出口转内销

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出口拓内销|主打性价比,注重差异化 外贸企业转场内销开启“二次创业”
Sou Hu Cai Jing· 2025-05-25 12:42
Core Viewpoint - The article discusses the challenges faced by foreign trade enterprises in Hubei as they shift from export to domestic sales due to rising international unilateralism and protectionism, highlighting various strategies employed by companies to navigate these difficulties [1]. Group 1: Company Strategies - Hubei Qingjiang Sturgeon Dragon Aquaculture Co., Ltd. is expanding its domestic market by opening a specialty store for caviar ice cream, aiming to increase brand awareness and consumer acceptance of domestic caviar [2][4]. - The company exported nearly 30 tons of caviar last year, ranking among the top in the country, but faces challenges in consumer familiarity and brand recognition in the domestic market [4]. - Hubei Douhaha Technology Co., Ltd., a traditional children's car exporter, has pivoted to the pet stroller market, focusing on online sales through platforms like JD and Pinduoduo, achieving monthly sales exceeding 1 million yuan [6][7]. - Hubei Wenhua Educational Supplies Co., Ltd. is adapting its product offerings to meet domestic market demands by developing differentiated products and focusing on user-centric strategies [7]. Group 2: Market Trends - The domestic market is characterized by a greater emphasis on cost-effectiveness and diverse consumer needs, prompting companies to innovate and tailor their products accordingly [7]. - The trend of consumption upgrading presents significant potential for domestic markets, encouraging companies to explore new sales channels and marketing strategies [4][6].
外贸羽绒被牵手国内酒店 外贸企业说鸡蛋不能放在一个篮子里
Yang Shi Xin Wen Ke Hu Duan· 2025-05-25 06:37
Core Viewpoint - The textile industry in Anhui is leveraging government support, e-commerce platforms, and financial institutions to reduce reliance on exports and expand into the domestic market [1] Group 1: Industry Dynamics - Anhui's textile industry is a traditional strength, with products primarily exported to markets in the US, Europe, and Japan [3] - The industry is facing challenges in transitioning from export to domestic sales, often starting from scratch in finding domestic buyers [7] - Many companies are experiencing an "order shortage" as they attempt to penetrate the domestic market [11][13] Group 2: Government and Institutional Support - The Anhui provincial commerce department is actively assisting foreign trade enterprises by organizing supply-demand matchmaking events to help them find domestic customers [11] - Local governments are facilitating connections with e-commerce platforms to address knowledge gaps in live streaming and online sales [17] - The Anhui provincial government plans to hold 30 foreign trade training and bank-enterprise matchmaking events to provide financing services for small and medium-sized foreign trade enterprises [23] Group 3: Financial Challenges - Companies face financial pressures related to inventory buildup and payment delays when transitioning to domestic sales [20] - A textile company received a loan of 10 million yuan to alleviate cash flow issues, demonstrating the importance of financial support in this transition [23] Group 4: Product Development and Innovation - Companies are adopting advanced manufacturing techniques, such as double-needle technology, to improve product quality and appeal to domestic consumers [24][26] - There is a recognition among many foreign trade enterprises that relying solely on favorable tariff policies is insufficient; a dual-market approach is essential for long-term growth [24][28]
多元布局寻求破局之道
Jing Ji Ri Bao· 2025-05-24 22:06
Core Insights - The adjustment of China-US tariff policies has created a critical 90-day window for foreign trade enterprises, prompting them to diversify their operations, shift towards domestic sales, and innovate technologically to adapt to the changing environment [1][6]. Group 1: Order Recovery - Many foreign trade companies in Qingdao are experiencing a surge in orders as US clients return to China for production due to quality and technical capabilities that Southeast Asian factories cannot match. For instance, Qingdao Songshang Textile received a new order worth $600,000 shortly after the announcement of favorable trade negotiations [1][2]. - Qingdao Sanbaisuo Health Technology has also seen a revival in order flow, with new contracts exceeding 1 million yuan as clients resume shipments that were previously delayed due to tariff fluctuations [2]. Group 2: Market Expansion - Companies are increasingly adopting a "don't put all eggs in one basket" strategy, expanding into European and Southeast Asian markets while also developing high-quality products for domestic consumption. For example, Sanbaisuo is targeting the domestic education equipment market and has received orders for innovative products designed for schools [3]. - Qingdao Yingbeit Toys and Gifts has actively participated in international trade fairs to explore new markets, achieving an export volume of 95 million yuan in the first four months of the year, a 36% increase year-on-year [4]. Group 3: Technological Innovation - Qingdao Maijin Intelligent Technology is leveraging its proprietary technology to expand its product offerings globally, with over 300 patents and products sold in more than 60 countries. Their latest products are in high demand, indicating a robust order growth [5]. Group 4: Policy Support - The Qingdao government has implemented supportive policies to help foreign trade enterprises navigate the complexities of international trade, including personalized regulatory services and expedited customs processes. For instance, the export of textiles and garments from the Jimo district reached 3.32 billion yuan in the first four months, a 13.1% increase [7]. - Initiatives such as trade fairs and partnerships with local businesses are being organized to facilitate the transition of export products to domestic markets, enhancing the synergy between internal and external trade [8]. Group 5: Strategic Transformation - Qingdao's foreign trade enterprises are moving from a reliance on single markets to a global strategy, demonstrating adaptability in the face of trade challenges. This proactive approach is seen as a model for sustaining China's foreign trade amidst a complex international landscape [9].
