智通财经记者 | 方卓然 智通财经编辑 | 庄键 2025年10月1日，夜幕降临上海豫园商城中心广场，与光影秀交织成流动的夜色画卷。刚抢到上海"申夜深折 夜享黄浦"消费券的95后游客李萌萌正跟着讲解 员的脚步，在古色古香的回廊间驻足。 自豫园对外开放夜游以来，以"豫享山林"为主题的夜间实景博物馆成为新晋打卡地，时长约50分钟的游览动线上，24处精心设计的景点串联起传统文化与现 代光影的碰撞，游客们分批感受着老城厢的夜间魅力。 "本来担心赶不上豫园的游览，没想到现在能逛到深夜，还能跟着讲解员了解每处景点的故事，满减消费券刚好能买些非遗手作当伴手礼。"李萌萌举着刚入 手的摆件对智通财经说。在豫园，不少游客在体验完实景博物馆后，还会前往周边商铺选购文创产品或品尝特色小吃，带动夜间消费链条进一步延伸。 这一幕，正是上海夜间经济蓬勃发展的缩影。 9月以来，上海以晚10点后使用的夜间专用消费券为撬动杠杆，与新天地、豫园、南京路等核心地标推出延时营业、主题市集、夜游项目等举措联动，叠加 同期启幕的上海旅游节，让"夜上海"的消费热度再上一个台阶。 中秋、国庆假期，上海推出了一系列内容丰富、形式多样的特色夜间文旅节庆活动，助力 ...

如今国产原创剧目占比超过了50%，一些优秀剧目逐渐走向海外。音乐剧《蝶·变》《梦微之》都是其中的代表。 沉浸式话剧之所以经久不衰，一个很重要的原因就是它独特的艺术形式和沉浸式体验。《阿波罗尼亚》就是让观众在吧台边，边喝酒，边看戏，和演员零 距离的沉浸式体验，带来了突破常规的观剧体验。 亚洲大厦里的小剧场不断扩张，发展到现在已有19个演艺空间、19部剧。位于大厦地下二层的音乐剧《海雾》是今年6月推出的新剧目，客单价在300多 元，平均上座率70%就有2万多的票房收入，回收成本指日可待。 小剧场的火爆不但让亚洲大厦成为时尚地标，还激活了演艺市场，吸引着越来越多的优秀青年创作者。28岁的吕学平是国产原创音乐剧的创作者。今年7 月，他的第一部作品《雕像》在亚洲大厦首演，平均上座率达到了80%以上。 如今，在一些城市的热门商圈，"白天逛商场，晚上进剧场"正成为许多年轻人的休闲新选择。小剧场这门"小而美"的生意，展现出惊人的爆发力。中国演 出行业协会数据显示，2022至2024年，全国演出市场总收入从243.6亿元猛增至796亿元，其中小剧场及新空间演出功不可没。 上海市南京路的亚洲大厦被称为垂直生长的戏剧街区，这里汇集 ...

来源：滚动播报 本次促消费活动聚焦夜间经济、首发经济、外摆经济、汽车经济、银发经济等新业态，巧妙融合光影艺 术、时尚发布与消费体验，全方位展现普陀区在促进消费、提升市场活力、创新消费场景方面的新实 践。 多商圈特色联动 现场，多项重磅促消费举措先后发布。在汽车消费领域，为持续激发汽车消费市场潜能，普陀区长征、 桃浦两镇的汽车产业园区推出汽车促消费政策，计划投入1000万元补贴，为消费者带来实实在在的购车 优惠，助力汽车消费市场升温。 针对银发经济，环宇城系统展示了适老化消费场景与服务举措。作为普陀区适老化工作的先行试点商 场，环宇城已成功打造上海首个 "长者友好商城"。而普陀区也将以此为契机，进一步引导商业载体推 进适老化改造，着力打造更具包容性和温情的消费空间，满足老年群体多样化消费需求。 城市级消费地标换新 作为启动仪式的压轴环节，"幻影循光2025FW FASHION SHOW"在环宇城银杏大道上演。整场大秀分 为上下半场，汇聚众多国际品牌秋冬新系列，光影交织的秀场与汽车展示区形成巧妙互动，成为一场融 合时尚、工业美学与数字艺术的沉浸式盛宴。 （来源：上观新闻） 围绕"MAX循野季"主题，环宇城自9月下 ...

