中经记者 陈靖斌 广州报道 春节期间，广东地区的传统民俗活动正嵌入更广阔的城乡协调发展框架之中。 《中国经营报》记者新春走基层发现，在佛山市顺德区大墩村，热闹的集市不仅售卖当地特产如烧猪和 鱼腐，还成为"百县千镇万村高质量发展工程"重点项目的载体，而广州天河迎春花市则在年花年桔的传 统阵容中，引入飞行汽车等新兴元素，扩展了"广货行天下"的范畴。 这些场景反映出，地方政策环境与产业升级正悄然重塑节日消费与乡村面貌，结合时间节点如春节前召 开的现场会，凸显出区域高质量发展工程的推进节奏。 相较于以往单纯的节庆消费或民俗表达，这些活动展现出明显的偏移：大墩村从闲置旧地转型为日均人 流破千的网红打卡地；广州花市则首次融入低空经济元素，如小鹏汇天陆地航母飞行汽车，以"科技 +年俗"模式吸引市民围观。 这种变化并非孤立，而是与集体经济增长、产业融合相连，打破了传统乡村或花市的常规惯性，呈现出 文旅经济与科技应用的交汇。 这些偏移引发一个隐性疑问：在政策框架与市场逻辑下，传统民俗如何从文化符号转向经济引擎，而这 样的融合又如何在具体村镇与城市活动中体现？ 乡村文旅转型样板 在佛山市顺德区大墩村，春节期间的集市现场人声鼎沸， ...

潮汕牛肉在纽约 丨家乡的广货_ 南方+_南方plus 大年初二晚，汕 头内海湾的夜空 被烟花次第点 亮，映得海面波 光粼粼；万架无 人机组成光点阵 列协舞，凌空拼 出清晰的"广货 行天下"五个 字，悬浮在墨色 天幕间。拥挤的 人群中，我举起 手机录下这一 幕，发给了远在 纽约的老同学阿 桂。 昨日初一，我们 刚越洋视频通 话，他略带歉意 地说："今年回 不去了，不仅机 票涨价，汕头的 酒店更是离谱， 动辄两三千一 晚，索性就留在 美国过年了。" 阿桂是土生土长 的汕头人，大学 毕业后远赴纽约 读博、工作，一 晃已是十年。我 们隔着时差，聊 着汕头近几年的 变化——这座曾 经低调的海滨小 城，不知不觉间 已成了网红打卡 地，老市区的骑 楼修缮得古色古 香，小公园的街 巷挂满红灯笼， 而最热闹的，莫 过于遍布全城的 牛肉火锅店。 我感慨说："我 们常去的那几家 老店，现在火得 很，外地游客排 起长队，我都得 挤着才能吃上一 口。"阿桂也回 应道："以前在 汕头，下楼拐个 弯就有新鲜牛肉 吃，从不觉得珍 贵，到了纽约才 知道，那种本真 的鲜，花钱也难 寻。" 戴。往年春节， 阿桂总会挤破头 抢票回家，只为 吃上一口 ...

Group 1 - The core viewpoint of the article highlights the surge in home appliance consumption during the New Year, driven by government subsidies, corporate discounts, and consumer demand for innovative products [1][4][12] - The home appliance market is experiencing a significant increase in sales, with reports indicating that sales revenue has exceeded ten million yuan since the beginning of the year, with 85% of transactions occurring after in-store experiences [1][4] - The combination of national and local subsidies, along with additional discounts from retailers and brands, has resulted in overall price reductions of 30% to 40% on certain appliances, making them more attractive to consumers [4][12] Group 2 - The production side of the home appliance industry is also thriving, with companies in Shunde ramping up production to meet both domestic and international demand, indicating a robust supply chain [9][12] - Companies like Wanhe are reporting successful overseas orders, including a significant order in Egypt, and are maintaining production schedules to ensure continuous supply during the Chinese New Year [12][13] - The "Guangdong Goods Go Global" initiative is further supporting the home appliance industry by promoting high-quality products and enhancing brand visibility in international markets [12][13]

Core Insights - The central economic work meeting in December 2025 emphasized the importance of "domestic demand as the main driver" for economic work in 2026, with Guangdong launching the "Guangdong Goods Going Global" spring initiative to enhance the visibility and influence of local products [1] Group 1: Current Status of "Guangdong Goods" - The concept of "Guangdong Goods" has evolved from traditional products to include modern innovations such as drones, electric vehicles, and 5G smartphones, while traditional products like clothing and furniture have undergone brand rejuvenation [1] - Guangdong's foreign trade reached a record high of 9.49 trillion RMB in 2025, accounting for 20.9% of the national total and contributing 24.1% to national foreign trade growth [2] Group 2: Competitive Advantages of "Guangdong Goods" - The national open policy has provided a fundamental guarantee for the international expansion of "Guangdong Goods," aligning with central government initiatives to boost consumption and supply quality products [3] - Guangdong's manufacturing system has shown resilience amid global economic adjustments, with over 530 local enterprises participating in international trade exhibitions, highlighting their significant role in the global supply chain [3] Group 3: Strategies for Advancement - Improving product quality is essential, focusing on establishing a comprehensive quality control system and fostering "champion" enterprises in niche markets to create differentiated competitive advantages [4] - Reducing product costs through supply chain collaboration, digital transformation, and leveraging economies of scale is crucial for enhancing competitiveness [5] - Enhancing after-sales service systems to provide comprehensive support and improve brand loyalty in global markets is a priority [5] Group 4: Environmental and Market Expansion Strategies - Emphasizing green transformation to align with international environmental standards and promote sustainable development in manufacturing is vital [7] - Expanding international markets by integrating Lingnan culture into product design and marketing strategies can enhance global competitiveness [8]

