流量经济

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上证观察家 | 如何打造特色与持久竞争力兼具的产业体系
Sou Hu Cai Jing· 2025-09-08 02:27
Core Viewpoint - The "14th Five-Year Plan" period will focus on how local governments can leverage their industrial foundations to create distinctive, advantageous, and sustainable competitive industrial systems, which will be crucial for economic development [1][4]. Group 1: Current Issues in Industrial Planning - Local governments face five main misconceptions in industrial planning, including a disconnect between planning and actual industrial layout, leading to ineffective implementation of policies [5]. - There is a tendency for policy homogenization, where regions overly mimic successful models from other areas without considering their unique resources and conditions, resulting in repetitive low-level construction [6]. - An excessive focus on high-tech industries has led to insufficient attention to the upgrading of traditional industries, which can also transition into new sectors through modernization [7]. - Industrial planning has historically prioritized manufacturing over service sectors, which are now becoming increasingly important in driving economic growth [8]. - Many plans are developed from the perspective of local management, neglecting the needs and input of businesses, which can lead to misalignment between planning and actual industrial activities [9]. Group 2: New Trends in Industrial Development - The rise of the digital economy is reshaping industrial structures into a "three-segment" model, emphasizing the importance of core industries, transformation platforms, and application scenarios [11]. - Traditional, emerging, and future industries are increasingly interchangeable, with traditional sectors capable of evolving into new industries through technological advancements [12]. - Consumer demand is becoming a significant driver of industrial development, with final consumption contributing an average of 56.2% to economic growth, up 8.6 percentage points from the previous five-year period [13]. - Flow has emerged as a critical variable in industrial competition, with the ability to attract and manage various flows (people, goods, capital, information) becoming essential for regional economic development [14]. Group 3: Recommendations for the "14th Five-Year Plan" - Local governments should focus on transforming traditional industries, leveraging existing resources while ensuring sustainable economic growth [16]. - It is essential to tailor transformation strategies to local resource endowments and market demands, as demonstrated by successful models in provinces like Anhui and Shandong [17]. - Innovation should drive the creation of new industrial clusters from traditional sectors, enhancing their adaptability to new market needs [18]. - Emphasizing niche, high-quality industrial chains rather than broad, unfocused development will help regions build sustainable competitive advantages in emerging industries [19]. - The planning process should respect the interdependencies between industries, promoting a cluster-based approach that integrates various sectors [20]. - Developing a supportive environment for emerging industries, particularly in terms of innovative resource allocation, is crucial for their growth [21]. - Service industries should be prioritized, with a focus on enhancing their network functions and attracting specialized talent to improve service quality [22][23]. - A new model for attracting investment should be established, focusing on the interconnections between industries and avoiding competitive redundancy [25][26]. - Increasing business participation in the planning process will ensure that policies align more closely with the needs of the industry [27][28].
不爱吃五仁月饼是“没饱尝生活毒打”?如此广告“爹味”太浓了
Qi Lu Wan Bao· 2025-09-05 06:42
Core Viewpoint - The advertisement by Taoli Bread, which suggested that consumers dislike five-nut mooncakes because they are "young" and have not experienced life's hardships, has drawn widespread criticism and has been taken down by the company [1][2]. Group 1: Company Response - Taoli Bread has apologized to consumers and stated that the controversial advertisement has been removed, indicating a commitment to improve their review mechanisms to prevent similar incidents in the future [1]. Group 2: Consumer Perception - The advertisement's tone was perceived as condescending, likening consumer preferences to a parental lecture, which has led to negative reactions from the public [2]. - Instead of focusing on product quality or improvements in the five-nut mooncake, the advertisement attempted to chastise consumers, which backfired and resulted in public ridicule [2]. Group 3: Advertising Strategy - In the current era of flow economy, companies are increasingly focused on creating impactful advertisements to attract attention, but they must prioritize respect for consumers and avoid a patronizing approach [2]. - The incident serves as a reminder to businesses that attempting to "educate" consumers can lead to backlash and negative market reactions [2].
