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乐摩物联:智能按摩椅龙头再递表,增长焦虑如何“破局”?
Zhi Tong Cai Jing· 2025-08-01 13:49
Core Viewpoint - The shared massage chair industry is experiencing stable market share after initial rapid expansion and subsequent market consolidation, with Fujian Lemo IoT Technology Co., Ltd. (Lemo) applying for a second time for an IPO in Hong Kong, indicating potential growth concerns for the future [1] Group 1: Company Overview - Lemo was established in 2014 and launched the "Lemo Bar" brand in 2016, providing machine massage services in commercial complexes, cinemas, and transportation hubs [2] - The company has over 48,000 service points and more than 535,000 massage machines deployed across 31 provinces and 339 cities in mainland China, with a compound annual growth rate (CAGR) of approximately 45.49% in service points from 2022 to 2024 [2] - As of the last feasible date, Lemo has served over 165 million identifiable users and has over 32 million registered members [2] Group 2: Financial Performance - Lemo's revenue from machine massage services and other sources has shown significant growth, with revenues of 330 million yuan, 587 million yuan, and 798 million yuan for the years 2022, 2023, and 2024 respectively, achieving a doubling of revenue over three years [2] - The company recorded a 77.7% year-on-year revenue increase in 2023, but the growth rate is expected to slow to approximately 36% in 2024 [2] - The net profit surged from 6.48 million yuan in 2022 to 87.34 million yuan in 2023, with a slight decline of 1.8% expected in 2024 [5] Group 3: Revenue Sources and Business Model - By 2024, 98.11% of Lemo's revenue will come from machine massage services, with the remaining revenue from home massage equipment and digital advertising services [3] - The company operates primarily through a direct sales model, which accounts for over 80% of its revenue, while the partner model contributes only 14.31% [4] Group 4: Market Position and Industry Trends - Lemo ranks first among all smart massage service providers in mainland China, with market shares of 33.9%, 37.3%, and 42.9% from 2022 to 2024 [10] - The smart massage service market in China is projected to grow from 1.721 billion yuan in 2020 to 2.707 billion yuan in 2024, with a CAGR of 12.0% [8] - The company’s revenue from commercial complexes, cinemas, airports, and high-speed rail stations accounted for 60.82%, 26.14%, 9.71%, and 1.52% of total revenue respectively by 2024 [10] Group 5: Operational Challenges and Future Outlook - The company faces challenges such as high rental costs, rapid growth in sales costs, and increasing marketing and administrative expenses, which have led to a decline in cash reserves [6][12] - The industry is shifting towards refined operational strategies, with a focus on hygiene, maintenance, and profitability, while long-term growth will depend on technological innovation and cost control [13] - Lemo plans to use the funds raised from the IPO to expand service coverage, enhance technology, and support working capital, aiming to solidify its leading position in the market [13]
新股前瞻|乐摩物联:智能按摩椅龙头再递表,增长焦虑如何“破局”?
