茶旅融合

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7分钟一趟动车!最近这座城市客流猛增
Bei Jing Ri Bao Ke Hu Duan· 2025-05-08 00:45
转自:北京日报客户端 不久前 第33届信阳茶文化节 信阳东站作为服务豫南茶产业的重要交通节点,连接着多个省会城市和地级市。在这里,每天有100多 趟动车经停信阳东站,平均不到7分钟,就有一趟动车通过,旅客乘坐动车像乘坐公交一样便利。 每年采茶季到来之后,大量采茶工从安阳、漯河、驻马店等地乘火车来到信阳。如今,从武汉到信阳高 铁最快39分钟就能抵达。从驻马店到信阳,乘坐高铁也只需30分钟。 在河南省信阳市隆重开幕 恰逢信阳毛尖春茶采摘圆满收官 进入加工与品鉴的黄金时节 信阳毛尖作为全国十大名茶之一 众多旅客更是慕名而来 为了更好地服务旅客,自2025年1月起,信阳至武汉、北京开行了D37/38次"信阳毛尖号"动车组列车。 列车由16节车厢组成,可同时满足近1000名旅客出行。 列车整体简洁舒适,车厢内随处可见信阳文旅元素:头枕片、小桌板、LED屏……重点展示信阳毛尖茶 等特色文旅资源,让旅客可以全方位、多角度地了解信阳美景,感受信阳休闲的生活方式和宜居宜业的 城市氛围。 高铁的便捷解决了采茶工出行难题,也满足了茶园的用人需求,实现了务工效率与经济效益双提升。 采茶工 林大姐 "以前离得远,这种活儿老是赶不上。现 ...
英德红茶成五一出游“顶流”!超11万人次进茶山喝红茶
Nan Fang Nong Cun Bao· 2025-05-05 14:04
英德红茶成五一 出游"顶流"!超 11万人次进茶山 喝红茶_南方+_ 南方plus 五一假期期间, 户外踏青游玩成 为不少大湾区市 民的出游首选。 也有一些远道而 来的游客选择抓 住春天的尾巴, 来到清远英德体 验采茶之旅,品 尝"世界高香红 茶"英德红茶, 感受大自然的阳 光明媚。 随着"奔县 游""乡村游"成 为近年旅游的新 风向,这个五一 假期,清远英德 多个茶企推出特 色采摘、乡村研 学、露营休闲等 多个文旅项目, 以多元业态解锁 乡村旅游花样玩 法,让自然风光 成为游客们逃离 城市喧嚣、拥抱 田园诗意的热门 目的地。据不完 全统计,截至5 月5日下午,英 德市旅游景区五 一假期接待游客 超25万人次,英 九庄园、红旗茶 厂、积庆里仙湖 旅游区、茶叶世 界、T三峰林茶 谷等茶旅融合景 区共计接待游客 11.41万人次。 英九庄园 庄园茶咖正式开 业 在英九庄园1800 平方米的草坪野 餐区上,英九庄 园精心设计了趣 味极速三子棋、 茶多酚与多巴胺 对对碰、捡瓶子 大挑战等小游 戏,亲子家庭还 可以参与茶农体 验、水果奶茶 DIY、彩绘杯制 作等。此外,智 慧茶厂开放智能 化采茶设备展 示,游客可近距 ...
以“绿”生“金”,句容茶产业链发“新枝”
Xin Hua Ri Bao· 2025-05-04 22:09
Core Insights - The article highlights the ongoing efforts in the Jurong tea industry to enhance the "Maoshan Evergreen" brand and promote high-quality tea production through a comprehensive integration of resources and standards [1][2]. Group 1: Industry Development - Jurong has approximately 42,500 acres of tea cultivation, achieving 128 special awards in national tea competitions, with "Maoshan Evergreen" recognized as a geographical indication product [1]. - The city has implemented a plan to integrate tea industry resources, focusing on five major actions: state-owned enterprise reform, industry consolidation, scientific research, brand enhancement, and tea tourism integration [1]. - In 2023, the tea production value reached 376 million yuan, with goals to achieve four five-star and five four-star tea samples in the upcoming national tea quality evaluation [1]. Group 2: Quality Standards - The establishment of enterprise standards for "Maoshan Evergreen" tea aims to improve quality control and ensure consistency in production processes [2][3]. - The new standards include grading and production technology specifications, covering both manual and mechanical tea processing methods [3]. - Training sessions for local tea enterprises will be organized to promote adherence to these standards and facilitate the use of the "Maoshan Evergreen" trademark [3]. Group 3: Technological Advancements - The use of technology in tea cultivation is emphasized, with innovations such as dual-person pruning machines to enhance productivity and efficiency in harvesting [4]. - The average yield from summer and autumn tea can reach 20,000 yuan per acre, with the potential for multiple harvests throughout the season [4]. - The development of new red tea varieties through collaboration with agricultural research institutions has led to improved quality and reduced costs [5][6]. Group 4: Tourism Integration - The integration of tea and tourism has become a focal point, with various scenic spots and experiences designed to attract visitors and promote local tea products [7][8]. - The "Maoshan Evergreen" brand is expanding to include a range of derivative products, enhancing its market presence and economic impact [8]. - The development of a two-day tea tourism route has been recognized as a national tourism highlight, further boosting the visibility of Jurong's tea industry [8].
