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用AI重塑电商,京东零售发布电商创新AI架构体系Oxygen
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-26 13:54
9月25日,2025京东全球科技探索者大会召开。会上,京东集团高级副总裁、京东集团产品委员会主席胡喜首次对外公布电商创新AI架构体系Oxygen。该体 系依托Joy AI大模型打造丰富的系统能力和多元化智能体,通过AI技术构建电商购物、供应链管理等智能应用场景,系统展现了AI技术在京东电商业务中的 应用,描摹出京东零售面向未来的AI电商蓝图。 胡喜认为,用户真正需要的是"举重若轻"的智能体验,既能在日常消费中保持"轻购物"的流畅,又能在重要购物决策时获得"慢购物"的深度支持。京东零售 在AI电商领域的探索将深度融合多模态交互方式,"在保留传统沉浸式浏览、下滑推荐和精准搜索体验的基础上,进一步贴合人脑的决策模式,兼顾快思考 与慢思考,实现直觉与理性的结合。" AI电商,让效率服务体验 "AI电商不仅是效率革命,更是体验革命。"胡喜强调,京东零售将通过AI技术打造丰富的智能体,应用于多元化智能场景,实现"千人百面"的AI电商购物体 验。这种"技术+场景"的双轮驱动,也将推动电商行业从流量竞争走向体验竞争的新阶段。 在运筹优化阶段,传统方式主要利用机器学习和运筹算法,在海量数据中寻找优解,聚焦于效率提升和成本优化, ...
京东零售首次对外公布电商创新AI架构体系Oxygen 实现"千人百面"AI电商购物体验
Bei Jing Shang Bao· 2025-09-26 13:38
京东零售将通过AI技术打造丰富的智能体,应用于多元化智能场景,实现"千人百面"的AI电商购物体 验。这种"技术+场景"的双轮驱动,也将推动电商行业从流量竞争走向体验竞争的新阶段。 北京商报讯(记者 赵述评)近日,在2025京东全球科技探索者大会上,京东集团高级副总裁、京东集 团产品委员会主席胡喜首次对外公布电商创新AI架构体系Oxygen。该体系依托Joy AI大模型打造的系统 能力和多元化智能体,通过AI技术构建电商购物、供应链管理等智能应用场景,系统展现了AI技术在 京东电商业务中的应用。 胡喜认为,用户真正需要的是"举重若轻"的智能体验,既能在日常消费中保持"轻购物"的流畅,又能在 重要购物决策时获得"慢购物"的深度支持。京东零售在AI电商领域的探索将深度融合多模态交互方 式,"在保留传统沉浸式浏览、下滑推荐和精准搜索体验的基础上,进一步贴合人脑的决策模式,兼顾 快思考与慢思考,实现直觉与理性的结合。" 胡喜首次对外介绍了自研的10B级时序大模型Oxygen Forecaster如何提升销量预测准确性,带动选品、 定价、库存和履约的全链路优化,在真实的生产环境中实现规模化应用,准确度大幅提升超过10%以 ...
用AI帮用户找最低价,淘宝的目的或许并不简单
3 6 Ke· 2025-09-22 03:44
众所周知,即时零售及其背后的大消费平台战略,无疑是淘天当前的重点,而AI电商同样也是其一大 重要命题。早在2023年末,马云就曾在阿里内部强调",所有伟大的公司都诞生在冬天里。AI电商时代 刚刚开始,对谁都是机会,也是挑战"。后续在集团CEO吴泳铭的"AI驱动"战略背景下,阿里电商事业 群也全面启动了AI化升级。 淘宝又上了新功能,而且依旧是与AI有关。 近日有消息显示,经过为期近半年的测试,淘宝拍立淘"AI找低价"功能已全量上线。据了解,用户拍照 或上传一张商品图后,"AI找低价"功能入口便会以悬浮icon的形式,出现在相关搜索结果页右下角。 该功能主要应用于图片搜索场景,可通过AI能力实现同款商品自动分类、价格差异解析、高性价比平 替推荐等,帮助用户迅速定位同款低价和优质商品,并推出了不同维度质价比商品选购方案。例如当用 户搜索某款护手霜时,该功能会从单支正装、礼盒套装等维度给出选购方案。 据悉,在整合商品信息的过程中,"AI找低价"会主动去掉一些评价差、销量低的同款。此外有消息显 示,相关研发团队仍在持续尝试其他方法,希望进一步完善"AI找低价"这一功能,使得其能够尽量找到 全淘同款商品、并充分进行对比 ...
