Core Insights - Nanjing is emerging as a strategic hub for international brands, with significant policy support and a comprehensive service system driving the establishment of flagship stores [2][3][4] Group 1: Policy Support and Economic Development - Nanjing offers substantial financial incentives for new flagship stores, with subsidies reaching up to 2 million yuan for flagship stores and 1.5 million yuan for new product launches, totaling over 10 million yuan in support funds in recent years [2] - The city has implemented a "green channel" for new product customs clearance and established a rapid response mechanism for intellectual property protection, enhancing the overall business environment [2][3] - Nanjing's strategic location, with a major international airport and deep-water ports, facilitates brand collaboration and creates significant business opportunities [2] Group 2: Brand and Market Dynamics - Nanjing has successfully attracted over 1,200 flagship stores, achieving a 95% coverage rate of global first-tier brands, transforming its commercial landscape into a vibrant hub for both international and local brands [3][4] - Local brands are leveraging the flagship economy to expand from regional to national markets, with notable examples including the rise of brands like 圣可尼, which saw a 20% increase in order volume [4] - The city is fostering a dual narrative of being an "international brand showcase" and a "local brand incubator," enhancing its commercial positioning and fashion recognition [4] Group 3: Cultural and Artistic Integration - Nanjing's flagship economy is characterized by a blend of cultural empowerment and innovative collaborations, such as international brands incorporating local heritage into their designs [7][8] - The city has hosted numerous art exhibitions and performances, turning cultural venues into platforms for flagship launches, thereby enriching the consumer experience [8] - The integration of sports and culture into the flagship economy is creating new consumer scenarios, exemplified by products that resonate with local culture and events [7] Group 4: Future Prospects - The ongoing policy support and the establishment of a robust ecosystem for flagship stores are expected to elevate Nanjing's flagship economy from mere quantity to a more empowered industrial ecosystem [3][4] - The city's approach to combining local cultural elements with global brand strategies is anticipated to create unique market opportunities and enhance its competitive edge [7][8]

Core Viewpoint - The collaboration between Jinjiang District and Sichuan Normal University aims to enhance regional development through the integration of education, technology, and industry, focusing on the "first-release economy" and new consumption industries [3][4]. Group 1: Collaboration Details - A cooperation agreement was signed between Jinjiang District and Sichuan Normal University, emphasizing resource sharing, complementary advantages, collaborative innovation, and mutual benefits [4]. - The agreement includes the establishment of a joint consultation mechanism, project linkage, and information sharing to promote 20 intended cooperation projects, including brain-computer interfaces and open-source Hongmeng [4][6]. Group 2: Economic and Educational Impact - Jinjiang District is actively implementing the directives from the 20th National Congress regarding the promotion of the first-release economy, aiming to transform traditional industries and develop emerging sectors [3]. - The partnership will focus on organized research, talent cultivation, and the integration of education and industry to support the development of new productive forces in Jinjiang District [3][6]. Group 3: Previous Initiatives - In February 2023, Jinjiang District and Sichuan Normal University established the first-release economy research institute, which integrates academic and industry resources to innovate and explore practical applications of the first-release economy [6]. - The research institute has developed a theoretical framework and evaluation system for the first-release economy, enhancing digital consumption and creating industry benchmarks [6].

Core Insights - The launch of the Louis Vuitton maritime-themed landmark "Louis" in Shanghai marks a significant milestone in the retail landscape, attracting over 10,000 daily reservations and contributing to the phenomenon of "first-release economy" in Shanghai by 2025 [1] - The collaboration between Swire Properties and Louis Vuitton is a result of deep co-creation, aimed at enhancing the retail experience in the Nanjing West Road area, positioning it as a global top-tier retail destination [1] Group 1 - Nanjing West Road has been a core area for Swire Properties' retail strategy, showcasing a blend of historical architecture and modern retail experiences [2] - The Zhangyuan project represents a significant transformation over the past two years, merging traditional and contemporary elements to create a unique shopping environment [2] - Swire Properties aims not only for commercial success but also for community development, integrating international retail concepts with local cultural elements [2] Group 2 - The Zhangyuan project is only in its first phase, with two-thirds yet to open, and is expected to connect three subway lines by the end of next year, significantly enhancing the area's accessibility [2]

