Core Insights - Shanghai McDonald's has opened its 600th restaurant in the core business district of Nanjing East Road, featuring a new CUBE flagship design aimed at enhancing consumer experience and stimulating local economic activity [3][4] Group 1: Restaurant Features - The new flagship restaurant spans nearly 400 square meters over two floors and is expected to achieve LEED Gold certification for its green design [5] - It incorporates CUBE style elements, including large glass windows and golden arch signage, creating a vibrant urban atmosphere [5] - The restaurant operates 24 hours and can accommodate 123 customers, with 34 outdoor seats, catering to various dining scenarios such as quick meals, social gatherings, and family dining [5] Group 2: Service and Team - The restaurant is managed by a team led by a post-95 manager, with an average team age of post-00s, focusing on warm and engaging service to enhance customer experience [5] - The team consists of young, energetic staff, nearly half of whom are post-95, bringing a fresh and approachable service style to the flagship location [5] Group 3: Interactive Experiences - The restaurant features interactive installations like the "French Fry Mailbox" and "Happy Magic Box" to enhance customer engagement and create immersive experiences [6] - The "French Fry Mailbox" allows customers to send themed postcards by registering on the McDonald's app, fostering a connection between the restaurant and the community [6] Group 4: Seasonal Promotions - McDonald's is launching a new Spring Festival theme campaign titled "Wishing You a Golden Arch This Year," collaborating with intangible cultural heritage inheritors to create themed decorations [8] - From January 26 to March 3, the restaurant will host flash performances and offer limited-time menu items that blend traditional culture with quality food, enhancing the festive atmosphere [10]

Core Insights - Hainan tourism is reaching a milestone with projected domestic and international visitors reaching 106 million by 2025, a year-on-year increase of 9.1%, and total visitor spending expected to reach 225.43 billion yuan, up 10.5% [1] - This growth reflects the positive impact of Hainan's free trade port policies, showcasing the potential of the consumer market and the effectiveness of building an international tourism consumption center [2] Group 1: Tourism Consumption Trends - Sanya is experiencing a surge in tourism consumption, with notable sales in winter clothing at duty-free shops, indicating a strong consumer interest despite the tropical climate [2] - From December 18, 2025, to January 17, 2026, Sanya's duty-free shopping amounted to 3.122 billion yuan, with a year-on-year increase of 38.81% in spending [2] - Sanya's total visitor spending is projected to exceed 100 billion yuan for the first time, reaching 103.26 billion yuan, with overnight international visitors surpassing 1 million [3] Group 2: Diverse Consumption Landscape - Haikou is also witnessing robust tourism consumption, with 30 large-scale performances attracting 635,100 visitors and generating 3.065 billion yuan in spending [4] - The diverse consumption scenarios in Hainan highlight the effectiveness of policy benefits and market attraction, contributing to a vibrant shopping environment [4] Group 3: Factors Driving Consumption Growth - The growth in tourism consumption is attributed to a combination of policy innovation, market responsiveness, infrastructure upgrades, and enhanced cultural soft power [6] - The customs supervision model in Hainan, which allows for reduced costs and streamlined processes for goods entering the region, supports the competitive pricing of duty-free products [6] - The introduction of policies allowing residents to purchase duty-free items without limits has unlocked significant local consumption potential [6] Group 4: Accessibility and Service Improvements - Hainan's tourism success is bolstered by improved accessibility, with visa-free entry for citizens from 86 countries and a comprehensive network of international flights [7] - The service infrastructure is adapting to the influx of tourists, with multilingual staff and enhanced services, creating a more welcoming environment [7] Group 5: Cultural Experience and Emotional Value - Modern consumers, particularly younger generations, seek unique cultural experiences rather than just sightseeing, prompting Hainan to integrate local cultural elements into tourism offerings [8] - Hainan's strategy includes leveraging cultural events and experiences to create a lifestyle and cultural appeal, transitioning from a mere tourist destination to a place for enriching life experiences [8]

然而，记者调查发现，一次让人充满期待的体验课可能"换来"骚扰营销电话、对课程质量的失望，甚至 陷入费用纠纷。当消费者试图维护自身权益时，可能面临维权成本不低的"拉锯"战。王 琪 作 "9.9元试听""免费体验精品课程"——随着体验经济的兴起，类似的宣传语在不少培训商家广告中时常 出现。从乐器课到瑜伽课，从短视频剪辑课到少儿英语课，各式各样的低价体验课程涌入消费者视野。 （来源：团结报） 转自：团结报 ...

