7月21日，淘宝闪购发布暑期消费系列数据。数据显示，新业态催生新经济，进入初夏，淘宝闪购上清凉 经济、夜经济、宅经济等消费形态迎来爆发，多个新兴赛道正在快速成长。 "清凉经济"成为当下最明显的消费趋势之一。高温天气下，淘宝闪购的冰品类目表现亮眼，7月以来，冰 淇淋机订单环比暴涨879%，冰沙环比增长98%，冷风机、空调扇等小型家电销量环比增长超200%。 挖掘用户在细分场景下的差异化需求，成为不可忽视的增长机会。淘宝闪购数据显示，DIY冰饮组合持续 走热，"酒+冰块+饮料"的组合增速大于酒类本身的增速。此外，降温产品不局限于家庭场景，便携式风 扇、冰脖等"移动型"商品在办公、出行场景中增速更快。 "宅经济"则体现出家庭消费场景的深度开发。淘宝闪购报告显示，鲜切玫瑰花订单月环比增长172%，香薰 蜡烛订单月环比增长344%，儿童文具、宠物用品、家居装饰、运动户外、服饰、美妆等品类销量持续攀 升。外卖不再停留在应急场景，对于非餐品类的拓展还有很大空间。 同时，鲜切水果、小包装零食、厨房应急食材等高频刚需商品持续爆发。这些品类满足消费者对便利性和 即时性的需求，将为本地化供应能力强、响应速度快的商家带来新的红利。 ...

Core Viewpoint - The transformation of rural areas in Hangzhou, particularly through tourism and cultural initiatives, has significantly improved local economies and community engagement, showcasing successful models of rural revitalization [3][4][6]. Group 1: Rural Tourism Development - The village of Shangshan has evolved from a traditional agricultural community to a vibrant tourist destination, attracting over 10,000 visitors each weekend and generating more than 5 million yuan in revenue from music festivals [4][6]. - The establishment of the "Hemei Shangshan" landscape through environmental improvements and the creation of lotus ponds has become a focal point for tourism, enhancing the village's appeal [3][4]. - The integration of local attractions, such as the Xiaoliu Stone Happy Park and Xindeng Ancient City, has created a comprehensive rural tourism experience [4]. Group 2: Cultural and Agricultural Integration - Jing Mountain Village is leveraging its tea culture by creating a tourism brand around "Jinglingzi," which includes themed accommodations and cultural products, enhancing visitor engagement [5][6]. - The village's tea production has reached an annual output of nearly 40,000 kilograms, with sales exceeding 70 million yuan, demonstrating the economic benefits of integrating tourism with traditional agriculture [6]. - The development of new business models, such as tea-themed immersive experiences and cultural events, has attracted over 300,000 visitors annually, further boosting the local economy [5][6]. Group 3: Music and Cultural Events - Meicheng Town is innovating by combining music with local cultural heritage, hosting various music festivals that attract diverse audiences and enhance the town's cultural profile [7][8]. - The town's strategy includes collaborating with professional music and media teams to create distinctive cultural tourism symbols, thereby increasing its visibility and appeal [8]. - The success of music events has led to a series of cultural activities, including art exhibitions and folk performances, revitalizing the local cultural scene [8]. Group 4: Broader Implications for Rural Revitalization - The initiatives in Hangzhou's villages serve as a model for rural revitalization across China, emphasizing the importance of cultural heritage and tourism in economic development [8]. - The transformation of these villages highlights the potential for integrating environmental sustainability with economic growth, creating a blueprint for other regions to follow [8].

针对不同国家进口糕点的差异化要求，金港海关主动靠前服务，一方面提前掌握企业出口计划与诉 求，另一方面精准对接德国市场准入规定，开展"政策指导+标准解读"专项辅导。金港海关查检科科长 杨虎彪说，在"关长送政策上门"活动中获悉福吉佳公司开拓新市场的意向后，金港海关第一时间安排专 家对接，围绕产品独特配方，指导企业严格对照出口国法规及质量要求进行自检自控，保障本土糕点顺 利走出国门。 福吉佳公司融合中华传统文化元素设计生产的糕点，如熊猫、竹子、柿子、牡丹等造型的"国潮"系 列，同样深受海外客户青睐。"我们的糕点从外观造型到包装设计，力求生动展现'春暖花开、夏荷盈 盈、秋果飘香、冬景如画'等中华文化意境。"该公司负责人邹奇波说，在金港海关的支持下，企业计划 以此次成功进入德国市场为契机，进一步拓展欧洲市场版图。 日前，在南京海关所属的金港海关监管下，张家港福吉佳食品股份有限公司研发生产的清凉糕点系 列产品"冰沙雪梅凉小酥饼"顺利启运，分批发往德国市场。这标志着张家港糕点产品首次实现对德出 口。 据该公司食品安全部门经理季欣娥介绍，这款糕点的核心原料"雪梅丁"，采用青梅经腌渍、晾晒等 传统工艺，并创新融合冰沙、薄荷等精 ...

