Core Insights - The Guangdong provincial government and Maoming city launched the 2025 Maoming Lychee Carnival to promote lychee sales and attract global visitors to experience local agriculture [1][2] - The lychee industry is a traditional advantage for Guangdong, recognized for its diverse varieties and high quality, playing a significant role in the agricultural economy [1] - Maoming, as a key production area, has achieved significant sales with nearly 80,000 orders and over 700 million kilograms of lychee, generating more than 150 million yuan in revenue [1] Industry Developments - A collaborative agreement was signed by six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through financial, meteorological, and technological means [2] - The Guangdong Provincial Department of Commerce announced promotional measures to enhance lychee sales, aiming to elevate Guangdong from a major production province to a strong brand province [2] - The "Lychee Country Tour" was introduced to integrate agricultural, cultural, and tourism experiences, connecting key locations like the Gongyuan Ancient Lychee Forest [2] E-commerce Initiatives - Maoming has partnered with leading e-commerce platforms to strengthen the "Ten Thousand E-commerce Selling Lychee" initiative, with over 4,000 e-commerce and 10,000 micro-businesses operating in the city [2] - The average purchase price through e-commerce channels is over 10% higher than traditional channels, indicating a shift in consumer purchasing behavior [2] - To boost e-commerce sales, the Maoming government allocated 1 million yuan and introduced over 3 million yuan in e-commerce consumption vouchers, benefiting both e-commerce companies and consumers [2]

本文收录于专辑 0:00 / 1:25 5月12日-18日， 多地市因地制宜 提升乡村风貌。 广州市抓好村 （社区）"两 委"换届，破解 基层治理"小马 拉大车"问题。 汕头市持续开展 农村"三大革 命""六乱""三 线"整治，确保 全域环境风貌实 现大变化。梅州 市围绕"山水田 园长寿"特点， 打造"蕉岭版丽 江"。汕尾市升 级打造凤山妈 祖、小岛渔村等 文旅亮点项目和 消费新场景，促 进农文旅体商融 合发展。东莞市 多措并举提升绿 美品质，持续改 善城乡人居环 境。中山市加快 推进孙文西路步 行街修缮活化利 打造产业富 民"绿美生态走 廊"丨市委书记 抓乡村振兴 （2025.5.12- 5.18）_南方+_ 南方plus 用，推动"老石 岐再青春"。江 门市因地制宜开 展美丽圩镇"七 个一"建设，持 续加强省典型镇 培育建设。湛江 持续做好"荔枝 +"文章，让"小 特产"升级为"大 产业"。茂名市 深挖镇村价值， 打造产业富民、 特色鲜明的"绿 美生态走廊" 。 肇庆市加强文旅 项目招商建设， 抓好整县推进农 文旅融合发展试 点建设。清远市 加快推动发展方 式向绿色低碳转 型，大力推动产 业绿色化改造。 ...

Core Viewpoint - The article highlights the development and marketing strategies of the lychee industry in Maoming, emphasizing its historical significance, current production capabilities, and future growth potential through e-commerce and cultural tourism initiatives [1][2][3]. Production and Market Overview - Maoming has over 1.4 million acres of lychee cultivation, producing 25% of China's total lychee output, which translates to one in every five lychees globally coming from this region [6][7]. - The lychee industry in Maoming aims to achieve an industrial chain output value exceeding 12 billion yuan, with farmers in key production areas earning an average annual income of over 50,000 yuan [10][11]. E-commerce and Sales Strategies - Over 50% of lychees are sold through e-commerce channels, with sales in 2024 from a single point exceeding 20,000 pounds [21][22]. - The e-commerce sales scale for agricultural products in Guangdong reached 312 billion yuan in 2024, accounting for 19.5% of the national total, with Maoming lychee being a significant contributor [24][25]. Preservation and Logistics Innovations - Maoming has established 306 cold storage facilities to enhance lychee preservation, allowing for rapid cooling and extending freshness by up to one week [78][80]. - The introduction of advanced preservation technologies, including liquid nitrogen freezing, enables lychees to be stored for over a year, thus expanding the sales period and market reach [81][82]. Cultural and Tourism Integration - The opening of the first lychee cultural service area in Guangdong aims to boost local tourism and economic development, integrating cultural and agricultural experiences [88][91]. - Maoming plans to host various cultural and tourism activities, including lychee-themed events and festivals, to further promote the lychee industry and attract visitors [120][125]. Export Growth - Maoming has successfully exported 82 tons of fresh lychees to countries including Japan, Australia, and Canada, with plans to increase exports by over 5% this year [54][56].