新闻调查丨应对贸易摩擦 中国玩具外贸企业突出重围
Yang Shi Xin Wen Ke Hu Duan· 2025-05-24 20:40
Core Insights - The toy industry in Chenghai, Shantou, China, is a significant global player, producing about one-third of the world's plastic toys, with over 60,000 companies involved in a comprehensive supply chain from design to export [1][3] - The ongoing US-China trade tensions have led to increased tariffs, significantly impacting the operations and profitability of toy manufacturers in Chenghai, with some companies experiencing tariff rates as high as 145% [4][6] - Companies are adapting to the challenges posed by the trade war by exploring domestic markets and seeking support from platforms like JD.com to transition from export to domestic sales [8][9] Industry Overview - Chenghai's toy industry is characterized by low profit margins and intense competition, with many companies relying on OEM models and facing challenges from rising raw material costs and tariff adjustments [3][6] - The region's toys are known for their cost-effectiveness and quality, but the industry is under pressure to innovate and develop proprietary brands to avoid the risks associated with being solely reliant on foreign markets [10][11] Company Strategies - Companies like Xian Chaoqun's bubble toy firm have seen a significant portion of their revenue (34%) come from the US market, and they are willing to reduce profits to maintain customer relationships amid rising tariffs [2][5] - Other manufacturers, such as Wang Jinrong's craft factory, are facing inventory pressures due to halted shipments caused by trade tensions, leading to a need for temporary storage solutions [4][6] - The recent trade negotiations have provided some relief, but companies are aware that they must prepare for a more competitive landscape and potential future disruptions [7][12] Market Adaptation - The shift towards domestic sales is challenging for companies traditionally focused on exports, as they must navigate different market regulations and consumer expectations [8][9] - JD.com has initiated a support plan to help companies transition to domestic sales, indicating a collaborative effort to stabilize the industry amid external pressures [8][9] - The importance of innovation and brand development is emphasized as companies recognize the need to diversify their market presence and reduce dependency on a single market [10][11]
山东举办食品、农产品类外贸优品购物节 助力外贸企业拓市场
Zhong Guo Xin Wen Wang· 2025-05-24 06:16
Group 1 - The "2025 Shandong Province Foreign Trade Quality Products Shopping Season" second phase focuses on food and agricultural products, aiming to leverage the pre-Duanwu Festival purchasing surge [1][7] - The event features over 200 quality food import and export companies from Shandong, covering categories such as grains, oils, meats, eggs, and fresh seafood [1][7] - The shopping festival employs a "government platform + enterprise discounts" model to create new consumption scenarios and facilitate precise matching of domestic and foreign trade resources [1][7] Group 2 - The event includes various marketing strategies such as "limited-time flash sales, tasting experiences, and live streaming sales" to enhance consumer engagement [7] - The event will run until May 27, featuring e-commerce selection meetings and live broadcasts by well-known e-commerce influencers to support Shandong's foreign trade enterprises in expanding domestic markets [7] - Companies like Chao Ping Sheng Kang Food Co., Ltd. and Wei Fang Kai Mei Food Co., Ltd. are actively participating, showcasing products like dehydrated garlic, onion, and various condiments, while exploring new markets in Southeast Asia and Russia [3][5]
百企千品拓内销!2025山东省食品、农产品外贸优品购物节启动
Qi Lu Wan Bao· 2025-05-23 12:20
