情绪价值
Search documents
“情绪价值”成假期消费增长密码
Xin Lang Cai Jing· 2026-01-03 22:19
"中国速度"重新定义距离:随着西延高铁开通运营,西安到延安的通行时间缩短至约1小时,中国高铁 运营里程突破5万公里。 "假期和爱人带孩子来看壶口瀑布,高铁开通后方便了很多。"来自西安的游客莫先生说。 发达的交通激活沿线经济。全长299公里的西延高铁,串联起西安、渭南、铜川、延安4市19县区,辐射 黄帝陵、壶口瀑布等知名景区。数据显示,西延高铁开通后,黄河壶口瀑布景区日均接待游客量增长 165%。 路网越织越密,旅途更加通达,流动中国在假日中尽显生机活力。 交通运输部数据显示,元旦假期3天,全社会跨区域人员流动量预计约5.9亿人次,日均约1.98亿人次。 假日期间,滴滴打车需求同比上涨31%,在"跨年夜"打车高峰时期,平均每分钟叫车需求突破18.9万 单。 "请了几天年假,加上元旦假期正好凑够一周,带着家人去新疆玩一趟。"山西太原的崔女士对记者说。 (来源:新华日报) 全国约5.9亿人次顺畅出行;人们身穿汉服在古城景区体验沉浸式跨年;外国游客排长队竞相"扫 货"……2026年元旦假期,天南海北的热闹场景,勾勒出一幅热气腾腾的假日消费画卷,折射中国经济 的活力与热度。 出行畅:约5.9亿人次出行,旅途体验更舒心 ...
新华视点|新场景点燃新需求 “情绪价值”成增长密码——元旦假期消费市场盘点
Xin Hua Wang· 2026-01-03 12:48
Core Viewpoint - The New Year's holiday in 2026 showcased vibrant consumer activity across China, reflecting the country's economic vitality and growth, with approximately 590 million trips taken during the holiday period [1][4]. Transportation and Travel - Approximately 590 million trips were made during the New Year's holiday, averaging about 198 million trips per day [4]. - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about one hour, contributing to a significant increase in tourism, with daily visitor numbers to the Hukou Waterfall scenic area rising by 165% [3][4]. - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [4]. Tourism and Cultural Experiences - The holiday saw a rise in immersive cultural experiences, with a 125% increase in searches related to New Year's travel activities [6]. - Popular destinations included theme parks and cultural events, with significant growth in hotel bookings, which increased by 280% year-on-year on the first day of the holiday [5][6]. - Ice and snow tourism remained popular, with 40% of the top 20 domestic flight routes during the holiday related to winter sports destinations [7]. Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a surge in consumer spending, particularly in the home appliance sector, with foot traffic in stores increasing by 110% [10]. - The government allocated 625 billion yuan for consumer goods replacement programs to stimulate spending during the holiday season [10]. - The trend of "China Shopping" gained momentum, with foreign tourists increasingly participating in the shopping experience, highlighting the appeal of Chinese products [13].
山东假日观察 | 新玩法新体验,燃动消费热情
Xin Hua Wang· 2026-01-03 02:49
"我们希望在岁末年初,为游客营造可沉浸、可互动的仪式感。"红叶柿岩景区总经理助理兼演艺部 部长丁艳霞介绍,今年元旦,景区将传统民俗与现代演艺相结合,从白天的百戏杂艺、傍晚的音乐派 对,到夜晚的火艺与鱼灯巡游,所有环节都是想让游客在仪式感中收获温暖记忆。据悉,元旦假期该景 区日均客流量超6000人次。 当"悦己"成为跨年出游的关键词,单纯的观光已不能满足人们对仪式感的追求。为此,山东多地景 区以"传统+现代"的混搭破题,将传统习俗转化为能引发共鸣的当代仪式,精准回应游客对个性化、情 感化跨年方式的新追求。 在济南明水古城,传统诗意与当代潮流形成共振。无人机阵列在夜空中点亮倒计时的最后一秒,祈 愿灯腾空而起;古街深处,宋韵巡游的衣香鬓影与香腮岛电音节的节拍交织。跨年不再只是时间的刻 度,更成为一场兼顾文化共鸣与个性表达的沉浸式盛宴。 为热爱买单,新消费兑现"情绪价值" 1月1日,济南奥体中心场馆内的欢呼声取代跨年钟声。ONER"万能狂欢派对Chill Party"巡回演唱会 现场,近万名观众用声浪开启新的一年。 "平时工作忙,元旦就想彻底放松,给自己充电。"专程从青岛赶来的歌迷王献说,"为喜欢的音乐 和氛围买单, ...
