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又一商场开业!打造差异化优势,广州商圈正从单核迈向多核
Nan Fang Du Shi Bao· 2025-10-01 14:53
今年国庆、中秋合体,在假期前夕,由新世界中国与广州地铁地产联合打造的广州汉溪K11购物艺术中心,宣布 正式开始试营业。与此同时,日前,广州南站ICC项目商场正式命名为"天環·广州南",其中位于东广场的首期商 场将于2026年落成。 今年以来,广州商业载体建设动作频频,多个商圈齐齐发力。不过,目前天河路—珠江新城的"顶流效应"仍在持 续,"首店经济""宠物友好"等概念正在被快速复制,新兴商圈要如何才能破圈? 现状 政策加持商圈动作频频 市场从"单核"向"多核"转变 今年4月,广州市发布的《广州市促进商圈高质量发展意见》(下称"发展意见")提出,到2025年底,全市商圈基 础设施与智慧化水平全面升级,未来三年全市商业面积预计将增长超100万平方米。到2035年,广州将构 建"5+2+4+22"重点商圈体系,形成布局均衡、功能完善、辐射力强的世界级、都会级、区域级三级商圈网络。 "全市整体商贸实力较为强劲。"戴德梁行广州商业部董事及主管孙斌表示,从现阶段看,广州已经逐步从过去明 显的"单核商圈格局"迈向"多核商圈体系"的发展阶段。广州市社会科学院经济研究所副研究员伍晶同样认为,从 官方规划到在建项目的实际推进,广州 ...
流水的网红,铁打的“鸡排哥”
Xin Lang Cai Jing· 2025-10-01 09:21
"鸡排哥"需要流量吗?也许有人认为,"鸡排哥"的走红是因为恰好成为了那个被平台流量机制抽中的幸 运儿。诚然,平台的算法分发、流量倾斜,以及后续官方号、网友、景德镇文旅等方面的持续助推,都 是他火爆出圈的重要因素。然而,换个角度来看,在短视频、社交平台内容高度同质化、过度包装、人 设遍地的当下,用户极易产生审美疲劳,当人们厌倦了精致滤镜下的表演,"鸡排哥"所呈现出的质朴与 真诚反而成为了一种稀缺资源。对平台而言,流量需要"鸡排哥"这样有感染力的真实故事。表面上,平 台给了他流量和名气;但从深层次看,是他给了平台最渴望的"真实"与"内容"。从这个角度来说,也许 不是"鸡排哥"需要流量,而流量需要更多的"鸡排哥"。 "鸡排哥"不能长红又如何?过往的经验表明,网红生命周期平均不足半年,网红迭代的规律决定了长红 本就稀缺。对"鸡排哥"来说,这次成功走红,是他真诚乐观、踏实做事、长期坚持的结果,只不过这颗 果子比预想的更大更甜。事实上,"鸡排哥"已经摆摊卖了9年鸡排,两三年前摊位就已经被顾客包围 了。走红之后,反倒多了一份"甜蜜的负担"。如今想要买到一份鸡排,可能需要排队两三个小时,又有 多少食客真的愿意呢?流量的潮水终 ...
迪士尼的新棋局:为IP注入本土文化,携手F1抢年轻消费者
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-01 02:32
(原标题:迪士尼的新棋局:为IP注入本土文化,携手F1抢年轻消费者) 华特迪士尼大中华区 2026 消费品部启动大会现场 南方财经 21世纪经济报道记者 李依农 上海报道 2025年的最后一个季度,电影市场或将迎来一个"疯狂时刻"。 9月29日,迪士尼中国宣布《疯狂动物城2》中国内地定档11月26日,与北美同步上映。届时,上海迪士 尼度假区将举办盛大全球庆典,而"疯狂动物城"主题园区将作为主会场。从银幕到乐园,一场典型的迪 士尼式"狂欢"即将来临。 事实上,这也是近年迪士尼开疆拓土的一个方向,多个迪士尼经典电影IP将走进全球各地的迪士尼乐 园,比如上海迪士尼度假区正在建设的蜘蛛侠主题园区、法国巴黎迪士尼乐园将新增加《狮子王》主题 园区、美国加州迪士尼乐园计划增加的《寻梦环游记》主题园区等。 从电影IP,到卡通形象的周边产品,再到乐园的沉浸式体验,迪士尼为消费者打造了一个独有的消费生 态环境。不过,随着年轻一代消费习惯的改变,迪士尼的消费品业务在不断推陈出新的同时,正寻求更 多的跨界合作。 近期,在迪士尼大中华区2026消费品部启动大会上,华特迪士尼公司消费品部总裁费书雅(Tasia Filippatos)在接 ...
