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夜经济激发消费活力 上市公司丰富消费“菜单”
Group 1 - The night economy is experiencing significant growth across various cities in China, driven by increased consumer demand and supportive policies [1][2][3] - Cities like Shanghai and Guiyang are implementing structured plans to enhance night-time consumption, with initiatives such as the Shanghai Night Life Festival and Guiyang's "5+10+25" urban layout [2][3] - Local governments are encouraging extended business hours and diverse night-time activities, including cultural events and outdoor promotions, to stimulate economic activity [2][3] Group 2 - Publicly listed companies in retail, food, and tourism sectors are actively engaging in the night economy by innovating their offerings and creating unique consumer experiences [4][5] - Retail enterprises are launching themed events and markets to attract customers during night hours, exemplified by Hefei Department Store's various marketing activities [4] - Food companies, such as Anjijia Food Group, are expanding their presence in night markets and popular consumer areas, indicating a strong market response [4][5] Group 3 - The development of the night economy is closely linked to infrastructure improvements, with lighting and entertainment projects enhancing urban appeal [6] - Companies like Zhejiang Sunshine Lighting are contributing to the night economy through innovative lighting solutions that create vibrant night-time environments [6] - Research indicates that 60% of urban consumption occurs at night, highlighting the importance of the night economy as a measure of city vitality and attractiveness [6]
市井烟火点燃夜经济“新引擎”
Yang Guang Wang· 2025-07-03 12:50
Core Insights - The night market in Jinan is emerging as a new engine for driving the city's night economy, showcasing vibrant nightlife and urban development [1][6] - The market has gained popularity through social media, attracting a significant number of visitors and boosting local consumption [4][6] Group 1: Night Market Dynamics - The largest night market in Jinan, Huanlian Night Market, has become a popular destination, with an average daily foot traffic of 80,000 visitors during weekends and holidays [2] - Currently, the night market hosts 1,200 merchants, providing over 5,000 job opportunities across various sectors including food, fashion, and entertainment [2] - The market features diverse activities such as drone shows and traditional performances, enhancing the overall consumer experience [2][6] Group 2: Economic Impact - The night market is significantly contributing to the local economy, with a reported 12.9% year-on-year growth in night-time consumption for the first half of 2025 compared to the same period in 2024 [6] - The local government aims to further develop the night economy by creating themed events and activities throughout the year, promoting a vibrant nightlife atmosphere [6] - The integration of social media marketing by vendors is effectively converting online engagement into offline sales, driving economic growth [4]
党旗在基层一线高高飘扬丨一个支部团结127个姓氏 扶贫搬迁村实现振兴嬗变
Xin Hua Wang· 2025-07-03 07:28
新华社武汉7月3日电 题:一个支部团结127个姓氏 扶贫搬迁村实现振兴嬗变 新华社记者宋立崑 每当夜幕降临,武当不夜城的"高光时刻"就开始了。华灯璀璨,古韵流转,身着汉服的演员穿梭巡游,特色小吃香气四溢。人们很难想象,这个 现代感十足的沉浸式休闲街区,隶属于湖北省首个由易地扶贫搬迁形成的行政村——十堰市郧阳区龙韵村。 游客在龙韵村的武当不夜城游玩。 程洋 摄 这个汉江河畔的行政村建成于2018年,安置了24个易地扶贫搬迁村的843户,共计3044名村民。刚搬来时,村子只有160亩地,目所能及的地方都 是荒山坡,村集体没有任何资产。 2023年五一小长假,武当不夜城一期璀璨开街,迅速汇集200余个游玩娱乐、国潮美食、文创展览等业态主体。开街仅半年,游客量即突破200万 人次。 一个村出现了127个姓氏,许多隔壁邻居相互都不认识。既没有物质积淀,也没有情感纽带,怎么搞发展? 2021年换届选举,李小敏被选为村党支部书记,他决定先强组织、聚人心。村里很快制定了村规民约,发扬基层民主,规定决策前必须开"院坝 会"听意见,逐渐形成"村党支部引领+专业公司指导+群众主体+形成决议"的基层民主运行模式。 为解决发展空间受限 ...
