作者 | 李小霞 编辑 | 乔芊 灯光亮起，三只松鼠创始人章燎原出现在舞台中央，他身穿燕尾服，挥动起指挥棒。 这是三只松鼠 "2025 全域生态大会" 的现场。熬过前几年的至暗时刻，带着公司从低谷重新爬起来后， 章燎原终于可以变得松弛一些了。 回头看，2019年，三只松鼠在A股完成IPO，且在这一年成为休闲零食行业首个年收入过百亿的公司， 正是风光巅峰，用章燎原的话讲，却也是事物向相反方向发展的开始，随后陷入长达四年的低谷，营收 净利下滑。 作为掌舵者，章燎原陷入了极度焦虑之中，失眠成为常态，"做什么都是错的"。 直到2022年底的一场高管会上，大家不再以强者姿态看问题，讨论三天三夜后，得出一个共识：三只松 鼠卖得太「贵」了。 随后便是向「高端性价比」转弯的探索，并在淘宝、京东之外，布局抖音、拼多多等渠道，2024年，三 只松鼠终于重回百亿营收。 章燎原将"把抖音做起来"视作三只松鼠走出低谷的象征。但在他看来，抖音起到很大的作用并不在于抖 音，而在于他们找到的做事方法，以及"以一敌百"的组织能力。 基于这些方法和能力，三只松鼠想做更多的事情，推出了33个自有品牌，覆盖宠物食品、滋补、方便速 食、咖啡、女性用品 ...

商务部在几年前的一个调研报告中曾经指出：我国目前零售行业企业存在的突出问题是"千店一面、千店同品"问 题。 总体看，随着二十年前中国加入世界贸易组织，开放零售市场，外资零售进入，带来了现代百货店、超市、卖 场、便利店等一些新的零售形式，推动中国零售行业获得了快速发展，推动了中国消费品行业的快速发展。 但是，随着行业的快速发展，门店数量的快速增加，市场的竞争也在不断加剧。加之市场环境的不断快速变化 （从早期的满足基本消费需求，到后来的消费升级，再到目前出现的需求放缓），目前这种"千店一面"格式化零 售，与"千店同品"无差异化商品零售确实很难适应当前的市场环境变化要求。 从最近胖东来组织调改的步步高、永辉、合力等几家超市企业的情况看，打破"千店一面、千店同品"的局面，是 企业解决当前面临的市场压力，实现转型发展的重要方向。 三家调改企业门店，通过改变门店形象，彻底改变门店的商品结构，均取得了显著的业绩提升效果。 从零售经营的基本规则讲，零售企业的竞争力，主要来自于差异化。差异化的市场定位、差异化的门店运营、差 异化的商品结构。企业只有具备差异化的经营能力，才能具备更强的竞争能力。 在这当中，差异化的商品结构是核心 ...

© 2025 Nielsen Consumer LLC. All Rights Reserved. 共谋货架和谐： 2025年自有品牌与厂商品牌全球展望 亚太地区主要发现 《2025年自有品牌与厂商品牌全球展望》 亚太地区年度销售额 同比增长 +9.6% 全球：4.3% 全球：4.3 % 54% 亚太地区消费者表示，他 们购买的自有品牌产品可 能比以往任何时候都多 全球：53% 全球：53 % 亚太地区的自有产品销售额领先于全球增 长步伐，消费者对自有品牌产品的接受度 正在逐渐提高。 © 2025 Nielsen Consumer LLC. All Rights Reserved. 《2025年自有品牌与厂商品牌全球展望》 54% 亚太地区消费者 认为自有品牌是 知名品牌的良好 替代品。 67% 的亚太地区消费者表示， 69% 亚太地区消费者 认为自有品牌物 有所值。 全球：68% 全球：69% 全球：60% 60% 亚太地区消费者 表示，如果自有 品牌产品的种类 更加丰富，他们 会购买更多。 得益于偏见的逐渐消退、价值主张的日益 凸显以及需求的持续增长，自有品牌产品 正迈向新的高度。 © 2025 Niel ...