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近几年，果冻行业在产品创新与多元化发展方面表现得十分活跃。今夏，冰沙果冻成为热门细分品类。 其中，电解质冰沙梅冻适合于运动补给、夏日消暑等多元消费场景，消费者运动后可以为其补充流失的 电解质；部分品牌推出了"常温是果冻，冷冻变冰沙"的果冻产品。还有一些品牌推出了"常温可畅饮， 冷藏变果冻"的果冻产品。此类产品常温运输的特性解决了冷链运输的痛点，使经销商可以降低成本， 将产品铺向县乡市场的冷柜，实现渠道下沉。同时，其也满足了消费者的多样化需求，消费者可自行对 产品进行冷冻、解冻，体验不同的口感。 超大果冻是近期走红的果冻细分品类之一。其区别于常见的果冻，在体积上带给人强烈的视觉冲击，满 足了消费者对于新奇事物的追求。同时，其也凭借吸引眼球的外观，成为拍照和分享的素材，满足了消 费者的社交分享需求。在网络平台上，还可见众多网红、博主录制的超大果冻开箱、推荐视频，这一系 列分享对超大果冻的走红起到了重要推动作用。 近年来，我国果冻行业增长势头显著，市场规模从2020年的178亿元攀升至2024年的310亿元，复合年增 长率达14.9%。目前，果冻产品已打破传统零食的局限，在健康领域加速拓展。同时，其所覆盖的消费 人 ...

Core Viewpoint - The trend of sensitive skin care has expanded into the children's skincare market, with various brands launching products specifically targeting children's sensitive skin [1][7][8]. Group 1: Product Launches and Market Trends - Brands like Xiaohuanxiong and Yumeijing showcased sensitive skin care products for children at the Shanghai CBE, indicating a growing focus on this segment [1][2]. - Xiaohuanxiong's 3D5 series includes products such as shower gel and cream, emphasizing "extreme gentleness" and targeting the mid to high-end market [1]. - Yumeijing's product features alpine edelweiss and glacial water, promoting cooling and moisturizing effects for children aged 1-12 [2]. - Multiple brands have introduced products for sensitive skin, including shampoos and creams, with prices ranging from 89 yuan to 108 yuan [4][7]. Group 2: Market Size and Consumer Behavior - Despite a decline in newborn population, the baby and child skincare market is projected to grow, with estimates suggesting it will reach nearly 50 billion yuan by 2026, and the skincare segment alone will hit 18 billion yuan [8]. - New parents are increasingly demanding safe and effective products, willing to pay more for quality [8]. Group 3: Scientific Basis and Industry Perspectives - Experts suggest that the concept of sensitive skin is applicable to children due to their thinner stratum corneum, making them more susceptible to sensitivity [8][9]. - Some industry professionals argue that while the research on children's sensitive skin is valid, it has limitations, as children may not accurately express their skin discomfort [9][10]. - There is a debate on whether the emphasis on "sensitive skin research" for children is necessary, with some experts advocating for the use of standard children's skincare products instead [11][12].

Core Viewpoint - The 10th "66 China Green Plum Festival" is set to take place in 2025, promoting the traditional culture of green plums and sparking a nationwide enthusiasm for consuming them [1][14]. Group 1: Cultural and Historical Significance - The tradition of consuming green plums dates back to the Eastern Han Dynasty, where it was customary to prepare green plums to honor ancestors and pray for health [1]. - The "66 China Green Plum Festival" was initiated by Liu Liu Mei in 2016 to celebrate and promote the cultural significance of green plums [1][14]. Group 2: Nutritional Benefits - Green plums are rich in fruit acids (6%-7% per 100 grams), which stimulate saliva and gastric juice secretion, enhancing appetite and digestion [3]. - They contain high levels of Vitamin C and dietary fiber, providing antioxidant properties and aiding in gut regulation [3]. - Historical texts like "Compendium of Materia Medica" have noted the health benefits of green plums, including their anti-inflammatory and antibacterial properties due to compounds like arbutin and catechin [3]. Group 3: Product Innovation and Market Strategy - Liu Liu Mei is integrating traditional culture with modern lifestyles through innovative products, aiming to rejuvenate the ancient green plum culture [5][14]. - New product offerings include electrolyte-infused frozen plum desserts, which are marketed as healthy and convenient for summer consumption, featuring no preservatives or artificial colors [7]. - The company emphasizes high-quality ingredients, such as fresh fruit purees and natural herbal extracts, to meet consumer demands for both taste and health [7][12]. Group 4: Brand Positioning and Future Plans - Liu Liu Mei has established itself as a leading brand in the domestic snack food industry, with a strong reputation and a wide market presence [14]. - The company plans to continue its commitment to promoting green plum culture while innovating new products to enhance brand strength and consumer appeal [14].

