Core Insights - Bosch aims to survive and remain profitable amid intense competition in the automotive industry, which is characterized by ongoing price wars and increasing cost-cutting demands from automakers [1][3] - The company plans to control costs and enhance its order volume through technological innovation and improved cost-performance ratios [1][2] Group 1: Financial Performance - In 2024, Bosch China's sales are projected to reach 142.7 billion yuan, representing a year-on-year growth of 2.7% [4] - The smart mobility business accounts for 82% of total sales, with revenue of 116.6 billion yuan, reflecting a 4% increase year-on-year [4] - Bosch's EBIT margin for 2024 is expected to be 3.5%, while other competitors like Valeo and Mahle have margins of 1.35% and 3.6%, respectively [2] Group 2: Market Challenges - The automotive industry is experiencing significant pressure on suppliers due to annual price reductions typically ranging from 3% to 5%, which are now increasing [1][2] - Bosch faces challenges in advanced driver-assistance systems (ADAS), particularly in urban driving, where it is currently in a catch-up phase compared to competitors [3] - The company acknowledges the need for sustainable profitability in emerging fields such as electric motors and advanced driving technologies [2][3] Group 3: Strategic Initiatives - Bosch is focusing on local R&D and aims to support Chinese automakers in their global expansion efforts, leveraging its global network of R&D centers and production bases [4] - The company has already assisted over 200 vehicle models in entering international markets, with plans for further projects in the coming years [4]

Core Insights - The release of the upgraded Li Auto L series, featuring enhancements in design, chassis, advanced driver assistance systems (ADAS), and smart cockpit functionalities [1][3][5] Group 1: Product Launch and Features - The Li Auto L series smart upgrade includes four models with significant upgrades in appearance, chassis, ADAS, and smart cockpit features [1] - The L6 model is priced between 249,800 to 279,800 yuan, featuring a new exclusive color and interior design [1][3] - The L7 and L8 models are priced between 301,800 to 359,800 yuan and 321,800 to 379,800 yuan respectively, also featuring new exclusive colors and interior designs [3][7] Group 2: Advanced Driver Assistance Systems - The L series models have upgraded ADAS chips, with the L7 and L8 featuring standard laser radar and enhanced safety mechanisms [5] - Li Auto conducts over 70,000 simulation validations daily, covering 2,800 extreme scenarios, equivalent to over 300,000 kilometers, to ensure higher safety standards [5] Group 3: Battery and Range Improvements - The L7 Max model's pure electric range has increased from 225 km to 286 km, while total range improved from 1,360 km to 1,421 km [7] - The L8 Max model's pure electric range increased from 225 km to 280 km, with total range rising from 1,360 km to 1,415 km [7] Group 4: Premium Features in L9 Model - The L9 model introduces an 18-point hot stone massage feature and a significantly upgraded rear entertainment experience with a 21.4-inch screen [9] - The L9 Ultra model will feature the NVIDIA Thor-U chip and a high-quality sound system with 21 speakers [9][10]

今天一大早小编刚点开社交平台，就看到雷总今天终于恢复了健身打卡，距离上一次打卡（3月30日）已经过了一个多月。 除了晒图打卡之外，他还表示，这一个多月的时间是他创办小米以来最艰难的一段时间，情绪长期低落，所以也暂停了在社交媒体上的互动。好在有大家 的关心和支持，他也因此逐渐找回勇气和信心、恢复状态。 在其发文后不久，"雷军说过去1个月是创业最艰难时期"的词条火速登上了热搜第一。 问问大家，你会关注雷军的社交动态吗？ 为啥这次雷军"复出"，网友们反应会这么大呢？ 要知道，作为前线冲浪选手，雷军之前几乎每天都会在社交平台上与大家亲切互动，甚至还会"自嘲"式的拍一些搞笑段子。 不过自从连续发生小米 SU7爆燃事故、小米汽车"智能驾驶"、排位模式OTA、碳纤维双风道前舱盖实际作用等一系列事件后，雷军出现在大众视野里的频 率就大大减少，甚至小米原本的一些新品节奏也被延后。 4月1日晚，雷军发文回应"SU7爆燃致3死事故"：三位年轻女孩不幸离世，表示最深切哀悼，无论发生什么，小米都不会回避。 5月5日，小米汽车官网调整了SU7车辆详情页面的措辞，将"智驾"更名为"辅助驾驶"。 同时，官网最后还明确标注："辅助驾驶功能并不 ...

