凌晨排队抢Labubu的风，从洛杉矶芝加哥吹到了巴黎米兰、东京曼谷，取货都要排队的疯抢，堪比当年抢iPhone4的狂热，隐藏款溢价几十倍，堪比年轻 人的茅台。 很多人还不知道，泡泡玛特是纯正的国产品牌出海，签约很多也是中国设计师，去年海外市场增速375%，股价从去年到今天翻了10倍。市值甚至超过了 旗下有Gucci、巴黎世家、圣罗兰等等一众奢侈品牌的开云集团。 为什么泡泡玛特，能这么火？ 大部分人只看到第一层，也就是泡泡玛特一开始的售卖方式是抽盲盒：你知道你买了但不知道买了哪一款，甚至能抽到很少出现的隐藏款。 概率式的刺激，合法的gamble，门槛不高，给人持续不断的惊喜感、持续不断的多巴胺，让人上瘾。 但是，泡泡玛特远不止于盲盒。我们要层层深入，扒开真相，剥洋葱看看人们为什么被迷得五迷三道的。看懂了泡泡玛特，也就能真正看懂现代人真正 的，最最深层次的消费需求。 抽盒多巴胺 第一层，盲盒多巴胺。 欧气面前，人人平等。就像可口可乐说的，乞丐和总统喝的是同一种快乐水。不需要到澳门开个VIP室，就能享受到直冲天灵盖的、开奖的快 感。一次不够，还能多来几次。 而这种欧气还没有结束，一代人有一代人的邮票。说不定你就中了 ...

Core Viewpoint - 52TOYS has submitted its IPO prospectus to the Hong Kong Stock Exchange, having previously secured an investment of 140 million RMB from Ru Yi Investment. The company reported revenues of 630 million RMB and a net profit of approximately 30 million RMB in 2024 [1]. Financial Performance - 52TOYS' revenue from 2022 to 2024 was 463 million RMB, 482 million RMB, and 630 million RMB respectively [1][2]. - The company recorded net losses of 1.708 million RMB and 71.934 million RMB in 2022 and 2023, with a further loss of 121.514 million RMB in 2024. However, adjusted net profits (non-IFRS) showed improvement, moving from -56.754 million RMB in 2022 to 32.013 million RMB in 2024 [2]. - The adjusted net profit margins (non-IFRS) improved from -12.3% in 2022 to 5.1% in 2024 [2]. Valuation and Revenue Sources - The valuation of 52TOYS has exceeded 2 billion HKD, reflecting an increase from the valuation at the time of Ru Yi Investment [2]. - In 2024, revenue from licensed IP accounted for 64.5% of the company's total revenue, indicating a significant reliance on this revenue stream [2]. IP Operations and Market Position - As of December 31, 2024, 52TOYS has incubated and operated 35 proprietary IPs and holds 80 licensed IPs across various fields such as animation, film, comics, and games [3]. - The company ranks second among multi-category Chinese IP toy companies and seventh in the overall Chinese IP toy market based on GMV in 2024, showcasing its competitive position [3]. Shareholding Structure - The largest shareholders, Chen Wei, Huang Jin, and Bai Jie, collectively hold approximately 36.81% of 52TOYS' shares as concerted actors [3]. - Prior to the IPO, the investment from Ru Yi allowed Chen Wei and partners to cash out nearly 60 million RMB [3].

Core Viewpoint - Miniso has successfully implemented a global layout for lifestyle goods collection stores, leveraging mature IP operation capabilities and offline development experience, particularly in the U.S. market, which provides a guarantee for the company's continued growth [1] Group 1: Financial Performance - In Q1 2025, the company achieved operating revenue of 4.427 billion yuan (+18.9%), operating profit of 710 million yuan (-4.51%), and net profit attributable to shareholders of 416 million yuan (-28.5%) [1] - Adjusted net profit for the same period was 587 million yuan (-4.81%) [1] Group 2: Domestic Store Performance - The same-store sales decline in domestic Miniso locations improved from a high single-digit decrease to a mid-single-digit decrease, with a positive same-store sales performance during the May Day holiday [2] - The number of domestic Miniso stores decreased by 111 to 4,275, with reductions in first, second, and third-tier cities of 18, 49, and 44 stores respectively [1] Group 3: Strategic Initiatives - The company continues to execute a strategy of opening larger stores and encourages franchisees to exit smaller, less profitable locations, aiming for more IP-dominant stores and flagship stores [2] - In Q1 2025, the company added 95 overseas stores, reaching a total of 3,213, with overseas business revenue growth exceeding 30% [2] Group 4: Supply Chain and Cost Management - The U.S. direct sales system is expanding, focusing on densely populated states to enhance scale effects, although initial costs have pressured Q1 performance [2] - The company has increased its local sourcing in the U.S. to nearly 40%, minimizing the impact of tariffs [2] Group 5: Profitability and Future Outlook - The company's gross margin continued to rise, but net profit margin declined due to increased financial expenses from convertible bond issuance and bank loans for acquiring Yonghui Superstores [2] - The company maintains projected net profits for 2025-2027 at 3.074 billion, 3.645 billion, and 4.074 billion yuan, corresponding to PE ratios of 16X, 13X, and 12X [2]