Core Insights - Hubei's Yuan'an County is actively exploring a new model of integration between agriculture, culture, and tourism through four premium tourism routes and 16 unique activities, enhancing the local economy and visitor experience [1][2] Group 1: Tourism Activities - The "Sound Wave Drinking · FUN Shrimp Festival" transforms ecological resources into culinary experiences, featuring live performances and outdoor movies, attracting significant visitor engagement [1] - The festival sources half of its shrimp from a local aquaculture base, which has become a popular family destination, showcasing the integration of leisure and agriculture [1][2] Group 2: Economic Impact - The "Shrimp-Rice Co-cultivation" model implemented by local farmer Wang Bangxue has led to an annual production of 100,000 pounds of shrimp rice and 50,000 pounds of shrimp, generating an income of 3 million yuan, while also creating jobs for over 200 villagers [2] - The integration of tourism and agriculture has resulted in a positive economic cycle, enhancing local livelihoods through increased employment and sales of agricultural products [2] Group 3: Scenic Attractions - The Danxia Xian Valley Scenic Area features unique red rock formations and has attracted over 2,000 visitors daily during its trial operation, showcasing the blend of cultural and geological experiences [2] - The Wuling Gorge Cave Ski Resort offers a unique seasonal skiing experience, drawing nearly a thousand visitors and achieving high hotel occupancy rates due to diverse recreational offerings [2] Group 4: Future Development - Yuan'an County plans to continue exploring the integration of agriculture, culture, and tourism to enhance economic value while maintaining ecological integrity [3]

Group 1 - The core viewpoint emphasizes the development of local agricultural specialties in Laoshan District, Qingdao, focusing on both traditional and emerging agricultural products [1] - Laoshan District has established a modern rural industrial system, promoting new industries and business formats, with a strong emphasis on the brand value of Laoshan tea, projected to reach 1.758 billion yuan in 2024 [1] - The district has successfully created multiple provincial and national agricultural product brands, enhancing the recognition and reputation of its agricultural products [1] Group 2 - Various cultural and tourism events, such as the Cherry Blossom Festival and the Shazikou Mackerel Festival, are being organized to stimulate local consumption and enhance visitor experiences [2] - The district plans to continue hosting agricultural-themed festivals to attract more tourists and promote rural consumption, integrating agriculture with cultural and tourism development [2] - The recent Huabiao Awards provided a platform for showcasing local products like Laoshan tea and Wangge Village steamed buns, enhancing their visibility and market potential [3] Group 3 - Laoshan District aims to expand sales channels for its agricultural products through promotional activities in major cities and collaboration with the Guangdong-Macao Deep Cooperation Zone [3] - The district is focused on deepening consumer engagement and enhancing the market presence of its agricultural products through various promotional events and tasting activities [3]

