今天分享的是：2024跨境电商物流专题报告：跨境仓储大件品出海的卖水人 报告共计：60页 跨境仓储：大件出海"卖水人"的崛起与暗战 在全球电商蓬勃发展的浪潮中，中国制造正以前所未有的速度涌向海外市场。而在这场出海盛宴背后，一个低调却至关重要的 角色正在崛起——跨境仓储服务商，尤其是专注于大件商品的海外仓。它们如同淘金热中的"卖水人"，为笨重、运费高昂的家 具、家电、健身器材等大件商品搭建起高效出海的物流桥梁。 一、直邮遇瓶颈，海外仓成"大件救星" 跨境电商物流长期依赖直邮模式，尤其以Shein、Temu为代表的快时尚平台带动空运小包需求激增。然而，直邮模式对商品尺寸 和重量限制严格，大件商品几乎无法通过空运渠道。更关键的是，大件商品尾程配送成本极高，成为制约其线上化的核心痛 点。 海外仓的兴起正是为了解决这一困境： 成本砍半：以一把椅子为例，使用亚马逊FBA配送需45.37美元，而通过第三方海外仓仅需21.04美元，降幅高达53.6%。健身器 材等更大件商品也能节省35%以上运费。 时效飞跃：直邮小包到美国需10-15天，而海外仓本地发货可缩短至1-3天，部分区域甚至支持次日达。 退货无忧：海外仓支持本地退换 ...

Core Viewpoint - The recent adjustment in the U.S. import policy for low-value packages, particularly affecting e-commerce shipments from China, marks a significant shift in the regulatory landscape, ending the previous "Section 321" exemption for packages valued under $800 [1][3]. Group 1: Policy Changes - Starting May 2, the U.S. will implement new customs and tax regulations for low-value packages from China, which will now be subject to a fixed import duty regardless of the previous exemption [1][2]. - The new policy distinguishes between postal and commercial channels, with postal channels now requiring fixed tax rates and pre-payment of duties, complicating the previously simpler process [2][3]. Group 2: Impact on Channels - The postal channel, governed by the Universal Postal Union, will see significant operational complexities due to the new requirements, leading to actions such as Hong Kong Post temporarily suspending shipments to the U.S. [2][4]. - In contrast, commercial channels will continue to follow general trade rules, focusing on the product's HS code and country of origin for duty assessment, which may lead to higher costs for packages originating from China [2][3]. Group 3: Future Developments - The U.S. Department of Commerce is working on a comprehensive regulatory framework for low-value packages, expected to expand globally by September 2025, which may introduce a unified reporting system [3][5]. - The rapid growth of e-commerce transactions has prompted this policy shift, as the previous regulations were inadequate for the current market dynamics, leading to unfair competition and tax equity issues [3][6]. Group 4: Strategic Responses - A transitional solution involves utilizing postal systems from third countries to potentially bypass the new duties until the regulations are fully enforced, although this approach has its drawbacks, including longer logistics times and higher costs [4][5]. - Shifting to traditional general trade customs clearance is seen as a more sustainable strategy, despite its higher operational requirements, as it offers faster clearance and better risk management [5][6]. Group 5: Long-term Considerations - The U.S. may adopt a cross-border e-commerce model similar to China's 9610 model, which would require overseas e-commerce businesses to register locally and comply with comprehensive supply chain regulations [5][6]. - The role of overseas warehouses is becoming increasingly important, serving as a critical link between Chinese brands and U.S. consumers, facilitating localized delivery and communication in the evolving regulatory environment [6].

Core Insights - Guangdong's first county-level overseas warehouse in New Zealand is set to expand, facilitating trade between Chaozhou enterprises and New Zealand [1] - Chaozhou's foreign trade is showing resilience, with a reported import and export value of 282.9 billion yuan in 2024, marking an 11.7% year-on-year increase [1][2] - The overseas warehouse model is becoming crucial for Chaozhou businesses to enhance logistics and payment processes, thereby supporting brand development [1][4] Group 1: Trade Performance - Chaozhou's foreign trade for the first four months of the year reached 80.9 billion yuan, a 4% increase year-on-year, with exports at 67.2 billion yuan, up 7.8% [2] - Key export products include ceramics (21.9 billion yuan), food (8.2 billion yuan), and footwear (5.2 billion yuan) [2] Group 2: Industry Development - Chaozhou is focusing on industrial transformation, leveraging traditional industries like ceramics and food while also investing in emerging sectors such as new materials and biomedicine [2] - The city aims to create a 100 billion yuan advanced ceramics manufacturing cluster [2] Group 3: Market Opportunities - Chaozhou's ceramics and food products align well with New Zealand's market demands, particularly in high-end building materials and food products for the local Chinese community [3] - The New Zealand county-level overseas warehouse project has already attracted over 20 enterprises, including leading ceramics companies [3] Group 4: Support for SMEs - The government is promoting cross-border e-commerce and enhancing overseas warehouse infrastructure to support small and medium-sized enterprises (SMEs) [4] - The New Zealand county-level overseas warehouse project aims to reduce entry barriers for SMEs by offering shared services and flexible inventory management [5] Group 5: Logistics and Sales Support - The project will provide comprehensive trade services, including logistics support and damage coordination during transportation [5] - A dedicated marketing team will be established to assist enterprises in achieving effective sales connections in New Zealand [6]