马云现身阿里园区酒吧,幕后“强势回归”?市值重回3万亿港元,阿里巴巴能“杀出”新天地吗?
Mei Ri Jing Ji Xin Wen· 2025-09-18 13:58
每经记者|陈婷 每经编辑|金冥羽 陈俊杰 近日,一则"马云强势回归阿里巴巴,参与度达5年来最强"的消息迅速引发了市场关注。另据多家媒体报道,9月16日晚,阿里创始人马云现身阿里B区 HHB酒吧,由阿里高管邵晓锋陪同。 图片来源:第一财经 对于上述消息,截至记者发稿,阿里方面皆未给出官方回应。 事实上,近两年,市场上屡屡传出"马云回归"的相关消息。同时传出的,还有阿里高管"重新创业"的口号。今年以来,阿里对电商、"AI+云"两大核心业 务进行了大手笔的投入,并接连对美团、京东等老对手发起进攻。 9月10日,在阿里巴巴成立26周年之际,阿里最新发布了"高德扫街榜",将矛头直指美团腹地,阿里股价也因此再创新高。此前,5月,淘宝闪购全量上 线;7月,淘宝闪购宣布启动规模高达500亿元的补贴计划。 自2025年开年以来,阿里巴巴港股股价一路高歌猛进,涨幅已超过100%。9月17日,阿里巴巴港股市值重新冲破3万亿港元关口,引发资本市场热议。 年内频频现身 马云幕后"强势回归"? 今年以来,马云已多次现身。 重投入趋势下,2025年前三季收官在即,阿里能否靠重新创业"杀出"新天地? 今年2月17日,据央视新闻视频报道画面, ...
淘宝悄悄做起AI搜索
雷峰网· 2025-09-15 09:34
Core Viewpoint - The introduction of two AI products by Taobao enhances the shopping experience, resembling a mind-reading capability for consumers [3][25]. Group 1: AI Product Overview - Taobao launched "AI Universal Search" in mid-August 2023, which utilizes a large model for AI Q&A, allowing users to ask questions in natural language and receive comprehensive answers that include text, products, and multimedia [3][12]. - Another product, "AI Assistant," is currently in gray testing and functions similarly to a shopping guide, helping users clarify their needs and providing precise filtering results [3][6]. Group 2: Product Functionality Comparison - "AI Universal Search" is designed for users who know they want to buy something but cannot articulate their specific needs, while "AI Assistant" acts as a personal assistant for users who are unsure of what to purchase [6][14]. - The AI Assistant engages users by asking targeted questions to narrow down their preferences, while the AI Universal Search provides structured answers based on user queries [8][15]. Group 3: User Experience and Efficiency - The AI Universal Search targets four core scenarios: outfit guidance, gift lists, purchasing strategies, and quick reviews, effectively addressing common shopping pain points [14][25]. - Users reported a significant reduction in shopping time, with the AI Universal Search streamlining the process from an hour to under five minutes for certain inquiries [17][25]. Group 4: Market Impact and Future Prospects - The launch of these AI products represents a shift in Taobao's approach, focusing on enhancing user experience rather than merely increasing time spent on the platform [25][26]. - The AI-driven search capabilities are expected to improve the visibility of niche products, benefiting small and medium-sized merchants by connecting them with more users [26][27]. - The challenge remains for Taobao to balance personalized user experiences with the operational needs of numerous merchants, marking a complex task for the future [28][29].
