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中国第一午睡大省
投资界· 2025-07-08 03:06
以下文章来源于视觉志 ,作者鹿 视觉志 . 看见新生活 此时不睡,下午崩溃。 作者 | 鹿 来源 | 视觉志 (ID: iiidaily) 你有没有发现,现在大家越来越爱聊"养生"了? 动不动就朋友圈晒枸杞拿铁、保温杯泡红枣、夜跑万步,仿佛不搞点健康操作,人生就 输了。但有一种养生法,既不用花钱,也不用打卡,更没有技术门槛——午睡。 真·全民养生神器。 尤其是夏天来了,全国人民都迎来了"犯困自由"。中午1 2点过后,太阳烤得马路冒烟, 办公室空调成了续命神器,眼皮也开始自带" 1kg配重"模式,打哈欠、点头、狂眨眼成 为午饭后的标配。 @老板别赞我 然而,当别的省份还在纠结"要不要睡午觉"时,山西人民已经集体"躺平"了。 走进山西农贸市场,你会发现,中午时分摊主一水全躺下,土豆白菜旁边呼噜声此起彼 伏;快递站里,包裹堆成"睡眠小堡垒",快递小哥直接躺进去睡个饱;公园长椅、公交 车座位,甚至草坪、路边台阶,哪里都能见到睡姿千奇百怪的"午睡大军"。 这个时候,全中国的眼皮都在打架。 难怪网友纷纷调侃:"山西午睡文化,主打一个硬核养生。" 今天,就让我们走进这个神秘的"午睡大省",看看山西人民是如何把"躺平"玩成一 ...
中国第一午睡大省:随地入睡,长命百岁
36氪· 2025-07-05 10:53
Core Viewpoint - The article highlights the unique "nap culture" in Shanxi, China, where napping is not only a personal habit but a societal norm deeply embedded in daily life, showcasing a lifestyle that prioritizes rest and well-being over relentless work [4][32][70]. Group 1: Nap Culture in Shanxi - In Shanxi, napping is a widespread practice, with people seen napping in various public spaces such as markets, parks, and even on public transport [9][12][21]. - The local culture embraces napping as a form of "hardcore health maintenance," with many residents considering it essential for their daily routine [10][32]. - The phenomenon has gained attention on social media, with discussions around the benefits of incorporating napping into daily life, contrasting with the sleep deprivation seen in larger cities [53][49]. Group 2: Historical and Cultural Context - The tradition of napping in Shanxi dates back to historical practices, where local customs encouraged midday rest to maintain energy for labor-intensive tasks [36][34]. - The geographical features of Shanxi, such as its basin-like structure and significant temperature variations, contribute to the local preference for napping during the hottest part of the day [35][37]. - Cultural influences, including the philosophy of the Jin merchants who valued rest for productivity, further solidify the importance of napping in the region [41][44]. Group 3: Modern Implications - The article suggests that the Shanxi napping culture could serve as a model for improving work-life balance in other regions, especially in urban areas where sleep deprivation is common [51][70]. - The practice of napping is portrayed as a form of self-care that enhances productivity and overall quality of life, challenging the stigma associated with taking breaks [66][68]. - The article concludes by emphasizing the wisdom in knowing when to rest, suggesting that this understanding is crucial for maintaining health and efficiency in a fast-paced world [70][66].
茅台批价企稳,市场情绪好转?消费ETF(159928)逆市收红,资金再度净流入!下半年展望:食饮需求企稳改善,龙头基本面回升!