黑龙江鹤岗:小串烧烤节点燃夜经济,引擎 “美食+文旅”奏响消费升级交响曲
Sou Hu Cai Jing· 2025-07-02 08:24
Core Insights - The third Hegang Small Skewers Barbecue Festival and the third Qingdao Beer Festival have ignited consumer vitality in Hegang, creating a vibrant night economy centered around food, entertainment, and shopping [1][2] Group 1: Event Highlights - The festival features a 200-meter food corridor and immersive experiences such as rock performances and fireworks, enhancing the sensory enjoyment of the night economy [2] - The event attracted nearly 10,000 visitors, showcasing the appeal of Hegang's unique culinary offerings, particularly the small skewers paired with beer [2][3] Group 2: Night Economy Development - Various districts in Hegang are contributing to a collaborative night economy, with unique cultural and culinary experiences, such as Hanfu experiences and themed night markets [3] - The food street in Gongnong District saw a 35% year-on-year increase in dining consumption, driven by local food stalls and promotional vouchers [3] Group 3: Policy and Economic Impact - The local government is promoting tourism and cultural integration by issuing one million yuan in consumption vouchers and developing core products like boat tours and camping [5] - The combination of unique dining and leisure activities has attracted over 100,000 visitors from surrounding cities during the Dragon Boat Festival [5] Group 4: Transformation of Night Economy - Hegang's night economy is evolving from traditional dining to a model that includes cultural experiences and consumption upgrades, enhancing the overall nightlife [10] - The integration of food, entertainment, and cultural activities is seen as a new driver for high-quality regional economic development [10]
“苏超”带火消费 周末江苏商圈抖音团购订单环比翻倍
Group 1 - The "Su Super" event held from June 28 to 29 significantly boosted consumer spending in various sectors, particularly in shopping districts, food, and tourism across five cities in Jiangsu [1] - Jiangsu's shopping district group purchase orders saw a 103% increase in consumption and a 114% increase in sales compared to the previous weekend [1] - The top five shopping districts in Jiangsu based on consumer spending were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Middle Road [1] Group 2 - Zhenjiang, despite losing its match, experienced the highest growth in hotel and travel group purchase orders, with a 108% increase compared to the previous weekend [2] - Other cities like Suqian, Taizhou, and Suzhou also saw significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [2] - The "Su Super" event also promoted local cuisine, with Xuzhou's barbecue orders increasing by nearly 80% and Yangzhou's fried rice orders rising by 27% [2] Group 3 - The event activated the night economy in Jiangsu cities, with various businesses setting up live viewing areas for matches [3] - In Huai'an, night-time consumption for barbecue and grilled meat saw increases of 17% and 15% respectively over the past two weeks [3] - A flash event in Huai'an featured local delicacies and attracted significant attention, highlighting the synergy between sports events and local culture [3]
百年牛街重装“开街” 呼和浩特再添“夜经济”新业态
Nei Meng Gu Ri Bao· 2025-07-01 02:20
Core Insights - The revitalization of Niujie Street in Hohhot has transformed it into a vibrant night economy hub, blending traditional and modern elements to attract visitors and enhance local culture [1][3][8] Group 1: Revitalization Efforts - Niujie Street has undergone significant renovations, including improvements to building facades, underground utilities, public spaces, and landscape greenery, with a total of 21 projects aimed at enhancing the area [1] - New features such as trendy walls, retro-style signage, and customized neon lights have been introduced to create a visually appealing night corridor [2] - The area has been designed to be more pedestrian-friendly, with wider sidewalks, artistic seating, and green landscapes, promoting a comfortable shopping and leisure environment [2] Group 2: Night Economy Development - The revitalized Niujie Street represents a new consumption model that integrates dining, cultural products, children's entertainment, and shopping, contributing to the growth of the night economy in the region [3][4] - The "HI-BOX" container-themed pedestrian street, known as "Turn Corner Alley," combines food, entertainment, and social experiences, catering to diverse consumer needs [6][7] - The night economy in the region has gained popularity, with increased foot traffic and consumer engagement, enhancing the overall experience for both locals and tourists [8]
“夜骑”、夜食、夜购、夜游……“夜经济”激发内需活力 澎湃城市发展新动能
Yang Shi Wang· 2025-06-30 11:43
Group 1 - The summer season has led to an increase in outdoor activities during the evening, with cycling routes in Beijing becoming popular among enthusiasts [1][4] - New cycling stations are emerging to provide essential services such as food, equipment maintenance, and training, catering to the needs of cyclists [5] Group 2 - Various cities in China are enhancing their night economy through new consumer experiences, including night food, shopping, and entertainment [6] - Shanghai is launching the "2025 Night Life Festival" with 130 themed summer night activities, boosting international tourist traffic [8] - Beijing is introducing diverse cultural and recreational night scenes, including night markets and unique experiences like nighttime rafting [10] Group 3 - Gansu is integrating cultural elements from Dunhuang into its night market, creating a unique storytelling experience [12] - Sports consumption is becoming a highlight of the night economy, with cities hosting events that convert sports traffic into economic growth [14] - Hangzhou is blending various elements such as culture, technology, and music to create immersive experiences for visitors [15] Group 4 - A report indicates that 60% of urban consumption in China occurs at night, with night consumption being three times that of daytime, highlighting the significance of the night economy in driving domestic demand [16]