南京秦淮区发布十项行动计划,全力打造“中国人文旅游第一区”
Yang Zi Wan Bao Wang· 2025-08-28 11:33
Group 1 - The core objective is to establish Qinhuai District as "China's Humanistic Tourism No. 1 District" with ambitious targets for 2028, including over 100 million tourists, over 10 billion in overseas exposure, annual investment exceeding 100 billion, total tourism revenue surpassing 1 trillion, and more than 10,000 new market entities [1][2] - The "Ten Action Plans for Promoting High-Quality Development of the Cultural and Tourism Industry" were released, focusing on transitioning from "traffic economy" to "value economy" and enhancing the overall experience rather than just sightseeing [2][3] - The district has achieved significant tourism milestones, with over 55 million visitors and total revenue exceeding 53 billion in the first half of 2025, ranking first in the city [1] Group 2 - The action plan includes ten systematic actions aimed at enhancing various sectors such as scene improvement, industry aggregation, cultural creation, night economy, food branding, cultural performances, and international outreach [2] - A budget of at least 20 million annually will be allocated to support brand performances, key enterprises, cultural exports, and tourism initiatives, ensuring the effective implementation of the action plan [2] - The establishment of the "Qinhuai Cultural and Tourism Industry Alliance" aims to integrate resources from key areas and provide comprehensive support for cultural and tourism enterprises [1][2]
出狱行长当网红?对“毁三观”的流量经济坚决说不!
第一财经· 2025-08-27 00:08
Core Viewpoint - The article highlights the troubling phenomenon of individuals leveraging their criminal pasts for personal gain in the context of the flow economy, exemplified by a former bank executive who gained popularity on social media by sharing his criminal experiences, raising concerns about the moral implications and the impact on victims [3][4][5]. Group 1: Incident Overview - A former deputy branch manager of Minsheng Bank, identified as Xiao, gained 22,000 followers in a week by sharing his prison experiences on social media [3]. - Xiao was previously sentenced to nine years in prison for financial fraud, which involved defrauding 147 victims of over 2.746 billion yuan [3][4]. - The incident reflects a disturbing trend where criminal experiences are commercialized and used to attract attention, rather than serving as a cautionary tale [3][5]. Group 2: Flow Economy Concerns - The article expresses concern that Xiao's actions are not isolated, as many individuals exploit social media for fame and profit through deceitful practices [5]. - The rise of fake accounts and misleading content in the flow economy undermines consumer trust and distorts the essence of genuine engagement [5]. - A healthy flow economy should be based on providing real value and positive messages, rather than relying on sensationalism and illegal activities [5][6]. Group 3: Platform Responsibility - The response from Douyin (TikTok) to ban Xiao's account is acknowledged as a positive step, but the article emphasizes the need for platforms to proactively prevent such incidents [6]. - Social media platforms should implement stricter content guidelines and early warning systems to identify and block harmful content before it spreads [6]. - Users are encouraged to reflect on their online behavior and avoid contributing to the proliferation of low-quality or illegal content [6].
壹快评|出狱行长当网红?对“毁三观”的流量经济坚决说不!
Di Yi Cai Jing· 2025-08-26 14:59
Core Viewpoint - The incident involving a former bank executive using his criminal past to gain online popularity highlights the distorted nature of the current flow economy, emphasizing the need for collective efforts to eliminate harmful content and promote high-quality development in the digital space [1][2][3] Group 1: Incident Overview - A former deputy branch manager of Minsheng Bank, identified as Xiao, gained 22,000 followers in a week by sharing his prison experiences on social media, which led to complaints and subsequent action from Douyin [1] - Xiao was previously sentenced to nine years in prison for financial fraud, involving the misappropriation of 2.746 billion RMB from 147 victims [1] Group 2: Flow Economy Concerns - The behavior of Xiao reflects a troubling trend where individuals monetize their criminal experiences, undermining societal values and causing secondary harm to victims [1][2] - The rise of fan economy has seen an increase in fake accounts and deceptive practices aimed at gaining followers and monetizing content, which distorts the essence of the flow economy [2] Group 3: Platform Responsibility - Social media platforms are criticized for their role in promoting sensational and controversial content, which allows harmful flow to thrive [2][3] - Douyin's prompt action to ban Xiao is acknowledged, but there is a call for platforms to implement stricter content regulations and early warning mechanisms to prevent the spread of harmful information [3] Group 4: User Responsibility - Users are urged to reflect on their online behavior and avoid contributing to the "sick" flow economy by engaging with low-quality or illegal content [3] - Collective action from platforms, content creators, users, and regulatory bodies is essential to eradicate harmful online content and foster a healthier flow economy [3]