Sou Hu Cai Jing· 2025-07-02 09:12
Group 1 - The core viewpoint of the articles highlights the resilience of the consumer sector in the A-share market, with the Consumption ETF (159928) showing a slight increase despite overall market adjustments [1][3] - The Consumption ETF has seen a net inflow of funds, with a total scale exceeding 12.1 billion yuan, leading its peers significantly [1] - Major stocks within the Consumption ETF, such as Moutai and Wuliangye, have shown positive performance, while some brands like Dongpeng Beverage have experienced declines [3] Group 2 - Moutai's price has stabilized after a previous decline, with the 2025 flying Moutai box price recovering to over 1900 yuan, indicating a positive market sentiment [4] - The beverage and snack sectors are identified as having structural growth opportunities, with the tea and energy drink markets showing significant potential [4][5] - The white liquor sector is expected to undergo a valuation recovery, with leading companies like Moutai and Wuliangye offering attractive dividend yields of 3.6%, 4.8%, and 5.2% respectively [8][9] Group 3 - The consumer food sector is projected to see steady demand growth in the second half of 2025, with new consumption trends continuing to thrive [7] - The focus is on high-growth segments such as healthy beverages and snacks, which are expected to maintain innovation and market vitality [7] - The overall demand for the liquor industry may remain under pressure, but leading brands are anticipated to navigate through the cycle effectively [8]
百年同仁堂跨界“烘焙局”,从药铺到面包房月入千万,靠“药食同源”赢了!
东京烘焙职业人· 2025-06-27 06:44
Core Viewpoint - Tong Ren Tang, a century-old traditional Chinese medicine company, has successfully ventured into the baking industry, achieving impressive monthly revenues of tens of millions by combining traditional wisdom with modern consumer demands [3][5]. Group 1: Market Disruption by a Century-Old Company - The decision of Tong Ren Tang to enter the baking market represents a significant shift, leveraging its extensive resources in high-quality medicinal materials and a deep-rooted culture of "food as medicine" [7]. - The brand "Zhi Ma Health" is the main player in this cross-industry venture, offering products like "Goji Latte" and "Fu Ling Cake" that blend health benefits with modern tastes [9]. Group 2: Product Innovation and "Food as Medicine" - Tong Ren Tang's baking strategy emphasizes the concept of "food as medicine," incorporating genuine medicinal ingredients into their baked goods, such as "Fu Ling," "Goji Berries," and "Black Sesame" [11]. - Specific products include the "Goji Original Croissant," "Five Black Soft European Bread," and "Pumpkin Goji Soft European Bread," each designed to appeal to different consumer preferences while maintaining health benefits [14][15][17]. Group 3: Targeting Diverse Consumer Groups - The company effectively targets a wide range of consumers, from the elderly to Generation Z, by offering products that cater to their specific health and lifestyle needs [25]. - For younger consumers, the brand focuses on trendy and convenient options, while for older consumers, it emphasizes low-sugar and easy-to-chew products [28][30]. - The unique product offerings and store experiences are designed to encourage social sharing, enhancing brand visibility [31]. Group 4: Innovative Marketing Strategies - Tong Ren Tang employs a dual approach to marketing, integrating online and offline strategies to enhance brand engagement [33]. - The flagship stores serve as brand experience centers, offering interactive activities that immerse customers in traditional Chinese medicine culture [35]. - Online marketing through social media platforms has proven effective, with viral content significantly boosting brand awareness [37]. - Collaborations with major e-commerce platforms have expanded the reach of their health-focused baked goods, improving convenience for consumers [38]. Group 5: Future Prospects and Challenges - Despite achieving impressive monthly revenues, Tong Ren Tang faces challenges in balancing taste and health benefits to appeal to a broader audience [41]. - The rapid expansion raises concerns about maintaining the quality of medicinal ingredients and consistency in product experience across locations [42]. - As the health baking trend gains popularity, competition is expected to increase, necessitating continuous product innovation and brand differentiation [44].