智通财经网· 2025-08-01 13:48
Core Viewpoint - The shared massage chair industry is experiencing stable market share after initial rapid expansion and subsequent market consolidation, with Fujian Lemo IoT Technology Co., Ltd. (Lemo) seeking to go public for the second time, indicating potential growth concerns for the future [1][2]. Group 1: Company Overview - Lemo was established in 2014 and launched the "Lemo Bar" brand in 2016, providing machine massage services in various public venues [2]. - The company has over 48,000 service points and more than 535,000 massage machines deployed across 339 cities in China, achieving a compound annual growth rate (CAGR) of approximately 45.49% in service points from 2022 to 2024 [2][9]. - As of the last feasible date, Lemo has served over 165 million identifiable users and has over 32 million registered members [2]. Group 2: Financial Performance - Lemo's revenue from machine massage services is projected to grow from 330 million RMB in 2022 to 798 million RMB in 2024, with a significant increase of 77.7% in 2023 [2][5]. - The company reported a net profit of 648.1 million RMB in 2022, which surged to 87.34 million RMB in 2023, but is expected to slightly decline to 85.81 million RMB in 2024 [5][6]. - The gross profit margin improved from 25.8% in 2022 to 41.8% in 2023, while the net profit margin increased from 2.0% to 14.9% during the same period [6]. Group 3: Market Position - Lemo ranked first among all smart massage service providers in mainland China from 2022 to 2024, with market shares of 33.9%, 37.3%, and 42.9% respectively [9]. - The company holds over 50% market share in the machine massage market as of 2024, indicating strong competitive positioning [9]. Group 4: Operational Insights - Lemo's revenue is primarily derived from machine massage services, accounting for 98.11% of total business by 2024, with the remaining revenue from home massage equipment and digital advertising [3]. - The company operates under two business models: direct operation (71% of service points) and partner model (29%), with the direct model contributing over 80% of revenue [4]. Group 5: Industry Trends and Challenges - The smart massage service market in China is expected to grow from 1.721 billion RMB in 2020 to 2.707 billion RMB in 2024, with a CAGR of 12.0% [7]. - The industry faces challenges such as high rental costs, intense competition for prime locations, and the need to cultivate consumer habits, as over 70% of users engage in occasional use [12]. - The focus is shifting towards refined operational strategies, with an emphasis on hygiene, maintenance, and profitability, while long-term growth will depend on technological innovation and cost control [12].
体验大于占有,“租赁经济”在济升温
Qi Lu Wan Bao Wang· 2025-07-31 11:37
Core Insights - The rental economy is becoming a new consumption norm among young consumers, with a growing trend of "everything can be rented" [1] - The demand for camera rentals has surged, especially during travel seasons and events like concerts, with a year-on-year increase of 30% in rentals [2][3] - Outdoor equipment rentals are also gaining popularity, with a significant increase in demand, particularly among young consumers and families [4][5] Camera Rental Market - A camera rental store in Jinan reported renting out 400-500 devices during peak seasons, with popular models including DJI Pocket 3 and Fujifilm cameras [2][3] - Rental prices for cameras range from 50 to 150 yuan per day, with specific models priced at 80 yuan for DJI Pocket 3 and 120 yuan for Fujifilm XT30 II [3] - The rental market allows consumers to try different brands and models before making a purchase decision, catering to the preferences of young travelers [3] Outdoor Equipment Rental Market - The outdoor equipment rental market has seen a twofold increase in demand compared to the previous year, with 160 sets rented out in a single day during weekends [4] - The average cost for renting outdoor gear is significantly lower than purchasing, with daily rental fees ranging from 50 to 200 yuan, making it accessible for consumers [5] - The trend is shifting from "heavy" camping gear to lightweight options, reflecting a change in consumer preferences towards convenience and flexibility [4] Rental Market Growth - The rental business is experiencing explosive growth, with a 600% increase in demand for portable sports cameras and doubling of sales for outdoor furniture [6] - The rental platform Zhima Rental reported a year-on-year transaction growth of over 71.6%, with a significant portion of users being post-95s [9] - The new rental market is projected to exceed 700 billion yuan by 2025 and approach 1 trillion yuan by 2030, indicating a robust growth trajectory [9] Consumer Behavior Trends - The shift towards a "rent over buy" consumption model reflects young consumers' preference for experiences over ownership, highlighting the potential of the sharing economy [9] - The evolution of the rental market focuses on service specialization, product diversification, and enhanced consumer experience, aiming to address quality and convenience [9]
46亿,孙正义投资的“代遛狗”破产了
虎嗅APP· 2025-07-31 09:50