广货行天下，飘 香岭南春！广东 乡村花式年味火 爆迎客_南方+_南 方plus 比增长4.6%；纳 入监测的13家红 色旅游经典景区 接待游客25.7万 人次，同比增长 7.2%；纳入监测 的100个乡村旅游 点和历史古村落 接待游客33.0万 人次，同比增长 8.8% 金马贺岁，岭南 迎春。2026年新 春佳节期间，南 粤大地处处洋溢 着喜庆祥和的氛 围。随着"百千万 工程"的深入实施 与"广货行天 下"春季行动的全 面铺开，广东各 地乡村旅游持续 火爆。 湛江海鲜市场吸引游客选购。 据广东省文化和 旅游厅初步测 算，2月17日（大 年初一），全省 纳入监测的14段 古驿道沿线重点 区域接待游客 68.5万人次，同 从粤东的客家围 屋到粤西的美丽 海湾，从北江两 岸到珠三角水 乡，游客们不仅 沉醉于南粤的绿 水青山，更被琳 琅满目、寓意吉 祥的"广货"所吸 引。清远鸡、梅 州柚、茂名荔枝 干、中山乳鸽、 东莞腊肠、湛江 金鲳鱼……各 地"广货"借助新 春节庆的东风， 成为游客争相购 买的"新年伴手 礼"，勾勒出一幅 农文旅深度融合 的富春山居图。 肇庆广宁，村民们在特产摊位流连，选购"广货"。 满载而归：乡 ...

Core Insights - The article highlights the emergence of cross-border e-commerce live streaming as a key driver for promoting Guangdong-made products globally, positioning it as a new starting point for "Guangdong goods going global" [1][2]. Group 1: Cross-Border E-Commerce Live Streaming - The cross-border e-commerce live streaming industry is thriving in the Hengqin Guangdong-Macao Deep Cooperation Zone, with global live broadcasts showcasing Guangdong-manufactured products like toys, jewelry, bags, and electronics [1]. - The team led by Guo Yuping, known as "Sister Sha," has conducted over 20,000 live streams, primarily targeting markets in the UK, US, Japan, and Southeast Asia [2]. - Utilizing foreign hosts to represent Guangdong products is seen as an effective strategy to engage overseas consumers, with local influencers enhancing trust and relatability [2][4]. Group 2: Product Selection and Quality - A 2,000 square meter global product selection center supports the live streaming efforts, showcasing high-quality products from various Guangdong industrial sectors, with over 80% of the products being from Guangdong [3]. - The selection center allows cross-border sellers to efficiently choose and promote Guangdong products, which are characterized by diversity and high cost-effectiveness [3]. Group 3: Innovative Marketing Strategies - The "remote planting grass" strategy involves sending product samples to local influencers who create relatable content, enhancing consumer trust and engagement [4]. - This approach contrasts with traditional bulk export methods, shifting towards a more direct and agile model that leverages live streaming and short videos to connect with consumers [4].

Core Viewpoint - The event showcased the unique charm of Fenghuang Dancong tea, enhancing its international presence and promoting Guangdong products globally [3][4][8]. Group 1: Event Overview - The "Jinma Welcoming the Auspicious" Chinese-French Spring Festival Gala was held on February 11 at Chantilly Racecourse, co-hosted by the Chinese Embassy in France and the Hauts-de-France region [2][3]. - Fenghuang Dancong tea was presented as a special gift to over 600 guests, highlighting its role as a cultural ambassador for Guangdong [3][4]. Group 2: Cultural Significance - The event featured a blend of traditional Chinese lion dance and European equestrian elegance, symbolizing cultural exchange between China and France [7][8]. - Fenghuang Dancong tea, known as "the perfume of tea," served as a taste bridge, receiving positive feedback from French tea enthusiasts for its rich aroma and pleasant aftertaste [11][12]. Group 3: Product Characteristics - Fenghuang Dancong tea originates from Phoenix Mountain in Chaozhou and is classified as oolong tea, recognized for its unique production method involving single bud picking, processing, and sales [13][14]. - It is noted for its diverse floral aromas and regional uniqueness, making it a distinctive product in the tea market [14]. Group 4: Market Expansion - The tea has been included in the first batch of products protected under the China-EU Geographical Indications Agreement, facilitating its entry into the EU market [16][17]. - The tea's presence at significant diplomatic events underscores its role in promoting Chinese culture internationally [18]. Group 5: Industry Development - Chaozhou is focusing on high-quality development of the tea industry, implementing measures to strengthen its foundation and stimulate growth [29][30]. - Initiatives include ecological tea garden construction, promotion of green pest control technologies, and the establishment of geographical indication product management [32][33]. - The city aims to achieve a tea cultivation area of 297,300 acres and a production value of 9.521 billion yuan by the end of 2025, positioning Fenghuang Dancong as a pillar industry for local development and rural revitalization [39][40].