Core Viewpoint - The recent traffic accident involving the Xiaomi SU7 has led to significant public scrutiny regarding the safety of Xiaomi's smart driving system and its marketing practices, resulting in a brand trust crisis and stock price fluctuations [7]. Group 1: Incident and Response - On March 29, a serious traffic accident occurred involving a Xiaomi SU7 standard version, which drew considerable media attention and criticism towards Xiaomi and its founder Lei Jun [1]. - Following the incident, Lei Jun publicly committed to cooperating with police investigations and addressing concerns from the families involved and the public [2]. - Lei Jun's social media activity decreased significantly after the accident, but he later expressed that the support he received helped him regain confidence and motivation [3][6]. Group 2: Stock Performance - Since the accident, Xiaomi's stock price initially declined but has since shown signs of recovery, currently trading above HKD 50 per share [8]. Group 3: Sales and Expansion - Despite the incident, Xiaomi's automotive sales remained robust, with over 28,000 vehicles delivered in April, and plans for further expansion with new store openings across various cities [10]. Group 4: Industry Response to Smart Driving Terminology - The accident has prompted a broader industry reevaluation of terminology related to smart driving, with companies like Xiaomi changing their marketing language from "smart driving" to "assisted driving" to avoid misleading consumers [14]. - Regulatory bodies are emphasizing the need for clear definitions and responsibilities regarding smart driving technologies, urging manufacturers to avoid exaggerated claims [18].

随后，该话题冲上微博热搜榜第一。 中国基金报记者王建蔷 5月10日早上，小米集团创始人、董事长兼CEO雷军在其个人微博发布动态。这是其自小米SU7事故后首次公开表态，也是其停止在社交媒体更新个人动 态一个多月后的明牌回归。 雷军最新发声 时隔月余分享个人生活 5月10日早晨，雷军更新其个人微博称："过去一个多月，是我创办小米以来最艰难的一段时间，情绪比较低落，取消了一些会议安排和出差计划，也暂 停了一段在社交媒体上的互动。"他还表示这段时间静下心来，仔细思考，确实有一些收获。 "大家的关心和支持，给了我莫大的信心，让我也逐渐找回前行的勇气和信心，状态开始逐步恢复。"雷军表示。 【导读】雷军发声：过去一个多月系小米创办以来"至暗时刻"，感谢公众支持 在此之前，3月29日晚，一辆小米SU7在高速碰撞爆燃导致3人遇难引发关注。4月1日晚，雷军发微博承诺："无论发生什么，小米都不会回避，我们将持 续配合警方调查，跟进事情处理的进展，并尽最大努力回应家属和社会关心的问题。"之后五天时间内，雷军全网络平台账号都停止了更新。 4月1日和4月2日，小米集团股价连续两天大跌，日跌幅分别为5.49%和4.19%，市值两日跌超12 ...