"薇美姿是公司的参股公司，一季度薇美姿暂时处于亏损状态。同期，善恩康净利润已同比实现扭亏为 盈。"张文生说。 "一季度公司主要产品牙刷毛利率为25.52%，湿巾毛利率为23.14%。"公司财务总监嵇玉芳在回答《证 券日报》记者提问时表示，与2024年度相比较，2025年一季度，公司牙刷毛利率增加1.79个百分点，湿 巾毛利率下降0.4个百分点。 倍加洁董事长、总经理张文生在回答《证券日报》记者提问时表示："公司2024年度、2025年一季度营 业收入同比增加系主营业务增长及控股子公司善恩康生物科技(苏州)有限公司(以下简称'善恩康')合并影 响，2024年度净利润由盈转亏主要系参股公司薇美姿实业(广东)股份有限公司(以下简称'薇美姿')经营业 绩的波动以及善恩康经营业绩不达预期影响，公司对长期股权投资及商誉分别计提了减值准备。" 张文生在回答投资者提问时强调，加强自有品牌的建设，短期目标是在收入增长的同时改善经营质量。 2025年一季度，倍加洁业绩依然呈现"增收不增利"状态。对此，张文生则表示，一季度净利润同比下降 原因主要系对参股公司薇美姿采用权益法核算所致，薇美姿一季度亏损同比增加。 6月6日下午，倍加洁 ...

"低谷往往通向两种结果，要么死亡，要么重生。" 作者 | 李小霞 编辑 | 乔芊 灯光亮起，三只松鼠创始人章燎原出现在舞台中央，他身穿燕尾服，挥动起指挥棒。 这是三只松鼠 "2025 全域生态大会" 的现场。熬过前几年的至暗时刻，带着公司从低谷重新爬起来后，章燎原终于可以变得松弛一些了。 回头看，2019年，三只松鼠 在A股 完成IPO，且在这一年成为休闲零食行业首个年收入过百亿的公司，正是风光巅峰，用章燎原的话讲，却也是事物向 相反方向发展的开始，随后陷入长达四年的低谷，营收净利下滑。 作为掌舵者，章燎原陷入了极度焦虑之中，失眠成为常态，"做什么都是错的"。 直到2022年底的一场高管会上，大家不再以强者姿态看问题，讨论三天三夜后，得出一个共识：三只松鼠卖得太「贵」了。 随后便是向「高端性价比」转弯的探索，并在淘宝、京东之外，布局抖音、拼多多等渠道，2024年，三只松鼠终于重回百亿营收。 其中，抖音扮演了关键力量。 2023年，三只松鼠的抖音销售12亿元，去年，增长到22亿元，首次超过天猫销售额，后者为19亿元。 章燎原将 " 把抖音做起来 " 视作三只松鼠走出低谷的象征。但在他看来，抖音起到很大的作用并不 ...

在零售行业竞争日趋白热化的2025年，永辉超市的一则人事任命引发市场关注。 那时候的外资会员制超市在中国正是风光的时候，他算是跟着经历了那段黄金期。 后来2016年去了盒马，又从头开始参与搭建新零售的供应链体系，在福建、广州这些地方，试过把生鲜标准化和本地特色结合起来 。 2023年又去了大润发，负责M会员店的商品运营，把仓储会员店的 全流程实操 流程都摸熟了。 可以说是外资超市、本土新零售、传统商超转型这三种不同模式里佘咸平都干过高层， 6月3号，这个开了二十多年的连锁超市宣布新设首席采购官职位，还请来了在山姆、盒马、大润发都干过的佘咸平。 也就是在前几天， 大润发M会员店 传出 商品负责人佘咸平已从大润发离职，跳任永辉CMO。 佘咸平曾在山姆会员店供职10余年，担任过全国生鲜采购总监 ，而 CMO是永辉组织变革后新设的岗位，相当于之前永辉的采购总监。 先说说这位新上任的佘咸平 ，作为中国零售业少见的首席采购官岗位首任掌舵者，佘咸平的职业履历也可以说是一点都不平凡。 2002年就加入了山姆中国的采购部，在 山姆一干就是 十三年，从北方区的采购总监一路做到全国生鲜采购总监。 图源：上海三农 如今 正好和现在永 ...

