Core Viewpoint - The successful launch of "Greentown Chaoming Oriental" in Shanghai, which sold all 120 units in one day for a total of 6.988 billion yuan, highlights the resilience and strength of the luxury real estate market in Shanghai [1][4]. Group 1: Project Overview - "Greentown Chaoming Oriental" is located in the Xuhui Riverside area and is recognized as the "national single-price land king" project [1]. - The project includes units priced from over 40 million yuan to nearly 154 million yuan, with six top-floor duplexes exceeding 100 million yuan [1]. - The land was acquired by Greentown for 4.8 billion yuan, with a floor price of 131,000 yuan per square meter, marking a significant investment in the luxury segment [2][3]. Group 2: Market Context - The project broke the previous record for the highest land price in Shanghai, surpassing the 2016 record set by Ronshine China [2]. - The average selling price for the units is approximately 195,000 yuan per square meter, making it the second-highest new project price in Shanghai [3]. - The luxury market in Shanghai has shown stability, with 32 luxury "daylight" projects (units sold out on the first day) recorded last year, all priced above 100,000 yuan per square meter [4][5]. Group 3: Sales Performance - The rapid sales of "Greentown Chaoming Oriental" reflect a broader trend in the Shanghai luxury market, where high-end properties continue to perform well [4]. - In March, another luxury project, "Kerry Jinling Huating," sold out 158 units within three hours, indicating strong demand in the high-end segment [5]. - In April, 25.7% of the total residential transactions in Shanghai were for high-end properties priced over 10 million yuan, further demonstrating the market's robustness [5].

楼面价13.1万元/平方米，新房备案均价19.5万元/平方米，最贵的一套房源总价高达1.54亿元。 5月11日，位于上海市徐汇滨江板块的"全国单价地王"项目——"绿城潮鸣东方"正式开盘，绿城方面于 今日下午官宣该盘120套房源一日售罄，总房款高达69.88亿元。 时隔8年，上海再次诞生国内单价最贵地王，绿城打破了2016年融信中国在上海拍出的国内最贵地王纪 录。 绿城刚拿到这块地，就立刻成立"开发作战指挥部"，隔天机械设备就进场了。拿地四个月后，绿城该项 目就开始实施"桩基工程"，2024年底开始组建销售团队。 不过，楼面价就已经达到13.1万元/平方米，未来开盘价要达到多少，绿城才能"算得过来账"？ 一般来说，豪宅项目较普通商品房项目周转更慢，但开发商绿城从拿地到开盘揽金近70亿元，仅用了9 个月时间。 9个月前，即2024年8月，上海开拍徐汇区斜土街道xh128D-07地块，该地块原为小米总部地块，因小米 将地块退还给了政府而重新调整规划，从商办用地改成住宅用地后，一上架就被多家开发商热烈争抢。 当时，这块土地的起始楼面价已经达到10.1万元/平方米，在参拍开发商的不断加价下，地块很快就触 及30%的溢价 ...

Core Insights - The real estate market has seen a revival since the fourth quarter of last year, leading to increased land acquisition enthusiasm among developers, with record high land prices being set in cities like Beijing, Shanghai, Hangzhou, and Chengdu [2][4] - Huafa Group, a major state-owned enterprise from the Greater Bay Area, has made a significant land acquisition in the CCBD area of Xi'an, marking its fifth residential project in the city [3][4] - The CCBD area is recognized for its strategic location and development potential, serving as a hub for transportation, industry, and consumption, with a focus on upgrading urban functions [7][11] Company Developments - Huafa Group acquired a 44.7-acre plot in Qujiang CCBD for a total price of 835 million, with a floor price of 9,038 yuan per square meter [4] - The company has also invested in a commercial complex in the Datang Night City area, indicating its deep involvement in the development and operation of the Qujiang area [11] - Huafa Group has achieved significant sales performance, ranking in the top 7 nationally in the first quarter of 2025, with a sales average price ranking in the top 3 [12][14] Market Trends - The luxury housing market is experiencing a transformation, with Huafa Group setting new standards in high-end residential projects, focusing on core urban areas and high-demand demographics [14][16] - Xi'an is positioned as a rapidly developing new first-tier city with a strong demand for high-quality housing, driven by affluent consumers seeking premium products and services [16] - The project "Jinchengfu" aims to redefine the luxury market in Xi'an, featuring high-end design and spacious living areas, with starting sizes of 220 square meters [18][20]