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广东翁源擦亮“中国三华李之乡”名片 推动农文旅融合发展
Zhong Guo Xin Wen Wang· 2025-06-15 06:50
Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Wengyuan County, Guangdong, particularly focusing on the seasonal harvesting of Sanhua plums and the promotion of local tourism through various events and activities [1][2]. Group 1: Agricultural Development - Wengyuan County has 36,000 acres of Sanhua plum trees that are currently in the harvesting season, which serves as an opportunity to enhance agricultural productivity and local income [1]. - The history of Sanhua plum cultivation in Wengyuan dates back to the Ming Dynasty, indicating a long-standing agricultural tradition that contributes to the local economy [1]. Group 2: Cultural and Tourism Integration - The "Enjoy Plum Town, Play in Wengyuan" cultural tourism month was inaugurated, featuring various activities such as the awarding of the top ten "most flavorful Sanhua plum orchards" and the signing of plum purchase agreements [1]. - The event showcased local agricultural products, cultural items, and tourism offerings, emphasizing the potential for cultural tourism development in Wengyuan [1]. Group 3: Regional Development and Infrastructure - Wengyuan is recognized as "China's Orchid Town" and "China's Nine Immortal Peach Town," and is part of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting from a well-connected transportation network [2]. - The county has established a comprehensive tourism development framework that includes a tourism positioning strategy, service centers, and multiple tourism routes, enhancing its appeal as a tourist destination [2].
斩获六大奖项 哈尔滨冰雪大世界荣登“携程口碑榜2025全球100必打卡景点榜”等六大榜单
Xin Lang Cai Jing· 2025-06-15 02:37
Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]
沉浸式非遗体验中读懂武汉
Chang Jiang Ri Bao· 2025-06-15 00:48
Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].
焦点访谈丨从“活起来”到“火起来” 非遗如何成为各地文旅新名片
Yang Shi Wang· 2025-06-14 16:41
Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].
习近平总书记关切事|中华文化瑰宝“向新记”
Xin Hua She· 2025-06-14 15:56
Group 1 - The importance of cultural heritage protection has been emphasized by Xi Jinping, highlighting its role in carrying the genes and bloodline of the Chinese nation, which belongs to both current and future generations [1][3] - Technological advancements are being utilized in the preservation of cultural heritage, such as the use of new materials and non-destructive testing equipment in the maintenance of the Yungang Grottoes [2][3] - Digital restoration techniques, including AI, are being employed to recreate artifacts that are difficult to restore physically, as demonstrated by the Sanxingdui Museum's digital reconstruction of bronze relics [3] Group 2 - Educational initiatives are being implemented to engage students with cultural heritage, such as hands-on experiences in bronze casting at the Baoji Bronze Museum, which has attracted over 150,000 students this year [5] - The integration of traditional culture with modern technology is evident in the immersive experiences offered at cultural sites like the Longmen Grottoes, enhancing visitor engagement [6][7] - The cultural tourism industry is being promoted as a pillar of economic development, with efforts to create high-quality cultural experiences in cities like Luoyang [7] Group 3 - The ceramics industry in Jingdezhen is experiencing a revival through innovative designs and modern marketing strategies, attracting young entrepreneurs and increasing public interest [8][9] - The global recognition of Dunhuang studies has been enhanced through interdisciplinary research and international collaboration, showcasing the significance of cultural heritage in global dialogue [10]
@北方老铁!夏季“水果自由”,广西给你
Nan Fang Nong Cun Bao· 2025-06-14 11:39
@北方老铁!夏 季"水果自由" , 广西给你_南方 +_南方plus 仲夏时节,有着 全国"果盘子"之 称的广西迎来荔 枝、芒果等特色 水果上市季。6 月14日,在北京 新发地国际农产 品会展中心, 2025年"桂字 号"广西夏季水 果产销对接(北 京)启动仪式顺 利举行,"桂字 号"水果香飘京 城。活动现场, 各类企业达成产 销合作签约金额 7900万元,进一 步助力华北等地 消费者尽享"水 果自由" 。 本次活动由广西 壮族自治区农业 农村厅、文化和 旅游厅联合主 办,旨在搭建稳 定产销平台,促 进广西夏季水果 顺产顺销,提 升"桂字号"水果 市场影响力,让 更多八桂绿水青 山间的优质农产 品走进更多市场 终端。 广西水果签约额 7900万元 "作为全国农产 品流通的'晴雨 表'和'风向标' , 新发地市场与广 西合作紧密, 2024年广西水果 在新发地成交量 同比增长18%, 超30万吨。"启 动仪式上,北京 新发地农产品批 发市场常务副总 经理顾兆学发表 致辞,表达了对 京桂未来合作的 满满信心。他表 示,面对今年广 西水果丰产盛 况,市场已做好 开辟绿色通道、 强化数字对接、 赋能品牌升级等 准备, ...
