盲盒经济

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Labubu爆红背后,一场精心策划的财富游戏
3 6 Ke· 2025-06-17 12:05
Core Insights - Labubu has become a significant phenomenon in the market, leading to a surge in the stock price of Pop Mart, which reached 246 HKD, resulting in a market capitalization exceeding 330 billion HKD [1][3] - The popularity of Labubu has also contributed to the rise of Pop Mart's founder, Wang Ning, who has become the new richest person in Henan [3] - Despite previous downturns, Pop Mart has successfully revitalized its brand through Labubu, which has become a new wealth narrative in the collectibles market [5][7] Sales and Market Performance - Pop Mart announced the suspension of Labubu's offline sales in South Korea due to safety concerns, reflecting challenges in overseas markets [1] - The sales of Labubu plush toys and keychains have been exceptionally high, with a notable auction sale of a rare Labubu reaching 1.08 million RMB [1] - In 2023, Pop Mart's revenue from its SKULLPANDA and MOLLY brands exceeded 1 billion RMB each, indicating strong sales performance despite market fluctuations [5] Brand and Product Development - Labubu, created by artist Kasing Lung in 2015, has undergone a successful rebranding, becoming a key product line for Pop Mart [9] - The revenue from Pop Mart's plush products grew by 1289% to 2.83 billion RMB, making it the fastest-growing category [11] - The Labubu brand has been strategically marketed through collaborations with well-known brands and limited editions tailored to local markets [14] Social Media and Cultural Impact - Labubu has gained immense popularity on social media platforms, with over 36 billion views on Douyin and nearly 60 billion on TikTok, indicating a strong cultural resonance [12] - The association of Labubu with celebrities, such as BLACKPINK's Lisa, has significantly boosted its visibility and desirability [12][18] - The phenomenon of Labubu reflects a broader trend among Gen Z consumers, who are actively engaged in the collectibles market, often driven by social media trends [21][22] Market Dynamics and Consumer Behavior - The secondary market for Labubu collectibles has seen significant price inflation, with some items selling for 20-30 times their original price [20] - The rise in Labubu's popularity has led to a surge in speculative buying, with consumers often facing high premiums due to market demand [21] - The current trend indicates that while some consumers may benefit from early purchases, many are caught in a cycle of inflated prices driven by resellers [22]
大资金集体抢筹港股!南下涌入6300亿元!重仓新消费基金经理四度上榜公募基金20强
私募排排网· 2025-06-17 03:39
以下文章来源于公募排排网 ,作者日月辉 公募排排网 . 看财经、查排名、买基金,就上公募排排网,申购费低至0.001折。 今年5月24日,前华福国际CEO兼首席全球资产配置官洪灏在中国宏观经济论坛上表示: 今年几乎所有非美资产都会跑赢美元资产,尤其是黄 金( 可参考: 黄金牛市:20余年来大幅跑赢纳指!还能追吗?普通人如何上车? )。他强调,今年港股依然有新高,特别看好三季度,预计 有望突破24000点。在具体领域上,他尤其看好"科技、消费、医疗保健"这三大板块。 50只港股南下净买入超25亿!1只创新药概念股大幅跑赢泡泡玛特 从南下资金来看,今年以来南下资金共买入550只港股,其中50只港股净买入额在25亿以上,14只 港股 净买入额在100亿以上。 在这50只港股中,39只个股近1周获得南下资金净买入。从行业分类来看,国有大型银行、生物制品板块的个股较多,分别有6只、4只。 从净买入额来看,多只互联网龙头以及银行股位居前列,其中位居前3的分别为阿里巴巴-W、腾讯控股、美团-W,净买入额分别约为877亿 元、397亿元、352亿元。 从涨跌幅来看,44只港股今年以来实现上涨,占比88%。值得注意的是,有5只 ...
“泡泡玛特“还能搞多大?
