产品策略的"豪赌与隐忧" 文 | 新零售外参 高速发展十余年后，市场已形成"赢家通吃"的竞争态势。其中，占据主导地位的品牌通过覆盖研发到生产的全链条布 局，以及持续的大规模资金投入，不断压缩中小品牌的发展空间。 曾以突破常规的产品设计和特色服务打破行业同质化困局的魅族科技，如今在技术更新和市场竞争的双重压力下逐渐落 后。这个曾经与华为、小米等品牌齐名的国产手机代表，正经历从主流品牌向市场边缘滑落的转型阵痛。 市场份额的"滑坡危机" 在智能手机行业，市场表现往往通过直观数据体现，品牌所占市场份额和产品销售量最能说明其市场地位与消费者信赖 程度。但现实情况却是，魅族这两个核心指标持续走低。 一方面，魅族手机的市场占有率正在逐渐走低。据CounterPoint Research报告显示，2025年第1季度，中国智能手机整体 销量同比增长2.5%。其中，华为以19.4%的市场份额领跑，vivo以17%的市场份额位居第二，小米则以16.6%的份额排在 第三。与此同时，其他品牌的市场份额也下降至4.6%。在榜单中，已经无法看到魅族手机的名字。 对比华为、小米等主流品牌动辄十几、二十以上的市场份额，魅族与头部企业的差距正在 ...

在经济放缓、关税冲击、成本上涨、消费低迷的全球大环境下，运动品牌多重承压。运动品 牌老将安德玛启动全面重组一年后发布成绩单，虽超出华尔街的预期，但品牌坦言"仍不理 想"。而处于"事业爆发期"的新贵品牌On昂跑也并不是高枕无忧，2025年第一季度净利润同 比下降近四成，已着手提价增利。 5月13日，运动品牌Under Armour安德玛发布截至3月31日的2025财年业绩数据，全年销售额同比下降 9%至52亿美元，毛利率为47.9%，净亏损达2.01亿美元，调整后的净利润为1.35亿美元。2025财年第四 季度营收同比下降11%至12亿美元，但毛利率显著改善，提升1.7个百分点，达到46.7%。 安德玛总裁兼首席执行官凯文·普兰克表示。"第四季度的业绩助力我们实现了优于去年预期的2025财年 业绩，也证明了我们在品牌转型方面所取得的成效。通过提升产品品质和品牌故事，优化分销渠道，并 改进运营模式，我们正在重塑品牌价值，并为业务的可持续盈利增长做好准备。" 分市场看，北美地区营收下降11%至31亿美元；国际地区营收下降6%至21亿美元。其中，亚太地区营 收下降13%至7.55亿美元。普兰克曾多次强调中国市场的重要 ...