河南日报客户端记者 陈浩 通讯员 张竞之 秋高气爽，佳节同至。9月29日，郑州市上街区亚星盛世广场人潮涌动，欢声不断。由上街区中心路街 道办事处联合区发改委、区工信商务局、区文广旅体局、区融媒体中心等单位共同举办的上街区"欢腾 赶集迎双节 惠民嗨购促消费"主题活动在此拉开帷幕。 多元场景齐发力，消费市场"热"力全开 "很多年没有这种活动了，出乎意料的热闹，很给我们商铺提振士气！"活动现场精心设置了餐饮、零 售、休闲文旅、潮玩、非遗、金融通信服务、医疗、产城融合八大功能区，精准对接居民多元消费需 求。餐饮区内，大师傅们现场掌勺，锅气升腾，香气四溢，"透明厨房"前排起长队。 百余家餐饮、零售、休闲娱乐等企业踊跃参与，共同点燃居民消费热情，为上街区金秋消费季注入了蓬 勃活力。 "这次活动给我们商户提供了一个特别好的展示平台，人流量上来了，销售额也增加了，实实在在让我 们看到了咱上街的消费潜力和市场活力！"现场销售数据即是证明：餐饮区某水果茶单品售出500余杯， 达日常销量2倍以上；某水果店单日营业额突破6000元；零售板块某超市销售额超3万元。 应商家与居民强烈要求，活动结束时间从原计划的晚上8点延长至11点。更重 ...

Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]

另外，财政部、商务部还发布了《关于开展国际化消费环境建设工作的通知》，其中提出，按照"购在中 国"工作总体安排，打造国际化消费环境，提升入境消费的便利性、舒适度。中央财政对试点城市给予资 金补助。实施期内，国际消费中心城市每个城市合计补助2亿元，其他城市每个城市合计补助1亿元。 财政部、商务部重磅发布 9月30日盘后消息，财政部、商务部近日发布《关于开展消费新业态新模式新场景试点工作的通知》（以下简 称《通知1》），其中提出，支持50个左右城市开展试点工作，主要向人口基数大、带动作用强、发展潜力好 的超大特大城市倾斜。政策实施期为两年。 关于支持范围，《通知1》明确，试点城市申报范围为地市级及以上城市（包括直辖市，计划单列市，各省、 自治区省会或首府城市，地级市、州、盟）。 国庆长假前夕，消费领域迎来利好政策。 今日（30日）盘后，据财政部消息，财政部、商务部近日发布《关于开展消费新业态新模式新场景试点 工作的通知》，其中提出，支持试点城市健全首发经济服务体系，创新多元化服务消费场景，提升消费品 质，扩大服务消费，推动更多外贸优品进入国内消费市场，培育消费新增长点。 关于政策支持方向，《通知1》提出，主要支持 ...

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce are launching pilot projects for new consumption formats, models, and scenarios to enhance domestic demand and support high-quality economic development [1][2]. Group 1: Overall Requirements - The policy aims to boost consumption by supporting pilot cities in establishing a service system for new consumption formats, enhancing service quality, and promoting diverse consumption needs [1][2]. - Approximately 50 cities will be supported, focusing on large cities with significant population and development potential, with a two-year implementation period [1][2]. Group 2: Support Directions - The initiative will support the establishment of first-release economic service systems, including the creation of first-release centers and platforms for new product launches in various sectors [2][3]. - It encourages innovation in service consumption scenarios, integrating digital technologies in sectors like entertainment, tourism, and health to create new consumer experiences [3][4]. - The program will promote cross-industry collaborations leveraging quality resources and well-known intellectual properties (IPs) to develop immersive consumption spaces [4]. Group 3: Work Procedures - Local governments are responsible for organizing city applications, with specific guidelines for proposal submissions and a focus on optimizing consumption structures [5][6]. - A competitive evaluation process will determine the selected pilot cities based on their implementation plans and market potential [6][7]. - Financial support will be provided to pilot cities, with funding amounts varying based on city classification, and performance evaluations will influence future funding [7]. Group 4: Work Requirements - Provincial departments are tasked with coordinating efforts, establishing performance indicators, and ensuring effective management of pilot projects [8][9]. - There will be strict financial oversight to ensure funds are used appropriately and to prevent misuse [8][9]. - Promotion of the initiative will be conducted through various channels to encourage participation from industry stakeholders and the public [9].