十三城搅动绿茵场,跟着“苏超”学什么?
Huan Qiu Shi Bao· 2025-06-14 05:03
Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].
海南:非遗“烟火气”激发文旅新活力
Hai Nan Ri Bao· 2025-06-14 00:10
Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].
农文旅融合如何“四季红”
Jing Ji Ri Bao· 2025-06-13 20:54
近日,电视剧《长安的荔枝》热播。故事中,"荔枝使"历经千难万难,把荔枝从岭南高州转运到长安。 现实中,一场现代版"荔枝进京"之旅也吸引了无数目光:5棵荔枝树由专业运输团队护送从广东茂名启 程,途经广西、湖南、湖北等地,跨越2000多公里,最终抵达陕西西安,并于6月14日在西安华清宫举 办的第四届贵妃荔枝文化节上完成交接。这次活动不仅让影视热辐射到地方文旅和农产品领域,也让荔 枝之乡广东茂名成功出圈。 (文章来源:经济日报) 近年来,"一部剧带火一座城"的案例层出不穷,尤其是影视话题借助短视频、直播等社交媒体,形成文 旅联动,催生消费热点,释放乘数效应。《长安的荔枝》播出时间恰好是岭南荔枝上市的季节,茂名市 农文旅集团与腾讯联手推出电视剧IP联名款荔枝包装礼盒,通过直播带货拓宽茂名荔枝销路。抖音电商 发起"这一口荔枝等了一年"等热点话题,进一步擦亮茂名"千年荔乡"名片。 借力文化热潮,讲好农业故事。在缺乏快捷交通工具和保鲜技术的唐代,将"一日色变,两日香变,三 日味变"的荔枝,从5000余里外的岭南运送到长安,"难于上青天"。而今天,茂名建立了覆盖采前、采 中、采后的全流程保鲜技术体系:山岭间,无人机群5分钟完 ...
多地出台提振消费专项行动方案 多点发力繁荣文旅市场
Zheng Quan Ri Bao· 2025-06-13 16:13
Group 1 - The core viewpoint of the news is that Guangzhou has released an implementation plan to boost consumption, focusing on enhancing service consumption and expanding inbound tourism [1] - The plan aims to optimize cultural and tourism consumption supply by utilizing cultural venues and scenic resources, and promoting various cultural and tourism activities [1] - The implementation includes measures such as a 240-hour visa-free transit policy and enhancing shopping experiences for inbound tourists through tax refund services and the establishment of duty-free shops [1][2] Group 2 - Experts emphasize that expanding inbound consumption can drive the upgrade of cultural and tourism consumption, creating a closed loop of experience, consumption, communication, and upgrade [2] - Various regions have introduced specific plans to enhance residents' consumption willingness and capacity, focusing on the vitality of the cultural and tourism market [2][3] - The importance of cultural tourism consumption is highlighted as a strategic component of the national economy, with significant industry correlation and economic multiplier effects [3] Group 3 - The shift from "ticket economy" to "experience economy" is necessary for optimizing cultural tourism supply, leveraging technology and local cultural IP [4] - The integration of "culture + high-end consumption" is emphasized to enhance convenience policies and service upgrades for inbound consumption [4] - A holistic ecosystem combining commerce, travel, culture, sports, and health is proposed, driven by culture, technology, and service [4]