上海稳居入境游热门目的地榜首 平台数据显示这个长假上海城市整体旅游订单量同比增长45%
Jie Fang Ri Bao· 2025-09-30 01:54
Core Insights - The upcoming 8-day holiday period for National Day and Mid-Autumn Festival is expected to see a significant increase in travel bookings, with an overall advance of 3.5 days compared to previous years, leading to record passenger volumes in rail and air travel [1][2] - Key factors influencing travel decisions include the desire for experiential and immersive consumption, emotional value, and the trend of multi-destination travel [1][2][3] Travel Trends - The "super golden week" created by the overlap of National Day and Mid-Autumn Festival has led to diverse travel demands, with popular high-speed rail routes experiencing high ticket sales, particularly towards major cities like Beijing, Shanghai, and Guangzhou [2] - The peak travel days are anticipated to be from September 29 to October 1 and October 7 to 8, with the former accounting for over 30% of the total holiday passenger flow [2] Emotional Value in Travel - Emotional value has emerged as a core factor in destination selection, with searches for hotels in remote areas like Xinjiang and Tibet increasing by 60% year-on-year, primarily from first-tier and new first-tier cities [3] - Shanghai's overall tourism orders are projected to grow by 45% during the holiday, with top attractions including Shanghai Disneyland and other theme parks experiencing significant demand [3][4] Young Travelers as Key Consumers - The 18-35 age group is becoming the main consumer demographic, favoring destinations that offer both aesthetic appeal and cultural experiences, with "healing" experiences being a significant draw [4] Outbound and Inbound Travel - Popular outbound destinations during the holiday include Japan, Thailand, and Hong Kong, while Malaysia and Singapore are also among the top five [5] - The inbound tourism market is thriving, with key source countries including South Korea, Japan, and the United States, and cities like Shanghai and Beijing being the most sought-after destinations [6][7] Enhancements in Inbound Tourism Services - Cities are optimizing public services for inbound tourists, with initiatives like the "Meet China" digital tourism project in Shanghai and enhanced multilingual guides in major attractions [7] - The recent mutual visa exemption policy between China and Russia has led to a 75% increase in bookings from Russian tourists, with Shanghai remaining the top destination [7]
新消费强势崛起,Z世代和千禧一代重构高奢商场逻辑
第一财经· 2025-09-29 10:23
2025.07. 26 本文字数:2886,阅读时长大约5分钟 作者 | 第一财经 郑娜 《2024中国青年消费趋势报告》正揭示了这样的一种新变化:近三成受访年轻人会因为"情绪价值疗愈身心"而进行消费。这背后是一场深刻的消费转 型。 长于在各大城市打造地标性高端商业项目的恒隆地产,对此也有深刻的体会。恒隆地产第三代"掌门人"、董事长陈文博在2025年中期业绩报告中就提 及,受到经济形势等多方面影响,当前国人的消费方式有别于以往。消费模式正在转变,并形成了一种同时注重情绪价值和经济价值的"新消费"模式。 这一新趋势也让过去业内对高端、次高端的分类不再适应当下的行业形势,消费趋势正在模糊传统分类。 在恒隆地产CEO卢韦柏看来,中国消费市场已进入一个新阶段,高端与否不再是唯一标准,更重要的是品牌是否具有内容力、话题性和消费者认同,是 否能提供情绪价值,"一个设计出色的玻璃杯、一家适合打卡的面包店,都可能成为吸引客流的亮点。" 消费者在几年前或许无法想象,能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者毛绒玩具……如今,泡泡玛特、Jellycat都成了重 奢商场的"座上宾"。 是什么发生了变化?正在快速 ...