Conagra Brands (CAG) Conference Summary Company Overview - Conagra Brands is one of the largest packaged food companies in the US, with a diverse portfolio including frozen snacks and shelf-stable products, serving retail, food service, and international markets. Notable brands include Marie Callender's, Birds Eye, Healthy Choice, and Slim Jim [2][4]. Key Points and Arguments Portfolio Transformation - Over the past ten years, Conagra has transformed from a diversified global holding company to a branded pure play focused on North America. This involved modernizing existing brands, acquiring new businesses, and divesting underperforming assets [4][5]. - The current portfolio has a significant focus on organic net sales from retail, particularly in frozen and permissible snacking, which now constitutes about two-thirds of retail sales [5][6]. Consumer Trends and Market Environment - The company has observed a shift towards conservatism among consumers due to prolonged inflation and economic uncertainty. This trend affects all income groups, particularly lower-income consumers [9][10]. - The current environment is characterized by cautious spending, with consumers prioritizing value and quality in their purchases [10][11]. Promotional Strategy - Conagra has reduced promotional activities compared to pre-COVID levels, focusing on high-quality merchandising rather than deep discounting. This strategy aims to drive volume growth through quality products [12][14]. - The competitive landscape remains rational, with a collective industry focus on improving volume trends after experiencing declines [16][18]. Input Costs and Inflation - The company faces significant input cost pressures, particularly from tariffs on tinplate and aluminum, with a 25% tariff impacting costs. Mitigation strategies include negotiating with suppliers and exploring alternative sourcing [20][22]. - Inflation is projected at 4% for the fiscal year, up from an initial estimate of 3%. The company is actively managing costs and exploring pricing strategies to offset inflationary pressures [26][27][54]. Frozen and Snacking Segments - The frozen food segment is experiencing a return to volume growth, driven by consumer demand for convenience and quality. The company aims to educate consumers on the benefits of frozen foods, which are perceived as high-quality and cost-effective [33][35][38]. - In the snacking category, Conagra has focused on permissible snacking options, such as meat snacks and popcorn, which have shown strong growth despite broader industry softness. The company has expanded its portfolio to include various meat snack brands [39][41][46]. Future Outlook and Guidance - The company is optimistic about maintaining volume growth and improving margins, despite ongoing supply chain challenges and inflationary pressures. The focus remains on optimizing trade management and promotional investments [49][52][54]. - Conagra plans to provide further guidance for fiscal year 2026 in the upcoming earnings call, with expectations of navigating through current uncertainties [60][62]. Capital Allocation and Debt Management - Conagra emphasizes a balanced approach to capital allocation, prioritizing debt paydown while also considering investments in business modernization and strategic acquisitions. The recent divestiture of Chef Boyardee aligns with this strategy [67][72]. - The company has successfully reduced leverage and aims to continue generating free cash flow to support debt reduction and strategic growth initiatives [64][66]. Additional Important Insights - The company has experienced supply chain disruptions, particularly in its frozen vegetable and chicken businesses, but is on track to recover by the end of the first quarter of fiscal 2026 [75][78]. - Innovations, such as the Banquet Mega Chicken Filet, have driven demand and contributed to supply challenges, highlighting the importance of product development in meeting consumer needs [79][80].

共享单车不想停留在"功能属性"。 文 ｜ 任彩茹 封面来源 ｜ 企业授权 今年2月哈啰与LOEWE合作的"寻车启事" 从奢侈品联名到体育大IP合作，背后浮现的是哈啰的"新野心"——从功能性的生活平台转型为一个能为用户提供情绪价值与主张的品牌。这家成立于2016年 9月的公司，从共享单车起步，目前已经形成包括两轮共享服务（哈啰单车、哈啰助力车）、四轮出行服务（哈啰顺风车、哈啰打车）以及租车服务等在内 的综合性平台。 截至目前，哈啰累计拥有注册用户超7.5亿。iiMedia Research的数据显示，2024年，57.32%的消费者在共享单车使用场景下会选择哈啰。一个足够大、相对 稳定的规模，也意味着哈啰来到"转型时刻"。谈及后续的跨界合作计划，李开逐称"我们从功能取向到价值共鸣的方向发展，无论选择什么样的品牌或形 式，本质都是哈啰的价值主张。" 36氪获悉，NBA中国与哈啰近日共同宣布，双方达成长期战略合作伙伴关系。哈啰将作为 "NBA 中国官方市场合作伙伴" ，打破篮球运动与骑行的界限，为 用户带来专属联名活动及福利。 NBA是中国最受欢迎的国际职业体育联盟，在社交媒体平台有超过4. 25亿粉丝。据了解，此 ...