醉美夜郑州 活力“不打烊”
Zheng Zhou Ri Bao· 2025-06-30 01:09
Group 1 - The "Drunken Beauty Night Zhengzhou" consumption season has been launched in Zhengzhou, aiming to stimulate social consumption potential with over 100 million yuan invested in various platforms [2] - The event includes the distribution of consumption vouchers and various promotional activities across retail, dining, and entertainment sectors, creating an atmosphere encouraging consumption [2] - Key commercial areas and merchants are participating in the event, offering additional discounts and exclusive night packages to enhance consumer engagement [2] Group 2 - The "Taste of Zhongmu" food consumption season features local and national cuisine, creating a vibrant night food scene with various food offerings [3] - Special summer activities are organized in major commercial areas and theme parks to enhance consumer experience, including dinosaur exhibitions and themed night tours [3] - The "City Fireworks Happy Ying" consumption season in Yingyang includes over 20 unique activities, focusing on shopping, dining, and cultural experiences [4] Group 3 - The consumption season in Yingyang runs from June 27 to August 31, featuring various promotional activities and discounts across multiple sectors [4] - Alipay is contributing over 100 million yuan to the event, offering various discounts and promotional campaigns to attract consumers [4] - Various commercial complexes are launching extensive promotional activities to enhance shopping experiences during the event [4] Group 4 - Various cultural and entertainment events are being held in the region, including beer festivals, music food festivals, and themed exhibitions to attract visitors [5] - The local government is encouraging businesses to innovate consumption scenarios and conduct diverse promotional activities to boost the market [5]
200余场活动带你解锁郑州“醉美”之夜
Sou Hu Cai Jing· 2025-06-29 12:39
Group 1: Event Overview - The sixth "Drunken Beauty Night Zhengzhou" consumption season event was launched on June 27, featuring the theme "Great Discounts in Green City, Beautiful Life" [2] - The event adopts a "1+N" model, incorporating four themed consumption activities: "Shopping Zhengzhou," "Tasting Zhengzhou," "Vibrant Zhengzhou," and "Leisurely Zhengzhou" [2] Group 2: Government Initiatives - The government will issue 20 million yuan in "Drunken Beauty Night Zhengzhou" consumption vouchers, applicable to various sectors including retail, dining, and entertainment [3] - A home improvement subsidy program has been initiated, offering a 15% discount on smart home products, with a maximum reduction of 1,500 yuan per item [3] - Alipay will provide various payment discounts during the event, including "Tap to Save" and "Tap for Free" offers, enhancing consumer engagement [3] Group 3: Digital Solutions - Alipay has fully opened its "Tap to Pay" digital solution to Zhengzhou merchants, enhancing operational efficiency for over 300,000 stores [4] - The platform aims to invest more resources by 2025 to improve user payment experiences and support the construction of Zhengzhou as an international consumption center [4] Group 4: Thematic Activities - "Shopping Zhengzhou" will feature summer shopping events in major commercial complexes and markets, with participation from social media platforms like Douyin and Kuaishou [5][6] - "Tasting Zhengzhou" will highlight local culinary experiences through various themed routes and events, including a night market and food competitions [6][7] - "Vibrant Zhengzhou" will host summer sports events and cultural performances, integrating elements from international festivals [7] - "Leisurely Zhengzhou" will showcase artistic exhibitions and themed markets, contributing to a vibrant night economy [8] Group 5: Duration and Impact - The consumption season will run until August 31, featuring over 200 themed promotional activities, ensuring continuous engagement and excitement throughout the summer [8]
绍兴:“仲夏奇趣夜”点燃夜经济
Ren Min Wang· 2025-06-28 04:25
Group 1 - The "2025 Kuaiji Mountain · Midsummer Fun Night" cultural and tourism event commenced on June 27 in the Didiang business district of Shaoxing, featuring various activities such as food stalls, live music, and outdoor movies [1][3] - The event spans two main areas: Didiang Lakeside 98 Street and Meilong Lake Film Culture Park, connecting multiple streets known for local snacks, bars, and tea drinks, creating a vibrant atmosphere for both residents and tourists [1][3] - A highlight of the event includes the Taiwan Good Taste Starry Night Market, offering authentic Taiwanese delicacies, alongside a distribution of 100,000 bottles of Kuaiji Mountain yellow wine, enhancing the festive summer party experience [1][3] Group 2 - The event features a "Cyber Parade" that merges the historical essence of Shaoxing with modern fashion, showcasing performances such as giant electronic music stations, avant-garde cultural dances, and cyber-themed shows [3] - The "Midsummer Fun Night" event will last for 10 days, concluding on July 6, and aims to stimulate consumption through the distribution of 8 million yuan in nighttime consumption vouchers [5] - The initiative is designed to create new consumption scenarios and invigorate the night economy in the Didiang business district and the ancient city of Shaoxing [5]