山东各地丰富的活动拉满跨年仪式感,引流年轻客群
Da Zhong Ri Bao· 2026-01-03 01:15
山东各地丰富的活动拉满跨年仪式感,引流年轻客群 新玩法新体验,燃动消费热情 元旦期间,一种"混搭"的跨年方式在山东多地流行开来。古老民俗与潮流演艺结合,二次元市集与 音乐表演声浪交织,冰雪奇观与新年祈福融合,不断创新的文旅消费场景,吸引了大量年轻游客这背 后,是以"悦己"和"情绪价值"为核心的消费趋势在推动——游客不再满足于单纯观光,更愿意为深度体 验、文化共鸣与情感认同买单。 古今交融,定制专属跨年仪式 跨年夜,"家人安康,顺遂无虞"的祈愿,同三千明灯一起缓缓升上淄博红叶柿岩的夜空。景区里一 盏盏手写祝福的祈福花灯,载满游人的期盼,与漫天烟花一同点亮新年之夜。 "平时工作忙,元旦就想彻底放松,给自己充电。"专程从青岛赶来的歌迷王献说,"为喜欢的音乐 和氛围买单,就是对自己最好的犒赏。" 泰山跨年音乐嘉年华、日照2026元旦日出歌会……元旦假期,音乐节和演唱会热度不减,年轻人通 过自主选择的仪式感,兑现"悦己"的情感价值。 与此同时,全省各地商场通过"文旅+商圈"打造消费新场景。随着文化娱乐消费形态迭代升级,以 知识产权(IP)衍生品为核心的文化新业态——"谷子经济"正在年轻消费群体中快速崛起。 跨年夜当晚, ...
把城市记忆带回家:高颜值冰箱贴成旅行“仪式感”新宠
Xin Lang Cai Jing· 2026-01-02 03:05
中新网银川1月2日电 题:把城市记忆带回家:高颜值冰箱贴成旅行"仪式感"新宠 中新网记者 于晶 一枚不过掌心大小的冰箱贴,让每天数次打开冰箱的寻常动作被赋予新的期待,视线掠过门上琳琅满目 的小物件,旅行时的阳光、气味与欢笑便在回忆中瞬间苏醒。冰箱贴已悄然从固定便签的实用工具,跃 升为无数年轻人记录足迹、收藏故事的"时光胶囊"与"微型美术馆"。 元旦当天,在宁夏银川一家文创商店内,来自广东的游客张一帆正细心挑选具有宁夏特色的冰箱贴。她 的收藏已覆盖二十多个城市,家中的冰箱门俨然成了一幅立体生动的旅行地图。"青岛的啤酒瓶盖黄铜 贴泛着海风的味道,敦煌的飞天壁画浮雕让我仿佛触到流沙。"她向记者展示手机相册时说道。对她而 言,冰箱不再是冰冷的电器,而是一个满载回忆、能与朋友分享故事的温暖角落。 这背后,是旅行纪念品市场一场静悄悄的变革。笨重易碎的摆件、同质化的钥匙扣正逐渐让位于更轻 巧、更具设计感、更易融入日常的冰箱贴。在各大博物馆、热门景区的礼品区,设计精巧的冰箱贴已成 为不可或缺的"标配"。 冰箱贴的走红,离不开其自身持续的创意升级与技术融合。如今的它,早已超越简单的图案粘贴,进化 为凝聚地方文化、传统工艺与现代 ...