Core Viewpoint - The "2025 Shandong Province Foreign Trade Quality Products Shopping Season" aims to enhance domestic market access for Shandong's foreign trade enterprises, particularly focusing on food and agricultural products during the peak consumption period of the Dragon Boat Festival [1][3]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Jinan Municipal People's Government, featuring over 200 foreign trade quality enterprises from 16 cities in Shandong [1]. - The shopping festival employs a combination of online and offline sales strategies, including live streaming and experiential marketing, to facilitate procurement connections [3][6]. Group 2: Participation and Offerings - The event showcases a wide range of products, including grains, oils, meats, fresh seafood, and snacks, with a focus on high-quality agricultural products [6]. - Special marketing strategies such as limited-time offers, tasting experiences, and live-streaming sales are implemented to attract consumers [6][9]. Group 3: Business Collaboration - Various business associations have signed the "Initiative to Support Shandong Foreign Trade Quality Products in Expanding Domestic Sales," emphasizing quality and innovation [5]. - The event includes specialized matchmaking sessions for businesses, allowing for targeted discussions between foreign trade enterprises and procurement professionals [8]. Group 4: Future Prospects - The event will continue until May 27, featuring e-commerce selection meetings and live-streaming sales by well-known e-commerce influencers [9]. - The Shandong Provincial Department of Commerce plans to hold more foreign trade quality product events to further integrate domestic and foreign trade, boosting consumption and economic development [9].
您知道吗丨宿迁:惠企“硬举措”助力外贸企业逆势而上
Sou Hu Cai Jing· 2025-05-22 04:08
Group 1 - The core viewpoint of the articles highlights the resilience of Suqian's foreign trade enterprises, exemplified by Suqian Aozhong Glass Co., which achieved a sales revenue budget completion rate of 110.19% and a year-on-year growth of 21.76% in the first four months of the year [2][4] - Suqian's total import and export value reached 3.377 billion USD in the first four months, marking a year-on-year increase of 4.8%, showcasing the city's strong support for foreign trade enterprises despite challenging international trade conditions [2][4] - The local government has implemented eight measures to stabilize foreign trade and investment, focusing on policy enhancement, platform empowerment, and service upgrades to boost the confidence and vitality of foreign trade enterprises [4][6] Group 2 - The city has initiated a "one enterprise, one policy" support mechanism to address the specific challenges faced by foreign trade companies, ensuring tailored assistance in production operations, export orders, and financing [6][10] - Suqian's customs and logistics infrastructure, including the newly approved bonded logistics center, is set to enhance operational efficiency and reduce costs for foreign trade enterprises, thereby fostering an open economy [7][9] - The city is actively promoting participation in international trade fairs and exhibitions, aiming to facilitate over 300 enterprises in attending more than 100 key events throughout the year, thereby expanding market reach [9][11] Group 3 - Export credit insurance is being heavily promoted, with the local government providing at least 60% support for insurance premiums, resulting in 324 enterprises insured and supporting an export value of 3.8 billion USD, a 27% increase year-on-year [10] - The collaboration with JD Group for the 2025 export-to-domestic sales initiative aims to connect over 300 foreign trade enterprises with domestic markets, showcasing nearly 5,000 products and achieving significant exposure [11][13] - Suqian is adopting a dual approach of online and offline strategies to enhance market penetration for foreign trade products, organizing various promotional events to facilitate domestic market expansion [13]
东莞外贸“破局”!