Core Insights - The article highlights the challenges faced by consumers using electronic devices in extreme winter conditions, particularly during the "ice and snow economy" surge [1] - It emphasizes the importance of professional in-store support for addressing device issues caused by low temperatures and adverse weather [1] Group 1: Consumer Challenges - Extreme cold can lead to battery performance decline, resulting in reduced battery life or automatic shutdown of devices [1] - Rain and snow increase the risk of devices getting wet, while temperature fluctuations can cause condensation inside the devices [1] Group 2: In-Store Support and Services - Suning's "3C Classroom" offers winter protection courses, providing practical knowledge on device temperature tolerances and protective measures [3] - A specific incident demonstrated effective in-store support, where a device was saved from water damage using low-frequency sound waves to remove water from the charging port [3] Group 3: Repair and Maintenance - Suning provides quick repair services for battery issues in older models, including on-site testing and replacement with a 365-day warranty on new batteries [5] - The service model combines rapid repair with long-term guarantees, enhancing consumer confidence during peak usage periods [5] Group 4: Market Response - Feedback indicates a nearly 15% increase in repurchase rates for 3C products at Suning stores, reflecting the effectiveness of service upgrades [5] - The company aims to enhance service personalization and professionalism, especially during emotionally significant periods like the Spring Festival [5]

新华社成都1月21日电 车窗外，是零下20摄氏度的林海雪原，银装素裹；车窗内，是暖意融融的茶香与 欢歌，乘务员带着学剪窗花……近日，满载400多名旅客、串联起南北多地的"熊猫专列·什邡号"，结束 了为期13天的"冰雪之旅"。这趟融观景、社交、文化感知为一体的沉浸式旅行，顺应人们从"观光 式"到"体验式"的需求变化，催生消费新活力。 当前，以"体验"为核心的消费新业态正快速兴起。在城市，脱口秀、手作店、密室逃脱、沉浸式剧场等 业态持续升温，"猫咖""鸟咖"等主打放松的萌宠咖啡馆备受青睐，定制旅游、私厨上门等个性化服务成 为越来越多家庭的新选择；在乡野田间，采茶、割稻谷、挖野菜等农事体验吸引游客纷至沓来，特色民 宿节假日一房难求。越来越多消费者不再满足于单纯购买商品，而是追求消费过程中的情感共鸣、个性 表达与记忆留存。 也要看到，消费并非无源之水、无本之木，体验消费也并非建立在虚无缥缈的感觉之上，其基础和载体 仍然是商品与服务。所不同的是，这些商品与服务除了实用价值，还必须包含文化底蕴、审美情趣、精 神满足等体验价值，这实际上对消费供给的内容和品质提出了更高要求。 "要加快培育服务消费新增长点，支持新业态新模式新 ...

Core Insights - The article highlights the shift in consumer behavior from traditional sightseeing to immersive experiences, as exemplified by the "Panda Train" journey that combines sightseeing, social interaction, and cultural engagement [1] - The rise of experience-based consumption is evident in various sectors, including urban entertainment and rural activities, reflecting a growing demand for emotional resonance and personal expression in consumer experiences [1][2] Group 1: Experience Economy - The experience economy is rapidly expanding, with a notable increase in service retail, projected to grow by 5.5% in 2025, outpacing goods retail growth by 1.7 percentage points [2] - The emotional economy in China is expected to exceed 4.5 trillion yuan by 2029, indicating significant future potential in this market [2] Group 2: Consumer Expectations - Experience consumption is grounded in tangible goods and services, which must now also offer cultural, aesthetic, and emotional value, raising the bar for quality and content in consumer offerings [2] - Recent government initiatives aim to foster new growth points in service consumption, encouraging the emergence of new business models and enhancing the quality of service to unlock consumer potential [2]