Group 1: Sales and Revenue - The company has strong sales in products like fire pits and low-smoke stoves, with online sales also performing well for tool houses [3] - The online gross margin for 2024 is approximately 30% [3] - Cross-border e-commerce business accounted for 43.34% of total sales in 2024 [3][6] Group 2: Market and Competition - The company has a leading advantage in its niche market, despite competition from domestic companies [4] - The company does not have plans for overseas acquisitions or partnerships with the robotics industry at this time [5][6] - The company is continuously monitoring the domestic market for potential opportunities [5] Group 3: Production and Capacity - The production line for outdoor metal furniture is designed for an annual output of 860,000 sets [4] - The company has completed the production line project for fire pits and stoves, while a research center project has been terminated to focus on market demand [4] Group 4: Financial Health - The company is experiencing growth in revenue and profit, but cash flow remains weak, prompting plans to accelerate cash collection and reduce costs [5][6] - The company has no current plans for mergers or acquisitions [6]

Core Insights - The company has established overseas warehouses to facilitate the export of agricultural products to countries such as the USA, Canada, the UK, and Sweden, enhancing its market reach and efficiency [1][2] - The establishment of overseas warehouses has significantly reduced logistics costs and improved the speed and accuracy of product delivery to overseas customers, leading to a doubling of sales in 2023 [2] - The local government has actively supported the company in building these warehouses and has helped in the certification of agricultural products for export, thereby strengthening the agricultural industry's infrastructure [3] Group 1 - The company is exporting specialty agricultural products like taro, lotus root, and yam, with over ten overseas warehouses ready to supply these products [1] - The company’s founder, 彭上坚, has over ten years of experience in agricultural processing and identified opportunities in the European and American markets for local products [1][2] - The company aims to increase its export revenue by over $2 million this year, which will also help increase the income of local farmers [2] Group 2 - The local government has been proactive in enhancing agricultural infrastructure by organizing enterprises to apply for various certifications and providing specialized training [3] - The establishment of new export bases in 八步区 is part of a broader strategy to optimize and upgrade the agricultural industry structure [3]

Group 1 - The release of the "Joint Statement on China-US Geneva Economic and Trade Talks" has led to significant tariff reductions on certain export goods to the US, providing substantial benefits to foreign trade enterprises [1] - Huizhou export companies are seizing this opportunity by accelerating their export pace and utilizing cross-border e-commerce platforms and overseas warehouses to capture market share and reduce transportation costs [1] - Guangdong Plavei Biotechnology Group Co., Ltd. has seen a notable increase in orders from the US, with their products, including bath balls for children, being a significant part of their sales [3][4] Group 2 - Since the tariff reductions, Plavei has experienced a 30% increase in order volume, with weekly shipments reaching around ten containers [6] - The company has adjusted its production schedule to accommodate the surge in orders, implementing two shifts and operating machinery 24 hours a day to ensure timely delivery [6] - Plavei has been focusing on the US market since its establishment in 2016, building a strong customer base and brand reputation, but has faced challenges due to international trade uncertainties [8] Group 3 - The international logistics situation has become tense, with shipping prices from Yantian Port to the US West Coast rising from $1,500 to $3,500 per container [10] - Huizhou's Daoyang Foreign Trade Service Co., Ltd. is helping local export companies mitigate costs and risks by utilizing overseas warehouses in the US [10][12] - The Huizhou government is promoting a multi-dimensional policy support system to stabilize foreign trade and expand domestic demand, including initiatives to facilitate online and offline sales channels for local enterprises [12]