祥鑫科技:加码服务器液冷和机器人,打造未来增长点
GOLDEN SUN SECURITIES· 2025-09-12 00:09
Group 1: Key Insights on Xiangxin Technology (002965.SZ) - The company reported a revenue of 3.6 billion yuan in Q2 2025, representing a year-on-year increase of 22% and a quarter-on-quarter increase of 18% [8] - The automotive parts and accessories manufacturing segment saw a revenue of 1.94 billion yuan, accounting for 54% of total revenue, with a year-on-year growth of 3% [8] - The company is focusing on liquid cooling solutions for servers and robotics, with significant investments in R&D, leading to a 18% increase in R&D expenses [9][10] Group 2: Financial Performance and Projections - For H1 2025, the company achieved a total revenue of 3.6 billion yuan, with a net profit of 110 million yuan, reflecting a year-on-year decrease of 36% [6] - The projected net profits for 2025-2027 are estimated at 350 million, 500 million, and 630 million yuan respectively, with corresponding PE ratios of 33, 23, and 18 [10] Group 3: Industry Context and Growth Opportunities - The company is capitalizing on the growth of the new energy vehicle market, which saw a total sales volume of 6.94 million units, a year-on-year increase of 40% [8] - The communication equipment manufacturing sector is also experiencing growth, with the company’s revenue from this segment reaching 360 million yuan, a year-on-year increase of 146% [8] - The company is developing liquid cooling solutions for both automotive and computing servers, indicating a strategic shift towards high-growth technology sectors [10]
AI电商进展研究
GOLDEN SUN SECURITIES· 2025-09-11 07:47
Investment Rating - The report maintains an "Accumulate" rating for the industry [5]. Core Insights - Alibaba's significant business adjustments present new opportunities for AI e-commerce, particularly through the launch of the "Gao De Street Ranking" and the "Smoke Fire Good Store Support Plan," which aims to drive foot traffic to offline businesses [1][10]. - The penetration of AI in the e-commerce sector is still in its early stages, with less than 10% of the U.S. retail trade utilizing AI as of September 2024, indicating substantial growth potential [2][27]. - Shanghai has introduced 12 new policies to foster an "AI + Digital Advertising" ecosystem, providing unprecedented financial support for AI-driven advertising initiatives [3][40]. Summary by Sections Alibaba's Business Adjustments - Alibaba is focusing on AI and cloud strategies, with a planned investment of 380 billion yuan over three years for cloud and AI infrastructure [9]. - The company's revenue from AI-related products has seen triple-digit year-on-year growth for eight consecutive quarters [9]. - The launch of the "Gao De Street Ranking" aims to consolidate consumer data across various platforms, enhancing competition with other local service platforms [13][14]. AI in E-commerce - Current AI applications in e-commerce include personalized product recommendations, AI-driven chatbots, dynamic pricing, visual and voice search, demand forecasting, fraud detection, content generation, and sentiment analysis [2][20][27]. - The report highlights that the e-commerce ecosystem provides a vast scale for AI deployment across various operational aspects, including customer relationship management, inventory, pricing, and marketing [35]. Shanghai's New Policies - The new policies include financial support for AI advertising initiatives, with subsidies for AI model development, data acquisition, and computing power rental [40][41]. - The measures aim to enhance AI's integration into the advertising industry, promoting innovation and talent development [41][42]. Companies to Watch - The report suggests monitoring companies such as Alibaba, Yiwan Yichuang, Guangyun Technology, Qingmu Technology, Focus Technology, Shiji Information, Baozun E-commerce, Weimeng Group, and Youzan for potential investment opportunities [4][43].
