Core Insights - Shanghai M&G Stationery Inc. has announced a strategic partnership with Tencent Video to launch new co-branded products based on popular domestic animation IPs, tapping into the "Guochao + ACG" consumer market [1][3] - The current demographic shift and generational integration have transformed ACG consumption from a niche market to a mainstream trend, with 526 million people in China identified as part of the broader ACG community and a market size of 650 billion yuan [1][3] - The rise of domestic trends is significantly influencing young consumers, with 80.7% of surveyed youth considering Guochao a trend indicator and 78.9% willing to purchase products featuring Guochao elements [3][4] Company Strategy - M&G has a long history of collaborating with various IPs, including international and domestic brands, to innovate and embrace ACG culture [3][4] - The company aims to enhance brand value by deeply connecting with consumers and creating products that resonate with the cultural identity of young people [3][4] - M&G is focusing on the development of ACG-related products through various business models, including IP incubation, brand collaboration, and derivative products, to accelerate the cultural transformation of stationery [4]

Group 1 - The article discusses the resurgence of interest in a 2005 concert performance by singer 古巨基, particularly a segment featuring the song "任天堂流泪" which has drawn attention from younger audiences due to its unique themes and presentation [1][6][8] - The performance included elements from popular video games and anime, showcasing a blend of music and pop culture that was considered ahead of its time [13][14][36] - The song "任天堂流泪" is part of the album "游戏·基," which was released in 2003 and is notable for its video game-themed content, reflecting 古巨基's personal interests in gaming [16][18][28] Group 2 - The album "游戏·基" marked a significant turning point in 古巨基's career, helping him regain popularity after a period of stagnation in the music industry [19][28] - The production of the album involved notable collaborators, including 雷颂德 as the producer and 林夕 as the primary lyricist, indicating a high level of artistic investment [23][25] - The album's unique concept and its success in the market demonstrate the potential for thematic albums in the music industry, particularly those that resonate with niche interests like gaming [28][36]

这不仅仅意味着量的井喷，而是二次元从小众到破圈质的改变，漫展从地下亚文化活动演变成年轻人 的"生活刚需"。 如今，去漫展就像逛早市一样稀松平常。于是我们也趁着五一假期加入"二次元赶大集"。透过漫展这个 切面重新认识了一番市场。 令人刷新认知的是，"追星"正在成为漫展上的新形态。 "天刚刚擦亮就来'顶门'"，"排了一个多小时只为得到一张签名小卡" "To签海报卖到150元一张" "黄牛代排队价格涨到了500元"…… 文 | 玩世代 今年五月，全国有1000+场漫展及相关活动。 自媒体@次元漫展 统计汇总显示，全国范围兴起大量漫展、嘉年华、only展、演出派对、赛事、拍卖 等，其中江苏95场、浙江74场、广东80场、四川67场。 这一数字相较去年同期显著增长，已经接近于十年前全年场次的三分之一。（2016年漫展场次不到3000 场） 别以为这是什么明星偶像见面会，这是漫展的现状。 在首届微博游戏动漫展（WEIBO ACG WORLD，简称WAW）地图看板上，明星见面会行程占据了活动 看板的三分之一。三天100+位嘉宾活动，包括电竞选手、coser、CV配音演员、热门二创作者和画师 等。 同在假期举办的广州萤火虫动 ...