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句容农商银行以金融之力点燃城市“烟火气”
Zheng Quan Ri Bao· 2025-05-13 06:39
在惠及消费者的同时,该行聚焦商户经营痛点,打出"减费让利"组合拳。该行于活动筹备期主动对接活 动主办方崇明街道,仅2天时间就为74家参展商户免费办理该行收款码及配套服务,基本做到固定参展 商户收款渠道全覆盖,并且全额减免活动期间商户收款手续费,切实降低商户运营成本。截至5月4日, 参展商户通过该行收款码交易近3万笔,消费金额超80万元,商户沉淀资金达50万元。 为扩大活动影响力,该行创新"线上+线下"立体宣传模式,通过微信公众号等渠道预热,精准触达目标 人群,同时同步设立金融服务咨询点,通过宣传折页、易拉宝等方式介绍金融产品和服务,预约存款42 户、累计金额约700万元,预约理财20户、累计金额约400万元,现场办理、预约信用卡32张。 本报记者李美丽通讯员曹兰翔 江苏句容农商银行通过发放惠民消费券、推出专用收款码、金融知识宣传等多举措激发消费潜力,助力 句容市"人文葛仙湖越夜越精彩"活动开展及当地文旅打造消费新场景,为句容夜经济注入强劲动能。 针对句容市"人文葛仙湖越夜越精彩"活动,该行投放近5万元消费补贴,专门用于市民消费满减优惠。 该行基于其社保卡基本实现全覆盖的情况,精准补贴信用卡及社保卡两类客群,市 ...
氤氲烟火气 繁华许都景——看曹魏古城如何延长夜经济链条
He Nan Ri Bao· 2025-05-12 00:02
Core Insights - The article highlights the transformation of the Cao Wei Ancient City into a vibrant night economy hub, attracting over 6 million visitors last year, showcasing its significance in promoting cultural tourism in Xuchang [1][2]. Group 1: Night Economy Development - The local government promotes the night economy through innovative ideas, immersive experiences, and targeting younger consumers, utilizing methods such as issuing consumption vouchers and creating night market maps [2]. - Events like the Lotus Art Festival and Night Food Festival have been organized to attract tourists, enhancing the cultural and commercial integration of the night economy [2]. Group 2: Cultural and Economic Impact - The Cao Wei Ancient City has evolved from scattered stalls to a more organized and branded night economy, emphasizing its role as a cultural and commercial complex [2]. - The integration of cultural elements with commercial activities has significantly boosted the night economy in Xuchang, making it a more appealing destination for visitors [2].
夜经济里看活力丨灯火亮起的“含金量”
He Nan Ri Bao· 2025-05-11 23:42
Core Insights - The night economy in Henan province is evolving beyond traditional shopping and dining, incorporating new business models and experiences that enhance consumer engagement and extend spending hours [2][3][4] Group 1: Night Economy Development - The night economy is becoming a vital part of urban economic activity, reflecting the convenience and vibrancy of a city [3][4] - Various cities like Chengdu and Changsha are setting examples with their diverse night economy offerings, which include cultural streets, fitness centers, and unique local brands [4][5] - Henan province aims to leverage its cultural resources to create distinctive night economy brands, integrating historical and folk elements into new projects [5][6] Group 2: Consumer Experience and Trends - The transformation of night markets into immersive and fashionable consumption complexes is underway, with a focus on trendy brands and cultural experiences [6] - Future trends in night consumption are expected to feature deep integration of technology, enhanced consumer experiences, and a comprehensive layout of time and space for various activities [6] - The development of new consumption scenarios, such as night study and night exhibitions, is being prioritized to cater to diverse consumer needs [5][6]
“大型实景演出”为什么这么火爆?