新消费强势崛起,Z世代和千禧一代重构高奢商场逻辑
Di Yi Cai Jing· 2025-09-29 03:21
消费趋势的变化正在模糊高端、次高端的传统分类。 消费者在几年前或许无法想象,能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者 毛绒玩具……如今,泡泡玛特、Jellycat都成了重奢商场的"座上宾"。 是什么发生了变化?正在快速成长为消费主力的Z世代和千禧一代(商业研究机构常用说法,千禧一 代"Millennials" 指的是 1981-1996年出生的人群,Z世代"Gen Z" 指的是 1995-2009年出生的人群),他 们在消费时的关注重心发生了划时代的改变——不再只将产品的实用性当作唯一的衡量标准,情绪价值 成为决策的关键影响因素。 消费习惯上的改变,一方面使得开发商品牌都更加重视营造多元创新的消费场景,提升消费体验,另一 方面也促使消费逐渐回归到线下。 仲量联行上海商业地产部总监兼华东区零售地产部总监黄臻认为,未来的零售空间将不仅仅是一个交易 场所,更要成为一个能提供独特体验和情感连接的平台,市场参与者需要多维度共同思考,为消费者提 供更加个性化、高品质、有情绪价值的服务。 情绪满足 近年来,"打卡"文化盛行,一杯口味独特的咖啡、一场限时举行的IP快闪、一座独具一格的文化地 标……都有可 ...
多个品牌确认“一口价”黄金饰品将涨价!不少人赶在调价前下单
Huan Qiu Wang· 2025-09-28 23:32
Core Viewpoint - The gold market is gaining attention as the National Day holiday approaches, with various brands adjusting their gold jewelry prices, indicating a potential upward trend in gold prices [1][2][3]. Price Adjustments - Major brands such as Chow Tai Fook, Chow Sang Sang, and Luk Fook Jewelry have set their gold prices at 1108 CNY per gram, while other brands like Lao Feng Xiang and Lao Miao are priced at 1100 CNY per gram [1][2]. - Chow Tai Fook confirmed that its "fixed price" gold products will see price increases starting in October, with specific adjustments to be announced later [2][3]. - Recent reports indicate that some brands have already begun or are about to increase their product prices, with potential increases of 30%-40% for popular items [3]. Emerging Trends - A new product called "Pain Gold," which resonates with younger consumers, has gained popularity, priced at 2800 CNY per gram, significantly higher than standard gold jewelry prices [4]. - The collaboration between traditional brands and popular culture, such as Chow Tai Fook's partnership with the game "Black Myth: Wukong," has resulted in substantial sales, exceeding 1.5 billion CNY [4]. Market Dynamics - The "谷子" (Guzi) economy, which includes merchandise from comics, games, and animations, is projected to reach a market size of 168.9 billion CNY in 2024, growing over 40% from 2023 [5]. - Gold's intrinsic value provides a more stable investment compared to other merchandise in the "谷子" category, even as trends fluctuate [5]. Price Influences - Multiple factors are contributing to the sustained high gold prices, including anticipated interest rate cuts by the Federal Reserve and geopolitical risks [6][7]. - Historical data suggests that gold prices tend to rise following interest rate cuts, with an average increase of 6% within 60 days [6]. - The long-term outlook for gold remains positive due to the restructuring of the global monetary credit system and the weakening of the dollar's reserve status [7].