千年茶韵 浉河飘香
Zhong Guo Jin Rong Xin Xi Wang· 2025-04-30 02:57
Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]
云间有茶 缘起浉河
Zhong Guo Jin Rong Xin Xi Wang· 2025-04-30 02:57
Core Viewpoint - The article highlights the rich tea culture and ecological advantages of Shihe District in Xinyang, Henan Province, emphasizing its historical significance, tea production quality, and the integration of tea culture with tourism and technology [1][2][3][5][6]. Group 1: Historical and Cultural Significance - Shihe District has a long history of tea cultivation, dating back over 2,600 years, with notable recognition in various historical periods, including being praised by famous figures like Lu Yu and Su Shi [2]. - The district's tea, particularly Xinyang Maojian, has received prestigious awards, including a gold medal at the 1915 Panama International Exposition and being listed among China's top ten famous teas in 1958 [2]. Group 2: Ecological and Environmental Advantages - Shihe District boasts a favorable ecological environment with a forest coverage rate of 70.1%, making it a significant ecological function area and a national garden city [1]. - The region's geographical conditions, including an average annual temperature of 15.2°C and high organic matter content in the soil, contribute to the unique flavor profile of Xinyang Maojian tea, which has higher levels of tea polyphenols and amino acids compared to ordinary green tea [2]. Group 3: Economic Impact and Development - The tea industry in Shihe District is substantial, with a total tea garden area of 635,000 acres and a total tea production of 57,000 tons, generating a comprehensive tea-related output value of 11.7 billion yuan [6]. - The district aims to attract 16.33 million tourists and generate 6.9 billion yuan in tourism revenue by 2024, significantly benefiting local tea farmers with an average annual income increase of 18,000 yuan [3]. Group 4: Technological Advancements - Shihe District has implemented a blockchain traceability system covering 26,000 acres of core tea gardens and 147 tea enterprises, enhancing the premium rate of Shihe tea by over 20% [5]. - The establishment of a digital intelligent production line has increased processing efficiency by four times, ensuring stable quality in tea production [5][6]. Group 5: International Market Expansion - The district is leveraging the Belt and Road Initiative to promote Xinyang red tea and Oolong tea in Central Asia and Eastern Europe, with an expected export volume of over 1,800 tons in 2024 [6]. - The first batch of Xinyang Maojian tea has successfully reached Hamburg via the China-Europe Railway Express, indicating a growing international market presence [6].
“宿”在春天
Ren Min Ri Bao Hai Wai Ban· 2025-04-27 22:46
近年来,安徽省芜湖市繁昌区利用自然生态资源,着力打造乡村生态旅游,发展民宿等配套产业。图为 乡村民居民宿群与青山相映,构成一幅和美乡村的生态画卷。邢朝明摄(人民图片) 游客在新疆维吾尔自治区喀什古城景区的一家民宿内欣赏歌舞表演。新华社记者 王 菲摄 游客在西藏自治区林芝市嘎拉村唱歌。新华社记者 丁增尼达摄 赏风景、做手工、看演出……有着特色住宿环境、多样化体验的民宿,日益成为许多人出游的选择。经 过多年发展,民宿正向着品质化、多元化升级,逐步成为一个融合多样玩法的休闲度假空间。 中国旅游研究院院长戴斌表示,如今游客更加注重自我感受和生活质感,更多追求心灵上的快乐、满足 和幸福感。深度游、慢旅行,日益受到游客青睐,这一点在住宿环节表现为:越来越多的游客将酒店 (民宿)作为旅游目的地,"为一家民宿赴一座城"。 来自河北的游客郑艳体验过云南大理、丽江的多家民宿,今年春天,她带着父母前往弥勒。弥勒有着丰 富的地热资源,温泉水质上乘,是康养度假的好去处。吸引郑艳选择这里的另一个重要因素是"性价 比","这里的物价更亲民"。 依托甸溪河湿地公园、太平湖森林公园,弥勒市太平街道发展民宿、旅居、农家乐等产业,打造小太平 民宿 ...