2026文旅趋势深析: 经济理性下,价值消费如何重塑产业格局?
Sou Hu Cai Jing· 2026-01-01 15:47
站在2025年岁末回望,国内文旅产业已悄然完成一场关键转型。国家文旅部数据显示,2025年1-11月全国文旅消费总额突破5.8万亿元,同比增长11.3%,但 增速背后的结构变化更值得关注——游客不再盲目追逐"打卡式"观光,而是更青睐能提供情感共鸣与文化价值的体验。 这一变化的核心驱动力,正是当前经济环境下消费者"理感共生"的消费心态,既在日常消费中精打细算,却愿意为优质文旅价值支付溢价。结合2025年市场 实践与政策导向,2026年文旅产业的核心趋势将聚焦"价值深耕",而非规模扩张,这一转向将从根本上重塑产业的供给逻辑与竞争格局。 经济理性驱动消费迭代:从"流量依赖"到"价值优先" 当下经济环境中,消费者的决策逻辑正在发生根本性转变。知萌咨询《2026中国消费趋势报告》显示,68.1%的消费者在日常服饰等领域会精打细算,但 42.9%的消费者愿意为健康、文化等价值型消费不计价格。这一特征在文旅领域表现得尤为突出。 2025年的文旅市场已出现明显信号,过去依靠社交媒体流量炒作的"网红景点"生命周期大幅缩短,而能提供核心价值的目的地则持续升温。以上海博物 馆"金字塔之巅:古埃及文明大展"为例,该展览以277万人次 ...
深度复盘2025消费大变局:政策与市场双轮驱动下的品牌重塑与科技共生
Sou Hu Cai Jing· 2026-01-01 10:13
【好品牌科技网・行业观察】 消费,作为经济循环的终点与新起点,不仅是经济增长的"压舱石",更是人民美好生活向往的直接体现。随着中央经济工作 会议与政府工作报告将"大力提振消费"列为年度经济任务之首,2025年的中国消费市场在宏观政策的强力牵引与市场活力的内生驱动下,走出了一条"稳中 有进、破立并举"的独特发展路径。 这一年,是轻工业作为制造业与消费端关键枢纽的"求变之年",也是品牌与科技深度融合、重塑商业逻辑的"进化之年"。 宏观底色:53.5%的贡献率与"压舱石"的凸显 2025年,在投资与出口面临阶段性压力的背景下,消费的稳定性尤为珍贵。数据显示,前三季度最终消费支出对经济增长的贡献率达到53.5%,较上年同期 提升9个百分点。1—11月,社会消费品零售总额同比增长4.0%,服务零售额更是以5.4%的增速领跑大盘。 这组数据的背后,是"体系化协同"与"精准化滴灌"政策的显效。从大规模设备更新到消费品以旧换新,从财政信贷支持到服务消费场景试点,政策不再是简 单的刺激,而是构建了一套涵盖全生命周期的支持体系。 趋势深度解析:四大浪潮勾勒消费新图景 1. "两新"政策引爆"智能换新潮":科技消费的普惠性胜利 2 ...
2026年,这22件好物让你全面开挂|36氪年度推荐
3 6 Ke· 2026-01-01 03:12
世界始终在疾驰,但我们的生活,却往往在那些更加微小而具体的故事里展开。在这些宏大的叙事之外,2025年的你过得如何?看了哪些让你有所感悟的 书?又学习了怎样的新技能? 封面来源|《新编辑部故事》剧照 文末附赠书福利,10本好书等你来抽。 文|挖菜 Amber 木也 曾曾 2025年即将落幕,今年依旧是充满变革的一年。 人人都在用的DeepSeek,其实年初才出现在大家身边;影院里《哪吒2》的浪潮未平,《疯狂动物城2》又开始新的票房狂飙;一娃难求的Labubu,让我 们见识了为情绪价值买单的疯狂;再从罗永浩一把火点燃的预制菜争议,到巨头们纷纷下场的外卖大战,关于吃的话题依旧不断;而像关税战、俄乌战 争、巴以冲突……世界局势的变化永远难以预料。 为了帮助大家在忙碌的生活里,快速筛选出不能错过的好物,今年我们从"看什么"、"听什么"、"做什么"这三个大类,为大家整理出一份来自36氪编辑部 的好物清单。我们邀请了36氪的作者和编辑老师,以及部分其他媒体的同仁们,带来了一系列他们的"年度心水好物",我们希望这些真诚分享,能为你带 来帮助。 文末还有我们特别准备的赠书福利,我们会抽取10位幸运读者,每位读者可随机获赠一本 ...