深港“流量经济”:区域样本 全国镜鉴
Xiao Fei Ri Bao Wang· 2025-08-25 02:37
Group 1 - The core point of the articles highlights the significant increase in cross-border traffic between Shenzhen and Hong Kong, with a record of 1.0271 million travelers on August 16, indicating the potential of "flow economy" to stimulate consumer markets [1] - The successful infrastructure development and connectivity between Shenzhen and Hong Kong, including the new Huanggang Port and seamless integration of Shenzhen Metro with the ports, serve as a model for other regions to enhance regional consumer communities through improved transportation [1] - The optimization of services and regulatory alignment, such as the ease of electronic payments for Hong Kong consumers in mainland China and the "buy and refund" tax policy for overseas travelers in Shenzhen, significantly enhance the consumer experience and can be emulated in other regions [2] Group 2 - The innovation and diversification of consumer scenarios in Shenzhen and Hong Kong, including various shopping centers and cultural events, set a benchmark for other cities to leverage local cultural resources and modern consumption trends to create unique consumer experiences [2] - The collaborative development of multiple industries driven by cross-border traffic, such as tourism, commerce, and technology in Shenzhen and Hong Kong, provides a valuable model for other regions to explore synergistic development based on their own strengths [3] - The flourishing "flow economy" in Shenzhen and Hong Kong offers a valuable development strategy for other regions to unlock new consumer growth opportunities by focusing on infrastructure, services, consumer scenarios, and industrial collaboration [3]
深港口岸客流高峰频现,“流量经济”激发消费新动能
Zheng Quan Shi Bao· 2025-08-20 15:13
Group 1 - The core viewpoint highlights the increasing cross-border traffic between Shenzhen and Hong Kong, with a record of 1.0271 million travelers on August 16, 2023, and a total of over 160 million travelers recorded in 2023, indicating a significant rise in cross-border interactions [1][2] - The Shenzhen and Hong Kong governments have agreed to enhance cooperation to better meet the demands of land border crossings, focusing on infrastructure connectivity and customs efficiency [2][3] - New infrastructure projects, such as the construction of the new Huanggang Port expected to be operational by 2026 and the ongoing reconstruction of the Sha Tau Kok Port, are set to improve cross-border transportation and services [2][3] Group 2 - The booming cross-border traffic has led to increased commercial activity at border ports, with businesses reporting a nearly 20% increase in revenue during the summer months, particularly in the catering sector [3][4] - The concept of a "one-hour living circle" between Shenzhen and Hong Kong is becoming more established, facilitating short trips for shopping and leisure, thus stimulating consumer spending [3][4] - Strategies to convert cross-border traffic into sustainable consumption include enhancing shopping experiences at border crossings and establishing point-to-point cross-border bus services to connect commuters to business and research parks [4][5]
实探丨深港口岸客流高峰频现 “流量经济”激发消费新动能
Zheng Quan Shi Bao· 2025-08-20 15:09
Group 1 - The core viewpoint of the articles highlights the increasing cross-border traffic between Shenzhen and Hong Kong, indicating a significant rise in passenger flow and the potential for economic growth through enhanced connectivity and collaboration [1][2][3][5] - As of August 16, 2023, the Shenzhen-Hong Kong land border saw a record of 1.0271 million travelers in a single day, with a total of over 160 million crossings recorded in 2023, averaging over 400,000 daily [1][2] - Future infrastructure developments include the construction of the new Huanggang Port expected to be operational by 2026 and the ongoing renovation of the Sha Tau Kok Port, which will become a dedicated passenger inspection port [2][3] Group 2 - The booming cross-border traffic has led to increased commercial activity at border ports, with businesses reporting a nearly 20% increase in revenue during the summer compared to June [4][5] - The concept of a "one-hour living circle" between Shenzhen and Hong Kong is becoming a reality, facilitating short trips for shopping and leisure, thus stimulating consumer spending [3][4] - Experts suggest that both cities should implement measures such as "no-sense" customs clearance and