护肝意识催生需求 我国肝脏健康市场今年有望突破800亿元
Bei Ke Cai Jing· 2025-06-26 13:57
Core Insights - The report indicates that over 150 million people in China suffer from liver-related issues such as fatty liver and hepatitis, with 80% of early liver damage showing no obvious symptoms [1][2][5] - The rising awareness of health management has led to a diversified demand for health products, particularly liver health products, which are gaining traction among younger consumers [1][2][4] - The liver health market in China is projected to exceed 80 billion yuan this year, positioning it as a star segment within the broader health market [5] Market Trends - The liver health product market has been experiencing rapid growth since 2012, driven by core demands such as metabolism promotion, dietary regulation, and improvement of physical and mental states [4][6] - The demographic of liver health product consumers is shifting, with 35% of consumers in 2023 aged between 26 and 35, making this age group the largest and fastest-growing segment [4][6] Product Offerings - Various forms of liver health products are emerging, including liver tea, liver protection tablets, liver capsules, and health-enhanced gummies, catering to different age groups and health conditions [6] - Natural ingredient-rich liver health products are particularly favored by consumers [4] Sales Channels - Traditional direct sales are declining, with pharmacies, shopping malls, and online platforms becoming the primary purchasing channels, especially e-commerce, which is expected to continue growing due to the younger generation's health consciousness [6][7] - Local brands are achieving significant sales, with some health products surpassing 500 million yuan in annual sales [7]
有一种养生:远离犟驴
洞见· 2025-06-16 10:19
Core Viewpoint - The article emphasizes the futility of trying to change stubborn individuals, highlighting that engaging with them often leads to personal exhaustion and frustration rather than productive outcomes [6][31][74] Group 1 - The concept of "backfire effect" is introduced, indicating that attempts to correct a stubborn person's views often reinforce their original beliefs [6][7] - Personal anecdotes illustrate the emotional toll of arguing with inflexible individuals, leading to stress and health issues [19][54] - Historical examples, such as Darwin's experience with critics, demonstrate that focusing on one's own work rather than engaging with the obstinate can be more beneficial [23][29] Group 2 - The article advises against prolonged engagement with stubborn individuals, suggesting that it is better to conserve energy for more rewarding interactions [36][44] - It discusses the importance of prioritizing personal well-being over the need to convince others, advocating for a focus on self-care and mental health [57][70] - The narrative concludes with the idea that true wellness comes from avoiding unnecessary conflicts and investing time in meaningful relationships [72][75]
鬼才倪海厦:最顶级的养生,不是睡觉,不是运动,而是......
洞见· 2025-06-12 10:12
洞见 (DJ00123987) ——不一样的观点,不一样的故事,3000万人订阅的微信大号。点击标 题下蓝字"洞见"关注,我们将为您提供有价值、有意思的延伸阅读。 注意看!图片里的男人叫 迷罗 。 他 是业内出了名的 养生天才 ,上过电视,火到国外, 被无数国人奉为健康守护人 。 同时,也是京城养生圈里 「 最敢说真话做实事的硬骨头 」 。 最近,他看不惯市面上打着 「 中式养生大师 」 旗号的 「 伪大师 」 ,拿捏当代人想 健康又不懂如何养生的心理; 恶意抬高养生门槛,宣扬 「 越贵越养生 」 的错误观念。 让想要 低成本变美的普通女性 不敢轻易报名 ,再不然,就是很多手握退休金的中老年 朋友,花光积蓄盲目养生,最后破财又伤身。 他不顾同行的打压、威胁, 曝光了养生圈里不为人知的内幕 ,一时间引起了广泛的热议 和关注。 吃上万元的滋补品补身体,但效果却那么差? 怎么判断养生专家的资质靠谱? 气色差最怕的运动是什么? ...... 这些内行人才懂的真相, 他全部用大白话公开讲了出 来。 同时,他以一己之力对抗整个养生圈, 宣布养生 ,根本就不需要花大价钱 , 也能 帮助 千万女性由内而外练出好状态和好身体。 ...