集思录· 2025-06-16 14:24
前些年就听说了其盲盒经济搞得蛮好,但想着也是一阵风,不会持久。 想不到啊!想不到!现在搞得满世界皆知啦! 这两天各大电台电视台都在报道关注啊! 再看其港股价格,更是一路直上云霄! 不知道这家公司还会搞得多大呢? zoetina52 每一代人都有每一代人的邮票。 huxj2015 想起当年的集邮,花了近万元..........不如儿子花1000元买的1.25312枚比特币..........目前价 值差数百倍...........世事难料啊。 成智雷 小时候,小店门前的1元转卡机,投1元硬币进去会出一张圣斗士闪卡,小时候没钱,喜欢的 卡没钱买,只能站在旁边看别小朋友抽,后来长大了,工作了,就开始了童年报复性补偿。 拼命的收集30年前的圣斗士老卡,150一张,也会买,再后来一买买了5位数,才停手,现在 这些卡放在角落里积灰,也就这样了,卖都卖不掉。 泡泡玛特其实也一样,价格就是买家觉得是这个价,卖家也觉得是这个价,大家都觉得是这 个价还会涨,那么就会炒上去。大家都觉得不是这个价了,没人要了,那价格就会降下来。 童年的情怀补了,钱花了,也就那样了,商家的饥饿营销,让人们得不到的永远在骚动。 知足即是幸福 烈火烹油, ...
A股收评:沪指涨0.35%,超3500股上涨,稳定币、风电、游戏大涨居前
Ge Long Hui· 2025-06-16 07:24
Market Overview - Major A-share indices experienced slight gains, with the Shanghai Composite Index rising by 0.35% to 3388 points, the Shenzhen Component Index increasing by 0.41%, and the ChiNext Index up by 0.66% [1][2]. Trading Volume - The total trading volume for the day reached 1.24 trillion yuan, a decrease of 260.4 billion yuan compared to the previous trading day, with over 3500 stocks rising across the market [2]. Sector Performance Strong Performers - The stablecoin and digital currency sectors saw significant gains, with multiple stocks hitting the daily limit, including Tianyang Technology and Hailian Jinhui [2][4]. - The wind power equipment sector also performed well, with Yunda Co. hitting the daily limit with a 20% increase [2][7]. - The gaming sector showed strong performance, with Xinghui Entertainment rising over 14% [2][8]. - Oil and gas stocks surged, with Tongyuan Petroleum and Keli Co. both hitting the daily limit [2][9]. - The film and television sector strengthened, with Guangxin Media hitting the daily limit and other companies like Bona Film Group and Huayi Brothers also seeing gains [2][10]. Weak Performers - The precious metals and gold sectors experienced declines, with Xiaocheng Technology leading the drop [3][11]. - The aerospace sector also fell, with multiple stocks dropping over 3% [3]. - The traditional Chinese medicine sector weakened, with Kanghui Pharmaceutical hitting the daily limit down [3][13]. - The automotive sector saw declines, with Great Wall Motors dropping over 2% [3][12]. Notable Stocks - Tianyang Technology rose by 20% to 22.68 yuan, while Sifang Jichuang increased by nearly 20% [5][6]. - Yunda Co. also saw a 20% increase, reaching 12.72 yuan [7]. - Xinghui Entertainment rose by 14.07% to 5.19 yuan [8]. - Tongyuan Petroleum increased by 19.96% to 6.07 yuan [9]. - Guangxin Media rose by 19.98% to 22.10 yuan [10]. Future Outlook - CITIC Securities suggests focusing on the supply chain for computing power, including AI servers, PCB, ASIC chips, and related components, while monitoring application segments such as AI glasses and toys [13].
泡泡玛特赛道开始大堵车
3 6 Ke· 2025-06-16 03:46
过去三四年,有多少人唱衰过泡泡玛特,现在王宁就用多少的财富加倍奉还。 一年半股价涨超12倍,王宁财富身家超过1500亿元。而就在两三年前,泡泡玛特市值一度从1000亿港币跌到300亿区间,多少人进行自我的合理性验证: 盲盒经济果然是一阵风。泡泡玛特出海,又有多少人贴了标签:去割海外韭菜。 如今,泡泡玛特用超3700亿港币的市值,重新刷新了自己的故事曲线,同时也吸引了一批行业内外的玩家随风而动。有网友称,"活久见,潮玩这个风口 还能二刮。"但更多错过泡泡玛特的声音似乎在反思,一直被看漏的潮玩行业内在逻辑,究竟发生了怎样的转变。 Labubu火了,WAKUKU和杜华都来了 圆润饱满的大脑袋、敦实的小身子、一字眉和小虎牙。 北京朝阳大悦城内,在泡泡玛特、52TOYS、TOP TOY旗舰店的夹击中,一个新的潮玩IP WAKUKU做了一家测试水温的快闪店。 这个由毛绒加搪胶组成的小男孩,显然领悟到了大热IP Labubu的取名法,小小的身子里藏着再创一个爆款的企图心。但它背后的出品方并不是泡泡玛 特,而是一家刚刚跨界而来的成人教育公司,名叫量子之歌,2023年1月在纳斯达克上市。 即便WAKUKU这个IP刚刚出道,还没 ...