Core Viewpoint - Wag, a pet walking service platform, has filed for bankruptcy after reaching a peak valuation of $650 million in 2022, highlighting the challenges faced by companies in the pet service industry and the structural issues within its business model [2][3][14]. Company Overview - Wag was founded in 2015 in San Francisco and was one of the first companies to platform pet walking services, leveraging a shared economy model to connect pet owners with dog walkers [6][7]. - The company expanded its services from dog walking to include pet sitting, health care, and online education, aiming to meet the needs of modern pet owners [6][7]. Financial Performance - In Q1 2023, Wag reported total revenue of $15.2 million, a 34.5% decrease from $23.2 million in the same period of 2024, with a net loss of $4.9 million, up 16.7% from a $4.2 million loss the previous year [8][9]. - The company projected annual revenue of $84 million to $88 million for 2025, indicating a potential growth of 15% to 20% compared to 2024 [8]. Bankruptcy and Restructuring - Wag is undergoing Chapter 11 bankruptcy proceedings to restructure its debts, which include a projected loss of $69.5 million from 2022 to 2024 [3][10]. - The company faced a liquidity crisis after failing to meet cash requirements set by a loan agreement, leading to the decision to file for bankruptcy [3][10]. Market Challenges - The pet service industry is experiencing structural changes post-pandemic, with a decline in demand for non-essential services like dog walking, while essential services such as pet food and healthcare are on the rise [10][14]. - Wag's aggressive expansion into new markets, such as pet insurance and e-commerce, has led to resource misallocation and management challenges [10][14]. Competitive Landscape - Rover Group, a competitor, has successfully captured market share by focusing on long-term care services, achieving significant revenue growth and profitability [13][14]. - Wag's reliance on a commission-based model has proven vulnerable to high customer acquisition costs and low user retention rates, making it difficult to establish a sustainable profit model [9][14]. Industry Outlook - The pet industry in China is projected to grow significantly, with the market size expected to reach 361.3 billion RMB by 2026, indicating strong investment interest in the sector [16][17]. - The rise of pet ownership and changing consumer behaviors are creating new opportunities in various pet-related services, including training, grooming, and health management [17][18].
46亿,孙正义投资的“代遛狗”破产了
Hu Xiu· 2025-07-31 02:48
Core Viewpoint - Wag, a pet-walking service platform founded in 2015, has filed for bankruptcy after reaching a peak valuation of $650 million in 2022, highlighting the challenges faced by companies in the pet service industry, particularly in the post-pandemic landscape [1][9][22]. Company Overview - Wag was one of the first companies to platform pet-walking services, connecting dog owners with walkers through a mobile app and charging a commission [1][6]. - The company expanded its services from dog walking to include pet sitting, health care, and online education, catering to the needs of modern pet owners [8]. - Wag went public via a SPAC merger in 2022, receiving significant investment from firms like SoftBank, which invested $300 million [1][17]. Financial Performance - Following the COVID-19 pandemic, Wag's monthly revenue declined sharply, leading to a projected loss of $69.5 million from 2022 to 2024 [2]. - In Q1 2023, Wag reported total revenue of $15.2 million, a 34.5% decrease from the same period in 2024, with a net loss of $4.9 million, up 16.7% from the previous year [9][10]. - The company faced a liquidity crisis, failing to secure additional funding and breaching cash reserve requirements set by lenders [3][4]. Market Challenges - Wag's business model heavily relies on specific regional market conditions, making it difficult to standardize services [11]. - High customer acquisition costs and low user retention rates have created a vicious cycle, leading to increased marketing expenses without corresponding revenue growth [12][13]. - The shift in consumer behavior post-pandemic has reduced demand for non-essential pet services, further impacting Wag's core business [14]. Competitive Landscape - Wag's primary competitor, Rover Group, has successfully captured market share by focusing on long-term care services, achieving significant revenue growth and profitability [20][21]. - Rover's business model includes diverse revenue streams such as service commissions, subscription memberships, and partnerships, contrasting with Wag's reliance on service fees [21]. Industry Implications - Wag's bankruptcy signals a deeper adjustment phase within the pet service market, prompting other companies to reassess their business structures and potentially shift towards higher-value services [22][23]. - The event underscores the structural changes in pet consumption patterns, with a growing emphasis on health management and technology-driven services [23]. - The consolidation of service providers may lead to increased prices in the short term but could enhance service quality and standardization in the long run [24].