一哥豆捞高德置地冬广场店。 一哥豆捞为广州老牌火锅品牌，成立于2007年，美团显示，一哥豆捞高德置地店客单价120元，此前在 广州和佛山两地均有布局。据其公众号，自2021年至今，一哥豆捞共关闭5家门店，这意味着，高德置 地门店关闭后，这一有18年历史的老品牌仅剩1家门店，位于广州四季天地广场。 记者走访其四季天地店，目前正常营业。门店店长向南都湾财社记者表示，该门店仍正常经营，目前不 会闭店。她透露，受市场环境的影响，一哥豆捞生意相对以往明显下滑，此外，广东消费者并不会像如 重庆消费者一样，在夏天经常吃火锅，因此火锅餐饮季节性强。对于冬广场门店结业，该店长透露，人 流量和铺租都是很重要的原因，但不清楚具体的租金。 近日，广州老牌火锅"一哥澳门豆捞"（下称"一哥豆捞"）高德置地冬广场店结业一事引发关注。南都湾 财社记者走访了解到，目前一哥澳门豆捞仅剩最后一家门店，该门店店长向记者透露，受市场环境变化 及广东消费者饮食习惯的影响，品牌生意近年下滑。一哥豆捞相关负责人回应南都湾财社记者称，目前 正在处理闭店后续事宜，暂不方便接受采访。 一哥豆捞高德置地店结业 品牌创立18年 全国仅剩最后一家门店 4月27日，一哥 ...

2024年，太平鸟交出了一份令市场失望的成绩单。全年营收68.02亿元，同比下滑12.7%，归母净利润同 比缩水38.75%，扣非净利润更是暴跌57.38%。 尽管公司试图通过关闭低效门店、优化渠道结构实现降本增效，但业绩的持续下滑暴露出其核心问题： 品牌吸引力衰退与运营效率的塌陷。曾经的"年轻时尚标杆"，在消费需求变迁与市场竞争加剧的双重挤 压下，正面临战略转型的深层危机。 品牌力衰退与渠道收缩的恶性循环 全线品牌销售额下滑 | | | | | | 单位:元 币种:人民币 | | | --- | --- | --- | --- | --- | --- | --- | | | | | | 营业收入 | 营业成本 | 毛利率 | | 品牌类型 | 营业收入 | 营业成本 | 毛利率(%) | 比上年 | 比上年 | 比上年 | | | | | | 增减(%) | 增减(%) | 增减(%) | | PEACEBIRD女陵 | 2.502.776.365.35 | 1,085,229,808.16 | 56.64 | -13.12 | -12.98 | -0.07 | | PEACEBIRD男装 | 2.783. ...

Financial Data and Key Metrics Changes - Revenue for Q1 2025 was $412 million, exceeding expectations of approximately $395 million, with a year-over-year growth of over 5% on an ongoing basis and nearly 7% on a constant currency basis [9][35] - Adjusted gross margin increased to 47.3%, up 80 basis points compared to the previous year, driven by a healthier sales mix and lower promotional activity [38] - Adjusted diluted earnings per share improved from $0.05 in Q1 2024 to $0.18 in Q1 2025, above the outlook of $0.10 [38] Business Line Data and Key Metrics Changes - Saucony achieved a revenue growth of 30% year-over-year in Q1, with strong contributions from all regions and channels, particularly in North America [10][36] - Merrell's revenue grew by 13% compared to Q1 last year, with significant contributions from core product franchises [15][36] - Sweaty Betty's revenue declined by 16% in Q1, aligning with expectations, but showed improvement in gross margin due to a shift towards full-price sales [36][22] Market Data and Key Metrics Changes - The company's international business grew mid-teens year-over-year in Q1, indicating strong performance outside the U.S. [30] - U.S. retail sell-through remained strong throughout April, with similar reports from international regions [27] Company Strategy and Development Direction - The company is focused on transforming its culture and building new capabilities to compete effectively in the market [24] - Strategic investments are being made in brand momentum, with a particular emphasis on Saucony and Merrell, while also addressing challenges in the Wolverine brand and Sweaty Betty [19][21] - A diversified and nimble supply chain is being leveraged to mitigate risks associated with tariffs and to optimize product delivery [28][31] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the company's prospects despite uncertainties in the marketplace, particularly regarding tariffs and consumer sentiment [26][49] - The decision to withdraw full-year guidance for 2025 was made due to the dynamic nature of the operating environment, but management remains confident in the current order book and DTC trends [39][40] - The company is taking a proactive approach to navigate challenges, focusing on profitability while continuing to invest in brand growth [31][44] Other Important Information - The company has initiated a search for new leadership for the work group as part of its ongoing strategic adjustments [21] - Significant investments are planned for Saucony in 2025, marking the largest investment year since its acquisition [15] Q&A Session Summary Question: Insights on Saucony and Merrell business for the full year - Management indicated that sourcing diversification efforts have reduced reliance on China, and they feel good about the momentum for 2025, with no material changes since April 2 [54][56] Question: Details on price increases to mitigate tariff impacts - Price increases were implemented strategically across brands, with mid-single digit increases for specific products, but these are not expected to fully offset tariff impacts [65][66] Question: Demand planning for the back half of the year - The company is closely monitoring consumer demand and adjusting inventory levels accordingly, with a cautious approach in certain areas while remaining bullish in others [77][79] Question: Promotional activities and margin improvements for Merrell - Management acknowledged ongoing promotional activities but emphasized efforts to reduce them, with a focus on improving gross margins over time [81][82] Question: Breakdown of international business revenue - Management directed to the investor presentation for insights on regional revenue dispersion, indicating a significant portion of revenue is generated outside the U.S. [86]

