service measures for mandatory product certification (CCC certification) [1] - The "Mandatory Product Certification Catalog" includes 16 categories and 105 types of products, such as electrical wires, low-voltage electrical appliances, and children's products, effective until the end of 2024 [2] Group 2 - There are two methods for obtaining CCC certification: self-declaration evaluation and third-party certification [2] - Certain products marked with an asterisk (*) and double asterisk (**) are eligible for self-declaration evaluation, while the remaining products require third-party certification [2] - A total of 34 certification agencies have obtained CCC certification qualifications, and companies can access the list and contact information through the national certification and accreditation public service information platform [3]
转内销观察丨外贸企业如何突出重围?来看陶瓷大王的“二次创业”
Yang Shi Xin Wen· 2025-05-06 01:32
山东银凤股份有限公司贸易部负责人 张斌:重点也想向国内市场来转变,在天猫、京东开旗舰店,来缓解这些压力。 最近,大家逛网店或线下超市的时候可能会发现,一些电商平台和超市里都出现了"外贸优品"专区。今年4月以来,在美国滥施关税政策冲击下,中国外贸 企业经受了巨大的挑战。挑战之下,各地各部门积极行动,搭建外贸企业拓内销平台,在市场准入、渠道开拓、服务保障等方面加大对外贸企业拓内销的帮 助力度。 从今天起,新闻频道推出系列报道《转内销观察》,带您看无数个"外贸优品"专区背后,外贸企业如何凭借我国超大市场应对挑战,突出重围。 在山东临沂,有一家从事陶瓷制造60多年的外贸企业,年产值超过4亿元,是当地名副其实的"陶瓷大王"。企业出口的产品中,40%都销往美国市场。面对 外部挑战,企业决定开拓国内市场。全新的市场,全新的渠道,这条"二次创业"路,会有哪些挑战? 山东银凤股份有限公司贸易部负责人 张斌:这个展台,是我们的今年新上的一种技术打印的产品。 京东京喜厨具采销经理 郭财茂:我觉得这一块的产品,基本上就很符合我们想找的一些爆品。 记者来到企业时,正赶上电商平台的采销员帮着企业建网店。挑款式,选尺寸,看透光度,一系列选 ...
从远洋到万家:20天内铺货300余个外贸商品覆盖全国31城
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-04-30 02:32
Core Viewpoint - The government aims to "fully expand domestic demand and vigorously boost consumption," prompting companies like China Resources Vanguard to innovate in integrating foreign trade with domestic sales [1] Group 1: Strategic Initiatives - China Resources Vanguard has launched four major initiatives to facilitate the transition of foreign trade products to domestic sales, leveraging over 2,000 stores nationwide [1] - Over 300 high-quality foreign trade products have been introduced in 31 cities, covering eight major livelihood sectors, including smart home and food [1] Group 2: Efficiency Improvements - The "Fast Track" service introduced by China Resources Vanguard reduces the product introduction cycle to 14 working days and ensures products are on shelves within 24 hours of arrival [3] - A "green channel" is available for enterprises that have passed factory inspections by well-known retailers, significantly lowering the barriers for quality products to reach consumers [3] Group 3: Market Penetration - Since the launch of the initiatives, over 200 foreign trade enterprises have been successfully connected, with initial products quickly distributed to more than 70 supermarkets [4] - The product range includes high-quality foreign goods such as clothing and small appliances, with a focus on meeting diverse consumer needs from kitchen to outdoor activities [4] Group 4: Consumer Engagement - China Resources Vanguard utilizes data from over 100 million members to tailor its offerings to regional market characteristics, enhancing the shopping experience with products like the Piye coffee machine [6] - A marketing campaign titled "Ai May Love at Vanguard" will begin on May 1, featuring interactive activities and live-streaming to enhance consumer engagement and promote foreign trade products [8]