（来源：法治日报） 转自：法治日报 □ 葛友山 低价体验课本是连接消费者与商家的桥梁，却因部分机构的逐利行为异化为"套路课"，从而衍 生出费用纠纷、退费难、信息泄露等问题。站在消费者权益保护的视角，破解这些问题，需要消费者、 监管部门、行业主体三方同向发力，让体验经济回归诚信底色。 消费者需筑牢自我保护的"第一道防 线"。面对"9.9元体验""免费试听"的诱惑，首先要做到"事前核验"，通过企查查、天眼查等平台核查机 构的营业执照、经营范围及行政处罚记录，避开"三无机构"；其次要坚守"理性消费"原则，不被商家的 大力推销所裹挟，拒绝冲动办卡，对"转发赠课""报课抵扣"等附加条款，务必要求商家书面明确；最后 要做好"证据留存"，付款凭证、聊天记录、课程合同、上课视频等均要妥善保存，尤其注意合同中关于 退费条件、第三方合作的条款，避免陷入"文字游戏"陷阱。当权益受损时，摒弃"钱少不计较"的心态， 及时向12315平台、市场监管部门投诉，必要时通过诉讼维护自身合法权益。 监管部门应强化全链条监 管，拧紧市场"安全阀"。针对低价体验课程的宣传现象，需加大对团购网站等的巡查力度，依法打击虚 假宣传、模糊标价等行为，要求商 ...

Core Viewpoint - The rise of low-cost trial classes in various fields such as music, yoga, and sports has led to consumer dissatisfaction due to hidden fees, poor quality, and aggressive marketing tactics [3][5][6] Group 1: Low-Cost Trial Classes - Various types of low-cost trial classes are available, with prices ranging from 1 yuan to over 100 yuan, attracting consumers to explore new interests [3][4] - Many consumers report positive experiences with low-cost trial classes, which enhance their leisure time and lead to further purchases [3][4] Group 2: Consumer Complaints - Some consumers have faced issues with trial classes, including unexpected fees and misleading marketing practices, leading to frustration and loss of trust [5][6] - Specific cases highlight the disparity between advertised and actual costs, with some trial classes being more expensive than full course packages [5][6] Group 3: Quality of Instruction - The quality of instruction in trial classes is often questioned, with reports of instructors prioritizing sales over teaching, leading to a poor learning experience [5][6] - Instances of rapid course progression and lack of personalized attention have been noted, raising concerns about the effectiveness of these trial classes [5][6] Group 4: Market Dynamics - The phenomenon of low-cost trial classes reflects a broader issue of information asymmetry in the market, where consumers struggle to differentiate between quality offerings and deceptive practices [7] - The article suggests that a healthy market should foster transparency and trust, allowing genuine educators and eager learners to connect effectively [7]

新华社成都1月21日电 题：消费活力何以在"体验"中生发 新华社记者李倩薇 车窗外，是零下20摄氏度的林海雪原，银装素裹；车窗内，是暖意融融的茶香与欢歌，乘务员带着 学剪窗花……近日，满载400多名旅客、串联起南北多地的"熊猫专列·什邡号"，结束了为期13天的"冰 雪之旅"。这趟融观景、社交、文化感知为一体的沉浸式旅行，顺应人们从"观光式"到"体验式"的需求 变化，催生消费新活力。 从"买商品"到"买体验"，从为"功能"花钱到为"开心"付费，消费活力在"体验"中蓬勃生发。国家统 计局最新数据显示，2025年我国服务零售额比上年增长5.5%，快于商品零售额1.7个百分点。作为服务 消费的重要内容，体验经济和情绪消费规模不断扩大。有机构预测，2029年我国情绪经济市场规模将突 破4.5万亿元，未来空间广阔。 也要看到，消费并非无源之水、无本之木，体验消费也并非建立在虚无缥缈的感觉之上，其基础和 载体仍然是商品与服务。所不同的是，这些商品与服务除了实用价值，还必须包含文化底蕴、审美情 趣、精神满足等体验价值，这实际上对消费供给的内容和品质提出了更高要求。 "要加快培育服务消费新增长点，支持新业态新模式新场景竞相涌现 ...

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