Core Insights - Zhongxing Commercial has become one of the first retail enterprises in Liaoning Province to join the "immediate refund" policy for outbound tax refunds, setting a benchmark for the industry and driving economic growth in the region [1][2] Group 1: Company Overview - Established in 1987, Zhongxing Commercial is a large-scale commercial complex in Northeast China, with a total construction area of 240,000 square meters, integrating retail, leisure, dining, and entertainment [2] - The company underwent a mixed-ownership reform in April 2019, with Liaoning Fangda Group becoming the largest shareholder, marking a new chapter in its high-quality development [2] Group 2: Economic Impact and Strategy - The Chinese government has emphasized the importance of consumption as a key driver of economic growth, promoting policies to stimulate domestic demand and enhance consumer spending [2] - Zhongxing Commercial is strategically planning to open flagship stores in the region to meet diverse consumer needs, enhancing brand strength and customer appeal [2] Group 3: Digital Transformation - In line with the "14th Five-Year Plan" for digital economy development, Zhongxing Commercial is accelerating its online and offline channel development, launching the "Zhongxing Building+" mini-program and pioneering Douyin e-commerce live streaming in the region [3] - The company is creating a new social ecosystem by integrating online traffic with offline experiences, utilizing social media platforms for targeted marketing [3] Group 4: Marketing Innovations - In response to the call for boosting consumption, Zhongxing Commercial has implemented a "three-in-three-out" marketing strategy, hosting various cultural and sports events to enhance customer engagement and create immersive experiences [4] - The company aims to foster a family-oriented consumption culture and has achieved significant breakthroughs in both economic and social benefits through innovative marketing [4]

Core Insights - The third Chain Expo, scheduled from July 16 to 20, will introduce a "Chain Expo Launch Station" for showcasing new products, technologies, and scenarios from participating companies, reflecting the growing trend of the "launch economy" in China [1] - The launch economy aligns with consumer upgrade trends and high-quality development, allowing traditional retail formats to innovate consumption scenarios and optimize operational models through REITs [1][3] Group 1: Economic Impact - The "Summer Anime Season" at Beijing Xidan Joy City generated over 15 million yuan in sales, contributing to nearly 700 million yuan in total sales and attracting around 4.5 million visitors [2] - In the first four months of this year, Shanghai added 301 new stores, including 7 global and Asian first stores, with high-level stores making up 16% of the total [2] - The launch economy is enhancing both offline and online consumption, with Tmall reporting that 12 new products surpassed 100 million yuan in sales during the "618" shopping festival [2] Group 2: Consumer Trends - The growth of the launch economy is driven by changing consumer demographics and preferences, particularly among younger consumers who favor limited edition and co-branded products [3] - The silver economy, primarily driven by the "60s" generation, also shows strong consumption power and demand [3] Group 3: Policy and Innovation - Various cities are implementing innovative policies to enhance the efficiency of new product launches, such as Shanghai's pilot program for import consumer goods inspection [4] - The central government encourages the development of the launch economy through tailored policies, promoting the establishment of first stores and launch events for quality brands [5] Group 4: Future Directions - The launch economy is seen as a key driver for consumption growth, with a shift from basic needs to more diverse and quality-oriented consumption patterns [5] - Shopping centers are encouraged to innovate their physical spaces and integrate various business formats to enhance economic value and social impact [5]

Group 1 - Shenzhen's "old for new" consumption policy has benefited over 11 million people and facilitated the replacement of 78,000 vehicles as of June 30 this year [1] - The "old for new" initiative has generated sales of 36.7 billion yuan in automotive, home appliances, and digital products by mid-June [1] - Various districts in Shenzhen are supporting consumption in sectors like dining, retail, and health through initiatives such as CityGo and electronic consumption vouchers [1] Group 2 - Shenzhen prioritizes boosting consumption and has actively developed "new consumption" with a vibrant market and diverse consumption scenarios [2] - The "2025 Shenzhen New Consumption Season" features over 450 events aimed at unlocking new urban experiences and enhancing consumer engagement [2] - The ongoing "2025 Shenzhen Summer Consumption Season" focuses on integrating AI technology with cultural trends to create immersive shopping experiences [4]

21世纪经济报道记者 易佳颖 上海报道 一是品牌参与度广，今年首创国内外知名品牌打造"上海之夏"城市定制活动。其中，露露乐蒙将其标志 性的年度盛事"夏日乐挑战"上海赛融入活动。据介绍，今年的上海区域进阶赛将于8月2日再次登陆安义 路，把繁华商圈的马路变成有趣的"运动场"。 二是活动形式丰富，例如，IP跨界方面，上影集团将孙悟空、哪吒、黑猫警长等经典动画IP的跨界融合 和科技化、沉浸式的消费场景，持续探索文旅商体展融合的创新路径。三是精准对接需求，面向年轻二 次元客群，首创"上海之夏国际动漫月"，实现三大顶级动漫展会联动。面向时尚潮流爱好者，2026春夏 上海时装周预计吸引超8万行业精英及数千海外嘉宾，汇聚百余场新品发布首秀。 与此同时，"上海之夏"国际消费季作为以促进暑期入境消费为主的城市活动品牌，在以往境外游客的痛 点上，也将在今年推出一批针对性的新措施、新服务。其中，在离境退税服务方面，6月底上海已出台 《上海市优化离境退税消费环境行动方案（2025—2027年）》，从完善网点布局、丰富商品供给、提升 便利化水平、优化服务环境等4方面提出16项举措。目前全市已开通1391个离境退税商店，较去年底增 加近一 ...