人一旦停止索取情绪价值,赚钱就容易了
洞见· 2025-09-27 12:35
Core Viewpoint - The article emphasizes the importance of focusing on personal value and financial gain rather than seeking emotional validation in the workplace [7][21][59]. Group 1 - Employees should not expect emotional support or sympathy from their superiors when facing challenges or criticism [20][42]. - The narrative illustrates that seeking emotional value can hinder financial success, as demonstrated by the experiences of individuals who faced criticism but chose to focus on improving their skills instead [36][52]. - The article argues that the primary purpose of work is to earn money, and emotional fulfillment should be secondary [21][55]. Group 2 - The article provides examples of individuals who initially sought emotional validation but ultimately found success by concentrating on their professional development and contributions [11][36][52]. - It highlights that emotional value and financial gain are often at odds, suggesting that to achieve financial success, one must relinquish the desire for emotional recognition [42][58]. - The narrative encourages individuals to adopt a resilient mindset, focusing on self-improvement and the tangible aspects of their work rather than emotional responses [60].
旅游“新”潮涌动:“社交+”丰富旅游新体验
Xin Hua Wang· 2025-09-27 08:44
新华社上海9月27日电(记者 陈爱平)旅游正日益成为人们社交的场景。人们对"情绪价值"的追求,促进旅游业界创新产品服务,拓展文旅 体验"外延"。 第36届上海旅游节重点活动之一,2025年上海旅行摄影大赛正如火如荼开展,赛事邀请游客用镜头记录下上海都市游、文博游、乡村游等场 景,还设有"手机摄影大师课""航拍上海训练营"等配套活动,让游客在旅途中学到更多摄影知识。 9月23日,2025年上海旅行摄影大赛启动现场,旅游从业者向摄影爱好者推荐摄影主题旅游线路。新华社发 9月9日,在上海浦东新区一家酒店举办的非遗体验活动上,外国游客(前排)手持剪纸作品合影。新华社记者 陈爱平 摄 多家旅游平台预计,在即将到来的国庆、中秋"超级黄金周",多地将迎来旅游热潮。携程平台预订数据显示,国庆节假期跨省游订单量同比 增长45%,"场景+文化+体验"的沉浸式产品因更能满足人们的"情绪价值"需求,而更受欢迎。 这家旅行社除服务一批摄影爱好者外,还创新设立滑雪俱乐部、举办骑行活动等,将社交、体育、旅行、艺术相结合,在丰富游客体验的同 时提升了企业经营效益。 无独有偶,越来越多酒店做起"加法",将公共空间打造成为文化体验和社交活动的场 ...
2025世界设计之都大会:设计增添情绪价值 “悦己消费”受年轻人热捧
Zhong Guo Xin Wen Wang· 2025-09-26 12:26
中新网上海9月26日电 (记者郑莹莹)由上海市人民政府、联合国教科文组织共同主办的2025世界设计之 都大会(WDCC2025)于9月25日至9月28日在上海举办。 上海自2010年加入联合国教科文组织"创意城市网络"以来,其"设计之都"建设成效显著,创意设计产业 蓬勃发展,相关产业规模已超1.6万亿元;累计培育21家国家级工业设计中心、200家(上海)市级设计创 新中心。 记者走访今年的大会展区发现,在设计力量的加持下,"悦己消费"越来越受年轻人追捧。 9月25日至9月28日,2025世界设计之都大会(WDCC2025)在上海举办。中新网记者郑莹莹摄 火爆全球的泡泡玛特今年再度参展,以THE MONSTERS"怪味便利店"系列为主题。展区"小而美",吸 引高人气。 在该展台旁,得物展出与泡泡玛特联名的一款限量收藏款Molly潮玩公仔,也吸引不少参观者打卡。 9月25日至9月28日,2025世界设计之都大会(WDCC2025)在上海举办。中新网记者郑莹莹摄 潮玩已经超越"玩具"的范畴,成为年轻人情绪价值的载体。 一方面,年轻群体越来越愿意为好设计买单,愿意为情绪价值买单。另一方面,好设计带来的社交属 性,也是 ...