这家公司想“躺赢”
IPO日报· 2025-07-31 00:32
星标 ★ IPO日报 精彩文章第一时间推送 "走累了正好按摩休息一下,十几分钟,不耽误什么事儿。"坐落在地铁枢纽站上的上海浦东花木街道某商场人来人往,小 李却旁若无人的躺在乐摩吧按摩椅仓里,边玩手机边享受付费的机器按摩。 AI制图 鹅卵石形态的按摩椅仓几乎包裹住整个身体,按摩椅启动后,椅盖还会下落,从旁边走过的行人只能看到小李露出按摩椅 的双脚,这让这一片按摩椅看起来隐蔽性颇好。 这片乐摩吧有8个按摩仓,包括小李在内的两个人同时在付费按摩,"上座率"达到25%,另有两个按摩仓有人躺着休息, 但机器未在按摩。 上海浦东花木街道某商场内乐摩吧按摩椅 王莹拍摄 争抢"躺赢" 近年来,随着共享经济的发展,除了常见的共享单车、共享充电宝,一些冷门但真实存在的共享衣橱、共享厨房、共享雨 伞、共享睡眠舱、共享工业机床、共享按摩椅、共享儿童玩具……也逐渐出现在我们的生活中。 有的共享产业如共享睡眠舱已被叫停,有的共享产业稳步发展,还有的共享产业已经跑出实现盈利谋求上市的公司。 7月25日,港交所官网显示,共享按摩椅"乐摩吧"的母公司福建乐摩物联科技股份有限公司(下称"乐摩物联")向港交所 主板提交上市申请,中信建投国际、申万 ...
“只要大家还都假装有共识,就还能赚钱”
投中网· 2025-07-24 06:50
Core Viewpoint - The article discusses the evolving landscape of investment in AI, questioning whether AI should be treated as an "absolute truth" and highlighting the differences between the current AI wave and the previous mobile internet boom [2][11][17]. Group 1: AI and Investment Landscape - The current AI startup scene is compared to the past mobile internet era, with a sense of nostalgia for the opportunities that have since diminished [2][11]. - The concept of AI is seen as a buzzword that may not hold the same transformative power as previously believed, with the focus shifting to large models rather than AI as a whole [13][15]. - The investment community is characterized as being caught in a consensus game, where collective belief drives investment decisions, even in the face of potential bubbles [25][43]. Group 2: Historical Context and Future Predictions - The discussion reflects on the historical context of investment, suggesting that the current AI wave may be the last hurrah of a previous investment era [11][15]. - The article posits that the AI revolution may not lead to the same level of societal change as past technological revolutions, as the underlying structures and user behaviors remain largely unchanged [17][23]. - The notion that AI will fundamentally reshape industries is challenged, with the argument that many existing applications may not deliver the expected efficiency gains [19][21]. Group 3: Investment Philosophy and Strategy - The article emphasizes a shift in investment philosophy, suggesting that future investments should focus on societal benefits rather than merely financial returns [46][48]. - The role of government in shaping investment strategies is highlighted, indicating that collaboration with governmental initiatives may become increasingly important for investors [43][47]. - The discussion concludes with a call for investors to adapt to the changing landscape, moving away from traditional metrics of success towards a more holistic view of societal impact [46][49].