“三连板”哈尔斯澄清:与泡泡玛特过往合作已终止 看好以“谷子经济”为代表的新消费趋势
Zheng Quan Shi Bao Wang· 2025-06-16 02:29
Group 1: Market Trends - The "blind box economy" and "guzi economy" have become hot topics in the new consumption sector, leading to increased interest in companies like Hars. [1] - The domestic cup and kettle market is undergoing a profound transformation, with products evolving from traditional durable goods to fast-moving consumer goods, fashion items, collectibles, and lifestyle symbols. [2] - The global cup and kettle market is experiencing steady growth, driven by the segmentation of usage scenarios, the rise of outdoor activities, and the influence of short video social media, leading to increased consumption frequency. [2] Group 2: Company Strategy - Hars has clarified that its past cooperation with Pop Mart has ended and does not include the Labubu IP, while expressing confidence in the domestic market and the new consumption trends represented by the "guzi economy." [1] - The company has a creative independent design team and plans to actively explore new sales channels and develop new products in response to market trends. [1] - Hars has shown a clear inclination towards IP operations and has previously collaborated with various companies, including Pop Mart and Coca-Cola, to enhance brand development. [3][4] Group 3: Competitive Landscape - Leading brands are enhancing market concentration and consolidating their dominant positions, while emerging brands are rapidly rising through innovative products and flexible strategies, injecting new vitality into the industry. [2] - The rise of new brands intensifies market competition, requiring supply-side companies to enhance their competitiveness and meet diverse customer needs. [2]
张朝阳后悔“退货”!一个绝版Labubu,被胡润拿去换了一辆车,整车原价值上百万元
新浪财经· 2025-06-16 01:07
图/胡润抖音账号视频截图 彭军说,这辆车非常有意义,是当年第一次在公开道路上自动驾驶上路载客的车,车价值 30多万元,上面的激光雷达价值8万美元,加上其他配件,整车价值接近百万(元)。 近日,"张朝阳后悔送回绝版Labubu"的词条冲上热搜。6月15日,胡润发视频透露了这个 绝版Labubu的新去向。 视频中,胡润将Labubu以及张朝阳送的一块半马奖牌,给了小马智行联合创始人兼CEO彭 军,最终交换了一台车。 6月8日,胡润使用一枚人造蓝宝石与泡泡玛特创始人王宁交换了Labubu。 王宁称"这是公司最 后一个",同时在耳朵附上了签名。 图/胡润抖音账号视频截图 在签名照片中,彭军写道:中国第一辆无人车。 图/胡润抖音账号视频截图 初代Labubu被108万拍卖成交 张朝阳后悔送回给胡润 4月2日,胡润发起挑战,尝试使用10块钱的手机支架换成100万,随后将这100万捐出 去。"每与一位嘉宾互动后,便会将上位嘉宾送的礼品用于交换,直至交换到100万价值的 礼物。"胡润在视频中解释了游戏规则。 图/胡润抖音账号视频截图 44 1 共503人推荐 > 2618 @胡海 第 12 集 | 我也是短暂的拥有了labu ...