今年以来，泰兴市紧扣"消费扩容提质"主线，多措并举激发市场内生动力，联动商业载体创新与政策精 准赋能，推动消费市场呈现"总量增长、结构优化、活力迸发"的良好态势。上半年，全市实现社会消费 品零售总额187.24亿元，同比增长7.3%，其中文化娱乐健康类、居住类商品消费同比分别激增25.4%、 23.8%。 作为消费升级的核心载体，今年5月开业的凤栖奥特莱斯贡献显著增长。该综合体引入长三角首个"唐朝 诡事录西行"VR体验馆及2000平方米无穹航天科技（000901）馆，通过"元宇宙奥莱"AR试衣、火箭发 射模拟等沉浸式体验，填补了区域体验消费空白，开业首月即吸引客流超80万人次，带动消费收入1.5 亿元。其汇聚的200余家国际品牌及"新能源汽车服务中心"等业态，有效提升了泰兴对长三角周边城市 的消费辐射力。 在消费场景创新上持续突破，近期举办的泰兴森林音乐会.苏超之夜活动，将音乐演出与足球文化展示 相结合，将体育激情转化为消费动能，打造"音乐+体育+消费"的跨界体验场景，成为激活夜间经济的 新亮点。 政策端持续释放红利。泰兴市统筹发放800万元消费券，涵盖购物、餐饮、住宿等领域，叠加汽车、家 电"以旧换新"活动 ...

Group 1 - The core concept of the event is to integrate sports, consumption, and cultural tourism to activate the nighttime economy in Shanghai, particularly through the "Night Carnival" event [1][3] - The "Pudong Riverside Beer Run" is a key highlight, featuring a 6-kilometer route along the waterfront, which connects various activities such as a beer festival market, art parties, and shopping district promotions, creating a comprehensive consumer experience [3][6] - The event is part of Shanghai's broader strategy to establish a world-class nighttime economy, with a focus on the "One River, One River" waterfront area being redefined as a vibrant economic zone [4][6] Group 2 - The "Night Carnival" features a variety of activities including live performances, outdoor movies, and dance events, aimed at enhancing the festive atmosphere along the waterfront [4] - The collaboration between the Yicang Art Museum and System to create an immersive "Pink Beach Beer Party" exemplifies the blending of art and nightlife, further promoting cultural tourism [4] - The event also includes promotional offers for credit card holders, encouraging immediate consumer spending in local shopping districts, thereby boosting the nighttime economy [3][6]

Group 1 - The "please 3 days off and rest for 12 days" trend has led to a significant increase in travel bookings, with a 26% rise in product reservations on travel platforms compared to the same period last year [1][3] - The early travel peak is characterized by increased traffic and accommodation bookings in major cities such as Beijing, Chengdu, and Chongqing, with notable growth in hotel search and reservation volumes [3][4] - The popularity of theme parks is evident, with Shanghai Haichang Ocean Park experiencing a 313% increase in ticket bookings, and hotel prices rising by 12% due to the extended holiday period [8] Group 2 - The demand for vacation rentals has surged, with a 10% increase in bookings on platforms like Tujia compared to last year, particularly among younger travelers [4][11] - Major hotel chains are reporting increased booking rates, with Huazhu Group noting a 3% rise in overall hotel reservations during the holiday compared to last year, especially in first-tier cities [11][12] - The holiday season is driving up the booking rates for high-end brands, with significant increases noted for brands like Huazhu's Huakai and Songpin, as well as economic and national brands like Haiyou and Hanting [12]