36氪首发 | 「飞享纪」获战略投资,以“AI + 共享无人机”抢占低空文旅赛道
3 6 Ke· 2025-07-23 07:33
Core Insights - The article discusses the strategic investment of 80 million RMB in the shared drone photography brand "Feixiangji," aimed at enhancing technology development, expanding key scenic spots, and scaling operations [1] - "Feixiangji," founded in 2024, leverages shared drones and AI capabilities to create a new infrastructure platform for cultural tourism, enabling users to easily capture drone videos [1][2] - The low-altitude economy in China is projected to reach a market size of 1.5 trillion RMB by 2025 and 3.5 trillion RMB by 2035, indicating significant growth potential [1] Company Overview - "Feixiangji" is developed by Hangzhou Aqi Technology Co., focusing on shared drone rental, automatic shooting, and intelligent aerial photography [1] - The team comprises experts in edge computing, visual recognition, parallel computing, and big data, with experience from leading companies [1] Market Conditions - The cost of consumer drones has significantly decreased, making it more accessible for the industry, while AI video editing technology has matured, allowing for rapid content creation [2] - The development of 5G and edge computing has facilitated real-time data transmission and cloud editing, enhancing service efficiency [2] Business Model - "Feixiangji" offers low operational requirements for users, allowing tourists to utilize drones without needing professional skills [2] - The service includes a full-chain offering of hardware, algorithms, and scenarios, enabling easy rental and quick content sharing [3] Competitive Advantages - The company differentiates itself through AI editing technology, extensive scenic resource access, and diverse revenue models, including equipment rental and data services [3] - The goal is to establish a presence in over 2,000 scenic spots by 2025 and deploy 30,000 devices by 2026, with plans to expand into related cultural tourism businesses [3]
九个月净赚1亿却遭IPO搁浅:乐摩物联40家分公司注销背后的共享按摩椅困局
Xin Lang Zheng Quan· 2025-07-23 03:25
Core Insights - The core issue is the failure of LeMo IoT's IPO application due to underlying operational and strategic challenges despite claiming a leading market position in China's smart massage service sector with a market share of 37.3% in 2023 [1][2] Financial Performance - LeMo IoT reported a net profit exceeding 100 million yuan in the first three quarters of 2024, a significant increase from 6.48 million yuan in 2022 [2] - The company operates a vast network with 45,000 service points and 500,000 devices across 339 cities [2] Operational Challenges - There has been a drastic reduction in the number of subsidiaries, with 40 out of 56 companies being quietly deregistered, indicating management issues and operational inefficiencies [2] - The revenue structure is heavily reliant on smart massage services, which accounted for 98.22% of total revenue in the first three quarters of 2024, raising concerns about the company's risk exposure [3] Market Dynamics - The smart massage service market has shown stagnation, with a slight increase in market size from 2.34 billion yuan in 2019 to 2.44 billion yuan in 2023, reflecting a compound annual growth rate of only 1.1% [3] - The company's growth in market share is primarily at the expense of competitors rather than from overall market expansion [3] Business Model Issues - The direct operation model contributes 84% of revenue but has a low gross margin of 34.22%, while the partner model, which accounts for only 14% of revenue, boasts a much higher gross margin of 74.44% [3] - High fixed costs associated with direct operations, particularly rent and maintenance, have led to significant pressure on profitability [3] Regulatory and Strategic Context - The company faces scrutiny from regulators due to its financial practices, including substantial dividends paid out despite dwindling cash reserves, which contradicts its stated intentions for IPO fundraising [4] - The tightening of IPO regulations by the Hong Kong Stock Exchange has made it difficult for the company to demonstrate long-term investment value [4] Future Considerations - The failure of the IPO does not end the company's prospects but necessitates a strategic reevaluation, including a shift towards a more profitable partner model and improved cost management [7] - The company must also address governance issues and clarify the rationale behind its subsidiary closures and dividend distributions [7] - Exploring new markets such as corporate health services or home massage equipment may be essential for future growth [7]
陈美宝:网约车规管需小心平衡 将考虑退场机制安排
智通财经网· 2025-07-18 07:45
Group 1 - The Legislative Council's Transport Affairs Committee discussed the proposed regulatory framework for ride-hailing services in Hong Kong, aiming to introduce a licensing system to eliminate uncertainty and allow coexistence with the taxi industry [1] - The Secretary for Transport and Logistics, Chen Meibao, emphasized the need for careful regulation to avoid excessive disruption to the existing ecosystem, suggesting that licenses should have specific time limits and consider exit mechanisms [1] - Concerns were raised by multiple legislators regarding the pricing and cap on the number of ride-hailing licenses, with suggestions to reference the taxi-to-ride-hailing ratio in other countries to determine the cap [1][2] Group 2 - The taxi industry is required to operate at statutory fare levels, while some ride-hailing platforms are undercutting prices, leading to calls for a minimum fare for ride-hailing services [2] - Chen Meibao noted that current ride-hailing prices are generally higher than taxi fares, and the government plans to retain the power to regulate pricing if market imbalances occur [2] - The majority of ride-hailing services are provided by private car owners during idle times, and regulation must be balanced to avoid significant changes to the existing ecosystem [2]