Group 1 - The core idea of the news is the launch of the 2025 "Shanghai Summer" International Consumption Season, which aims to enhance consumer confidence and stimulate consumption through various innovative activities and events [1][2][5] - The event will feature extensive participation from both domestic and international brands, with unique city-customized activities and experiences designed to attract visitors [2][3] - The initiative includes a focus on diverse activity formats, such as cultural arts, sports events, and cross-industry collaborations, to create a rich and engaging consumer experience [3][4] Group 2 - Shanghai is actively promoting scenario-based transformations in key commercial areas, aiming to create new consumption scenes that cater to various consumer needs [5][6] - The city has been selected as one of the first pilot cities for retail innovation, with a focus on enhancing shopping, dining, and entertainment experiences in major commercial districts [5][6] - The upcoming "Shanghai Summer" will feature over 300 exciting activities across 16 districts, showcasing a wide range of cultural, sports, and entertainment events [4][6] Group 3 - The city is implementing measures to improve the electronic convenience for inbound travelers, including the launch of a one-stop application platform called "Easy Go" to streamline services for international visitors [10][11] - Enhancements include multi-language support, upgraded city pass services, and improved tax refund processes to address the needs of foreign tourists [9][12] - The platform aims to provide a seamless experience for international travelers, integrating dining, transportation, and shopping services into a single application [10][11] Group 4 - The 2025 "Shanghai Summer" will host a record number of over 180 major sports events, including prestigious competitions like the World Rowing Championships and the ATP 1000 Masters [13][14] - These events will be strategically linked with cultural and commercial activities to enhance the overall experience for attendees and promote local consumption [15][16] - The integration of sports events with lifestyle activities aims to attract both local and international audiences, further boosting Shanghai's appeal as a global destination [13][15] Group 5 - The 36th Shanghai Tourism Festival will introduce a new "one festival, two seasons" model, focusing on family-friendly activities and cultural experiences during the summer [17][18] - The festival will feature themed weeks, including fashion performances, cruise experiences, and cultural exhibitions, to engage visitors and enhance their experience [18][19] - The opening of the Shanghai LEGO Land is expected to attract significant attention, with various promotional activities planned to enhance visitor engagement [20][21]

上海市新闻发布会7月2日举行，介绍2025"上海之夏"国际消费季的总体安排。据介绍，7月4日， 2025"上海之夏"国际消费季将在上海启动，上海西岸滨江将推出汇集品牌全球大展、品牌体验空间和品 牌体育赛事的消费新场景。 "上海之夏"国际消费季是以促进暑期入境消费为主的城市活动品牌。去年，首届"上海之夏"活动取得积 极成效，活动期间境外旅客人数同比增长42.2%，外卡消费总额同比增长68.2%。今年以来，上海入境 游客、入境消费增长势头依旧强劲。1—6月，上海接待入境游客424.8万人次，同比增长38.5%；实现离 境退税商品销售额同比增长85%；其中"即买即退"销售额同比增长28.1倍。 上海市商务委副主任刘敏表示，今年"上海之夏"实现系列活动全面升级，有三方面特点。一是品牌参与 度广，今年首创国内外知名品牌打造"上海之夏"城市定制活动，包括泡泡玛特倾力打造"潮玩之夏"IP系 列活动等。二是活动形式丰富，例如，IP跨界方面，上影集团将孙悟空、哪吒、黑猫警长等经典动画IP 的跨界融合和科技化、沉浸式的消费场景，持续探索文旅商体展融合的创新路径。三是精准对接需求， 面向家庭亲子客群，重磅引入"乐高世界玩乐节"，与 ...

Core Insights - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound tourism and consumption, showcasing Shanghai's summer vitality and charm [1][2] Group 1: Inbound Tourism and Consumption Growth - The first "Shanghai Summer" event achieved significant results, with inbound traveler numbers increasing by 42.2% and foreign card consumption rising by 68.2% [1] - From January to June, Shanghai welcomed 4.248 million inbound tourists, a year-on-year increase of 38.5%, and saw a remarkable 85% growth in tax refund sales for goods [1] - The rapid rise in inbound consumption is expected to diversify market demand in Shanghai [1] Group 2: Event Highlights and Focus Areas - The 2025 "Shanghai Summer" will focus on attracting global travelers through a combination of activities, products, services, and policies, tailored to different regional characteristics [2] - This year's event will feature a broader brand participation, diverse activities, and precise demand matching, including the introduction of city-customized events by well-known domestic and international brands [2] - Notable activities include the "潮玩之夏" IP series by Pop Mart, a limited-time experience space by Van Cleef & Arpels, and the integration of Lululemon's "Summer Challenge" event [2] Group 3: Targeted Audience Engagement - The event will introduce the "LEGO World Fun Festival" targeting family audiences, synchronized with global events in London, Berlin, and Boston [3] - For younger audiences, the inaugural "Shanghai Summer International Animation Month" will feature three major anime exhibitions and special ticket sales [3] - The 2026 Spring/Summer Shanghai Fashion Week is expected to attract over 80,000 industry elites and thousands of overseas guests, while major sports events like the World Rowing Championships and ATP Shanghai Masters will also take place [3]