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福建清流:一片茶叶连两岸 茶旅融合促振兴
Zhong Guo Xin Wen Wang· 2025-12-11 05:40
Core Viewpoint - The integration of tea tourism in Qingliu County is promoting rural revitalization and enhancing the tea industry through collaboration between Taiwan and local farmers [2][3]. Group 1: Tea Industry Development - Qingliu County is leveraging the national-level Taiwan Farmers' Entrepreneurship Park to enhance tea industry development, focusing on the cultivation of Oriental Beauty tea [2]. - The annual production of raw tea has reached 950 tons, with over 400 seasonal tea pickers employed, creating a mutually beneficial situation for local farmers and businesses [2]. - The area under tea cultivation is projected to be 28,200 acres during the 14th Five-Year Plan, with 85.12% of it being ecological tea gardens [5]. Group 2: Economic Impact and Tourism - The annual cherry blossom cultural season attracts approximately 300,000 visitors, generating over 15 million yuan in additional income for the local catering and accommodation industries [3]. - Collaborations with Taiwanese cultural tourism enterprises have led to the development of educational programs that enhance visitor engagement with tea culture and agricultural integration [3]. Group 3: Future Prospects - Local youth are investing in the expansion of Oriental Beauty tea cultivation, with plans to increase the area from 50 acres in 2024 to 100 acres by 2025, alongside the acquisition of modern tea processing equipment [2]. - The county aims to strengthen technological innovation in tea production and enhance brand development to improve the quality and efficiency of the tea industry [5].
给8269株潮州古茶树投保之后
如何给予这些农业灵活务工人员保障,解决农户在繁忙农作时的痛点。平安产险推出"平安农业零工 保"专属保障,针对农业零工人员流动性强、需求差异大、时效要求高等特征,为农业灵活务工者提供 意外身故赔偿和医疗费用保障。 "福建、江西、湖南每年都有很多来这边采春茶的临时工,我们自己家每年都要请十几名采茶工,连续 采茶一个多月。" 在潮州凤凰山古茶园有着十余棵古茶树的尤晓婷告诉21世纪经济报道记者,每年到了万物发芽阶段的春 季,采春茶需求量激增,大量采茶工来潮州古茶园采摘茶叶,连续工作一个多月,但采茶并不是简单的 活,摔伤、中暑等意外频发,"一旦有事故发生,今年的活白干了。" 面向"十五五",扎实推进乡村全面振兴仍是规划建议中的"三农"工作重点。平安集团有关负责人表示, 接下来,平安将持续以"保险下乡、金融下乡、医疗健康下乡"为抓手,在精准服务乡村产业发展、支持 乡村教育水平提升、引导优质医疗资源下乡三个关键领域助力乡村振兴。 潮山古茶树 潮州是凤凰单丛茶的主产区,这里的古茶树品种资源丰富、分布区域广、数量众多。据统计,仅潮安区 凤凰镇内现存百年以上古茶树约1.5万株,两百年以上茶树4600多株。 (原标题:给8269株 ...
陨石坑旁茶飘香 白沙有机茶引领茶旅融合新赛道
人民网-国际频道 原创稿· 2025-11-26 03:00
Core Insights - The article highlights the unique tea culture and production in Baisha, Hainan, emphasizing the region's ecological advantages and the integration of traditional practices with modern organic certifications [2][4]. Group 1: Tea Production and Economic Impact - Baisha County is a major tea production area in Hainan, with a total tea planting area of 14,100 acres, including 3,564 acres of organic tea gardens, making it the largest organic tea-producing county in the province [4]. - The annual output value of the tea industry in Baisha exceeds 128 million yuan, providing employment for over 5,000 people, showcasing the industry's role in poverty alleviation [4]. - The region is leveraging its unique meteorite crater geological resources and tropical rainforest ecology to transform ecological features into economic advantages [4]. Group 2: Organic Certification and Future Plans - The founder of Wuli Road Organic Tea Garden has adhered to international organic production standards since its inception, achieving certifications from China, the EU, Japan, and Canada since 2015 [2]. - Future plans include promoting 4,890 acres of tea gardens for organic certification and creating a demonstration area for tea tourism integration, focusing on a full industry chain that combines tea production, cultural experiences, and leisure tourism [6]. Group 3: Cultural Significance and Market Expansion - The tea produced in Baisha, particularly from the meteorite crater area, has gained market attention, with green and black teas successfully exported to Nigeria and interest from buyers in South Korea, Japan, and Singapore [4]. - The article emphasizes the cultural significance of tea in China, contrasting it with its perception as merely a beverage in other parts of the world, highlighting the wisdom and culture associated with tea [2].