Core Viewpoint - The company Lezi Tiancheng, a leading IP toy company in China, is seeking to go public in Hong Kong despite facing three consecutive years of losses and a significant liquidity gap of 590 million yuan [1][12]. Company Overview - Lezi Tiancheng ranks third in the Chinese IP toy market with a market share of 1.2% based on 2024 GMV, and it has a comprehensive operational model covering IP incubation, product design, flexible supply chain, and sales channels [1][11]. - The company reported revenues of 630 million yuan in 2024, with a compound annual growth rate (CAGR) of 16.65% over the past three years, but has incurred pre-tax losses of 23 million yuan, 68 million yuan, and 116 million yuan from 2022 to 2024, indicating a trend of increasing losses [1][7]. Business Model - Lezi Tiancheng operates on a dual-driven model focusing on both proprietary IP and licensed IP, with 35 proprietary IPs and 80 licensed IPs successfully incubated and operated by the end of 2024 [2][3]. - The revenue from proprietary IP was 154 million yuan in 2024, growing at a CAGR of 8.14%, while licensed IP revenue reached 406 million yuan, with a CAGR of 32.12%, indicating a significant increase in the contribution of licensed IP to total revenue [2][3]. Financial Performance - The company's gross margin has shown an upward trend, with gross margins of 28.9%, 40.5%, and 39.9% from 2022 to 2024. However, the company has faced continuous losses primarily due to non-recurring items, particularly the fair value changes of financial liabilities related to previous financing agreements [7][12]. - As of March 2025, the company had cash and cash equivalents of 168 million yuan, with a net working capital deficit of 590 million yuan, but it has no interest-bearing debt [7][12]. Market Potential - The IP derivative market in China is projected to reach 1.742 trillion yuan in 2024, with the IP toy segment accounting for 756 billion yuan, representing over 40% of the market [8][11]. - The overseas market, particularly Southeast Asia, has shown significant growth potential, with Lezi Tiancheng's overseas revenue reaching 147 million yuan in 2024, growing at a CAGR of 105% over the past three years [11][12]. Competitive Landscape - The Chinese IP toy market is relatively fragmented, with the top ten players holding a combined market share of 46.1%. Lezi Tiancheng's competitors, such as Pop Mart, are actively expanding their overseas presence and diversifying their product offerings [11][12]. - The company has been increasing its investment in licensed IP, collaborating with well-known IPs like Crayon Shin-chan and Disney, which has contributed to its revenue growth [3][4].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Insights - The company reported a revenue of 4.43 billion yuan in Q1 2025, representing a year-on-year increase of 19%, while adjusted net profit decreased by 4.8% to 587 million yuan [1] - The gross profit margin improved to 44%, up 0.8 percentage points year-on-year, driven by increased overseas revenue contribution and a higher proportion of profitable products [1] - The company is undergoing adjustments in its domestic operations while continuing to expand overseas, with a focus on enhancing store formats and optimizing its store network [2][3] Summary by Sections Financial Performance - In Q1 2025, revenue reached 4.43 billion yuan, with a gross profit of 2 billion yuan, marking a 21% increase year-on-year [1] - Adjusted net profit was 587 million yuan, reflecting a decrease of 4.8% year-on-year, with a net profit margin of 13%, down 3.3 percentage points [1] - Sales and distribution expenses increased to 23% of revenue, up 4.4 percentage points year-on-year, primarily due to rising costs in rent, depreciation, and wages [1] Brand and Channel Analysis - The Miniso brand generated 4.1 billion yuan in revenue, a 17% increase year-on-year, with 7,488 stores at the end of Q1 2025 [2] - Domestic revenue for Miniso was 2.5 billion yuan, up 9% year-on-year, while overseas revenue reached 1.6 billion yuan, a 30% increase [2] - TOP TOY brand revenue surged by 59% to 340 million yuan, with a significant increase in store count [2] Strategic Initiatives - The company is focusing on a channel upgrade strategy, emphasizing the opening of larger stores and enhancing the customer experience through flagship stores and themed locations [3] - Collaborations with popular IPs have led to significant sales growth in certain product categories, contributing to overall revenue [4] - The company aims for sustainable high-quality growth through strategic store network improvements and operational adjustments [4]