extend operating hours to enhance the flow of people and goods, thereby converting traffic into consumption and industrial growth [5][6] Group 3 - There is a call for Shenzhen to develop consumer-centric areas at border crossings and to establish direct bus networks connecting commercial and residential areas, enhancing the convenience for cross-border commuters [5][6] - Hong Kong is encouraged to shift its tourism industry from resource-based to service-oriented, leveraging its international city status to attract visitors and convert transient traffic into stable consumer bases [6] - A collaborative mechanism is proposed to streamline customs processes for researchers and cross-border employees, ensuring efficient movement and fostering economic integration [6]
实探丨深港口岸客流高峰频现,“流量经济”激发消费新动能
证券时报· 2025-08-20 15:01
Core Viewpoint - The article discusses the increasing cross-border travel between Shenzhen and Hong Kong, highlighting the need for both cities to capitalize on this "flow economy" to stimulate new consumer dynamics [2][3]. Group 1: Cross-Border Travel Statistics - On August 16, the number of travelers crossing the Shenzhen-Hong Kong land border reached a record high of 1.0271 million, marking the highest single-day traffic in history [3]. - In 2023, over 160 million travelers crossed the Shenzhen-Hong Kong land border, averaging over 400,000 daily [3]. - The daily traveler volume is expected to increase to 600,900 in 2024, with 140.5 million travelers recorded from January to July 2023, averaging 662,900 daily [3]. Group 2: Infrastructure and Cooperation - High-level meetings on August 18 resulted in agreements to enhance cooperation to better meet border crossing demands, focusing on infrastructure connectivity and regulatory alignment [3]. - New border facilities and transportation services are being developed, including the construction of the new Huanggang Port expected to open in 2026 and the ongoing reconstruction of the Shatoujiao Port [4]. Group 3: Economic Impact and Consumer Behavior - The convenience of border crossings has led to the establishment of a "one-hour living circle," encouraging residents to engage in short trips for leisure and shopping, thus stimulating consumer spending [6]. - The Lian Tang Port has seen a rapid increase in popularity, with restaurant sales reportedly increasing by nearly 20% compared to June due to a surge in family travelers [8]. - Social media trends show that many Hong Kong influencers are promoting travel to Shenzhen, indicating a growing interest in cross-border experiences [9]. Group 4: Future Strategies for Economic Integration - Experts suggest that Shenzhen and Hong Kong should work together to capture the influx of travelers by implementing measures such as "seamless" border crossings and extending operating hours for customs [10]. - Shenzhen aims to convert border traffic into consumer spending by enhancing shopping experiences at key ports and integrating public services for Hong Kong residents [10]. - Hong Kong is encouraged to shift its tourism focus from resource-based to service-oriented, leveraging its metropolitan advantages to attract and retain visitors [10].
观车 · 论势 || 理想车主为何成了“全民公敌”?
Zhong Guo Qi Che Bao Wang· 2025-08-20 04:42
Core Viewpoint - Li Auto is facing significant public backlash due to a series of incidents, including a crash test controversy and negative behavior associated with its car owners, leading to a tarnished brand image and pressure on both the company and its customers [1] Group 1: Public Relations and Crisis Management - Li Auto's legal department has stated intentions to pursue accountability through legal means, while founder Li Xiang has indicated awareness of external manipulation behind the public sentiment [1] - The company's past responses to controversies, such as suing a car service shop for trademark infringement, have been criticized as disproportionate and have resulted in a loss of public goodwill despite winning the case [2] - Li Xiang's controversial statements and marketing strategies have contributed to a negative public perception, creating a stereotype that associates the brand with arrogance and entitlement [3][4] Group 2: Impact on Brand and Customer Trust - The public's reaction to Li Auto's handling of incidents, particularly the release of sensitive data, has led to a significant erosion of customer loyalty and trust, with some customers even considering legal action against the company [4] - The deep connection between Li Xiang's personal brand and Li Auto has resulted in a situation where his controversial remarks are interpreted as the company's stance, further complicating the brand's public image [4] - The current competitive landscape for electric vehicles has shifted towards a battle of values, where consumer trust and identity are paramount, and Li Auto's recent controversies threaten its core competitive advantage [5]