Guang Zhou Ri Bao· 2025-05-21 19:23
Group 1: Trade Dynamics and Market Response - The adjustment of tariffs between China and the US has led to a surge in production and shipping activities among Dongguan's foreign trade companies, with reports of container shortages and increased shipping costs [1][2] - Companies are actively working to fulfill US orders while simultaneously exploring new markets, indicating a shift from a single-market focus to a more globalized approach [1][3] - The Dongguan government has initiated plans to support local enterprises in linking and promoting their products in domestic markets, including a special live-streaming event for "export to domestic sales" [3][8] Group 2: Transformation Strategies - Companies like Dongguan's Jollybaby are transitioning from export to domestic sales, signing significant contracts with platforms like JD.com, which has resulted in rapid sales turnover [2][3] - The shift from pure OEM (Original Equipment Manufacturer) to brand development is becoming a trend, with companies registering their own brands to gain pricing power and mitigate risks associated with tariffs [5][6] - Dongguan's foreign trade enterprises are increasingly adopting a dual strategy of exploring Southeast Asian manufacturing while enhancing their domestic e-commerce presence [6][7] Group 3: Economic Outlook and Policy Support - Dongguan's foreign trade is projected to reach approximately 1.39 trillion yuan in 2024, with cross-border e-commerce transactions expected to hit 91.29 billion yuan, reflecting a robust growth trajectory [8][9] - The local government has outlined a plan to stabilize foreign trade growth, aiming for a 30% export share to Belt and Road Initiative countries by 2027, while promoting the transformation of foreign trade enterprises [8][9] - Recommendations for companies include enhancing market research, optimizing product design, and leveraging e-commerce platforms to build brand awareness and adapt to domestic consumer trends [9]
助力“转场”内销,外贸优品“很热闹”
Guo Ji Jin Rong Bao· 2025-05-21 11:42
Group 1 - The foreign trade industry is experiencing renewed vitality with inventory clearance, resumption of new order negotiations, and increased cross-border logistics activity [1] - Foreign trade enterprises are cautious due to raw material price fluctuations and long-term policy uncertainties, preparing for potential challenges ahead [1] Group 2 - Shanghai is actively promoting the "export to domestic sales" initiative, with various districts responding to support foreign trade enterprises in tapping into the domestic market [2][4] - Supermarkets and large e-commerce platforms in Shanghai have launched "foreign trade to domestic sales zones" to facilitate this transition [2] Group 3 - The "foreign trade to domestic sales zone" at the Global Harbor in Shanghai has seen significant success, with over 100,000 orders in just 21 days, indicating strong domestic market potential [2][4] - Companies are adapting their strategies, such as a shoe brand shifting focus to domestic sales and exploring new markets in Europe [4] Group 4 - The Longzhimeng City Life Center in Changning District has introduced a "foreign trade quality goods market," showcasing various products at factory-direct prices [7] - The event aims to enhance brand visibility and sales for participating foreign trade enterprises while providing consumers with affordable options [11] Group 5 - The Shanghai Municipal Commerce Commission is facilitating connections between foreign trade enterprises and domestic market resources through multiple initiatives [13] - E-commerce platforms are offering support for foreign trade enterprises, including zero-commission policies and expedited onboarding processes [14] Group 6 - Challenges faced by foreign trade enterprises in transitioning to domestic sales include insufficient personnel, mismatched products, and supply chain limitations [15][16] - E-commerce platforms are positioned to assist foreign trade enterprises by leveraging their supply chain capabilities and digital tools to enhance market entry [16]
专家共话外贸企业出口转内销—— “内外兼修”提升经济内生动力与全球竞争力(经济聚焦·加快推动内外贸一体化)
Ren Min Ri Bao· 2025-05-20 21:45
当前,国际形势变乱交织,单边主义、保护主义逆流涌动,对国际经贸秩序造成严重冲击。我国外贸企 业出口承压,出口转内销成为不少企业解决当前困难的重要选择。促进出口转内销的重要意义体现在哪 些方面?企业在出口转内销过程中有哪些堵点、难点?各方如何综合发力助企业"两条腿"走路?记者连 线专家学者进行探讨。 董超:当前我国企业出口环境复杂严峻,出口转内销成为应对当前国际经贸形势、缓解外贸企业压力的 重要措施。 ——编者 对话嘉宾: 桑百川对外经济贸易大学中国开放经济理论研究院院长 董超商务部研究院流通与消费研究所所长 郭迎锋中国国际经济交流中心副研究员 出口转内销举措的重要意义体现在哪些方面? 郭迎锋:推动内外贸一体化发展,是我国构建新发展格局的战略选择。通过激活内需、升级产业、搭建 内外循环的"连接器",内外贸一体化发展正在提升中国经济的内生动力与全球竞争力。未来,随着市场 一体化发展、制度衔接和产业融合,"内外兼修"将成为我国高质量发展的一个显著特征。 出口转内销是我国外贸企业抵御外部冲击的关键手段,我国超大规模市场的战略纵深为外贸企业的出口 转内销提供了有效的转型缓冲。例如,我国电商平台正利用大数据、人工智能等技 ...