"在雄义，春有繁花似锦，夏有千亩稻浪，秋有丰收盛景，冬有研学热潮，一年四季都是好光景！"仁美 镇雄义村党委书记郭正兵自豪地说道。这份自豪的背后，是雄义村近年来在乡村振兴道路上取得的丰硕 成果。该村以"五美乡村"建设为目标，绘就了一幅产业兴旺、生态宜居、乡风文明的美丽乡村新画卷。 "产业美"是乡村振兴的重要支撑。近年来，丹棱县紧扣"天府粮仓"建设目标，在雄义村建成千亩安溪河 粮油现代农业园区高标准农田，配套建设专家大院、育秧中心等，实现农田标准化、管理智能化、全程 机械化。打造特色种养矩阵，构建"种养+加工+流通"全产业链，规模化种植柑橘1800余亩，建成冷链 物流中心和养殖基地。通过产业协同发展，实现四季有生产、全年有收益。去年，雄义村集体经济收入 首次突破100万元大关，成为全县标杆。 小火车在油菜地里穿行，步道上挤满了拍照打卡的游客……"吃喝玩乐，应有尽有，这就是新农村！"成 都游客陈波的赞叹，道出了雄义村农文旅融合的成功。雄义村通过七色油菜花海、稻田艺术节等特色 IP，成功打造了"观光+体验+餐饮"的全链条旅游服务，让这个小村庄频频"出圈"。 在推进产业和农文旅融合发展的同时，雄义村特别重视"人居美"改 ...

Core Viewpoint - The launch of the 2025 marketing campaign for Maonan lychee aims to enhance sales and increase farmers' income, marking a new chapter in the high-quality development of the lychee industry in Maonan District, Maoming City [5][6][7]. Group 1: Marketing and Sales Initiatives - The marketing campaign includes various actions to promote lychee sales, leveraging the unique climate and soil conditions of Maonan [19][20]. - The district has initiated a "production and sales preparation" model to ensure effective market entry for lychee [19]. - Agreements have been signed with multiple companies to expand sales channels for lychee, injecting strong momentum into the marketing efforts [28][30]. Group 2: Production and Economic Impact - Maonan District has over 140,000 acres of lychee cultivation, producing approximately 25% of China's total lychee output and 20% of the global total [10][11]. - In 2024, the lychee planting area is expected to exceed 66,000 acres, with a production volume of 19,100 tons and a total industry output value of 297 million yuan [18]. Group 3: Cultural and Creative Integration - The campaign emphasizes the integration of culture and creativity into the lychee industry, with new IP family series products showcasing the cultural heritage of lychee [3][75]. - Various cultural activities, including traditional performances and interactive games, are designed to attract younger consumers and enhance the brand's appeal [66][72]. Group 4: Digital Marketing and E-commerce - The use of live streaming and social media is being promoted to enhance brand visibility and connect directly with consumers [35][44]. - The district has established an online sales platform, "Maonan Market," to facilitate e-commerce and encourage local farmers to engage in digital marketing [53][54]. Group 5: Tourism and Experience Economy - The launch of themed cultural tourism routes aims to provide immersive experiences for visitors, combining fruit picking, local cuisine, and cultural heritage [88][89]. - Upcoming events, such as the "Lychee Culture Carnival," are planned to further promote the lychee brand and attract tourists [90][92].

Core Insights - Tangqi loquat has become a focal point in the fruit market due to its unique sweetness and historical significance as a royal tribute fruit, maintaining its status as "the first fruit of Jiangnan" [1] Group 1: Quality Improvement - The overall size of Tangqi loquats is slightly smaller this year, but they are sweeter due to less rain and ample sunlight [1] - A quality revolution is underway, focusing on the improvement of loquat varieties through breeding programs, resulting in increased yield, taste, and sweetness levels exceeding 20 degrees for some varieties [2] - The introduction of 10,000 high-quality seedlings this year aims to enhance fruit value, ensure yield rates, and reduce management costs over the next five years [2] Group 2: Digital Transformation - The "Tangqi Loquat Comprehensive Industry Chain Improvement Action Plan" aims to digitize loquat planting bases, with a goal of establishing over five digital production bases by 2028 [2] - Advanced technologies such as integrated water and fertilizer systems, smart temperature control, and real-time monitoring of environmental parameters are being implemented in modern agricultural parks [2] - The yield from greenhouse-grown loquats can reach approximately 1,300 pounds per acre, nearly double that of open-field loquats [2] Group 3: Brand Management - Efforts to protect the "National Geographical Indication" status of Tangqi loquats include strict regulations against counterfeit products and a comprehensive supply chain monitoring system [2] - A new packaging system with QR codes allows consumers to trace the origin and production details of the loquats [2] Group 4: Product Diversification - Tangqi loquats are being processed into various products, including loquat juice, tea, wine, and pastries, with over ten deep-processed products currently available [4] - The production capacity for loquat juice is expected to exceed 100,000 bottles this year, with plans for more diversified products in the future [3] Group 5: Economic Impact - The Tangqi loquat industry aims to achieve a total output value of over 1.5 billion yuan by 2028, with the processing sector contributing over 500 million yuan [4] - The local economy has benefited from the integration of loquat sales with e-commerce, enhancing market reach and sales [4] Group 6: Tourism and Community Development - The annual loquat exhibition has attracted over 15 million visitors and generated 4.7 billion yuan in revenue over 27 years [5] - Community initiatives are being developed to enhance local tourism and agricultural experiences, including the establishment of themed parks and markets [6]