1.【日产放弃在日本建11亿美元电动汽车电池厂的计划】日产汽车5月9日表示，将放弃在日本西南部九州 岛建造一座耗资11亿美元的电动汽车电池厂的计划。日产汽车表示，公司正在采取扭亏为盈的行动，并 探索恢复业绩的所有方案。日产汽车曾于今年1月宣布，计划在北九州市建造一座磷酸铁锂（LFP）电池 厂，投资1533亿日元（合10.5亿美元），创造约500个就业岗位。（财联社） 2.【理想L系列智能焕新版来了，辅助驾驶芯片全系升级，5月9日开启交付】理想L系列智能焕新版发 布，此次智能焕新版四款车型主要围绕外观造型、底盘、辅助驾驶、智能座舱等软硬件功能进行升级。 其中，L系列智能焕新版全系迎来辅助驾驶芯片升级：AD Pro（辅助驾驶）搭载新一代地平线征程®6M芯 片，AD Max（高级辅助驾驶）搭载NVIDIA Thor-U芯片，成为首个大规模量产交付NVIDIA Thor-U芯片 的高级辅助驾驶平台，拥有700TOPS的算力。（网易） 3.【奇瑞更大的"方盒子"越野车：iCAR全新中型硬派SUV谍照曝光】多名博主晒出一组奇瑞旗下iCAR全 新车型的路试谍照，新车尺寸明显大于两款现有的车型 ——iCAR 03和iCAR ...

Core Insights - Bosch anticipates no significant turnaround in overall conditions for the year, but aims to rank among the top three suppliers in key markets within the next five years as part of its 2030 strategy [1] - For fiscal year 2024, Bosch projects sales of €90.3 billion, a decline of 1.4% year-over-year, with an adjusted decline of 0.5% after currency effects [1] - The company aims for an average annual sales growth of at least 6% and a profit margin of at least 7% by 2030 [1] Financial Performance - Bosch's EBIT for 2024 is projected at €3.1 billion, down from €4.8 billion in 2023, resulting in an EBIT margin of 3.5% [1] - Free cash flow is expected to be positive at €900 million, with working capital increasing to €8.2 billion from €7.4 billion in 2023 [1] - Sales by region for 2024 include €44.5 billion in Europe (down 5%), €16 billion in North America (up 5%), €1.8 billion in South America (up 6%), and €28.1 billion in Asia-Pacific (up 1%) [2] Market Challenges and Strategies - The automotive market is projected to decline, with global production expected to drop from 94 million units in 2023 to 93 million in 2024 [1] - Bosch plans to optimize costs and adjust its structure to maintain competitiveness in a rapidly changing market, particularly in China [1][3] - The company is focusing on localization strategies in key markets to enhance supply chain resilience and better serve local customers [3] Business Segments - The smart mobility segment is a significant part of Bosch's business, with projected sales of €55.8 billion for fiscal year 2024 [4] - Other segments include consumer goods with sales growth of 1.6% to €20.3 billion, industrial technology with a decline of 13% to €6.4 billion, and energy and building technology with a decline of 2.7% to €7.5 billion [4] Future Projects and Innovations - Bosch plans to launch 50 electric mobility projects this year, primarily in Europe and China [7] - The company is developing advanced driver assistance systems and AI-powered cockpit platforms, with significant contributions from its Chinese operations [7] - Bosch acknowledges the challenges of achieving profitability in new business areas, emphasizing the need for strong product development during transitional periods [7]

小米汽车与近日调整了SU7新车订购页面的措辞：将"智驾"修改为"辅助驾驶"，另外，"代客泊车"功能的介绍也被修改为"代客泊车辅助"。小米汽车官方 回应媒体称，此举为响应国家号召，顺应汽车行业驾驶自动化分级标准。 小米汽车官网截图 南都记者注意到，小米汽车并非个例，理想、蔚来、鸿蒙智行等多家车企也纷纷调整了宣传口径，不再使用"高阶智驾"等概念，而是普遍采用"导航辅助 驾驶"等说法。 小米汽车3月29日事故已经过去月余，虽然事故原因仍在调查中，但公众对智能驾驶技术开启了深入的反思：当我们将方向盘让渡给算法时，究竟在让渡 什么？ 多家车企"智驾"更名背后 一场合规与责任的博弈 工信部明确要求车企在宣传中不得使用"自动驾驶""自主驾驶""智驾""智能驾驶""高阶智驾"等容易引发误解的名词，必须以"智驾等级 + 辅助驾驶"进行描 述，例如"L2 级辅助驾驶"。此外，禁止使用"代客泊车""一键召唤""远程遥控"等名词，强调驾驶员必须全程参与控制。 南都记者注意到，除小米汽车，多家车企均调整了智能驾驶的宣传策略。5月1日，理想产品线负责人李昕旸在微博上介绍理想L6智能焕新版时，强调 了"辅助驾驶焕新"，理想官微也转发了这条 ...