下一个10年,经营的逻辑变了
3 6 Ke· 2025-09-07 00:50
Group 1 - The core idea of the article emphasizes the evolution of business models and marketing strategies in the new commercial era, highlighting the importance of continuous dialogue with consumers and the need for brands to adapt to changing consumer behaviors and preferences [2][3][90] - The emergence of new leading companies every seven to eight years is noted, with examples like Xiaohongshu becoming a key platform for brand promotion and consumer engagement [3][5] - The transition from traditional marketing methods to innovative approaches, such as the use of AI and personalized marketing strategies, is discussed as essential for businesses to thrive in the current landscape [4][10][90] Group 2 - The role of MCN (Multi-Channel Network) institutions and influencers is crucial in the current ecosystem, as they help brands amplify their value and complete sales cycles [5][10] - Consumer behavior is shifting towards more rational decision-making, with an emphasis on value, affordability, and experiential purchases, indicating a need for brands to adapt their strategies accordingly [8][10] - The evolution of MCN institutions from traditional signing models to supply chain-focused operations is highlighted, showcasing the importance of integrating content creation with sales strategies [10][12] Group 3 - The concept of "seed circles" and the ripple effect in marketing is introduced, where brands target specific consumer groups to create a broader market impact [33][36] - Emotional value in content creation is emphasized, suggesting that brands should embed emotional triggers in their products to resonate with consumers [37][40] - The importance of creating and sustaining marketing hotspots is discussed, with examples of successful campaigns that maintain consumer interest and engagement over time [43][46] Group 4 - The significance of mindshare marketing is highlighted, where brands need to create lasting impressions in consumers' minds to drive loyalty and recognition [50][51] - The integration of AI in enhancing content efficiency and consumer interaction is projected as a future trend, with the potential for personalized marketing experiences [65][68] - The need for brands to identify and leverage external channels for profit maximization is discussed, emphasizing the importance of a comprehensive strategy that includes both online and offline presence [71][73]
内测“AI万能搜”,淘宝要走条不一样的路
3 6 Ke· 2025-08-25 00:10
Core Viewpoint - Alibaba is adapting to the AI e-commerce era, with founder Jack Ma emphasizing the need for transformation and confidence in the company's future amidst competition from Pinduoduo [1] Group 1: AI E-commerce Strategy - Alibaba has been gradually advancing its AI e-commerce strategy, initially focusing on B2B applications but now shifting towards C2C user experiences [2][3] - The new "AI Universal Search" feature is currently in gray testing, targeting four key scenarios: outfit recommendations, gift lists, shopping guides, and product reviews [3][5] Group 2: AI Universal Search Functionality - "AI Universal Search" allows users to ask questions in natural language, generating a comprehensive report that includes text, products, and multimedia to assist with shopping decisions [3][5] - Unlike other AI shopping assistants, "AI Universal Search" does not provide direct product links but offers personalized solutions and recommendations based on user needs [5][10] Group 3: Market Trends and Insights - The introduction of "AI Universal Search" aligns with trends identified by a16z, which notes that AI is reshaping various purchasing behaviors, particularly in impulse and routine purchases [6][8] - A16z's report highlights that while AI influences smaller purchases significantly, its impact on major life purchases remains limited due to consumer skepticism [8] Group 4: Competitive Landscape - The emergence of "AI Universal Search" indicates a strategic shift for Alibaba, moving away from content-driven e-commerce that has been a focus since the pandemic [10][11] - Despite challenges from content platforms like Douyin and Kuaishou, Alibaba's users exhibit high purchase intent, with a conversion rate of 8.2%, significantly above the industry average [13]
淘宝内测AI搜索,AI电商真的要来了?
Jing Ji Guan Cha Wang· 2025-08-20 07:55
Group 1 - The core viewpoint of the articles highlights the transformation of e-commerce platforms driven by AI technology, with a focus on the introduction of Taobao's "AI万能搜" feature, which enhances user interaction through natural language processing and personalized recommendations [1][2] - The definition of e-commerce is evolving from a simple "online retail" channel to a more advanced "intelligent solution service," leveraging AI to uncover both explicit and latent consumer needs [2][3] - The shift from a traffic-centric model to a value-driven approach in e-commerce is emphasized, where AI acts as a personal shopper for consumers, fundamentally changing the rules of engagement for merchants [3][4] Group 2 - The integration of AI capabilities is expected to optimize the entire supply chain from demand to production, allowing for rapid adjustments to market trends and consumer preferences [2][3] - The articles suggest that the competition in e-commerce over the next decade will revolve around AI capabilities, data quality, and ethical governance, with early adopters likely to gain a competitive edge [4]