炎炎夏日 喝金银花茶最搭
Bei Jing Qing Nian Bao· 2025-06-11 08:18
Core Viewpoint - Honeysuckle is a popular herbal remedy known for its various health benefits, particularly effective in summer due to its cooling properties and ability to relieve heat-related ailments [2][3]. Group 1: Benefits and Usage - Honeysuckle has multiple health benefits, including antibacterial, anti-inflammatory, and detoxifying properties [3][4][5][6]. - The best time to consume honeysuckle is during summer, as it helps to alleviate thirst and prevent heatstroke [2]. - It is important to avoid excessive consumption, as it may lead to gastrointestinal discomfort, especially for individuals with weak digestive systems [2]. Group 2: Preparation Methods - Honeysuckle can be consumed in three main ways: raw, steamed, or brewed as tea [7]. - For raw consumption, fresh honeysuckle flowers and leaves can be washed and chewed to provide detoxifying and anti-inflammatory effects [8]. - Steaming honeysuckle with water and adding sugar can create a refreshing drink that helps to clear heat and relieve summer heat [8]. - Brewing honeysuckle in water can help reduce internal heat and prevent bad breath, especially when combined with chrysanthemum [8]. Group 3: Special Tea Recipes - A special honeysuckle tea can be made by steeping honeysuckle and hawthorn in hot water, which aids digestion [9]. - A honeysuckle and mint tea can be prepared to treat heat rash, while a three-flower tea (honeysuckle, chrysanthemum, jasmine) can help with headaches and thirst [10]. - A throat-soothing tea can be made with honeysuckle, platycodon, ophiopogon, and licorice, which is beneficial for vocal health [10].
人生七大底层逻辑,不要搞反了
洞见· 2025-06-05 10:28
Core Viewpoint - The article emphasizes the importance of understanding underlying logic in various aspects of life and business, suggesting that success comes from recognizing and following the correct order of actions rather than blindly following the crowd [3][27]. Group 1: Historical Examples - The article recounts the Gold Rush in 1853, highlighting how a young man, Levi Strauss, shifted from gold mining to selling durable work clothes, illustrating the value of identifying unique opportunities rather than competing in saturated markets [6][7]. - It mentions the story of Ho Hung San, who faced rejection from relatives during tough times but later saw them return when he regained wealth, emphasizing the transactional nature of relationships based on mutual benefit [10][11]. Group 2: Personal Development - The article discusses the practice of self-reflection as a means to personal growth, citing the example of Kazuo Inamori, who reflects daily on his actions to improve himself [13]. - It stresses the importance of listening to others to build relationships, using the story of Carnegie successfully engaging a botanist to secure an invitation to a dinner as an example [15]. Group 3: Health and Well-being - The article advises on the importance of preventive health measures, likening it to not waiting for problems to arise before taking action, thus promoting a proactive approach to health [20][21]. - It suggests that a solid foundation of health enables individuals to pursue their desired life paths effectively [21]. Group 4: Financial Stability - The article asserts that financial stability is crucial for maintaining healthy relationships, particularly in marriage, where economic issues can lead to conflicts [23][24]. - It concludes that all happiness must be earned through hard work and dedication, reinforcing the idea that effort is necessary for achieving personal and financial goals [25][26].
同仁堂科技:“聚焦”战役 提升营销效能
Core Insights - In Q1 2025, Tongrentang Technology Company focused on market demand, enhancing product variety and channel development to stimulate marketing momentum [1] Group 1: Product Strategy - The company emphasized "focusing" on major products, directing promotional resources towards key varieties such as Yao Medicine 300 Years, Ejiao, and children's medicine, creating a clear product structure [1] - Core products like Xihuang Pill, Jingzhi Niuhuang Jiedu Pian, and Liuwuwei Dihuang Wan series have optimized pricing systems and operational strategies, achieving coverage in over 30 provinces [9] Group 2: Marketing Initiatives - The "Flag Planting Action" marketing campaign covered 10 key provinces, conducting 206 events and nearly 1500 terminal promotion activities, successfully enhancing product shelf presence and awareness [9] - The company targeted younger audiences with innovative marketing strategies, such as the "Beijing Tongrentang Super Good Pill" campaign during the JD Super Brand Day, appealing to their health-conscious yet skeptical mindset [11] Group 3: Community Engagement - The company engaged in community education about product knowledge, leveraging events like the Winter Olympics to promote health trends, particularly in Harbin [11][14] - Creative marketing slogans and campaigns, such as the AI-themed short films, resonated with younger demographics, making products like Jingzhi Niuhuang Jiedu Pian and Ejiao popular during the spring health season [12][14]