Financial Data and Key Metrics Changes - Revenue for the first quarter of fiscal 2025 was $412 million, exceeding expectations of approximately $395 million, with a year-over-year growth of over 5% on an ongoing basis and nearly 7% on a constant currency basis [34][7] - Adjusted gross margin increased to 47.3%, up 80 basis points compared to the previous year, driven by a healthier sales mix and lower promotional activity [37] - Adjusted diluted earnings per share improved from $0.05 in Q1 2024 to $0.18 in Q1 2025, surpassing the outlook of $0.10 [37] Business Line Data and Key Metrics Changes - Saucony achieved a revenue growth of 30% year-over-year in Q1, with strong contributions from all regions and channels, particularly in North America [8][35] - Merrell's revenue grew by 13% compared to Q1 last year, with significant contributions from Asia Pacific and EMEA [14][35] - Sweaty Betty's revenue declined by 16% in Q1, aligning with expectations, but showed improvement in gross margin due to a better mix of full-price sales [35][36] Market Data and Key Metrics Changes - The company's international business grew mid-teens year-over-year in Q1, indicating strong performance outside the U.S. [30] - U.S. retail sell-through remained strong throughout April, with similar positive reports from international regions [26][27] Company Strategy and Development Direction - The company is focused on transforming its culture and building new capabilities to compete effectively in the market [24] - A strategic plan is in place to mitigate the impact of tariffs, including diversifying the supply chain and implementing price adjustments [31][32] - The company aims to enhance brand positioning and reduce promotional activities to improve long-term profitability [22][80] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the company's prospects despite uncertainties in the marketplace, particularly regarding tariffs and consumer sentiment [25][26] - The decision to withdraw full-year guidance for 2025 was made due to the dynamic nature of the operating environment [38] - The company remains committed to investing in brand momentum while managing costs effectively [41][42] Other Important Information - The company has initiated a search for new leadership in the work group as part of its ongoing restructuring efforts [21] - Significant investments are planned for Saucony, marking the largest investment year since its acquisition [14] Q&A Session Summary Question: Insights on the order book and momentum for Saucony and Merrell - Management indicated that sourcing diversification efforts have accelerated, with expectations of sourcing from China dropping below 10% this year [54] - The order book remains strong, and there is confidence in the momentum for 2025 [55] Question: Details on price increases to mitigate tariff impacts - Price increases were implemented strategically across brands, with specific examples provided for Saucony and Merrell [64][65] - These increases are not expected to fully offset tariff impacts, necessitating additional measures [66] Question: Demand planning for the back half of the year - The company has established a new integrated business planning group to better manage inventory and demand signals [75] - There is a cautious approach to inventory management based on brand momentum and market conditions [76] Question: Promotional activities and their impact on Merrell - Management acknowledged the need to reduce promotional activities and improve gross margins, indicating a transition period [80] - The increase in Merrell's revenue was attributed to improved sell-through and a cleaner inventory position [81] Question: Breakdown of international business performance - Insights into regional revenue and unit dispersion were provided, with a focus on the significant contribution from international markets [86]