加快一体推动农文旅融合样板区建设，构建多元产业生态链 澄迈：融出农旅文新模式 海南靖海电子竞技俱乐部赛后合影。受访者供图 游客在风情镇参加活动。海南日报全媒体记者 高懿 摄 夜晚的福山咖啡文化馆吸引游客前来打卡。海南日报全媒体记者 高懿 摄 海南日报全媒体记者 高懿 5月14日上午，尽管是工作日，在澄迈县福山咖啡文化风情镇旅游区(以下简称风情镇)的多个咖啡馆内依 旧人气不减。 "每次来澄迈，总有新鲜的内容，这次我们听说风情镇新开了一家东坡酒楼，便想着一饱口福。"来自海 口的游客张姗姗说，前段时间的地瓜节热乎劲儿刚过，又迎来了大丰镇的荔枝季，多元化融合发展模式下的 各类文旅活动，让澄迈成为游客心中的短途游胜地。 从乡村采摘游到民俗文化体验，再到从特色农产品与旅游的结合到旅游景区的打造，澄迈以独特的魅力 吸引着游客，也为城乡共同发展带来新契机。 而在这股发展热潮背后，是澄迈加快一体推动农文旅融合样板区建设，加快乡村振兴示范的快速行动， 就像一双有力的大手，为农文旅体融合发展保驾护航，使其在时代的浪潮中乘风破浪。 A 一方产业的壮大 咖啡游热度拉满 前不久，在风情镇举办的海南咖啡消费月刚落下帷幕，第二届海南罗布斯塔 ...

央视聚焦佛山高 明：三洲黑鹅串 起强村富民产业 链_南方+_南方 plus 产业强村"的乡 村振兴新路径。 全产业链构建产 业升级新格局 三洲黑鹅（亦称 三洲乌鬃鹅）， 是高明区特有的 地方畜禽品种， 作为岭南三大名 鹅之一，与狮头 鹅、马岗鹅齐 名，是广东省的 优质鹅种代表。 早在上世纪90年 代，三洲黑鹅便 以骨细肉多、味 道鲜美的特质打 入港澳市场，历 经三十余年发 近日，央视栏目 《乡村振兴中国 行》报道佛山高 明区以国家地理 标志产品"三洲 黑鹅"为核心引 擎，打造从"田 间地头"到"舌尖 文旅"的全产业 链。2024年"三 洲黑鹅"总产值 达30亿元，同比 增长30%；带动 主产地苗迳村成 为全国知名的现 代畜牧养殖示范 村，村集体收入 增加700余万 元、人均增收近 6000元，探索 出"地标兴农、 等资源形成产业 展，市场品牌日 益彰显。 围绕"三洲黑 鹅"为主导产 业，高明区创 新"龙头企业+合 作社+农户"三级 联农带农机制， 在苗迳村集约近 4000亩农用地建 立国家级畜禽现 代养殖示范区， 吸引海鹏、海达 等4家龙头企业 进驻，并成立3 家专业合作社和 明城草鹅协会， 整合周边70多家 ...