国内消费品牌冲击IPO的进程，终于按下了加速键。 据不完全统计，进入2025年，已经有10余家中国消费企业相继递交赴港上市申请。在短短一个月时间内，量贩零食品牌鸣鸣很忙与国货护肤品牌林清轩先 后向港交所递交了招股书，为港股IPO回暖再添一把火。 站在鸣鸣很忙与林清轩背后的，是同一家投资机构——启承资本。 启承资本创立于2016年，是一家专注于消费领域的投资机构，投资了十月稻田、源氏木语、果子熟了、钱大妈、锅圈食汇、薛记炒货、M Stand咖啡等企 业。 2025年5月，在FBIF2025食品饮料创新论坛期间，启承资本创始合伙人张鑫钊接受了《中国企业家》的专访。 张鑫钊是中国消费投资领域的资深从业者，2006年，他从北大毕业后，先后在达晨创投、中国国际金融有限公司、京东集团战投部等多个公司任职，2016 年与常斌联合创办启承资本，迄今有15年投资经历。截至目前，启承资本所投资的零售品牌合计开出了超过35000家门店，他亦有国内投资社区零售连锁 业态最多的投资人称号。 回溯过去十年，消费投资经历了一轮 "过山车"般的行情——从炙手可热到回归理性。 身处其中，张鑫钊认为2021年前后行业所热议的"新消费"是由VC（ ...

Summary of Sprouts Farmers Market Conference Call Company Overview - **Company**: Sprouts Farmers Market - **Industry**: Natural and Organic Grocery Retail - **Store Count**: Approaching 500 stores with a growth rate of nearly 10% [2][3] Key Points and Arguments Business Strategy and Target Market - Sprouts focuses on a specific target market of health enthusiasts and innovation seekers, representing a $200 billion segment within a $1.4 trillion marketplace [4][5] - The company emphasizes understanding its target customers and tailoring products to meet their dietary needs, such as keto, paleo, vegan, and organic options [5][9] - Fresh produce accounts for 20% of sales, highlighting the importance of freshness in their product offerings [6] Product Sourcing and Brand Strategy - Sprouts has established a "foraging team" to balance private brand products with small, entrepreneurial brands, launching 7,500 new items last year [10][11] - The company aims to be a destination for innovative products, receiving 65,000 applications for new products, but only managing 7,500 [11][12] - The private brand strategy has shifted from commodity equivalents to differentiated products, enhancing brand identity [10] Consumer Behavior and Market Resilience - Despite economic uncertainties, Sprouts has not observed significant changes in consumer behavior, indicating resilience among health-focused customers [18][19] - The company expects continued growth in health-conscious consumers, with a focus on longevity and wellness across demographics [20][21] Product Trends and Sales Performance - Over 50% of produce sales are now organic, with significant growth in gluten-free and keto products [24] - The company is also seeing success in non-alcoholic beverages and attribute-based products across various categories [25] Pricing and Competitive Position - Sprouts maintains a strong focus on produce pricing, ensuring competitive positioning against conventional grocers [27][28] - The company differentiates itself by offering unique products that are not widely available elsewhere, allowing for a unique pricing strategy [29][30] Growth and Expansion Plans - Sprouts plans to open 1,200 to 1,400 new stores, with a focus on the Midwest and Northeast regions, starting in 2027 [60][61] - The company is adapting its store size to 23,000 square feet to facilitate easier execution in new markets [67] Digital Growth and Customer Engagement - Strong growth in digital sales is attributed to a differentiated product assortment and brand trust in fresh produce [73][74] - The average basket size for online orders is approximately double that of in-store purchases, indicating a strong demand for convenience [76] Loyalty Program - A new loyalty program is set to launch, aimed at personalizing customer experiences and enhancing engagement [48][49] - The program is expected to provide insights into customer preferences, allowing for tailored marketing and product offerings [53][54] Capital Allocation and Financial Strategy - The company prioritizes investments in store growth, supply chain, and technology, while also considering share repurchases and potential M&A opportunities [80][84] - Sprouts aims to maintain a stable EBIT margin while reinvesting in long-term growth initiatives [41][42] Additional Important Insights - Sprouts is committed to local sourcing and building relationships with growers in new markets to maintain its farmers market appeal [68][70] - The company is focused on enhancing its supply chain capabilities to improve product freshness and availability [44][45] This summary encapsulates the key insights and strategic directions discussed during the conference call, highlighting Sprouts Farmers Market's commitment to health-focused retailing and its proactive approach to market challenges and opportunities.