Core Viewpoint - The article discusses the remarkable growth and business strategy of KAYOU, a card-selling company that has achieved significant revenue and market presence, positioning itself as a leader in the collectible card industry, particularly among young consumers [3][5][25]. Group 1: Company Overview - KAYOU submitted its prospectus for a second time to the Hong Kong Stock Exchange after an initial unsuccessful attempt in January 2024, indicating its ambition to go public [3]. - The company reported over 10 billion in revenue last year, with a year-on-year growth rate of 277.78%, and an adjusted profit of 4.466 billion, achieving a gross margin of 67.3%, surpassing competitors like Pop Mart [5][25]. Group 2: Founder Background - The founder, Li Qibin, transitioned from a stable government job to entrepreneurship after facing significant family debt, demonstrating a bold shift in career and mindset [9][10]. - Li Qibin's initial venture into the card business began with a keen observation of market trends, leading to the establishment of KAYOU after previous business setbacks [10][19]. Group 3: Business Strategy - KAYOU's success is attributed to leveraging popular existing IPs rather than creating new ones, reviving interest in older franchises like Ultraman and My Little Pony, which has broadened its consumer base [19][21]. - The company adopted a strategy of offering significant discounts to distributors, enhancing its market presence and sales volume across various retail channels [24]. Group 4: Future Aspirations - Despite current success, KAYOU faces challenges with expiring IP licenses and increasing regulatory scrutiny, prompting the need for diversification and cultural branding [25][28]. - The company is exploring collaborations with cultural institutions and expanding into new product lines, such as toys and stationery, to establish a more comprehensive market presence [29][34].

Market Overview - The Hong Kong stock market experienced a decline today, with the Hang Seng Index falling by 1.19% to 23,544.31 points, the Hang Seng Tech Index down by 1.7% to 5,251.75 points, and the Hang Seng China Enterprises Index also down by 1.19% to 8,557.64 points [3] - Large tech stocks performed poorly, with Baidu Group dropping over 4%, Xiaomi Group down over 2%, and Meitu falling over 6% [3] - The market showed structural divergence, with certain sectors like gold and shipping stocks performing well, while the automotive industry faced pressure [3] Company Performance: 巨星传奇 (Giant Star Legend) - 巨星传奇's stock surged over 26%, reaching 6.3 HKD, with a total market capitalization of 5.4 billion HKD, primarily driven by the development of its IP business [4] - The recent launch of the show "周游记3" on multiple platforms has generated significant interest, showcasing the company's ability to monetize its IP assets effectively [4] - For 2024, the company expects to achieve revenue of 584 million HKD, a year-on-year increase of 35.75%, with net profit attributable to shareholders projected at 56.05 million HKD, up 62.4% [4] - The IP creation and operation segment generated approximately 314 million HKD, a 65.1% increase year-on-year, making it the largest business segment for the first time [4] Company Performance: 小鹏汽车 (Xpeng Motors) - 小鹏汽车's stock rose nearly 6% to 82.05 HKD, with a total market capitalization of 156.2 billion HKD, benefiting from strong Q1 performance [5] - The company reported Q1 revenue of 15.81 billion HKD, a 141.5% year-on-year increase, surpassing market expectations [6] - Adjusted net loss for shareholders was 430 million HKD, a reduction of 69.8% year-on-year [6] - For Q2, 小鹏汽车 anticipates revenue between 17.5 billion and 18.7 billion HKD, representing a year-on-year growth of 115.7% to 130.5%, with expected vehicle deliveries of 102,000 to 108,000 units, a year-on-year increase of 237.7% to 257.5% [6]