茶旅融合激活广西千年茶乡:“绿叶”飘香又生金
Zhong Guo Xin Wen Wang· 2025-11-19 07:00
Core Viewpoint - The integration of tea and tourism in Guangxi's ancient tea town is revitalizing the local economy and promoting cultural heritage through the unique production of Guo Pa tea [1][2]. Group 1: Tea Production and Cultural Heritage - Guo Pa tea, originating from the ancient tea-producing region of Xiangzhou County, has been recognized as an intangible cultural heritage of Guangxi since 2020 [1]. - The tea-making technique involves precise adjustments based on the characteristics of each batch of tea leaves, showcasing the skill and experience of local artisans [1]. - The local artisan, Feng Kangling, has dedicated herself to improving traditional methods and sharing her knowledge with the community, emphasizing collective prosperity through tea [1]. Group 2: Economic Impact and Development - The area of Guo Pa tea cultivation has reached over 1,200 acres, generating an annual output value of over 6 million yuan [2]. - Local residents, such as Luo Xiuhua, report significant income from tea cultivation, with her family's tea garden contributing approximately 25,000 yuan annually [2]. - The local government has invested nearly 20 million yuan in developing a tea tourism complex, enhancing facilities and promoting cultural events to further integrate tea and tourism [2].
两岸作家相聚武夷山市采风
Zhong Guo Xin Wen Wang· 2025-11-18 03:18
Core Viewpoint - The event themed "Tea Aroma Across the Straits: Cultural Connections" was held in Wuyishan, Fujian, focusing on the exploration of the shared roots of tea culture between the two sides of the Taiwan Strait through literary perspectives [1][3]. Group 1: Event Overview - The two-day event included activities such as boating on the Jiuqu Stream to inspire creativity and visiting historical sites like the birthplace of Zhu Xi in Wufu Town to explore shared cultural heritage [3]. - Participants experienced local culture through performances like "Moonlight on Wuyishan" and traditional meals such as "Zhuzi Family Banquet" [3]. - The event highlighted the integration of cultural and tourism development in rural revitalization, showcasing the practical impact of the tea industry on local development [3]. Group 2: Cultural Exchange and Collaboration - The event featured discussions on Zhu Xi culture, tea tourism integration, and rural revitalization, emphasizing the role of literature in preserving and promoting the rich heritage of Chinese tea culture [3]. - Writers participating in the event plan to create works centered around tea culture, with a collection titled "Tea Aroma Across the Straits: Cultural Connections" set for publication [3].
茶旅融合引客来
Jing Ji Ri Bao· 2025-11-13 04:47
Core Insights - The transformation of a poverty-stricken village into a thriving community through ecological restoration and the development of the tea industry and rural tourism is highlighted [1][2] - The integration of traditional culture with modern agricultural practices has led to significant economic benefits for local farmers [2] Group 1: Ecological Restoration and Economic Development - The village, once suffering from severe soil erosion and poverty, has implemented ecological restoration strategies, leading to improved soil fertility and the establishment of a sustainable tea industry [1][2] - The tea planting area has expanded to 4,600 acres, with 90% of local households participating in the tea industry chain, significantly boosting local incomes [2] Group 2: Technological Integration in Agriculture - Local tea companies have adopted advanced processing equipment and established a "smart" tea garden system to monitor growth and predict weather, enhancing production efficiency [2] - Collaboration with research institutions has led to the development of high-quality tea varieties, such as the provincial-level 'Ganchá 3', improving both quantity and quality of tea production [2] Group 3: Cultural and Tourism Development - The village has leveraged its tea culture to develop various tourism projects, including adventure activities and cultural heritage sites, attracting over 400,000 visitors annually [2] - The establishment of multiple types of accommodations and local dining options has further stimulated the local economy and enhanced the village's reputation as a tourist destination [2]
(乡村行·看振兴)广东英德:英德红茶、西牛麻竹笋铺就乡村致富路
Zhong Guo Xin Wen Wang· 2025-11-13 02:33
Core Insights - The article highlights the economic development of Yingde City, focusing on the growth of the Yingde black tea and Xiniu bamboo shoots industries as key drivers for rural prosperity [1][3]. Industry Overview - Yingde City has established itself as a significant player in the black tea and bamboo shoot markets, with the goal of developing these two industries into billion-dollar sectors [1]. - As of the third quarter of 2025, the total output value of agriculture, forestry, animal husbandry, and fishery services in Yingde reached 13.84 billion yuan, reflecting an 8.5% year-on-year growth [1]. Agricultural Production - The tea plantation area in Yingde has reached 186,500 acres, producing 15,392 tons of dry tea, with 880 tea enterprises employing 155,000 people [1]. - The total planting area for Xiniu bamboo shoots is 863,900 acres, yielding 1.3437 million tons, with 667 operating entities and 89,000 farming households involved [1]. Economic Impact - The brand value of the Yingde black tea public brand is projected to reach 5.178 billion yuan by 2025, ranking first in the national black tea category [3]. - From January to September 2025, the comprehensive output value of black tea reached 8.188 billion yuan, while the bamboo shoot industry generated 9.634 billion yuan in the same period, indicating robust growth [3]. Technological Advancements - The introduction of a central intelligent tea factory has increased production efficiency by 300% to 400%, significantly reducing labor costs by 80% [3][4]. - The development of biodegradable bamboo-based materials from waste bamboo shoot products showcases innovation in sustainable practices within the industry [4]. Tourism and Cultural Integration - Yingde is leveraging its geographical advantage near the Guangdong-Hong Kong-Macau Greater Bay Area to integrate agriculture with tourism, creating a "tea tourism+" model [4]. - In the first half of 2025, Yingde received 2.4841 million tourists, generating a total tourism revenue of 2.054 billion yuan [4].