Core Viewpoint - The article discusses the dual nature of the electric vehicle (EV) industry, highlighting both the rapid growth in sales and the increasing concerns over safety related to intelligent driving technologies. It emphasizes a shift in marketing strategies from promoting "intelligent driving" to "assisted driving" as a response to safety incidents and regulatory pressures [4][11][22]. Group 1: Market Growth and Trends - Global EV sales reached 4.46 million units in Q1 2025, with a market share of 19.7%, and China accounted for 67.7% of global sales, contributing 84% to the growth [4]. - The transition from electric to intelligent driving is recognized as the next phase in the industry, but it requires a gradual adaptation process [9][10]. Group 2: Shift in Marketing and Terminology - Companies like Xiaomi have changed the terminology from "intelligent driving" to "assisted driving" to reduce consumer misconceptions and manage risks [5][13]. - During the May Day holiday, several EV manufacturers downplayed their previous enthusiastic marketing of intelligent driving features, focusing instead on comfort and entertainment aspects of vehicles [15][16]. Group 3: Regulatory and Safety Considerations - The shift in marketing strategies is linked to accidents caused by misunderstandings of intelligent driving capabilities, prompting a need for clearer communication [11][22]. - Regulatory bodies have emphasized the importance of accurate advertising for driving assistance technologies, warning against false claims that could lead to severe consequences [19][21]. Group 4: Industry Evolution and Competition - The transition from "intelligent driving" to "assisted driving" signifies a maturation phase for the industry, moving from aggressive growth to a more responsible approach [22][24]. - Traditional automakers are beginning to re-enter the market with new high-end EV brands and products, increasing competition for new players [36][38]. Group 5: Consumer Implications and Future Outlook - The change in terminology may lead to reduced consumer expectations regarding intelligent driving, promoting a more rational understanding and potentially lowering accident risks [31][34]. - The industry faces challenges in differentiating products under a unified terminology while ensuring safety and transparency in marketing [29][30].

JackCui . 一名热爱技术的算法工程师。分享技术，乐享生活：技术、快乐、财富。 今天我们来聊聊最近舆论火热的"辅助驾驶"。 小米汽车最近悄悄进行了一项意味深长的改动——将原先宣传中的"智驾"功能，正式更名为"辅助驾 驶"。 与此同时，创始人雷军在小米之家的职务也发生调整：由"执行董事"变为"董事"。一时间，"小米智 驾改名""雷军降职"等话题迅速登上热搜。 这一次，小米到底在"怕"什么？这项改名背后，又暗藏着怎样的技术壁垒和行业困境？ 以下文章来源于JackCui ，作者JackCui 乍一看只是文案更新，实则我认为是一场对外宣传的态度转变。 广大细心的网友也可能会联想到，这次改名是否跟之前3月底铜陵高速事故着紧密的联系。那次事件 让大家意识到一个问题：原来我们以为的"智能驾驶"，离真正的"自动驾驶"还有很大差距。 网络舆论：有人调侃，有人理解 对于这次改名，网友们也是议论纷纷： 总的来说，舆论可以分成两大阵营： 其实，小米这次并不是一个人"低调下来"。整个行业都在被监管收紧，特别是在宣传上。 这就要说到今年4月16日，相关部门召开的那场会议："智能网联汽车产品准入及软件在线升级管理 工作推进会"。 简 ...