这是新消费智库第 2 6 4 4 期文章 新消费导读 1. Pitaya 推出新的漩涡冰沙碗 2. 简爱推出酸奶冻冻乐 3. 勃肯发布 FLORIDA 春夏新品系列 4. 雀巢联名洪都大拇指 5. 网红蛋糕慕叁山成立一年开 800 店 6. 泡泡玛特首家臻藏店落地成都 7. 小罐茶进军快消饮品领域 8. 帷幄获得 6000 万美元融资 9. 时尚眼镜品牌 Bloobloom 获 300 万英镑融资 10. 茶星人完成近 5000 万天使轮融资 11. 快驴科技递交招股书 12. 炎亭渔夫 上新 散称芝士味爆浆鳕鱼肠 13. 中国美瞳品牌 LEMONADE 柠檬岛出海韩国 . . . . . . 一周新品 1. Pitaya 推出新的漩涡冰沙碗 冷冻水果公司 Pitaya 推出了一个新的生产线漩涡思慕雪碗，这些即食碗旨在复制冰沙店风格的零食，使用分层的有机超级水果，以单份冷冻 形式提供。 （ 食安时代 ） 2. 简爱推出酸奶冻冻乐 图片来源：腾讯公共图库 近日， 简爱推出新品：酸奶冻冻乐，有原味和芒果百香果味两种口味。新品采用无激素养殖牧场奶源，生牛乳含量 ≥ 80% ，其中芒果百香 果味酸奶冻冻乐添加有芒果百 ...

Core Viewpoint - Lulumei has successfully transformed the niche fruit of green plums into a significant industry, achieving over 1.6 billion yuan in annual revenue and contributing to local agricultural development and farmer income [3][4]. Company Overview - Founded in 2009, Lulumei started as a small enterprise in Wuhu, Anhui, focusing on deep processing of green plums, which were previously underappreciated [4]. - The company has grown to become a major player in the leisure snack industry, with plans for an IPO to further expand its operations [3][4]. Market Context - The Chinese leisure snack market has seen continuous growth, increasing from 410 billion yuan in 2010 to 1,165.4 billion yuan in 2022, with projections to reach 1,237.8 billion yuan by 2027 [3]. - Lulumei's parent company, Lulumei Fruit Garden, submitted an IPO application to the Hong Kong Stock Exchange in April 2023, aiming to capitalize on this growing market [3]. Financial Performance - The latest prospectus indicates projected revenues of 1.174 billion yuan, 1.322 billion yuan, and 1.616 billion yuan for 2022, 2023, and 2024, respectively, with net profits of 68 million yuan, 99 million yuan, and 148 million yuan [3]. Production and Supply Chain - Approximately 60% of the funds raised from the IPO will be allocated to capacity expansion and supply chain optimization, including projects in Anhui and Guangxi [3]. - The company employs a "five unification" policy with farmers, ensuring stable supply and pricing through unified seed supply, technical training, agricultural input standards, guaranteed purchase prices, and financial services [7]. Agricultural Impact - The green plum industry has become a crucial economic pillar in the Wuhu region, with over 20,000 acres planted, generating an estimated 2 billion yuan in total industry output [9]. - Lulumei has expanded its agricultural network beyond Anhui, promoting green plum cultivation in six cities and fourteen counties, and engaging in international partnerships for plum products [9]. Innovation and Technology - The company has embraced technological innovation, achieving 100% digitalization in its production processes, which enhances efficiency and product quality [6]. - Lulumei's approach combines technology, farmer support, and industry collaboration to drive agricultural transformation and regional economic development [6].

Core Viewpoint - Lulumei, a leading company in the fruit snack industry, has launched a series of innovative summer products, including electrolyte-infused frozen snacks, at the "Lulumei Global Good Goods Launch Conference" and SIAL International Food Exhibition, showcasing its commitment to market trends and consumer needs [1][3]. Product Innovation - The new products reflect Lulumei's deep understanding of market trends and consumer demands, particularly the electrolyte-infused sour plum soup jelly, which was developed in response to consumer requests for a portable version of traditional sour plum soup [3][5]. - The electrolyte sour plum soup jelly is inspired by traditional Chinese medicine and incorporates eight herbal ingredients, including black plum and hawthorn, enhancing its flavor and health benefits with ≥360mg of electrolytes to help consumers maintain hydration during hot summer days [3][5]. Convenience and Accessibility - Lulumei's electrolyte sour plum soup jelly is designed for convenience, allowing consumers to enjoy it anywhere, whether at work, during outdoor activities, or while traveling, thus promoting "freedom from heat" [5]. - The electrolyte ice slush jelly, a global first from Lulumei, combines fresh fruit juice with potassium and sodium minerals, catering to summer activities and providing a refreshing and healthy experience [7]. Additional Offerings - Lulumei has also introduced lychee sea salt lime jelly and pineapple yellow skin lemon jelly, featuring seasonal fruits and added minerals for hydration, further enhancing the summer product lineup [10].