地铁，远赴成都 新春年货购物 节，登陆央视广 告荧屏，借着节 庆东风走遍大江 南北；春运大潮 中，每一个从广 马年新春将至， 年味渐浓，茂名 正携一身好货加 速"出海进城" 。 茂南罗非鱼登上 广州塔"小蛮 腰"、亮相广州 荔香鱼鲜润九州 茂名好货行天下 _南方+_南方 plus 东返乡的行囊 里，总有一份茂 名桂圆干的甘 甜，成为承载乡 愁的伴手礼。 流量转化为消费 增量，让春节年 味更浓、烟火气 更旺、发展劲更 足。 从田间地头 的"土特产"到走 向全国的"硬通 货"，从节庆市 场的"新宠"到农 文旅融合的"名 片"，茂名以实 干践行"广货行 天下"使命，让 岭南佳味香飘九 州，让农业强市 的底气愈发充 盈。"五棵树一 条鱼"全产业链 总产值突破550 亿元，带动约60 万人就业增收。 从"土特 产"到"大产 业"，从"区域品 牌"到"国际名 片"，茂名正以 农业产业的高质 量发展，为"百 千万工程"写下 生动注脚。 从枝头到舌尖 荔枝与罗非鱼 的"双百亿"跨越 近日，茂名市委 书记庄悦群在督 导检查春节前安 全生产工作时强 2月3日晚，"茂南罗非鱼，健康好年鱼"的字样在广州塔塔身流转。 调，要抢抓"最 ...

"广货行天下"春季行动如火如荼，南粤各地正竞相把特色好物推向全国市场和全球平台。新春佳节前 夕，云浮市工业和信息化局牵头组织市工艺美术行业协会与云浮石材海外云仓团队，赴马来西亚新山， 与当地知名石材企业Kimway Stone进行交流。这是继去年6月云浮石材代表团海外出访，以及12月50位 马来西亚精英设计师到访云浮后，双方再次友好交流。 传统优势产业新春出海 云浮被誉为"中国石都"，有着国内外石材领域产业链最完整的产业基地，已经形成"海外采矿—云浮智 造—全球销售"的产业链条。近年来，云浮持续探索"跨境选品、定制化设计、本地化加工配送"联动， 并将首个示范点选在马来西亚新山，打造成云浮在石材业践行"广货行天下"的最新窗口。 据云浮市工信部门介绍，就在交流前，云浮石材企业年前下单的一批石材板材已顺利运抵马来西亚，现 有板材仓运营平稳、货源充足，已经实现广货石材在东南亚市场的常态化供给。 传统优势产业新春出海构成了云浮对外开放的一个切面。 城市能级的提升，为云浮承接更高水平开放奠定了基础。"十四五"期间，云浮经济总量增长约30%，地 方财政收入增长约40%，城乡面貌焕新，跻身全国城市传播热度百强，获评"最具幸福 ...

Group 1: Transportation and Passenger Flow - On February 13, the Guangzhou Railway Bureau sent 2.61 million passengers in a single day, marking the highest record for this year's Spring Festival travel season, with a year-on-year increase of 150,000 passengers, or 6.1% [6] - The cumulative passenger flow for the first 11 days of the Spring Festival (excluding the current day) reached 23.86 million, an increase of 159,200 passengers, or 7.2% year-on-year [6] - Guangdong province saw a significant increase in passenger arrivals, with 1.43 million arrivals on February 13, up 31.6% year-on-year [6] Group 2: Cross-Border Logistics - Since December of the previous year, over 5,000 containers of "Bay Area manufacturing" goods have been dispatched from the Zengcheng Railway Logistics Park, with a total value exceeding 1.3 billion yuan [11] - The logistics park has launched 57 special trains for the Spring Festival, focusing on delivering various goods, including daily necessities and smart home appliances, to Europe [11] - The logistics center has implemented a "five priority" service mechanism to ensure efficient delivery of Spring Festival goods, significantly reducing processing time for e-commerce shipments [12] Group 3: Airline Operations and Market Trends - Domestic flight ticket bookings for the Spring Festival have exceeded 13.48 million, with a daily average increase of about 9% compared to the previous year [8] - Guangzhou Baiyun Airport is expected to see a significant increase in capacity during the Spring Festival travel peak from February 10 to February 15 [9] - AirAsia has announced plans to expand its long-haul routes, positioning Bahrain as a strategic hub connecting Asia, the Middle East, and Europe, with Guangzhou being a key operational base [10]