3 6 Ke· 2025-05-09 12:51
Core Insights - The rise of live performances in tourist attractions has transformed the cultural tourism market, turning previously overlooked destinations into profitable hotspots [2][3][5] - Live performances enhance the marketing value of tourist sites by creating immersive cultural experiences that engage multiple senses [6][7] Group 1: Economic Impact - The introduction of large-scale live performances has significantly boosted revenue for attractions, exemplified by the Qingming Riverside Landscape Garden achieving 1 billion yuan in annual revenue and attracting 8 million visitors in 2024 [5] - The overall tourism revenue in Kaifeng reached 4.927 billion yuan during the recent holiday, marking a year-on-year increase of 10.03% [5] - A successful live performance can create a multiplier effect on local economies, with data indicating that every 1 yuan of ticket revenue can generate 7 yuan in surrounding consumption [13] Group 2: Characteristics of Successful Performances - Successful live performances share three key characteristics: deep localization that taps into local cultural IP, innovative presentation methods that blend traditional art with modern technology, and sustainable operational models that avoid homogenization [7][8] - The integration of advanced technologies such as AR and VR enhances the audience's experience, making traditional stories more engaging [7] Group 3: Investment and Returns - The high initial investment and long payback periods associated with live performances can deter some attractions, with costs often exceeding 1 billion yuan and a typical return period of 3-5 years [8][9] - However, projects that survive the initial phase often enter a rapid profit growth period, establishing a competitive advantage in the market [9] Group 4: Future Trends - The live performance sector is projected to grow significantly, with the market size expected to reach 12.73 billion yuan in 2024, reflecting an 89% increase since 2019 [13] - The tourism performance segment is anticipated to contribute 9.06 billion yuan in revenue, accounting for 71.2% of the market [13]
新华每日播报|5月8日
Xin Hua She· 2025-05-08 12:18
Group 1: Agriculture and Farming - The spring sowing production in Heilongjiang's reclamation area is fully underway, with various agricultural units advancing both wet and dry land sowing operations, including rice transplanting and a shift from corn to soybeans in dry land crops [4] - In Tianjin, the large-scale mechanized transplanting of the Xiaozhan rice is beginning, covering approximately 200,000 acres, laying the foundation for a bountiful harvest in the autumn [6] Group 2: Infrastructure Development - The construction of the Shitai Expressway expansion project in Hebei is progressing steadily according to schedule, which will improve regional transportation conditions and promote economic and social development along the route [8] Group 3: Technology and Innovation - The 27th China Beijing International Science and Technology Industry Expo is being held from May 8 to 11, featuring six thematic exhibition areas and attracting over 800 domestic and foreign enterprises and institutions [10] Group 4: Economic Events - The Federal Reserve has decided to maintain the federal funds rate target range at 4.25% to 4.50%, marking a continuation of the previous decisions made in January and March [18]
从夜宵DJ到景区露营,海底捞“花式宠客”解锁五一消费新场景
Sou Hu Cai Jing· 2025-05-08 10:20
2025年"五一"假期,旅游与消费需求全面释放,餐饮市场迎来爆发式增长。海底捞火锅通过场景创新、区域个性 化创新和沉浸式服务,"花式宠客"融入假日经济,解锁夜宵经济、露营体验、文化旅游等多元消费场景,成为假 期消费热潮中的亮点。 今年的五一假期,海底捞一线城市门店的客流普遍迎来高峰。与此同时,下沉市场的表现也十分亮眼。贵州遵义 吾悦广场店试营业首日接待超 1500 人,红酸汤锅底等地域菜品引发尝鲜热潮;安徽宣城万达广场店翻台率近 8 轮,外地游客占比超 20%。近年来,海底捞持续探索下沉市场,通过门店拓展和区域化创新,为各地顾客创造出 差异化的美食体验。 海底捞以"场景破圈+服务深耕"双轮驱动,从夜宵狂欢到露营火锅,从顶流商圈到下沉市场,构建起覆盖全域、全 时段的消费生态,为餐饮行业创新转型提供新范式。 上海"演唱会经济"热度持续攀升,海底捞上海门店为歌迷定制主题包厢,提供荧光棒、音响设备等沉浸式服务, 让歌迷们可以畅享"演唱会第二现场"。海底捞上海打浦路店的店经理刘先生表示,"每逢演唱会,承接包席的门店 深夜时段客流通常会提升50%以上甚至100%。在假期期间,受演唱会市场的带动,1 号至 4 号门店夜宵时 ...
“五一”假期河南接待游客6450.3万人次,旅游收入371.1亿元 这个文旅成绩单人气足
He Nan Ri Bao· 2025-05-06 23:12
Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the "May Day" holiday, with the province receiving 64.5 million visitors and generating 37.11 billion yuan in tourism revenue, marking year-on-year increases of 4.6% and 4.8% respectively [1] - The top five tourist attractions by visitor numbers included Qingming Riverside Landscape Garden, Yinji International Tourism Resort, and Wansui Mountain Wuxia City, while the highest revenue-generating sites were also led by Yinji International Tourism Resort and Qingming Riverside Landscape Garden [1] - The province has focused on product innovation and experience optimization, launching diverse cultural and tourism activities, enhancing the appeal of both historical and modern attractions [1][2] Group 2 - The popularity of Hanfu experiences in Luoyang and the introduction of various consumption scenarios like "night economy" and "micro-vacation" in cities like Jiaozuo have contributed to increased visitor numbers [2] - Rural tourism has seen a rise, with unique local resources being leveraged to create differentiated tourism brands, such as the "Xinyang Courtyard" economy achieving full occupancy during the holiday [2] - Technological advancements have been utilized to enhance visitor experiences, with projects like the new night tour along the Yuxi River in Kaifeng showcasing cultural performances through sound and light technology [2][3] Group 3 - Cultural and museum experiences have been revitalized, with various immersive exhibitions attracting significant audiences, such as the Maya VR experience at the Henan Museum [3] - A wide range of cultural activities were organized during the holiday, with over 11,800 events held across public libraries, cultural centers, and art galleries, reaching millions of participants [3] - Non-material cultural heritage has been integrated into tourism, with interactive experiences allowing visitors to engage with traditional crafts and techniques [3] Group 4 - The performing arts market has seen a variety of events, including concerts and immersive performances, contributing to a vibrant cultural scene [4] - There has been a notable increase in visitors from outside the province, with 22.32 million non-local tourists recorded during the holiday, representing a 21.42% increase from the previous year [4]
夜经济里看活力丨新“夜”态点亮夜郑州
He Nan Ri Bao· 2025-05-06 23:12
Core Viewpoint - The development of night economy in Zhengzhou is a practical measure to expand consumer demand and stimulate economic growth, enhancing urban vitality and creating a better quality of life [1] Group 1: Night Economy Development - Zhengzhou's night economy is gaining momentum, with significant foot traffic in commercial areas like Zhengdong New District's Longhu Financial Island, attracting 650,000 visitors during the recent "May Day" holiday [2] - The Zhengzhou Yijiang 1952 Creative Park has transformed from an industrial site to a vibrant nightlife hub, with over 1,000,000 annual visitors and more than 60% of consumption occurring at night [3] - The city has implemented various new consumption models, integrating cultural and trendy elements into the night economy, with a focus on enhancing consumer experiences [6] Group 2: Consumer Behavior and Trends - Nighttime consumption accounts for approximately 45% of Zhengzhou's total retail sales, reflecting a growing trend in consumer behavior towards evening activities [6] - The city has been recognized for its vibrant night economy, ranking second in nationwide consumption during the "May Day" holiday, only behind Shanghai [6] - The integration of traditional culture with modern consumption trends is evident in the development of 21 distinctive commercial streets, promoting a blend of historical and contemporary experiences [6]
城市24小时 | 黑马小城,成“五一”最大赢家?
Mei Ri Jing Ji Xin Wen· 2025-05-06 08:21
每经记者 刘艳美 每经编辑 杨欢 图片来源:摄图网_500194487 刚刚结束的"五一"假期,文旅市场创下近三年新高。据文化和旅游部数据中心测算,假期5天全国国内出游3.14亿人次,同比增长6.4%;国内游客出游总花 费1802.69亿元,同比增长8.0%。入境旅游持续复苏,缅甸、韩国、马来西亚、澳大利亚、英国、泰国、菲律宾、俄罗斯、越南、日本等为主要入境旅游客 源地,占外国游客总数的57.4%。 另据国家移民管理局通报,今年"五一"假期全国边检机关共保障1089.6万人次中外人员出入境,日均217.9万人次,较去年"五一"假期增长28.7%。其中:内 地居民出入境577.8万人次,较去年同期增长21.2%,港澳台居民出入境400.3万人次,较去年同期增长37.1%;外国人出入境111.5万人次,较去年同期增长 43.1%。 解读:各地"五一"旅游数据也陆续出炉。 | | | | 口的 · 假期王要城市旅游餐馆 | | | --- | --- | --- | --- | --- | | 城市 | 接待游客 | 旅游收入 | 接待游客 | 历史 元子 | | | (万人次) | (亿元) | 同比增长 | 同 ...
广西“五一”文旅市场“热辣滚烫”
Guang Xi Ri Bao· 2025-05-06 02:46
"五一"假期,广西各地文旅活动精彩纷呈,游客热情高涨,各大旅游景区、文博场馆等人气火爆, 住宿、餐饮等业态消费旺盛,文旅市场"热辣滚烫"。 数据显示,假期期间,广西各地景区客流大增,酒店、民宿入住率大幅提高。其中,美团旅行数据 显示,截至5月1日当晚,广西高星酒店预订间夜增速同比上涨47%,其中五星豪华型酒店同比增速达到 70%以上,北海涠洲岛景区门票预订热度同比上涨近408%。去哪儿旅游数据显示,广西河池成了今年 全国"五一"最受欢迎的小众旅游目的地之一,酒店和票务预订同比增长近四倍。假日市场呈现供需两旺 的良好态势,为全区经济高质量发展注入强劲动能。 多地景区人气火爆 "五一"假期,广西各地景区开启"人从众"模式,热度持续攀升。 梧州骑楼城以"爱"为灵感,以"花"为媒介,结合"骑楼"载体,打造多个鲜花主题景观沉浸式互动打 卡点,火爆出圈。"骑楼城的花街,就像是城市写给游客的情书,很特别很浪漫。"来自东莞的游客覃先 生说。 黄姚古镇以"古镇风云文化秀"为主题,打造11场特色演出,将武侠传说、民俗风情与实景体验深度 融合,让千年古镇焕发新活力。数据显示,景区仅5月1日当天就接待游客1.398万人次,同比上涨 ...