近期，多个国家和组织陆续收紧"小额豁免"政策，引发跨境电商行业震动。据悉，"小额豁免"广泛存在 于世界各国的贸易政策中，是就进口货品设定的价值限额，只要不超过指定的价值或重量则准予免除税 收，免除正式报关手续与申报程序，不同国家的豁免底线不同。 对于我国跨境电商下一步发展，业内人士表示，跨境电商企业需灵活调整市场布局和经营策略，同时也 需要相关政策的及时有效支持，以便促进我国跨境电商行业平稳发展。 （文章来源：经济日报） 但在全球贸易保护主义抬头、部分国家对本土产业保护的形势下，我国跨境电商势必面临挑战，需要作 出及时调整。 政策变动冲击传统跨境模式。赛迪顾问数字转型研究中心分析师王昊月表示，短期看，依赖免税红利的 低价商品利润空间被压缩，部分中小卖家面临生存挑战，依赖薄利多销模式的铺货型商家面临淘汰危 险，行业集中度或将提高，尤其是服装、电子产品等品类受冲击较大。平台企业需重新核算物流和税收 成本，加大海外仓或半托管模式投入，从"小批量直邮"转为"大批量海外仓备货"；长期看，政策变化将 刺激行业加速转型。 政策变动让海外仓的关注度进一步增加。海外仓一直是近些年跨境电商物流发展的重要趋势，以菜鸟为 例，其已在 ...

有生意已经变得有些萧条的货代，忽然收到近百封邮件。客户都在催促他们"赶紧安排出货。" 有些地区的货仓预定已经到了五月底。 "空运的价格是在上涨，还能订到。船公司可能会滞后点。"一位跨境物流服务商告诉硬氪。 作者 | 欧雪 编辑 | 袁斯来 "90天暂停期后，24%关税是否延续不明确，商家难以制定长期稳定的生产和销售计划。"深商研究会执行秘书长王与剑告诉硬氪。 但能确定的是，起码在这3个月，绕在商人们脖颈上的绳子短暂放松。在这段时间，整个外贸行业，都希望在失序中寻找到些许可控感。他们绝不会放弃任 何可能性。毕竟，企业家精神在任何时代都不会湮灭。 暂时的平静 "外贸B2B企业暂时缓过来了。"朱秋城在接受硬氪采访时表示。 所有人都在抢时间。 5月12日，中美经贸高层经过密集磋商，终于就关税问题达成阶段性共识。 从美方举措来看，美国宣布此前对规定中国商品加征的24%关税进入90天暂停期、保留10%关税。同时，4月8日和4月9日相关行政令涉及的加征关税也被取 消。还有，此前美国还因"芬太尼问题"对中国商品加征20%关税，所以在达成共识后，美国对中国商品加征的关税为30%。 "这90天是B2B企业难得的缓冲期。"新东方工 ...

Group 1 - The company, QianDe Electric Tools, is experiencing increased demand for its products due to recent reductions in tariffs between the US and China, leading to a significant rise in container shipping bookings from China to the US by nearly 300% [1] - QianDe has accelerated its supply to overseas warehouses, preparing two containers valued at approximately $200,000, which include 3,000 turbo blowers, 2,000 electric drills, and other tools [1] - The company aims to increase its export revenue from $40 million last year to $50 million this year, reflecting confidence in market recovery and demand [3] Group 2 - Lusi Port Town, known as "China's Electric Tool Capital," houses over 1,000 electric tool enterprises with an annual output value exceeding 35 billion yuan, employing nearly 40,000 local workers [2] - The town's electric tool exports exceeded 2.5 billion yuan last year, maintaining over 20% export growth in the first quarter of this year [2] - The recent Canton Fair showcased innovative products from leading companies, highlighting the competitive advantages of the local supply chain, which includes over 200 suppliers within a 100-kilometer radius [2]

Group 1: Company Performance and Growth - The company achieved a revenue of 2.423 billion CNY in 2024, representing a year-on-year growth of 154.76%, which is higher than the growth rate in 2023 [2][6]. - The company served 1,175 outbound enterprises and shipped over 11 million packages in 2024, indicating robust operational capacity [3][7]. - The company is positioned as a leading player in the large-item overseas warehouse sector, benefiting from a strong partnership with FedEx as a global TOP 100 customer [3][6]. Group 2: Strategic Plans and Investments - The company plans to accelerate the construction of self-built warehouses to reduce rental costs and create a long-term competitive advantage [4][5]. - The funds raised from the 2024 private placement will primarily be used for the self-built overseas warehouse project in Ellabell, Georgia, which is expected to significantly enhance service capacity and operational efficiency [5][6]. - The company aims to expand its cross-border e-commerce business by diversifying product categories, channels, and markets, while also enhancing automation and information technology in warehouse operations [4][6]. Group 3: Market Position and Service Expansion - The company is focusing on strengthening its brand presence in ergonomic health office and smart home sectors through targeted marketing and advertising efforts [4][6]. - The company’s overseas sales are primarily conducted through independent sites and major e-commerce platforms such as Amazon, HomeDepot, and eBay, with its overseas warehouses providing services to these platforms [6][7]. - The transition from leased to self-built warehouses is expected to improve gross margins, although actual margins will still be influenced by warehouse utilization and last-mile delivery costs [7].