以下文章来源于沥金 ，作者沥金 沥金 . 数据驱动的消费创投智库，用深度内容和前沿洞察，助力企业成长，全网有近百万粉丝。 这是新消费智库第 2 6 2 8 期文章 新消费导读 拓品类与守调性的平衡难题。 作者 ： 沥金 编辑：竺天 审核： Single 来源： 沥金 2024全财年，lululemon净利润达18.15亿元，同比增长17.06%，中国地区营收增速达46%。 但这次，撑起lululemon的既不是瑜伽，也不是super girl s了。 四季度业绩超出预期，但并非是品牌核心瑜伽品类所带动， 主要是男女外套、保暖服饰、手提袋等配饰颇受欢迎，2025财年品牌也表示仍会 继续在男性服饰品类深耕。 作为瑜伽界的"爱马仕"，品牌近几年的重心不断向其他品类迁移，就如同目标人群不再是super girl s而是super boy s，但当它开始讨好所 有人，谁还会为它买单？ 财报亮眼 难掩增长焦虑 单看财报数据的确亮眼，但同步公布的2025年度业绩指引却低于市场预期，股价一度跳水大跌，3月28日再下跌14%创下2024年10月以来 的最低价。 美国市场销售放缓预期、供应链成本上升、关税影响毛利率的情况下，导致 ...

Financial Data and Key Metrics Changes - For fiscal year 2024, global revenue was €329 million, a 23% decrease from fiscal year 2023, reflecting broader industry trends, particularly in EMEA and Greater China [4] - Gross margin remained stable at 56%, compared to 59% in the previous year, despite the revenue decline [5] - General and administrative (G&A) expenses were reduced by 15% year over year, demonstrating a streamlined cost structure [6] - Operating cash flow improved by 32% from 2020 to 2024, driven by reduced inventory days and tighter receivable management [6] Business Line Data and Key Metrics Changes - Caruso's contribution profit increased to €8.8 million in 2024, up from €3.2 million in 2022, reflecting a refined distribution strategy [8] - St. John's contribution profit grew from a loss in 2020 to €8 million in 2024, thanks to strategic investments in brand repositioning [8] - Lanvin's revenue increased to €82.7 million in 2024, more than doubling from €35 million in 2020, driven by investments in brand desirability [9] - Wolfer's revenue declined by 30% to €88 million due to macroeconomic volatilities and logistic disruptions [30] Market Data and Key Metrics Changes - EMEA and Greater China markets faced significant challenges, impacting overall performance [4][27] - St. John's North America market outperformed, contributing 94% of revenue, while international markets were streamlined [33] - Sergio Rossi's revenue declined by 30% to €42 million, with EMEA market down 35% due to wholesale conditions [31] Company Strategy and Development Direction - The company is focusing on operational efficiency and cost discipline as key pillars of its turnaround plan [10][11] - Strategic actions include consolidating the store network and concentrating on core business units [5] - The leadership changes, including the appointment of new creative directors, are expected to drive innovation and growth [13][22] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the macroeconomic turbulence and shifting consumer behaviors impacting performance [4] - Despite challenges, the company is optimistic about its ability to deliver sustainable growth and restore profitability in 2025 and beyond [24][37] - The company views challenges as catalysts for transformation, emphasizing a commitment to craftsmanship and brand relevance [24][37] Other Important Information - The company has made significant strides in cash management, with net cash used in operating activities improving by 27% since 2022 [12] - The appointment of new creative leadership is expected to have a significant impact on brand performance [13][22] Q&A Session Summary - The Q&A session was concluded without any specific questions being recorded, indicating a wrap-up of the conference call [39]