Core Viewpoint - The company is expanding its business into digital cultural creativity through the establishment of a new subsidiary, aiming to diversify its revenue streams and enhance its risk resilience [2] Group 1: Company Overview - Shenzhen Jiankai Zhino Agricultural Technology Co., Ltd. has established a wholly-owned subsidiary, Shenzhen Jiutian Zhishang Technology Media Co., Ltd., which focuses on digital cultural creative businesses, including the development, operation, and sales of trendy IP products [2] - The registered capital of Shenzhen Yingyun Zhidai Cultural Technology Co., Ltd. is 1 million yuan, with Jiutian Zhishang holding 51% and a professional team holding 49% [2] Group 2: Market Positioning - The company differentiates itself from other IP operators by focusing on the back-end operations of IP, targeting existing user bases for precise engagement and differentiated monetization strategies [2] - The cultural consumption market is evolving, with younger generations seeking personalized experiences, leading to a shift in focus from front-end IP incubation to back-end operational capabilities [2] Group 3: Future Plans - The company currently has over 50 IPs available for collaboration and plans to sign and incubate more than 10 new IPs in the coming year [2] - The new IP operation business will adopt a light asset model, allowing for quicker business cycles and potentially creating a significant profit stream as a second growth curve for the company [2]

Group 1: Overview of the Cultural and Creative Industry - The cultural and creative industry is a new emerging industry centered on creativity, emphasizing the development and marketing of intellectual property through technology and innovation [2] - It encompasses various sectors including broadcasting, animation, media, visual arts, performing arts, design, and software services [2] Group 2: Global Status of the Cultural and Creative Industry - There is a growing demand for cultural products, with consumers seeking higher quality, diversity, and personalized experiences [3] - The global cultural and creative industry has expanded steadily, with market size increasing from approximately 16 trillion yuan in 2019 to an estimated 19.5 trillion yuan by 2024 [3] Group 3: Current Status of China's Cultural and Creative Industry - China possesses rich cultural resources that provide endless creative inspiration, with a resurgence of traditional culture and aesthetics [5] - The main consumer demographic for cultural products is the post-95 and post-00 generations, who favor entertaining and engaging designs [5] Group 4: Key Enterprises in China's Cultural and Creative Industry - Beijing Pop Mart Cultural Creative Co., Ltd., established in 2010, is a leading company in China's trendy cultural entertainment sector, with a projected revenue of 13.038 billion yuan in 2024 [7] Group 5: Development Trends in China's Cultural and Creative Industry - The importance of IP operation is increasing, with successful IP resources capable of generating diverse cultural products and maximizing brand value [8] - Technology will deeply integrate with the cultural and creative industry, enhancing traditional sectors through big data, cloud computing, and AI, while also creating new business models [8]

Group 1 - The core focus of Jingji Zhino is on establishing a wholly-owned subsidiary, Yingyun Zhi Di, which specializes in IP post-link operations to provide emotional value and meet market demands and social responsibilities [1] - The core team of Yingyun Zhi Di covers all functions of IP operations, possessing rich experience and competitive advantages in IP operation cases, planning capabilities, and traffic management [1] - The company offers IP post-link operation services, including derivative design, large-scale events, and user operations, with over 50 cooperative IPs and plans to add more than 10 new ones next year, managed under a horse racing principle [1] Group 2 - The pig farming business of Jingji Zhino is steadily developing, and the new IP operation business is expected to become a second growth curve [1] - The financial condition of the company is good, and it plans to reasonably allocate funds for the new business [1] Group 3 - Beijing Dingsa Investment Co., Ltd. was established in March 2012 and has since become a member of the China Securities Investment Fund Industry Association and the China Securities Association [2] - The founder, Mr. Peng Xu, is a well-known investment director and star fund manager in the public fund industry, adhering to a "value + growth" stock selection investment strategy [2] - The company has received several awards, including the champion of the "Stock-type Sunshine Private Equity Company 2019 Revenue Ranking (Beijing Region)" and the third place in the "Stock-type Sunshine Private Equity Company 2020 First Half Revenue Ranking (Beijing Region)" [2]