“懒人养鱼”正当红!广州“智”造解锁年轻态水族新场景
Nan Fang Nong Cun Bao· 2025-12-31 11:32
Core Insights - The article discusses the rise of "lazy fish keeping" in Guangzhou, where smart fish tanks are becoming popular among young consumers, transforming the traditional perception of fish keeping from a luxury hobby to an accessible and aesthetic experience [1][7][66] Group 1: Market Trends - Smart fish tanks are designed for ease of use, featuring automated lighting, feeding schedules, and long-lasting filters, making them appealing to beginners [2][30][34] - The demand for ornamental fish is shifting towards emotional value, with young consumers seeking low-maintenance, aesthetically pleasing setups that fit into their living spaces [12][15][18] - The ornamental fish market in Guangzhou has seen a 34.5% increase in output value in the first three quarters, indicating strong growth potential [46] Group 2: Consumer Behavior - Young consumers prioritize experience, design, and functionality over traditional notions of fish keeping, viewing it as a lifestyle choice rather than just a hobby [18][19][29] - Social media platforms like Xiaohongshu and Douyin are amplifying the visibility of ornamental fish, with significant engagement on related topics, indicating a growing community around this trend [22][24][66] Group 3: Industry Innovations - Companies like Niteli are focusing on integrating essential systems for water quality and ecosystem stability into their smart tanks, addressing common issues faced by novice fish keepers [34][36][38] - The industry is moving towards a one-stop service model, combining smart tanks with quick landscaping solutions to attract younger consumers [43][44] Group 4: Technological Advancements - Guangzhou is leveraging technology to enhance the ornamental fish industry, including the establishment of resource banks for breeding and the development of new aquatic plant varieties, which lowers costs for consumers [58][60][61] - The integration of online sales channels and live streaming has made professional equipment and solutions more accessible to the general public, further driving market growth [65][66]
年轻人不可错过的三个投资机会
Di Yi Cai Jing Zi Xun· 2025-12-31 10:53
Core Insights - The event "2025 Annual Financial Thinkers Summit" highlighted macro trends, consumer behavior, and investment opportunities for 2026, featuring key speakers from various financial institutions [1] Group 1: Investment Trends - The rise of emotional value in consumer products, such as the Labubu doll, illustrates a shift towards narrative economics, where consumers pay for emotional connections rather than just production costs [2][3] - Future investment opportunities may lie in products that resonate with the emotional needs of the new generation, including virtual idols and immersive experiences in the metaverse [2] - The demand for emotional storytelling in products reflects a broader trend where young consumers seek meaningful connections through their purchases [3] Group 2: Asset Value and Stability - The concept of "trust anchors" in volatile markets emphasizes the need for assets with long-term value, such as gold, which serves as a hedge against economic instability [4][5] - Gold's current market price is nearing 1,000 yuan per gram, and its value is derived from its role as a universal collateral and safe haven rather than just price appreciation [5] - Real estate's value has shifted from a financial investment tool to a focus on living quality, emphasizing location and property quality in investment decisions [6] Group 3: Investment Strategies - Three key investment strategies are proposed: investing in personal development, addressing sustainable human development challenges, and focusing on compounding assets [7][8] - Investing in personal skills and knowledge is highlighted as a high-return strategy, especially for younger individuals facing job market changes [7] - Investments in sectors that solve real-world problems, such as renewable energy and biotechnology, are seen as stable growth opportunities [8]