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [2][8]. Core Insights - The company, Lvtian Machinery, reported a revenue of 2.249 billion yuan in 2024, reflecting a year-on-year growth of 38.29%. The net profit attributable to shareholders was 186 million yuan, with a growth of 3.44% [5][6]. - In Q1 2025, the company achieved a revenue of 639 million yuan, a significant increase of 50.11%, and a net profit of 57 million yuan, up by 56.34% [5][6]. - The company is experiencing robust growth in its general machinery and high-pressure cleaning machine segments, with respective revenue increases of 14.20% and 70.07% in 2024 [6]. Company Overview - The latest closing price of the company's stock is 19.26 yuan, with a total market capitalization of 3.3 billion yuan [4]. - The company has a total share capital of 172 million shares, with a debt-to-asset ratio of 38.0% and a price-to-earnings ratio of 17.83 [4]. Financial Performance - The company is expected to see revenues of 2.795 billion yuan, 3.463 billion yuan, and 4.266 billion yuan for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 24.24%, 23.91%, and 23.21% [8][10]. - The net profit attributable to shareholders is projected to be 251 million yuan, 322 million yuan, and 412 million yuan for the same years, with growth rates of 34.63%, 28.41%, and 28.16% [8][10]. Product Development and Strategy - The company is expanding its production capacity for general machinery, with a new project expected to complete its main construction in the second half of 2025, which will enhance its product variety and market competitiveness [7]. - Lvtian Machinery is focusing on developing high-value-added new products and aims to implement a global strategy for its proprietary brand, enhancing its resilience and market presence [7].

Investment Rating - The report assigns an "Add" rating for the company, marking its first coverage [2][8]. Core Insights - The company, Lvtian Machinery, reported a revenue of 2.249 billion yuan for 2024, reflecting a year-on-year growth of 38.29%. The net profit attributable to shareholders was 186 million yuan, with a growth of 3.44% [5][6]. - In Q1 2025, the company achieved a revenue of 639 million yuan, a significant increase of 50.11%, and a net profit of 57 million yuan, up by 56.34% [5][6]. - The company's product segments showed robust growth, particularly in high-pressure cleaning machines, which saw a revenue increase of 70.07% in 2024 [6]. Financial Performance - The company’s gross margin decreased by 3.96 percentage points to 18.05% in 2024, with specific declines in the gross margin of general power machinery and high-pressure cleaning products [6]. - The company is expected to see revenues of 2.795 billion yuan, 3.463 billion yuan, and 4.266 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 24.24%, 23.91%, and 23.21% [8][10]. Production Capacity and Strategy - The company is expanding its production capacity for general power machinery, with a new project expected to complete its main construction in the second half of 2025, which will enhance its competitiveness in the global market [7]. - Lvtian Machinery is focusing on developing high-value-added new products and a global brand strategy, aiming to enhance its product performance while reducing manufacturing costs [7]. Earnings Forecast and Valuation - The forecasted net profits for 2025, 2026, and 2027 are 251 million yuan, 322 million yuan, and 412 million yuan, respectively, with corresponding PE ratios of 13.26, 10.33, and 8.06 [8][10].