每代人都有每代人的茅台和Labubu,我却夹在了中间
3 6 Ke· 2025-06-15 23:36
如果还有从来没有购买过盲盒体验的投资者,不妨想一想A股打新股为什么让人如此沉迷,因为就算中 签能购买的股数也不多,打新股其实不可能带来太高的绝对收益,但是中签公司难以预测的首日上市表 现的确让人难以自拔,有时候一家基本面看起来不错的公司也就能带来聊胜于无的收益,也有的时候一 家你还担心过会不会破发犹豫过要不要弃购的公司一天却涨了好几倍,让人多巴胺飙升,买盲盒也能带 来类似的体验。 每代人都有每代人的茅台和Labubu 说起今年最热门的股票,恐怕非泡泡玛特(9992.HK)莫属,如果从一年前的低点36港元算起,到6月 12日的266.8港元的收盘价,已经上涨了接近7倍,如果从上市以来最低不到10港元的前复权价算起,已 经上涨了超过25倍,毫无疑问是一只超级牛股。 更重要的是,有没有买泡泡玛特,已经成为了区分投资人能不能跟上时代的判断依据之一,如果有做消 费股的投资者没有买入泡泡玛特,而仍然在抱着年线已连续下跌五年的白酒股,很可能会被暗暗贴上一 个"过时"的标签。曾经的消费股代表是茅台、五粮液和伊利,现在的消费股代表已经是老铺黄金、泡泡 玛特和蜜雪冰城,接下来可能还会有古茗、布鲁可和卡游,就像麦克阿瑟将军说的,老 ...
“左右开弓扇耳光”,“黄牛”霸占机器还打人!事关Labubu,警方紧急提醒
21世纪经济报道· 2025-06-14 04:27
泡泡玛特Labubu爆火,在线上 线下缺货引发抢购潮,甚至出现肢体冲突事件。 6名"黄牛"霸机抢购,殴打劝阻者 据《正在新闻》报道,6月13日,江苏扬州的吾悦广场泡泡玛特自动贩卖机旁,一行6人为抢 Labubu,殴打一名还在排队的顾客。 有目击者表示,有一行人三男三女一直霸占机器狂买Labubu,看着像是黄牛,挡住二维码不 让在后面排队的顾客扫码购买。排在后面的小伙子对他们六人说,排队一人买一个,随后就发 生了冲突。 其中一男子锁住了男生的喉部,对其左右开弓扇耳光,打了五六个耳光,声音非 常响,被打男孩的脸颊两侧及脖子直接变紫了。 报警后,警察把涉事双方所有人都带走了。 辖区警方竹西派出所工作人员表示,此事已经出警。吾悦广场工作人员称,商场会采取相应措 施,因为这件事情确实产生了一些影响, 机器线路也被打坏了。 多地抢购爆发冲突 从社交平台上看,类似的抢购冲突并非个案。 IIISOU 69 ● ● 55 67 456 5小时前 听说今天上新,抢泡泡玛特打起来了#泡泡玛特 图:社交媒体截图 Labubu抢购潮还席卷海外。 Labubu海外究竟多 火? 荷兰门店6点大 … ♡ 132 韩国的labubu已经要通 ...
Labubu“一娃难求”!多家A股回应
Zhong Guo Ji Jin Bao· 2025-06-13 07:52
一只长着尖牙的毛茸茸小怪兽,正以惊人的速度席卷全球潮玩市场,泡泡玛特旗下IP Labubu晋升为"顶流"。 在泡泡玛特的带动下,"潮玩风"火到了A股市场。近期,盲盒经济、谷子经济等概念股领涨。继6月12日超10只概念股涨停后,6月13日截至 午市收盘,厦门信达、哈尔斯继续涨停。 与此同时,多名投资者涌向投资者互动平台,追问上市公司是否与泡泡玛特存在合作,能否代理IP等相关问题。 上市公司纷纷回应 据记者不完全统计,截至6月13日中午,投资者互动平台上,已有星辉娱乐、奥飞娱乐、天地在线、省广集团等20余家上市公司被问到 Labubu相关的内容。 6月12日,易点天下在互动易平台回答投资者提问称,泡泡玛特是易点天下重要的客户,双方已建立友好的业务合作。 "一娃难求" 依赖持续创作延长周期 斩获二连板的青木科技则在投资者互动平台表示,目前公司是泡泡玛特天猫旗舰店的代运营服务商,不是线上独家代理商。此外,青木科 技在股票交易异常波动公告中提示,代运营服务的收入占公司整体营业收入的比重很低。 此前,元隆雅图曾表示,公司已与泡泡玛特在一些品牌营销推广项目上开展了业务合作。 万达电影声称,公司旗下时光网致力于IP全链路运营 ...