天士力宣布启动大健康文旅战略升级重塑“产品+服务+场景”新生态
Xin Lang Cai Jing· 2025-11-07 07:34
Core Insights - Tianjin Shili Group announced the launch of a health and wellness tourism strategy upgrade during the "2026 National Taiwan Quality Commitment Conference and National Taiwan Digital Collection Wine Sealing Ceremony" held in Renhuai, Guizhou [1] Strategic Initiatives - The company outlined a health and wellness tourism strategy path led by "wine and tourism integration," emphasizing the dual commitment to traditional craftsmanship and digital transformation [3] - The strategy includes the promotion of a "tea and tourism integration" plan through its subsidiary, Di Bo Er Pu'er Tea, focusing on hotels, resorts, and comprehensive tourism complexes [3] Ecosystem Development - The strategic initiative will leverage a partnership with Guizhou Tianyue Tourism Group, which has been operational since April 2017 and has received over 500,000 tourists annually, ranking among the top 20 travel agency brands in China by 2025 [3] - This marks a significant transformation for Tianjin Shili Group from a health product manufacturer to an integrated operation platform combining "products + services + scenarios" [3]
《2025年度全国茉莉花茶产销形势调研报告》发布,产业内外销市场双增
Nan Fang Nong Cun Bao· 2025-11-07 00:35
Core Insights - The report published by the China Tea Circulation Association indicates a strong growth in both domestic and international markets for jasmine tea, driven by the expansion of consumption scenarios and the digital transformation of the industry [2][5][6]. Production and Processing - In 2024, the total planting area for jasmine flowers in the four major production regions of China reached 234,400 acres, a year-on-year increase of 17.97%. The production volume was 153,600 tons, up 10.42%, with a total output value of approximately 7.098 billion yuan, reflecting a significant increase of 57.98% [10][11]. - The processing volume of jasmine tea in 2024 was 138,100 tons, representing an 11.73% increase year-on-year, with an industrial output value of 22.186 billion yuan, up 7.29% [15][16]. Market Sales - The domestic market for jasmine tea saw a total sales volume of 127,600 tons in 2024, a 7.93% increase from the previous year, with total sales revenue reaching 25.259 billion yuan, up 12.10% [31][32]. - The export volume of jasmine tea in 2024 was 7,486.49 tons, a 20.54% increase, with an export value of 5,604 million USD, up 10.97% [46][47]. Industry Chain Development - The report highlights the continuous strengthening of policy support and innovative mechanisms to benefit farmers, with local governments implementing various measures to drive industry upgrades and enhance rural income [22][23]. - The integration of technology and innovation in the jasmine tea industry is emphasized, with advancements in research and development, particularly in the areas of quality control and product diversification [25][26]. Consumer Trends - The report notes a shift towards high-end products in the jasmine tea market, with a growing preference for quality over price among consumers, particularly younger demographics [41][42]. - The expansion of consumption scenarios has led to an increase in the use of jasmine tea in various products, including ready-to-drink beverages and food items, indicating a diversification of the market [40][41]. Recommendations - The report suggests enhancing the industry ecosystem through improved collaboration across production, processing, and distribution, as well as leveraging digital technologies to optimize supply chains and consumer engagement [54][55]. - It also recommends focusing on talent development and marketing innovations to attract younger consumers and adapt to changing market dynamics [57][58].
这个高速公路服务区 凭啥让外国游客甘心掏腰包?
Si Chuan Ri Bao· 2025-11-07 00:33
Core Insights - The article highlights the transformation of the Qijiang Tianfu Service Area into a tea culture experience hub, attracting a significant number of foreign tourists and boosting consumption through various initiatives [6][10]. Group 1: Service Area Transformation - The Qijiang Tianfu Service Area has been upgraded to create a "tea culture experience space" that is "accessible, perceptible, and portable" [6][8]. - It features a tea museum, tea product processing factory, and offers a full range of services including dining, accommodation, and entertainment [9][10]. - The service area has become the first 4A scenic spot established at a highway service area, with annual visitor numbers exceeding 1 million and sales around 200 million yuan [9]. Group 2: Foreign Tourist Attraction - The service area has seen a notable increase in foreign tourists, with approximately 20,000 foreign visitors last year, generating over 300,000 yuan in consumption [6][9]. - The introduction of a tax refund service for foreign tourists has further enhanced its appeal, making it the first highway service area in Sichuan to offer this service [6][10]. - The extension of the visa-free transit policy to 240 hours has led to a 10% increase in foreign tourist numbers and spending since its implementation [10][11]. Group 3: Future Plans - The service area plans to upgrade its tax refund service to "immediate refund upon purchase" and enhance staff training to improve service quality [12].